Chapter 586 Rolling Profits

Two months, 60 days, 100,000 yuan.

On average, it's really just over a thousand a day.

This is not fake, hearing Yuan Da's words, Pan Hongbing's heart was of course half cold in an instant, but who knew that before Pan Hongbing could speak, Yuan Da gave Pan Hongbing a stick again, and this stick was of course good news, I saw Yuan Da standing there and whispering to himself.

"However, in the past week or so, a thousand copies have been sold, and I think the follow-up should not be wrong, as long as our things are good enough, these ** parts should become repeat customers."

"And...... Do you know the truth? This is just a group purchase sales of such a website, I took a casual look when I came, although the other websites do not sell as much as they here, but there is still a little bit of more or less, it should be about five or six hundred copies, at least not much......"

"That's nearly 2,000 servings for dinner alone...... 2,000 copies a week, in fact, the effect is quite good, because I heard from the staff of their website that although our restaurant is not the best seller, it is almost able to rank in the top few, mainly thanks to my photography skills and exquisite illustrations......"

At this moment, although Yuan Da was talking casually, he was very excited when he heard Pan Hongbing's ears, especially after hearing Yuan Da say that this was just a website's sales results, Pan Hongbing couldn't be more excited.

The sales of 2,000 buffets, in other words, are equivalent to nearly 200,000 yuan in income, which is not a small amount of money, especially for my own restaurant, it is definitely a lot of income.

Although it does not mean that the 200,000 yuan will be all in his hands at one time, but in any case, if other customers spend money, it means that they will definitely come to eat, as long as they come to consume, then the money will always be their own.

Surprise, absolute surprise, but who knew that on Yuan Da's side, the surprise was not over at all.

I saw Yuan Da secretly glance at the excited Pan Hongbing, and then said again very proudly.

"What? This achievement alone makes you unable to hold back? To tell you the truth, this is nothing, this is just a sale for dinner, our restaurant also has lunch, the original price for lunch is 88, the group purchase is 88% off, and the current price is 77 yuan. ”

Yuan Da said, took the mobile phone in Pan Hongbing's hand, then rummaged through it, handed it to him again, and continued.

"Look, we've bought more than 500 copies on this website just for lunch now, and with the number of group purchases on other websites, it's basically conservatively estimated that there must be nearly 1,000 copies......"

At this time, Yuan Da said very easily, but Pan Hongbing, he was so excited that he couldn't speak at all.

Before, it was a dinner group purchase worth more than 200,000 yuan, and now it is a lunch group purchase of 1,000 servings, all of which are counted as nearly 300,000 yuan.

And most importantly, if all these customers come, it will be nearly 3,000 people, plus the usual customers and customers who follow the trend, then it will be more than 3,000 people.

In fact, the restaurant is not afraid of no one, but is afraid of too many people, because as long as there are more people, then the popularity will become more and more widespread, and more and more people will follow the trend to eat.

In addition, if the taste is good enough, the dishes are good enough, and the customers eat well, then 100 people, at least 90 people are repeat customers, even if it is impossible to come often, but once a month, two or three times in half a year, in fact, it is still very normal.

Suli City is indeed not big, and it is not as good as Shanghai City in terms of economy, let alone Shanghai, but it is also a county-level city anyway, with a permanent population of nearly one million people.

The people take food as the sky, as long as a loud brand is played, are you still afraid that no one will come to eat?

Compared with cities with nearly one million people, the number of group purchases of several thousand people is actually not very high.

In the new era, there must be a new concept of consumption, which is also something that Yuan Da has been advocating, although recently, he does not often buy in groups, but in the past, when Yuan Da did not have such a rich family background, if he usually eats with Tan Yonglin and them, if he is ready to eat better, it must be a group purchase, a person can be at least a few dollars cheaper, more may be cheaper than a dozen yuan, four people together is forty or fifty yuan, fools don't buy in groups.

For group buying, Pan Hongbing actually knows this thing, after all, he is not a very outdated person, he also knows about computers or something, but he is always not at ease about money, and the original boss has never made such a thing as group buying, which has caused Pan Hongbing to not put his mind on this aspect.

But in fact, this is not just a matter of group buying, because if it is operated only by group buying, the sales performance will never reach this level of popularity.

After all, there are so many group-bought restaurants in Suli City, and there are also many self-service restaurants, why is there so many people coming to Yuan Da's "Tang Island", the reason for this can make Yuan Da and Tang Wanqing spend a lot of effort.

First of all, Yuan Da wanted to use multiple group buying websites in a row, but on the other hand, Yuan Da found local TV stations and newspaper media and asked them to advertise him.

Advertising on TV stations and newspapers, this is actually a relatively backward way compared to the publicity on the website, after all, according to the idea of ordinary people, since you want to do a group buy, of course, you have to hype it on the group buying network, but Yuan Da, he just wants to take advantage of this alternative advantage to play a sword to go sideways.

On TV and newspapers, a big advertisement for "Tangdao Seafood Buffet" was published, and the newspaper was nearly 1,000 yuan a day, and it cost hundreds of yuan a second on TV, and it needed to be rotated several times a day.

On the website of group buying, there is only so much advertising text the size of a fingernail, which is actually not equal at all.

But in fact, this is the effect that Yuan Da wants.

In particular, the discount on the group buying network is stated to be a discount price of 77 for lunch and 98 for dinner, but on newspapers and TV, there is a unified discount of 95%, and you only need to bring the newspaper of the day to enjoy the discounted price.

Ninety-five percent off, or the discount price for the opening of a new store, should already be the lowest price, and this discount is converted, the price of dinner is 112, and the price of lunch is 83.

And this price, in fact, is much higher than the price of the group purchase on the website, take the most popular dinner as an example, the price of the group purchase is 98 yuan, and the newspaper is 112 yuan, a difference of 14 yuan, if four people come to eat together, then you can save an additional 56 yuan.

Could it be that the newspapers and TV stations are mistaken? Since it's a new store discount, how can the price be different?

But in fact, this is the effect that Yuan Da needs, and the reason why Yuan Da did this is to highlight the price superiority of group buying.

To know Lu Dao, Yuan Da, as a former customer and a former consumer, understands the habits of consumers very well.

First of all, if you want to have a dinner party, the first choice is of course those familiar stores, and few people will choose new restaurants like you are not familiar with.

That's why Yuan Da hyped it up in the newspapers, in order to let the citizens know about the existence of his restaurant.

And after knowing the Tao, of course, people who are interested will go online to check the environment and evaluation of the restaurant, and in this way, customers will be able to find that the price on the website of the group purchase is much better than the price in the newspaper, so this is the result that Yuan Da needs.

Newspapers and television stations are not platforms for direct sales, but as a means of selling as an illusion.

This is like the same two baskets of apples, sold by two adjacent fruit stores, one basket sells for four yuan a catty, and one basket sells for three yuan and five.

And what Yuan Da wants to do is actually just that.

Of course, Yuan Da can't do this all the time, you must know that the price of advertising on TV and in newspapers is really not cheap, but Yuan Da is not worried about the benefits of not advertising.

Because advertising is for advertising, since everyone already knows about their own restaurant, then the so-called advertising is not needed.

The rest of what needs to be done is the most practical "advertisement", that is, word-of-mouth, as long as there is the most solid word-of-mouth, then there is no need to worry about no one coming to eat.

If there are people to eat, then there will be money, and with money, you can open other chain stores, and slowly one will become two, two will become five, five will become twenty, twenty will become fifty, and fifty will become a hundred.

At that time, Yuan Dake will really become a big boss.

It's just that, now this is just Yuan Da's fantasy, because no one knows what the current situation will be like, even if it looks good at the moment, but God knows how many people will come to the restaurant to honor their pre-sold orders when the group buying activities such as Lu Dao begin.

After all, an order is an order, and people have the ability to return it, in case people don't like it, or don't want to come, it would be bad to return it directly.

Of course, Yuan Da has actually been prepared, that is, he has long thought that if someone gives his restaurant a bad evaluation, then the website will also come forward to deal with it.

As for how to deal with it, it's very simple, delete it directly or ban it, which is very simple for the website.

As for Yuan Da, he has already registered for three or five small accounts, ready to brush up on ratings and comments.

But in fact, Yuan Da is simply a dog meddled with rats, because compared to the comments of thousands of people, Yuan Da's comments are not worth mentioning at all.

Within two days, all of Yuan Da's comments had been lost, because behind Yuan Da, there would be a lot of comments every day, and of course, most of these reviews were praising the restaurant.

And even if there is dissatisfaction, it is because the meal needs to be numbered for too long......