If you want to become a domestic retail giant, it does not mean that you can directly copy the model of Wal-Mart.

At present, domestic retail is still based on small street shops, commissaries, this kind of self-employed small shops are blooming everywhere, the biggest advantage is convenience, customers can buy things at the door of their homes, so that the consumption habits of Chinese people are what they need to buy, and different from foreign habits to go to the supermarket once a week, and buy all the things needed.

Of course, with the development of society, small shops are not able to do big supermarkets after all, before Wu Tian's rebirth, the small shop system has been squeezed by supermarkets to survive, except for some small towns are still dominated by small shops, cities above the county seat have almost gradually become the world of supermarkets - although the scale will not necessarily be very large.

Another point is that Wal-Mart's self-management model has high requirements for management and execution capabilities, which is difficult to achieve in China.

As an advertising person, Wu Tian also cooperated with supermarkets in the previous life, and naturally had a better understanding of the general, or successful supermarket model in the next few years, and generally passed on the risk to the manufacturer, and he was only responsible for the operation of the venue.

For example, the supermarket inventory goods, required to be provided by the manufacturer, according to the sales volume of the refund, so that will not occupy the supermarket's inventory funds, and the same promotion staff are also dispatched by the manufacturer, accept the management of the supermarket, but the salary is issued by the manufacturer, which is equivalent to a large number of employees for free.

The benefits of this are obvious, greatly reducing the operating costs of supermarkets, although at the same time increasing the difficulty of management in a large way, but in the future, the domestic supermarket system is all such an operating model. Even after the second giant Carrefour entered the country. The same is true of the pattern used......

"That's pretty much it. To start a supermarket, the amount of money required can be controlled at about 10 million! Wu Tian said.

After several exchanges, Mr. Wang Dazhou and Mr. Wang became more and more impressed by Secretary Wu, and Mr. Fan was tempted by a huge amount of nearly 2 billion yuan, so he gritted his teeth and agreed to resign from Asia and join Tianwang Department Store.

In fact, Asia is on the verge of death, and there is hardly a single store in the country that makes money. Wang Dazhou's management philosophy in the past with a trick to eat all over the country, but now this trick is not new, under the impact of many imitators, this crazy advertising, vigorously promote the opening model, can no longer cause enough sensational effect, let alone continue to maintain appeal, and the most fatal capital chain problem, is to tighten the rope around the neck, too high operating costs, not only make them unable to repay the bank loan. Even the supplier's payment can't be settled!

Therefore, Mr. Wang fled. It was a wise decision for himself.

As for the Asian side, Mr. Wang's departure was warmly welcomed by some shareholders.

Wang Dazhou in recent years, is very much sought after, as the leader of the joint-stock shopping mall, as his own strength, against the entire shopping mall state-owned shopping mall system of the business general, not only the province, and even the capital have praised it, the celebrity effect makes him have a high reputation in the Asian system, he does not say to go, even if other shareholders have the intention to change, there is no way to move, he can't take the initiative to go, those shareholders who are fighting hard for management rights applauded......

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Hearing Wu Tian say that he was only going to spend 10 million yuan to open a large shopping mall, Mr. Wang couldn't help but smack his lips a few times.

In other words, these are completely two extremes from his business philosophy in Asia.

Not to mention the construction investment of self-built shopping malls, only to talk about the decoration, Asia pays attention to the extreme luxury, the decoration of the Yuedong store cost more than 30 million, and the mall head office is more than 100 million!

Wu Tian only wants to start a store for 10 million? Even if the scale of the store designed by Wu Tian is lower than the standard of Asia, the funds are too small......

However, perhaps it is precisely because of such a lavish investment that Asia has caused huge problems in the capital chain?

"10 million to start a store, that means 2 billion funds, enough to open 200 stores." Wu Tianmei said with a smile, "It means that you can rely on the sales volume and the manufacturer to talk about better resources, and even let them agree to promote the management plan of the employees......

"There are few days, the decoration can be simpler, but the construction of the store costs a lot of money, do not look for partners, do not find bank loans, this fund is only afraid of not enough...... "Mr. Wang has to hit Wu Tian.

After officially joining Tianwang Department Store, Mr. Wang was naturally qualified to know Wu Tian's identity, but he only knew that Wu Tian's identity was special, and he did not know Wu Tian's real financial resources and abilities, so he was still a little disobedient.

"The storefront can be rented." Wu Tian said, "I don't like to deal with banks in business, and as for partners, I don't have to think about it, is it necessary to share profits with others in such a profitable business?" ”

Mr. Wang couldn't help but be a little disapproving, talking about doing business. Win-win cooperation is the most normal solution. And what Mr. Wang is best at is leveraging capital leverage. For example, Asia. Who would believe that this industry, which is close to two billion in size, is only about 40 million in Asia's own free capital? The rest is either an investment from a partner or a bank loan?

Mr. Wang even felt that if he let Wu Tian go with his two billion yuan, he would at least be able to return Wu Tian to the first domestic retail group with total assets of more than 10 billion yuan in three years!

Seeing Wang Dazhou's disapproving look, Wu Tian was about to explain a few more sentences, but saw Lin Qiu'er come in and report: "Xiaotian, Mr. Su has arrived." ”

"Huh. I'm waiting for him, let him in. Wu Tian said with a smile, Su Hongyu arrived, but he didn't have to grind his own mouth.

"There are few days." As soon as Su Hongyu entered the door, he hurriedly greeted Wu Tian.

"Lao Su, sit down, this is Mr. Wang Dazhou, hehe, Lao Wang, this is Mr. Su of Tianrong Real Estate." Wu Tian introduced.

Mr. Wang was stunned. Hurriedly politely approached Su Hongyu, talking about Mr. Su's great name. is a well-known big man in the national real estate industry, not to mention his original boss, who is the boss of the mall real estate street, every time he mentions Mr. Su, he has a face of admiration, so that although Mr. Wang has never seen Su Hongyu, he has been admired for a long time.

But who would have thought that this big bull man would be so respectful in front of Wu Tian? Even more respectful and polite than Mr. Fan in front of Wu Tian?

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"Lao Fan, you already understand the situation, how much support can you give?"

Sitting down again, Wu Tian asked directly.

Su Hongyu leaned over to take the tea offered by Lin Qiu'er, thanked him, and then replied to Wu Tian: "Tianshao, there are too many development zone projects in various places now, and Tianrong can't be busy here, hehe......"

"Don't sue me, you don't have the ability to run a mall anymore." Wu Tian pouted.

"That's not it," Su Hongyu hurriedly said, "It's just that the funds may not be able to be deployed, and if you want to do this, you have to use the bank's funds......

Tianrong real estate has always been in accordance with Wu Tian's requirements, using its own funds for development, but in the past ten years, Tianrong has enough real estate reserves, and the annual rent recovered is enough to support Tianrong to develop some relatively large projects, so until now, Tianrong has only dealt with banks in short-term turnover.

As for Tianju's Tianju Real Estate, it is relatively lenient in this regard, after all, most of Tianju's houses are sold directly, regardless of the lease repayment period. It's just that the loans used by Tianju are all in cooperation with Zhongtian Bank, but the fertilizer does not flow into the fields of outsiders.

"You, I think you're deliberately trying to get me to break this limitation, right?" Wu Tian rolled his eyes dissatisfied, and said, "The purpose of getting you involved is not to get more assets for you?" After all, the payment cycle of shopping mall leasing is too long, and if you really want to cooperate with the bank, there are still fart money customers to make! Besides, if you want to find a bank, Tianwang can handle it by yourself, why are you still looking for it? Don't think about it, this part also uses its own funds, and it is not allowed to hit the bank's idea. ”

Su Hongyu couldn't help but smile bitterly, looked at Wang Dazhou, who was confused, and said, "Okay, if we use our own money." I estimate in a year. Up to 50 shopping malls can be built. In addition, the shops we own now, there will be seven or eight contracts that expire next year, and they can be transferred to Tianwang, and there is no guarantee of more. ”

"Fifty is a little less." Wu Tianba smacked his lips and said, "Okay, let's make do for the time being, it's really not okay to let Tianwang rent some other venues here." ”

Wang Dazhou was stunned until now. finally reacted, Wu Tian wanted Tianrong to be responsible for building the store, and then Tianwang rented it here to use it! No wonder he asked Tianwang not to consider the problem of store construction, but only to consider the decoration and operation, and set the standard of 10 million stores......

"Lao Wang, your task is to open at least fifty stores for me within a year, no problem, right?" Wu Tian said with a smile.

Wang Dazhou nodded hurriedly, but he was a little bottomless in his heart - it is not so simple to open a store, from preparation to decoration. And then to the stocking business, the time it takes is not a moment and a half. It will take several months to say the least, but if you really want to open 50 stores a year, it means that at least several teams must be divided into several teams at the same time, which is a great test of your ability......

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The Tianwang system planned by Wu Tian is completely different from the concept of the current large-scale shopping malls in China.

At present, the domestic large-scale shopping malls are mainly focused on "big", paying attention to the large area of the shopping mall, and it seems that the larger the scale and the more top-notch, the more it can attract customers and make money.

Wu Tian went the opposite way, requiring the first batch of Tianwang shopping malls to build only medium and large shopping malls, and the decoration should be as simple as possible to save money, and put the greatest energy into management.

Therefore, the first Tianwang model store, not only did not pile into the railway station business circle, but even the business area is only one floor, but more than 10,000 square meters, compared with the current large shopping malls in the mall, it is really a little inconspicuous.

"Don't underestimate this place, the next step is to become the most profitable shopping mall in the mall, hehe......" Wu Tian smiled and visited the Tianwang Department Store that was being renovated, and smiled at Wang Dazhou who was next to him.

This storefront, located on the eastern outskirts of the mall, was originally a warehouse area for one unit, with more than a dozen old-fashioned warehouses. In order to build a model store, Wu Tian simply asked the old turtle to renovate the warehouse area, and demolished and rebuilt it entirely, but it was still rebuilt into a warehouse specification of a prefabricated house - no way, Wu Tian didn't have the patience to wait for the high-rise shops to be built, and the speed of building a warehouse was fast.

"The supermarket area can only occupy half of the area at most, and the rest should be planned into a counter area, and the rent collected by only one piece is a big one, maybe more than the supermarket part, hehe......" Wu Tian said with a smile.

Wang Dazhou nodded while secretly sighing at Tianshao's shrewdness.

In other words, most of the large shopping malls in China are still self-operated, and the counter leasing is generally a poorly managed state-owned shopping mall for external "contracting". It's just profiteers......

It's not Wu Tian treacherous, this business model will soon become the mainstream way in the future, supermarket operators, basically the role of a charter company, counter leasing is far more profitable than the supermarket itself, and even some multi-storey shopping malls, supermarkets can only enjoy the basement, purely become an accessory.

This is also something that can't be helped, who makes the domestic retail industry very different from the environment of the United States? In the next few years, small supermarkets will be everywhere, and there will be no money to be made purely in retail.

In addition, with the improvement of domestic economic conditions, the awareness of consumer brands has also improved, and the counter sales model demanded by pseudo-famous brands has provided a huge audience for the rental of shopping mall counters......

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"Well, overall, it's pretty good." Wu Tian smiled, "When will the shelves arrive?" ”

"It'll be there tomorrow." Wang Dazhou responded.

"Where's the supply? How many have you talked about? Wu Tian asked again.

I have to say that the most important issue at present is the supply of goods. Although in the past two years, compared with the planned economy model before 93, there are no so many constraints on the supply of goods -- when Asia first opened, the inventory of other state-run shopping malls in the mall was squeezed and surplus, but Asia was not even satisfied with the shelves.

Nowadays, under the opening of the market, the seller's market has turned to the buyer's market, and the manufacturer has changed from selecting customers to selecting customers, and the problem of supply is not big, but after all, it has not yet reached the kind of products that cannot be sold in the future.

"Fengyun and Huatian took the lead in cooperating with us, driving many manufacturers, most of the products have been negotiated, you can supply them first, and then settle the payment after sales, but the promotion personnel are not very good at negotiating." Mr. Wang said.

"Well, there is no need for all products to be promoted, for fast-moving consumer goods, there is a brand effect, you can not go on promotion, other products try to talk, even if you can't talk about it, it doesn't matter, after the opening, let's take out the sales with promotion and no promotion to compare, they can't wait to get on the people quickly, hehe." Wu Tian said with a smile.

"Well, that's what I thought, too." Wang Dazhou said with a smile.

Different from foreigners, Chinese people are more willing to accept the flickering of promotion, and promotion plays a considerable role in product sales.

"So the preparations for the opening are almost the same?" Wu Tian said with a smile.

"Almost." Wang Dazhou also said excitedly, "Now the staff is also being trained, and when the decoration is completed, it will be open immediately." ”

"Okay, faster than I expected, hehe." Wu Tian said with satisfaction.

"Tian Shao, how do we do the opening advertisement? That's a job that costs money......" Wang Dazhou asked.

So far, the construction of the store, as well as the establishment of the company's headquarters, has spent more than 8 million yuan on the decoration and start-up of the store, and the remaining money is not enough to advertise madly.

"Advertising doesn't actually cost a lot of money, hehe......" Wu Tian said with a sly smile. (To be continued......)