In order to make a name for themselves in one fell swoop, all the dishes today are personally cooked by Wang Binghe, one of the heirs of contemporary Tan family cuisine, and must strive for excellence. The only fly in the ointment is that from the menu, Tan Jiaxuan's consumption level is really not low, even if it is estimated that not many people in the white-collar class can afford it.

However, Tan Jiaxuan's environment, service quality and the exquisiteness and deliciousness of the dishes are indeed worthy of the price on the menu, so no one said anything.

The next day, as Gu Chen expected, all major newspapers and magazines published reports about Tan Jiaxuan, and several of them also introduced Tan Jiaxuan's Tan Jiaxuan dishes from the perspective of those who experienced it firsthand, without hesitating to praise them. It can be regarded as a big publicity for Tan Jiaxuan for free.

With the publicity, the number of people who dined at Tan Jiaxuan immediately increased rapidly in a short period of time, and then through the word of mouth of these people, by the fourth day of opening, if you want to eat at Tan Jiaxuan, you already need to book in advance, and if you want to book the VIP room on the second floor, you need to book it one or two days in advance......

Gu Chen took the first week's financial statements and read them roughly, and couldn't help but smile on his face, and said to Li Chengmu, who was sitting opposite him: "I didn't expect Tan Jiaxuan's performance in the first week to be so good, in addition to the publicity effect, the main reason is the Tan family's cuisine itself. ”

Li Chengmu nodded and said: "The Tan family's cuisine is indeed very delicious, and it is beautifully made, it is enough to make people full of appetite before they have eaten it, and even I have become a loyal fan of it." Although the restaurant has only been open for a week, according to statistics, more than 100 customers have already spent more than three times in a row, and it is clear that these are the elite members of society, and most of them will become regular customers of the restaurant in the future. In addition, according to my research, there are not many independent high-end Chinese restaurants in Hong Kong, and the quality of the dishes cannot be compared with ours, so my suggestion is to seize the market share of high-end Chinese restaurants as soon as possible, and at the same time speed up the preparation of the Central store, and then open a branch in Causeway Bay to build a top restaurant brand, so as to prepare for the international expansion in the future. ”

Gu Chen thought about the geographical location of the three stores, and then nodded thoughtfully, in a small place like Hong Kong, no matter how developed the economy is, it can't get rid of its own limitations, and the three restaurants should be enough to meet the market demand, so he said approvingly: "I don't worry if you do the specific operation." However, I have one thing to emphasize, that is, the quality of service, in the market economy, the quality of the product is in the first place, but the quality of service is also crucial, and even many customers pay more attention to service, especially those who are wealthier. When it comes to waiter training, it is important for everyone to understand the phrase 'the customer is God'. ”

"Chen Shao, don't worry, I will focus on the training and appointment of waiters." Li Chengmu is a veritable turtle student, so he naturally understands this truth.

"Hmm." Gu Chen nodded, remembering what Tan Jiaxuan had decided a few days before the opening, so he asked, "How are the preparations for Youpin Life going?" ”

"Youpin Life" Catering Co., Ltd. is a newly established brand and subsidiary of Tang Palace Banquet, with fruit freshly squeezed beverages, flower tea, milk tea and all kinds of exquisite desserts as the main body of sales products, and Tan Jiaxuan aims at the high-end market is different, the price of products of Youpin Life is moderate, and the vast majority of people can afford to consume, that is to say, the potential consumer group of Youpin Life will be much larger than Tan Jiaxuan.

And similar restaurants have not yet appeared in Hong Kong, Hong Kong and other regions, and Gu Chen in other economically developed countries doesn't know if there is Lu Dao, at least he hasn't seen it, and I believe that even if there are, there are very few. In this way, as long as the action is fast and the operation is appropriate, Youpin Life can quickly seize the market.

No matter which industry it is, as long as it seizes most of the market in the early stage of the rise of the industry, it is equivalent to an innate advantage, which is incomparable to other latecomers, and if you want to break this advantage, you must pay several times, or even dozens of times the effort.

"Preparations are well underway, the four Phase 1 stores in Tsim Sha Tsui, Kowloon Tong, Causeway Bay and Central have been negotiated, and the renovation will begin in the style you requested in the near future, and several beverage blenders hired from the United States have already blended more than a dozen freshly squeezed fruit juices and flower teas, and the four stores should be ready to open within a month. The search for the locations of the eight stores in the second phase is also underway, and all 12 stores in Hong Kong will be open for business within two months at the latest. ”

Speaking of this, Li Chengmu got up and went to his desk drawer to take a document and handed it to Gu Chen: "This is a detailed plan for running a premium life, you can take a look." ”

Different from Tan Jiaxuan's innate advantages, the advantage of Youpin Life lies in creativity. In fact, in addition to the flower tea is more special, the remaining three products of Youpin Life are available in some hotels, restaurants, and restaurants, and there is nothing special about it.

As the saying goes, there is a specialization in numbers, and focusing on one thing in the catering industry is often more recognized and favored by consumers. So he is full of confidence in the future of Youpin Life. Last night, knowing that Gu Chen was coming to the company today, he sorted out his plan for the life of Youpin into a plan overnight.

Gu Chen opened the plan book and read it carefully, and nodded secretly while reading, in this plan book, in addition to what he just said, it also includes the expansion plan in the world, starting with Taiwan, Southeast Asia, then Japan and South Korea, and finally Europe and the United States; The expansion methods adopted include both directly operated stores and franchised stores opened by the company. In addition, the promotion plan of the company's brand.

In this era, there are no more than two conventional ways of brand promotion: TV and newspapers and magazines, Li Chengmu also uses these two ways, but when he chooses a brand image spokesperson, he boldly targets Gu Chen. When Gu Chen saw this, he couldn't help but raise his head to look at Li Chengmu, and said with a smile: "You really can think of it, the idea actually hit me." ”