Chapter 90: Analysis

"In the fourth episode of "F&Q Dream Show" yesterday, Fang Xiao covered all ages, indiscriminately attacking the campus feelings of the post-60s, post-70s, post-80s, post-90s (as we all know, the post-50s are the Red Guard generation, and campus life is basically deserted) ......"

"Our company is always a typical post-60s, 80 years to go to college, 84 years to graduate, the pride of the sky, the dragon and phoenix among the people, the career is successful, famous all over the world (must be a sycophant!) )…… At last night's dinner, I played "The Story of Time" on my mobile phone, and then our boss, who usually doesn't smile and cherishes words like gold, talked endlessly about the old, interesting and sad things that he went to college all night (breaking the news: the boss's first love was assigned to another city because he considered personal feelings too early, and finally Lao Yan flew apart, which is embarrassing)...... According to the boss, on the university campus back then, no one wrote poetry, and he also recited a hazy poem written at the dinner table (well written, applause)...... The boss also said that if Fang Xiao was born in that era, he would definitely be popular on campus and become the idol of young people across the country (of course, he may also be killed for hooliganism, hahaha)......"

"When the last party was dismissed, the boss said that he wanted to invite Fang Xiao to be a guest performer at the 30th anniversary of their graduation - dear Senior Brother Fang Xiao, you are developed! Our boss and his classmates are either giant businessmen or high-ranking officials, Crouching Tiger, Hidden Dragon, hands and eyes are all over the sky (this time it's really not a sycophant), the price is high, the background is deep, hurry up and tell me your contact information and commercial performance quotation, let my brother and I earn some intermediary fees or find a chance to climb the dragon and the phoenix (kneel and beg!! )。 ”

"I myself am a typical post-70s generation, I went to college in 95 and graduated in 99, of course, I am also the pride of the sky (at that time, college students were no longer allocated, the pride of the sky...... At that time, there were a total of 8 people living in our dormitory, known as the Eight King Kongs. Sleeping on my top bunk is a buddy from Shanxi, very simple, not much talk, diligent, sweeping the floor and fetching water, washing and stacking quilts. Grab the seat to help roll call, he did the most...... All seven people in the dormitory smoked, but he was the only one who didn't smoke...... After graduating, I began to occasionally make phone calls and chat on the Internet (popular science: there was already a chat at that time, although the name was not called chatting) ...... After watching the video, I suddenly realized that I hadn't contacted him for five or six years, and here I want to shout: Brother Qiang. I'm Zhang Datou, who has been sleeping under you for 4 years, call me back quickly! ”

"I have 3 post-90s girls under me, all of whom are like flowers and jade, and their eyes are higher than the top (they often don't even pay attention to me, the top boss), ...... After watching the video, they kept humming 'we're all good kids' (please, it's over 20, what's a little like a kid)...... Yesterday at noon, starting at half past eleven, the three girls were frantically swiping WeChat messages with their mobile phones. went to grab Fang Xiao's WeChat VIP membership number, but it was unfortunate. Hard work does not necessarily bring good results, 500 VIP membership numbers were sold out in just a few seconds, and the 3 poor girls didn't grab anything, so they had to be sad and heartbroken (PS: Fang Xiao You deserve to die, and the beauties are willing to pay for you. It's actually limited! Re PS: When does the Queen Orchestra sell VIP membership numbers? I'll pre-order one first. )”

"Okay, that's just gossip, let's get down to business (I'm a real business commentator after all)...... At the end of the fourth episode, F&Q released two important commercial messages, one of which was naturally that they were selling merchandise (T-shirts) on the company's official website. The other is the photo sharing website (Eye&Me) personally recommended by Fang Xiao......"

"It's a very common business model for celebrities to sell peripheral products, high-end such as emperor superstars, grassroots such as e-sports players, all like to do this, the money is stable, and they can advertise, why not? But one thing that makes F&Q different from others is that they react quickly...... Look at the photo above, this is the T-shirt I bought (the delivery is very fast, like one), the pattern on the T-shirt is a swing and a butterfly, obviously taken from the lyrics of "Childhood", "Childhood" is a new song that appeared in the third episode ......of "F&Q Dream Show" on April 22, and in just 3 days, there are corresponding peripheral products...... This kind of rapid response mode can use the popularity of the song to attract impulsive consumption, second, it will give fans an emotional sense of respect and satisfaction, and third, it will bring the latest and trendiest fashion sense...... I expect that this summer, F&Q's T-shirts will become a sight to behold on the streets, and sales will be considerable......"

"T-shirts are just a small business, no matter how much they sell, they will only earn a few millions, but this photo-sharing website that Fang Xiao personally advertises is different, this is a big business with great ambitions...... As of 12 noon today, the photo-sharing site called Eye&Me has more than 50,000 registered users and more than 400,000 photos uploaded...... If Fang Xiao can really write beautiful songs based on user-uploaded photos (I'm looking forward to tomorrow's "F&Q Dream Show"), then the site could well become China's Photofish — Talkbook paid $800 million for Photofish 18 months ago, and at least $10 billion if it were to buy it now...... The rich second generation, the rich people, and the venture capital managers, hurry up, throw money at Fang Xiao crazily! ”

"Nowadays, the biggest pleasure of surfing the Internet every day is to watch F&Q news or micro-notes (I do it at least once an hour, what about you?). Nothing else, just because they always surprise (or surprise) me and add a little fun to my boring work life......"

"I drank too much at dinner last night, so I didn't write a review of "F&Q Dream Show" until today, but Seon dragged it out, and I don't know if it's a blessing...... This morning, F&Q came to another big news, and actually held a press conference to defend its rights with great fanfare...... TV stations have always been strong, I am used to it, they are the official masters in the entertainment and media industry, using music is the same as land acquisition, if you want to requisition, you can use it if you want to, if the parties dare to blow up, believe it or not, I called the city management, believe it or not, I blocked you? …… The vast majority of operators do not know that the broadcasting of music works in commercial places is an infringement, and they do not have this legal awareness...... Internet companies are used to playing hooligans to take advantage of them, anyway, if you don't look for me, I'll use it casually, you look for me, I deleted it...... As for Lu Caier, either her agency made a mistake in her work, or she was big-chested......"

"Audio-visual production, broadcast in commercial places (shopping malls, KTV, McDonald's, etc.), songwriting and song adaptation and cover singing are the most important and stable sources of income for musicians in addition to releasing records and holding concerts...... However, the giants in these four fields are not easy to mess with, and F&Q held an exposé-style press conference, and the way of rights protection is too intense...... This is the rhythm of not succeeding, and you will either be isolated and become a martyr, or fight your way out and build a musical kingdom of birds and flowers...... I will cheer them on and support them as much as I can, after all, we are all grasshoppers on a rope. ”

"When I was writing this article, I went to take a look at F&Q's official studio version of the work, and found that they had closed the free download of "Mom I'm Disobedient", and now only provide online radio auditions, which is to take the digital music route wholeheartedly, and don't break the south wall and don't look back......"

"In 2013, the size of the global digital music market was 5.9 billion US dollars, and China only had a little more than 80 million US dollars, ranking 21st in the world, but China has more than 400 million listeners using digital music, ranking first in the world.

"In 2012, shrimp music had 8 million registered users, 3 million pieces of music in the music library, and 6 million plays a day. Saying it scares you to death, it's less than 100,000! …… Whale.com, with more than 100 million registered users and 3.1 million pieces of music in the music library, how much is the monthly income? All I can say is very few (less than 100,000), so they closed their doors last year...... Kucat Music, with 20 million daily visits, 50 million monthly active users, and a monthly income of only 8 million...... The search giant Xunmi.com spent 37 million to buy the copyright in 2012, there are 1.5 million pieces of music in the music library, and there is its own traffic import, how much is the monthly income? A little more than 2 million, not even a fraction of the company's total revenue......"

"In short, domestic listeners are accustomed to enjoying free music, and in such an environment, F&Q's insistence on making digital music is commendable, but the future is very bleak...... Of course, it is not very reliable to hope that a few hairy young men (little girls) who have not graduated from college will save the Chinese music scene......"

This is an analysis article published by Zhang Xinjia, the IT director of Hong Kong's Orbis Information Consulting Company and a columnist of the "Internet Weekly Analysis Report" "Super Analytical Ape", at 3:10 p.m. on April 25, and 30 minutes later, he added a note below.

"PS: Ha Lu Ha Shuang flipped! I just got the F&Q e-tickets for tonight's mini concert (I won't tell you where you are), little brother Fang Xiao, let the little sister, love you to death! (Shhhh......h No, it's the wolf-like subordinates who heard it) (To be continued......)

PS: Teaser: The foreshadowing is basically over, and if the video comes back to another issue, time will be like an arrow, the sun and the moon are like a shuttle, and before you know it, the xx day has passed......

Take another leave, there is an elder hospitalized, late, tomorrow I will go back to my hometown to visit, and I will resume the update on Monday.