Chapter Eighty-Nine: Commerce
April 25, Songjiang, Hilton Hotel.
"Maggie, I think I'm going crazy."
Mai Qingxin glanced up at Zhu Linlin, who was standing in the center of the suite, and then continued to draw on the notebook, saying, "You are normal. ”
"That's our boss going crazy."
"He's normal, too."
"He's not normal at all!" Zhu Linlin took off her glasses and said a little crazy: "Coca-Cola has been the official sponsor of the World Cup since 1974, and they will develop a global advertising and marketing strategy around the World Cup at least a year in advance, and now it is less than 50 days before the opening of the World Cup. ”
She crossed her waist, rubbed her forehead, and said: "If it is to participate in domestic marketing, it is still a little possible, but Mr. Fang always wants to cooperate with Coca-Cola on a global scale, which is simply a dream." ”
"Fang Xiao's song is very well written, with football, it is very infectious."
"So what?! Coca-Cola can't overturn a marketing plan that has been spent millions or even tens of millions of dollars for a song. Zhu Linlin complained: "And we don't have access to Coca-Cola's global marketing director at all." ”
"To establish a connection between any two people in the world, it only takes a maximum of six people to pass through." Mai Qingxin scribbled on the drawing paper with a pencil and said, "We'll get to know the interactive marketing director of Coca-Cola China later, and then we can find five more people." ”
"Hey, Chen Weining only joined Coca-Cola last year, and she may not be able to speak."
"Fang Xiao just asked us to try, and he didn't say that he had to succeed."
"I hate failure!"
"Me too." Mai Qingxin looked at the time, closed the drawing book, and reminded, "Selina." It was 9:50 a.m. ”
"Let's go." Zhu Linlin sighed, picked up the simple and delicate briefcase on the chair, and asked casually, "You have been painting in the morning, what are you drawing?" ”
"The video that Lin Huihui made temporarily was too rough, there was no protagonist, and the picture and lyrics didn't match very well. The emotional appeal is not strong enough. Mai Qingxin carried a crossbody bag, flipped the sketchbook to the middle, handed it to her, and said, "I drew a few sketches for transition, and I showed them together with the video, and the effect might be better." ”
Zhu Linlin took it and browsed while walking towards the elevator.
The first one is the back of a player with his head bowed and bent over, looking lonely. The second is a silhouette of a player clutching his knees and falling to the ground, looking painful, the third is a frontal of a player looking up and crying, looking sad, the fourth is a silhouette of several players running forward, which looks passionate, and the fifth is a group photo of a group of players holding trophies, looking excited.
The drawings are all pencil sketches. The handwriting is thick and the lines are hard. The vigorous and rugged atmosphere came to the face, and although the players' faces were blurred, their emotions jumped on the page. Zhu Linlin looked very carefully, and it wasn't until she stepped out of the elevator and came to the hotel lobby that she exclaimed, "Maggie." Your talent in painting is not inferior to Fang Xiao's talent in music. ”
"It's far from it, he's original, I'm copying."
Zhu Linlin just smiled, and she casually flipped through the first few pages of the album. found that they were all T-shirt designs, and when she was about to return them to Mai Qingxin, she stared - on one of the pages, it was not a T-shirt picture, but a hastily drawn Coke bottle, and the bottle was not written with the brand of Coke, but a lyric: Sister Lin fell from the sky.
"What is this?"
"When I was designing the T-shirt, I printed a lot of lyrics on the T-shirt, and one day at dinner, Fang Xiao said that in fact, the lyrics can also be printed on the Coke bottle, and we use the T-shirt to promote the song to attract listeners, and Coke uses the song to promote the brand and attract consumers." Mai Qingxin didn't care, and said: "This picture is what I drew at the time, and I want to see the effect." It doesn't have to be a lyric, but a popular phrase is fine. ”
Zhu Linlin sighed softly, she stood at the door of the hotel lobby, stared at the picture for a long time, until the doorman opened the door of the taxi, and then said: "Maggie, I think this is a good idea, maybe it will help us." ”
"Where are the two beauties?"
"Go to Coca-Cola's China headquarters."
……
At the same time, Zhou Xiuman held a press conference in the conference room of the headquarters of Duoyi.com.
After the last splashing incident, "Entertainment Weekly" did not give up, and stood up for its own reporter on social media, asking Zhou Xiuman to publicly apologize and compensate for a dollar of mental damages.
"F&Q attaches great importance to copyright protection, and from the very beginning of its establishment, it has advertised on videos and social media, prohibiting unauthorized commercial use by others, and prohibiting other commercial organizations from providing digital music listening and downloading services......
"However, these days, we have found auditions of F&Q music on the websites, clients and mobile apps of many commercial companies such as Nine Listening Music, Yuedong Music Channel, Music Cube, DJ Paradise, etc., and some even offer downloads...... These websites have not contacted us through any means, and even after we have sent warning letters, they still turn a deaf ear and continue to provide infringing services......"
Zhou Xiuman turned around, looked at the screenshot on the projection screen, and then said: "For this kind of shameless behavior, I can only say, this matter is not over, let's see!" ”
Her remarks of not speaking according to the general script immediately made the reporter excited, but before anyone could ask questions, she pressed the remote control again and switched to a new screenshot.
"The local life channel of Xiangjiang Satellite TV used "Love and Love Brewed Wine" as the background music of the blind date program, which was unauthorized ...... The Royal Baby Baby chain played "Mom I'm Disobedient" on a loop in a number of stores to attract customers, and ...... without authorization Kuaikan self-made program "Funny Dormitory" adapted the lyrics of "I wish all couples in the world are long-lost brothers and sisters" as a joke, unauthorized ...... Singer Lu Caier covered "Dream Sky is Extraordinarily Blue" during a commercial performance, and ...... without authorization"
Zhou Xiuman switched more than a dozen photos in a row, then stopped and said, "Do you think I'm messing around and making trouble?" TV stations, chain stores, Internet giants, well-known singers, etc., people use F&Q's songs because they can afford F&Q and help F&Q do publicity, which should be grateful...... No, it should be grateful! ”
"A farmer, ploughing the field, planting seedlings, irrigating, working at sunrise and resting at sunset, busy for a whole year, after the harvest of the most Lu, made a pot of fragrant rice, so the village chief came, took away a bowl, the rich man came, took away a bowl, the scholar came, took a bowl, the neighbor came, took away a bowl, all did not give money, just said I will help you try the taste, help you do word-of-mouth, and when the word-of-mouth rises, there will be many people to buy your rice, and then you will send it, but after taking three and four, what is left of the farmer? Do you want to continue farming in the future? ”
"In our country, there are many people who regard bullying farmers and taking benefits from farmers as a matter of course, and similarly, there are many people who regard bullying musicians and taking benefits from musicians as a matter of course......
"I asked the TV station, and the TV station said that they are short of funds, and the director of your program is not working for free. Why don't your photographers work for free? I asked the chain store, and the chain store said that they operate on a small budget, and your shopping guide does not work for free? What don't your cashiers work for free? I asked Kuaikan.com, Kuaikan said that we are losing a lot of money, and your CEO is not working for free? Why don't your sweeping aunts work for free? Someone else's labor should be paid, but a musician shouldn't be paid for his labor? I also asked Lu Caier, and Lu Caier said that she was an unintentional mistake, an unintentional mistake? Hehe, as a singer, even the songwriter is not respected, and he has a face to mix in the music circle? ”
Zhou Xiuman's series of rhetorical questions, especially the most naming and teasing well-known singers, made the reporters in the audience look at each other.
"Someone once swore to me that the Internet is a free feast, so it shouldn't be charged, but I found that watching videos on the Internet, either for a fee, or with ads, reading novels on the Internet, or subscribing to genuine versions, or watching pirated versions full of mistakes and omissions, or going to pirated websites with a lot of advertisements, in short, you have to pay a price, only music is really free, no need to pay any price, high bitrate lossless resources are everywhere, download them casually, musicians are really miserable." Zhou Xiuman spread his hands and said: "So, if I have a child in the future, whether it is a boy or a girl, if I dare to learn music, I will definitely break his leg, it is better to break his leg than to starve to death." ”
There was a slight laugh in the room.
"All in all, it took several years or even more than ten years for the members of F&Q to learn the musical talent to make a living, and they don't want to, and they don't want to work for free, so they ......" Zhou Xiuman picked up the thick folder in front of him, raised it, and said: "These individuals or commercial organizations that infringe copyright must publicly apologize and compensate for the corresponding economic losses." What questions do you have? ”
A reporter immediately stood up and asked: "Lawyer Zhou, as we all know, the protection of intellectual property rights in China is not perfect, the cost of rights protection is very high, and the compensation is insignificant. ”
"Because they're young."
"Can you elaborate on that?"
"Young and vigorous; Young and hot-blooded; Young with dreams; Young and ignorant; Young people are not afraid of things; Being young doesn't care about failure; The old guy pretended to be dead, and the young man had to go on his own...... Whatever you want to write. ”
Another reporter raised his hand and asked, "Lawyer Zhou, when will F&Q release the record?" And how to prevent piracy? ”
"I'm a legal consultant, not a CEO, Xie Luxie."
"Lawyer Zhou, if I find out about the infringement and report it to F&Q, is there any benefit?"
"Yes, if you can provide conclusive evidence to help us win the lawsuit, the compensation will be 55 cents." (To be continued......)