As the weather gradually cools down, baijiu is gradually entering the peak sales season.

First of all, in the Zhongdu market, a group of salespeople with a southern accent suddenly came and began to promote Du Kang wine throughout the city, but this batch of wine was not the locally produced Du Kang that people in Zhongdu are familiar with, but from Baishui County, a neighboring province.

However, the price of this batch of wine is quite low, and everyone only thinks it is fresh, but they don't want to buy it back and drink it, which feels much better than the wine at the same price produced by the two local wineries! For a while, the whole Haozhong was white, and Du Kanghao became a trend, and even some stores even had a small rush to buy.

After all, this is in Zhongdu, it can be said that it is the nest of those two, the hot sales of Baishui Dukang, and soon attracted the good attention of those two, and the two factories were suddenly very annoyed, but in the face of the rapid spread of the good market, they have no way, and they can't go to the whole city to search all the bars on sale? It is impossible to say that we can only aim at the source, while looking for wholesalers who dump in the central capital, and on the other hand, it is difficult to directly recruit good manufacturers of Baishui and start a lawsuit.

The wholesaler must not be able to find it, Ouyang Fei only took a few days, and dumped dozens of tons of Baishui Du Kang to the retail investors in Zhongdu at a price lower than the good factory price, and then left early.

As for the manufacturers on the other side of Baishui, of course, they will not admit that they have violated the "agreement" and dumped in Zhongdu, so they have to grind their tongues with the two rivals in Zhongdu while busy investigating where it is good to "string goods" from it.

There's a lot of trouble here, but I don't want to follow closely. In the two areas adjacent to Zhongdu, there is also a figure of good white water Du Kang, dumping good white water Du Kang wine into the market at the same low price.

This completely angered the two good wineries in Zhongdu, and sent people to the capital to file a complaint - when the trademark issue was coordinated, someone took the lead in breaking the rules, if you don't care, then this trademark lawsuit will continue to be easy to fight.

At the same time, in order to keep the market, the two distilleries in China share the same hatred. Drop the price together. At the very least, it is necessary to keep the base area and not lose it, otherwise how will the factory survive in the future?

Unspeakably, a price war of Du Kang wine has opened all over the whole province of Shannan.

At the beginning of this war, it was only Baishui that sold at a good ex-factory price, and the two companies in China also reduced their prices to fight. And even in order to keep the market. The factory price is good, and they have lost money. And so it goes. The effect must be there, although it may not really take back the market of Baishui Dukang, at least squeeze out a part of the market share of other brands in Shannan.

Poor other wineries can't sit still. Launched countermeasures - price reduction! Although these wineries may not necessarily sell at a losing price, they are definitely not profitable.

Poor two Du Kang distilleries that were complacent about the increase in market share, soon became bitter, and consumers who were originally attracted by their price reduction strategy soon switched to the original brand, while the two distilleries lost a lot of money because the price was too low......

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"Xiaotian, the market share of those two has dropped by another three percent," Wu Jianhua said to Wu Tian with excitement on his face, "Are we already ready to make a move?" ”

Wu Tian smiled slightly and said, "It's not okay, although those two have lost some money now, it's not enough for them to lose Cheng Dù." If you talk to them now, you will still have a lot to lose. ”

"When will that be?" Wu Jianhua asked a little anxiously.

"By the time they're in a hurry to buy their factory." Wu Tian smiled and said, "Manager Ouyang, I have to trouble you in this matter." ”

"What do you want me to do?" Ouyang Fei rolled her eyes and said.

"Go to Zhongdu and buy a batch of Du Kang wine." Wu Tian said with a smile.

"Xiaotian, isn't it equivalent to helping them by buying their wine at this time?" Wu Jianhua hurriedly said.

According to the plan, the next step is to continue to compress Du Kang's market share, so that they will lose their sales and increase their losses. But Wu Tian went to buy other people's wine, wouldn't that let them continue to start production?

Wu Tian didn't answer Wu Jianhua's words, but said leisurely: "What is the most expensive thing in this world? It's a lawsuit......"

Wu Jianhua was confused, but Ouyang Fei shouted: "Ah, I know, do you want me to buy wine from the two families in Zhongdu and sell it to Xijing?" ”

"You guessed it." Wu Tian said with a smile.

"If you guess correctly, you will be rewarded...... Ouyang Fei licked his lips at Wu Tian with a smile, Wu Tian couldn't help but be nervous and excited in his heart, fortunately, Ouyang Fei's position was facing Wu Jianhua sideways, otherwise he would have a big head......

Wu Jianhua naturally didn't notice the small movements of the two, just frowned and pondered, and then grinned and said: "Yes, yes, if Du Kang from Zhongdu is sold to Baishui again, then Baishui will definitely be very angry." I won't care if there was a misunderstanding last time, and I will directly sell the wine to Shannan again, and then the three will have to fight again...... Haha......"

Wu Tian smiled silently, what he wanted was this effect, but this time the Shannan liquor price scuffle was not Wu Tian's original intention, you must know that this chaotic war also endangered the market share of Dahe Liquor, if Dahe didn't know the root cause of this time, I am afraid that it will inevitably follow the price reduction. Pull down the grade of its own brand.

Fortunately, Dahe has made a lot of money in recent years. A slight loss of market share can still be bearable, provided that this price war ends quickly, otherwise it will be unbearable for a long time.

"Still. Little day. So. Didn't the two families know that this incident was deliberately caused by others? Wu Jianhua said, "If the two of them shake hands and make peace, they will lose all their efforts." ”

Wu Tian smiled slightly. Wu Jianhua has also learned a lot of culture in recent years, and the big man who drove the car at the beginning now uses idioms.

"Uncle Jianhua, don't worry about this at all, it's like two people fighting and red-eyed, if you don't say the next one, who will leave?" Wu Tian said with a smile.

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The truth is just as Wu Tian expected.

Zuo Xiaoyan was fortunate to live up to her life, and with a large amount of money, she expressed her intention to buy a large amount of wine to the two Du Kang distilleries, and the two Du Kang distilleries, which were already worried about the large amount of inventory produced overtime at the beginning of the previous period of price reduction, immediately came to negotiate with enthusiasm.

Of course, Zuo Xiaoyan knew to take the opportunity to lower the price, negotiated a price with this one in the morning, and sued the other one in the afternoon, and the two wineries were not only trying to sell this batch of wine in order to clear the inventory and return the working capital. It's hard to say that the price is about the same as the cheapest blended wine on the market.

In the end, Zuo Xiaoyan purchased hundreds of tons of inventory from two distilleries at a very low price.

Then, the batch of wine was loaded onto the train and transported directly to Xijing. According to the old rules, at a price that was almost equal to that of Baina, he quickly dumped in the markets of Xijing and several nearby cities, and when Baishui Distillery found out, Zuo Xiaoyan had already shiran to shine.

The angry Baishui Distillery immediately set up a sales team and went to Shannan......

By the end of October, the three Du Kang distilleries in the two places had been in a state of incompatibility, dumping at low prices to each other's production areas and major market coverage areas, and at the same time, the trademark lawsuit broke out again, and the newspapers began to report on this "grand occasion" one after another, but it was undoubtedly equivalent to adding fuel to the fire, making the three in the two places even more difficult to solve......

Wu Tian was still not in a hurry, and continued to wait for the situation to continue to deteriorate.

He was not in a hurry, but Zhao Jiacai was in a hurry, and he had to ask Wu Tian when he would start the acquisition with a phone call in a few days.

"Uncle Zhao, this matter is in a hurry, although the two families have hurt their vitality a little, they haven't hurt it at all." Wu Tian said with a smile, "At this time, we are talking about acquisition, not to mention that the cost is too high, and it is estimated that the county may not agree to sell." Let's wait a little longer, and talk about it after the beginning of spring. ”

"Xiaotian, don't be too dark-hearted, okay? If this matter drags on any longer, it may cause a lot of trouble......" Zhao Jiacai said urgently.

"What trouble can there be, hehe, it's not hot, even if it's integrated, it's not easy to manage and develop in the future." Wu Tian continued to be cheeky and prevaricated.

Wu Tian can't say that he is not black-hearted, he really wants to wait until the two are more seriously injured, and when the county is willing to throw off the burden, then go and take down the two factories, and then spend less is one aspect. The key is that you can control more shares and have more right to speak, so as not to rely on the high shares of local governments in the future and meddle in the future.

However, Wu Tian's "kindness", Zhao Jiacai did not appreciate it at all, and he couldn't say that this "little profiteer" could not move, and he had to make a phone call to Wu Jianguo, and Secretary Wu immediately took his son and gave an order: Don't take advantage of the public!

Wu Tian was depressed, so he had to start the acquisition plan in advance......

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At the end of November, the unexpected business of business. Total. The bureau was quick to make a strong ruling. It is required that the original programme of several years ago be maintained. Continue with the program of one trademark, one registration, and three uses.

This result is undoubtedly a heavy blow to the two families of China and the capital, you must know that this time we were deceived by others. It was they who "violated" first. Now there is no punishment or apology at all. That's it?

The two families had to decide to formally go to the court to sue, but they "unexpectedly" encountered a kind person who pointed out that this kind of lawsuit could not be won no matter how it was fought. Who made the government support of Baishui, "there are people above". Otherwise, why do you think that this time it has only been a little more than a month, and the conclusion has been given above? You must know that a lawsuit like this will not be a problem if it drags you for a year or two.

The poor people from the two factories returned to Zhongdu and were about to go to the city and province to seek support, but they didn't want the city's accountability call to call - it was New Year's Day soon, why was the situation in the factories so bad this year? Compared with previous years, not only did it not grow, but it also lost money? What's going on with the factory director? How is the county governed?

For a while, the two factories were disheartened, not to mention how uncomfortable they were......

But in December, suddenly the peak turned around, the big brother of Shannan liquor industry, Dahe Distillery suddenly proposed to the city to merge and acquire two Dukang distilleries, the news came, the heads of the two factories couldn't help but be a little enthusiastic.

You must know that this year's loss has caused a big headache for the heads of the two factories, and if you can't do everything you can to reverse this situation, I'm afraid that you will have to change the generals next year. And the person in charge of the county was not less criticized by Mayor Zhao because of this matter, and when he heard the news, he couldn't help but be moved - if the two factories can be integrated, and foreign funds can be obtained, and the integrated development can be achieved, maybe the original bad thing can become a good thing, or a great political achievement.

As a result, Wu Jianhua, general manager of Dahe Distillery, led a group of elite talents to Zhongdu and began to contact and negotiate with the two factories.

And just as Wu Tian expected, although the current losses made the two factories no longer adhere to the attitude of never integrating, it did not make them have the intention of throwing off the burden immediately, and only thought that the current situation was only a temporary difficulty, and it was inevitable that they would be stuck in the integration conditions.

First of all, on the issue of equity, although the two factories are added together, and they are not as large as Dahe Distillery, the two factories have each proposed 40% equity, on the grounds that the brand value of "Du Kang" is much higher than that of Dahe, which has only been established for ten years.

In addition, in terms of management rights, the two did not agree that the management and operation rights of the factory would be owned by Dahe in the future, and even proposed that after the integration of the three companies, even the management rights of Dahe would have to be taken over by the head office, and the development direction would be determined according to the proportion of equity......

After Wu Tian only heard these two most important things, he was so angry that he smiled bitterly, according to what they said, wouldn't it be that we are going to give you the Dahe Distillery? Where is this an integrated joint venture? This is purely a great gift for you to celebrate the New Year!

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"Uncle Zhao, I told you that you can't eat hot tofu in a hurry, you can watch it!" Wu Tianyi sat on the sofa in Zhao Jiacai's house, looking unhappy.

Zhao Jiacai couldn't help but be a little sneering, saying that he didn't expect that the two would really dare to open their mouths and join hands to squeeze the Dahe Distillery, which really disrupted Wu Tian's actions in this matter.

"Xiaotian, didn't you just get in touch now, negotiation, there must be a process, right?" Zhao Jiacai comforted Wu Tiandao.

"Then you can't ask for a sky-high price, right? There is no sincerity at all, what results can be achieved by talking about it again? Wu Tian said.

"You can't say that, the city is very sincere, and the factory is willing to integrate...... Zhao Jiacai said.

"Willing? So tell me, why do they want to take such a high stake? Wu Tian said, "When the two factories are added together, they are not as large as the river, not to mention the profit level, even if the two of them add together and quadruple, it may not be comparable to the river!" ”

Zhao Jiacai said curtly: "After all, Du Kang's brand is a little louder......

"The question is, is this brand theirs? The scale of the White Water is bigger than theirs! Wu Tian said with a huff, "If they can make the industry and commerce. Total. The bureau admits that the brand belongs to any of them, and I immediately agreed to this equity ratio! ”

"Tsk......" Zhao Jiacai was speechless, this is a fact, the development of the two factories is not good, and it is not worth it to have this big brand.

"Forget it, forget it, I'll go back to the mall with my Jianhuabo tomorrow and stop playing with them." Wu Tian shouted impatiently.

"Don't worry, why don't you invite him to dinner at noon tomorrow, and then talk slowly?" Zhao Jiacai hurriedly said.

"It's not a question of urgency, according to this situation, it's a waste of time to talk about it again!" Wu Tian said.

"Tsk, what do you say?" Zhao Jiacai said.

"Cold salad!" Wu Tian said, "Don't talk about it, let's throw it here for a while, and when the factory can't pay wages during the New Year, see if they are in a hurry, and then we can continue to negotiate." ”

"Xiaotian, don't be angry...... Zhao Jiacai smiled bitterly.

"Okay, I'm not going to be rash, so how do you say this matter will be solved?" Wu Tian said.

"Well, I'll talk to those two sides tomorrow and press this ratio, what do you think?" Zhao Jiacai said, "You can't let the public suffer, can you?" ”

"How much can you press?" Wu Tian said.

"Hmm...... Thirty percent? Zhao Jiacai said.

I have to say that this ratio is not reasonable, after all, the fixed assets and profitability of the two factories are far worse than Dahe, according to fairness, if the brand value is not calculated, the two factories together can account for a 40% proportion is quite good.

Who knew that Wu Tian nodded slowly, and said: "Thirty percent is thirty percent, I suffer a loss, and it doesn't matter if the public takes advantage of me, but the management rights must belong to the big river, and those two can't join forces to seize power!" ”

"Okay, I'll try to make sure of it!" Zhao Jiacai immediately clapped his head.

The corners of Wu Tian's mouth couldn't help but show a hint of a treacherous smile......

[Bow and thank you for the monthly pass of the Emperor and the Emperor! ] (To be continued......)