Zhang Yimou understood.

Qi Xiangdong is telling him that a director who can't bring box office income to the company is not worthy of the company's help in publicizing the Oscars, and no matter how good a literary film is, if it loses the company's public relations, it will not appear in front of the Oscars.

In this, it involves the rules of the Oscars.

There are two types of Oscar entries.

One is recommended by a country's film association, and the other is to apply for the Oscars by yourself, both of which require the Oscars to undergo a preliminary review in order to be nominated.

Although the former is prevalent in some small countries in Europe and the Americas, there is no such precedent in the whole of Asia, especially in China.

As for the latter line, yes, but it has the problem of how can you ensure that your application will be seen by the Oscar judges.

You know, every year, countless filmmakers around the world mail their so-called art films to the Oscar school, and most of these art films become garbage in the trash can.

Zhang Yimou is very famous in China, he is very famous in Asia, in Venice, and in France, but in Oscar, sorry, Oscar only knows John Woo and only Ang Lee, who is Zhang Yimou? A great director of China? Sorry, don't know.

He applied for the Oscar, and the only result was that he was thrown into the trash, and even if he was not thrown into the trash, the judges would look at it with colored glasses when it was reviewed.

Well-known directors and nobodies, the judges' moods are different, two equally excellent movies, shot by well-known directors and shot by nobodies. In the hearts of the judges, it is definitely not a grade.

So Zhang Yimou needs the help of the Gold Medal Group.

It's not the Gold Group that can influence the Oscars, it's Universal Pictures, a partner of the Gold Group, that can influence the Oscars. The two parties have cross-shareholding, do they still need to prove the tacit understanding of cooperation?

The current Gold Group is no longer the original Gold Group, he is already a company on an equal footing with Universal Films, although it has not become a Hollywood giant like Universal Movies, but it has diversified and achieved very good results.

In terms of valuation, it is even higher than Universal Movies. The strong side of the cooperation has already changed positions.

This is something that no one could have imagined.

Two years ago, the seemingly vulnerable film company that seemed vulnerable to Universal Cinema had gobbled up the instant messaging app ICQ. And with great achievements.

In the same way, its game company is becoming more and more popular, and there is a posture that it is about to become the leader of the Chinese market, in fact. If it weren't for the fact that its roots weren't deep enough. It has long become the leader of the Chinese online game market.

Therefore, the Gold Medal Group has enough resources to promote Universal Movies to help Zhang Yimou apply for the Oscar, and the Oscars will not be taken lightly if Universal Movies helps to apply.

This is the embodiment of the influence of the Hollywood giant at the Oscars.

"My dream is an Oscar." Zhang Yimou thought for a while and said with a stern face: "But a long time ago, my dream was just a movie. ”

"When my film won its first award, I set my sights on going further."

"I've conquered domestic awards, I've conquered foreign awards, but only the Oscars. I never conquered. ”

"It's become my magic, but I'd rather accept it."

"You dig me. You just want me to bring you benefits, so can you promise that as long as I make three commercial films, you will help me conquer the Oscars. ”

"Director Zhang, you're wrong again."

After knowing that Zhang Yimou was moved, Qi Xiangdong was not in a hurry, "The Gold Medal Group will use its own resources to help you, but this does not mean that we will definitely help you conquer the Oscars." ”

"The Oscars are the world of academics, and you should first get the recognition of academics."

"As for the Hollywood giants, although they maintain enough influence on the Oscars, the most this influence is to make them cautious, or to value you."

"If you want to play a decisive role, that's impossible, otherwise, the Oscars have already become the backyard of Hollywood giants."

"Instead of presenting a hundred flowers in a posture like now."

In fact, the Oscars are not the most professional awards in the United States, whether it is the Best Director Award of the Directors Guild or the awards held by other unions, they are the most professional awards in their respective fields, but why is the Oscar the most famous award in the world? It's because the Oscars have the most viewers.

Under the promotion of Hollywood giants, a large number of movie stars appeared on the red carpet of the Oscars, and a large number of singers sang at the Oscars.

Subsequently, the Oscars went further and further and became the most well-known film award in the world.

However, the original intention of the Hollywood giants was to cultivate a backyard of their own, but the Oscars refused to do this backyard, and the academics controlled the award, and they excluded the Hollywood giants from this award, so the Golden Globe Awards were born.

And this is the fundamental reason why the Golden Globes have never won the Oscars.

The Golden Globes in the back garden of Hollywood giants were not recognized by film critics, and at that time, the influence of film critics on the film market was terrifying.

In the era when the Internet was not yet emerging, the first thing fans wanted to watch a movie was word-of-mouth, and who spread word-of-mouth? Of course, it was passed on by film critics.

Film critics say that a movie is good, even if the movie is not good, fans will buy tickets to enter, while film critics say that a movie is bad, even if the movie is really good, fans will not buy tickets to enter.

In those days, film critics were the masters of a film.

Every time a new movie is released, the first thing to do is not publicity, but to PR film critics, so that film critics can say good things about their movies in newspapers and magazines, so as to increase the sales of the movie.

It can be said that at that time, film critics controlled the box office of movies, and this phenomenon came to an end with the arrival of the Internet age.

First, the classic case of viral marketing exploded, and then the era of Internet everyone commented, and the influence of film critics was cut to the end.

It is precisely because of the advent of the Internet era that the Golden Globe Awards began to catch up, and it also made Oscar feel the crisis, coupled with the penetration of Hollywood giants, Oscar was gradually controlled by Hollywood giants.

Of course, until 2014, when Li Lin crossed, Oscar had not completely fallen.

"So you should know that even if Universal Pictures goes all out for public relations, we can only make the Oscar judges pay attention to you, not let the Oscar judges be sure that it is you."

"All the qiē, at the end, needs to look at the quality of your own work."

"The quality is not good, we are about to force every judge to solemnly review your work, it is useless, and on the contrary, if the quality of your work is good enough to impress the judges, we only need a little push in the back, and you can conquer the Oscars."

Zhang Yimou didn't hesitate, he just nodded, "We have a happy cooperation." ”

If the Hollywood giant can play with the Oscar in applause, then he really doesn't look down on the Oscar, the more he can't get it, the more he desires it, and if he gets it, he won't cherish it.

It's like this in Venice, it's like this in Cannes, it's like this in Oscar, I don't know if it's the same.

"In addition, please pay my liquidated damages." Before Zhang Yimou left, he said softly.

"Of course."

Qi Xiangdong smiled, "Our Gold Medal Group is not bad for money." ”

Of course, it's not bad money, at least in the film and television company industry, except for an Orange Sky Entertainment that doesn't know the details, it belongs to the Gold Medal Group with the most abundant funds.

……

The next morning, Zhang Yimou announced in public that he would leave New Picture and join the Gold Medal Film and Television Production Company.

In an instant, the fire of gossip of reporters was ignited.

It was also announced that his and Zhang Weiping's years-long cooperation came to an end.

"What."

Wu Kebo of Orange Sky Entertainment jumped up from his chair in shock when he heard the news, "What's the matter, how did Zhang Yimou sign a gold medal film and television company, what about us?" ”

"What about our Orange Sky Entertainment? Aren't we at Orange Sky Entertainment reaching out to him? ”

"Why would it be Gold Medal Group and not Orange Sky Entertainment."

"Wang Jinghua."

Wu Kebo directly dialed Wang Jinghua's phone number, and he roared, "Why, why, why did we do a qiē, but the person who picked the fruit in the end was the Gold Medal Group?" ”

"That's what you told me was going well?"

He was going mad.

Digging up Zhang Yimou is a plan that has been predetermined a long time ago, digging Zhang Yimou, Orange Sky Entertainment is completely made up in hematopoiesis, and what Wang Jinghua said to him is also in good condition.

The good result is that the gold medal group poached Zhang Yimou, and they did the beginning and the process, but they did not enjoy the fruit.

Their efforts have not been rewarded.

The fruits of victory were thoroughly plucked by the Gold Medal Group.

"Mr. Wu."

The corners of Wang Jinghua's mouth showed a trace of bitterness, yes, the situation was originally good, Zhang Yimou had already wavered, but she didn't understand why Zhang Yimou suddenly chose to cooperate with the Gold Medal Group instead of Orange Sky Entertainment, which had been in contact with him.

What kind of magic did the Gold Medal Group exert that made Zhang Yimou fascinated.

"It was my mistake and I'll take responsibility for it."

"Responsible? No, check it out for me, I want to see how the Gold Medal Group takes food from the tiger's mouth. Wu Kebo said coldly: "I don't want the same thing to happen a second time, as for the gold medal group, I will clean them up sooner or later." (To be continued......)