Chapter 180: Image Spokesperson

Li Chengmu said with a smile: "Chen Shao, although you put most of your energy on other aspects such as movies, and your exposure in public is not high, but the degree of attention is not lower than that of those international superstars, and your news can be seen in newspapers and TV almost every day." And you have many fans in the world, I heard that South Korea and Japan have your fan clubs, in terms of popularity and influence, no one in Hong Kong stars can compare with you, and you are definitely the best image spokesperson for Youpin Life. There is still an endorsement fee left. ”

"Hahaha...... Why do I feel like you're talking like a sycophant? Seeing Li Chengmu's embarrassed expression, Gu Chen immediately laughed again, and after a while, he said: "Okay, don't joke with you, I'll be the spokesperson, but I can help you find another one, what do you think of Zhou Comin?" ”

Li Chengmu carefully considered Gu Chen's words, and quickly agreed, since the release of his second solo album, Zhou Comin's popularity and popularity have risen sharply, especially in Japan and South Korea, although there is still a gap compared to Gu Chen, but it is definitely one of the best among many stars in Hong Kong. And it is obviously more suitable to find a beautiful woman to be the image spokesperson of the dessert shop than a big man.

After discussing the life of Youpin, Li Chengmu said another thing: "After returning from studying in the United States and entering the Peninsula Hotel, I specially went to learn about China's food culture. Last night, when I was writing this plan, I suddenly had an idea that the unique nature of Tan Jiacai was destined to focus on the high-end market. ”

"But the Chinese food culture is rich and colorful, and as we all know, there are eight major cuisines, and we can create a brand for low-end consumers based on these eight cuisines, and then open branches or franchise stores to adjust the dishes according to the differences in the tastes of consumers in various places."

"This idea is good, but the company is just starting now, there are many things, but it is not appropriate to be too distracted, you can make a plan and plan for me to see, and then consider other things when Tan Jiaxuan and Youpin's life are on a normal track." In fact, Li Chengmu's idea Gu Chen had already thought of it, and the reason why he didn't bring it up was because of what he said. After saying this, I saw him look at his watch, then got up and said, "I still have something to do, so I'll leave first, do it well, I won't treat you badly." ”

Li Chengmu hurriedly stood up: "Xie Lu Xie Chenshao, Chen Shao walk slowly." ”

……

When Gu Chen came to the tea restaurant, Qiu Dehe had already arrived, and hurriedly stepped forward and said with a slight apology: "Elder Qiu, I'm sorry, I'm late." ”

"Hehe, we made an appointment at 4 o'clock, and it's still 10 minutes before 4 o'clock. Alas, old man, I didn't have anything to do anyway, so I came here to sit here for a while. ”

After sitting down in his seat, Gu Chen looked around and said, "Looking at the environment here, this tea restaurant should have some history." ”

Qiu Dehe picked up the teacup and gestured to Gu Chen, then took a sip, and then nodded and said: "It's some history, if I'm not mistaken, it should be almost 30 years, at that time my career was just starting, I lived nearby, almost every morning before going to work, I almost had to drink a cup of morning tea here before going to work, 30 years have passed in a blink of an eye, the environment here has not changed much, although the tables and chairs are new, but the style is similar to that year, but the boss has passed away a few years ago, and now his son is running it." ”

may be feeling lonely because of the unforgiving years, Qiu Degen's tone sounded a little low, and he didn't react until he finished speaking, and said with a smile: "People are like this when they are old, they all like to miss the past, don't mind." I came to you today mainly to discuss something with you. ”

After speaking, he picked up a file bag placed on the left hand side and put it in front of Gu Chen.

Gu Chen first glanced at Qiu Degen suspiciously, and then took out a document from the file bag, only to see that the top of the document was written 'Equity Transfer Agreement'.

"Old Qiu, this is ......"

Qiu De said to the old god: "You can read it first." ”

Gu Chen continued to look down, and after a while, he finished reading the agreement, and it was noted in this equity transfer agreement that Qiu Degen would transfer 15% of the 61.2% shares he held to Gu Chen at a price of 150 million, and the unit price of this transfer price was more than three thirds higher than when Gu Chen acquired shares from Jardine Group, but today's ATV is not what it used to be compared with the beginning, so this price is still within a reasonable range.

The remaining 46.2% of the shares will also be transferred to Gu Chen in three installments over the next five years, with each transfer not exceeding 15% of the shares, and the transfer price will be at least 10% lower than the market valuation, and the specific price will be determined by the two parties through negotiation.

Who is Gu Chen, and with a little thought in his mind, he understood Qiu Dehe's intention to come up with this agreement.

It is said that after Gu Chen entered the board of directors of ATV, he took out "The Voice of Asia" and defeated "Super Girl", which set off a singing competition boom in Hong Kong, with an average rating of about 41 points so far, and the highest rating even reached 52 points, leaving "Super Girl" far behind.

The success of "The Voice of Asia" not only brought huge economic benefits to ATV, but also fundamentally improved ATV's brand image.

But the first season of "The Voice of Asia" only has 14 episodes, that is, almost a quarter, and now it is nearing the end.

In response to this, Qiu Dehe asked Gu Chen at the board meeting, and Gu Chen's answer at that time was that he had not come up with a suitable program, not to mention that Qiu De did not believe it, even Xu Jinhum, who did not deal with Gu Chen, did not believe it, everything that has happened in the Hong Kong entertainment industry in the past year or so has already made everyone deeply understand Gu Chen's talent. And I came up with two top-level program planning books in a short period of time before, but now it's been three months and I haven't come up with a suitable program? No one believes it when it is said.

But since Gu Chen said no, then there is nothing else to do.