When it comes to the world's largest company, Walmart is the only one.

Wal-Mart is mainly involved in the retail industry and is the company with the largest number of employees in the world, with more than 2 million employees, more than 10,000 stores, distributed in 27 countries around the world, and ranked first among the Fortune Global 500 companies in the United States magazine for many years.

There is no doubt that the retail industry, although it is not a profitable industry, is definitely the largest industry in terms of market size.

Wu Tian has naturally been optimistic about this area for a long time, and even got involved in it a few years ago.

It's just that the foundation of the retail industry in the past few years was not solid, and Wu Tian just threw a few small bucks at Asia and left it to fend for itself. And now, the time has come......

"The retail industry will not only develop on a large scale in the future, but the most important thing is the position of the market determinant......

In a small conference room on the second floor of the villa, Wu Tian sat in the first place and talked eloquently, and on both sides of the small conference table were Bai Jie, Chang Tianhua, Jia Ming, Lin Junming, Zuo Xiaoyan sister and brother, Wu Jianhua, Fan Xiaojian and other generals under Wu Tian's command.

"In the future, the market will no longer be determined by upstream manufacturers, nor by downstream end customers, but by the platforms that connect upstream and downstream. Whoever has a huge customer base will be invincible. "For example, if you have a retail mall that attracts most of the customers in the city, then you can go up, you can squeeze the profits of the manufacturers, otherwise their products will not sell, and down, you can earn customer money, otherwise he will not have a place to buy this kind of goods, and then it will be then." Are you still worried about not making any money? ”

Although they all feel that what Wu Tian said is a bit exaggerated. But everyone couldn't help but laugh.

"Don't laugh. I'm telling the truth. Wu Tian said, "For example, Wal-Mart, do you know how fast they have developed in recent years? Qiu'er, tell everyone about the number jù. ”

Lin Qiu'er, who was sitting in the secretary's seat behind Wu Tian, opened a document and read: "In 1950, Wal-Mart's sales exceeded 1 billion yuan in 79 years, and the founder became the richest man in the world in 85 years, and its sales exceeded 40 billion yuan in 91 years. Last year, Wal-Mart's sales continued to grow and set a world record in the retail industry, achieving annual sales of $96.3 billion, ranking fourth in Fortune magazine's list ......of the country's largest companies.

When everyone heard this, they couldn't help but change color, not to mention before, just to say that in the past few years, Wal-Mart's annual growth rate has averaged more than 10 billion. What is this concept? It's crazy to the limit!

Although it is only about sales, the actual profit percentage may be much smaller. However, the base is huge, and no matter how low the profit ratio is, it is an astonishing astronomical figure......

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"Ladies and gentlemen, according to the numbers, Wal-Mart's growth momentum is far from stagnating, and at this rate, maybe ten or twenty years later, how terrifying will it be? The first in the top 500 should not be a problem, right? Wu Tian said lightly, "Let's imagine this, if there is a retail giant in China in the future, accounting for more than half of the sales of the entire market, if you want to sell the products in your hands, can you only cooperate with them?" What would you do if they were to squeeze your profits, and you didn't agree, and they would do it with another brand? ”

"Then we can only reduce the ex-factory price," Jia Ming said helplessly......

"Hehe, so, whether it is from the perspective of investing in a new industry to make money, or from protecting our own profits from being squeezed by others and not being led by others, we should all step in." Wu Tian said with a smile.

"The sky is small, Wal-Mart is amazing, it may not be possible to succeed in our country, right?" Zuo Xiaojun said, "I heard that the current situation in Asia is not very good, and almost all stores are losing money." ”

Wu Tian nodded and smiled, and said, "The problem in Asia is more complicated, and there are many reasons for their losses. If we were engaged in retail, we wouldn't make the mistakes of Asia, well, by the way, in fact, I am also a shareholder of Asia, well, it's not in my name, hehe......"

"Uh, that's me worrying too much, hehe......" Zuo Xiaojun was stunned for a moment, and couldn't help but be a little sneering, for the understanding of Asia, he is naturally mostly hearsay, but Wu Tian is a shareholder, so he naturally knows the inside story of Asia better.

"You don't worry too much, Asia is indeed losing money, and if nothing else, maybe it will go out of business next year and the year after." Wu Tian smiled, "But it doesn't matter, I didn't invest much over there anyway, hehe." ”

Everyone couldn't help but laugh in agreement, when will Tianshao lose money in business? Even if Asia really went out of business, Tianshao would have earned enough dividends a long time ago, and he wouldn't lose money at all. Of course, more importantly, Tianshao's equity in it is estimated that it will not be too much, otherwise how could Asia lose money and go out of business?

Seeing that no one had any objections, Bai Jie smiled conclusively: "Hehe, you just have a good look, just say how much money we need to invest." ”

For Wu Tian's business acumen, the most convincing is naturally Mr. Bai and his wife, as long as it is a project proposed by Wu Tian, they resolutely and unconditionally support it.

Wu Tian laughed and said: "When it comes to money, the more the merrier, you can draw as much as you can under the condition of ensuring that the original project is not affected." ”

If you want to build a retail giant comparable to Wal-Mart, it is naturally a hugely expensive project, and you want to develop slowly with a small investment. That's too late – the domestic retail industry is about to usher in a stage of rapid development. But there's no time to wait for you to grow.

So. Wu Tian plans to directly spend a lot of money and directly start construction across the country, taking advantage of the fact that the land price is still cheap, and occupy a favorable position first.

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This entry into the retail industry was led by Fan Xiaojian, Tianjian Investment accounted for 40% of the shares, and the rest of Wu Tian's product manufacturers also participated, initially gathering nearly 2 billion yuan of funds. Jointly build China Wal-Mart - Tianwang Department Store!

First of all, the first step is to choose the operations team and the main person in charge.

As a result, Wu Tian's summer vacation was spent in charge of recruitment - poor Tianshao played Fan Xiaojian's secretary in turn, accompanying Mr. Fan to interview various applicants.

In fact, if you want to talk about the most influential retail giants in China, it is still Asia, and the mall naturally has no shortage of relevant talents, Fan Xiaojian is very keen to dig up some talents from Asia.

However, Wu Tian did not approve of the people who used Asia, not that Wu Tian thought that the talents of Asia were not good enough, but that the talents of Asia were too good......

For a new company, hire talent from established large companies. In fact, it is not a good thing to have a large distance. You must know that those so-called elites who have stayed in large companies are easy to develop a kind of arrogance. After entering the new company, it is inevitable that the new company and the old owner will be compared, and the advantages and disadvantages will be evaluated, if the new company is not as good as the old company, everyone will belittle, if it is better than the old company, it is often thought that this has reached the limit, it is impossible to make better improvements, so it is easy for people not to make progress, into a special inert circle.

Not to mention, Wu Tian didn't plan to build Tianwang's shopping mall as good as Asia, and even the entire business model was completely different.

Therefore, when Fan Xiaojian begged Tian Shao to interview the current general manager of Asia and tried to directly dig up a general, Wu Tian was actually very reluctant, and naturally set up some obstacles during the interview.

"Mr. Wang, Asia's current business situation is not very good, I heard that the loss is quite strict, and there are almost no profitable stores?" Wu Tian asked.

Mr. Wang frowned slightly and glanced at Wu Tian, it was a little strange why Mr. Fan didn't ask questions, but let a little secretary who seemed to have just graduated ask such a sharp question?

However, Mr. Wang still had some self-cultivation, nodded politely to the vice president, and said to Wu Tian: "There are many reasons for Asia's current loss, and it is not something that can be explained clearly in three or two sentences......

"Well, we have plenty of time, so we can talk slowly." Wu Tian said with a smile.

"Mr. Wang, I also want to know about this problem, after all, if you want to do this business, you can't do it without a bottom in your heart, hehe." Fan Xiaojian hurriedly helped.

"If Mr. Fan is interested, I'll talk about it." Mr. Wang paused, sorted out his thoughts, and said, "Asia's current problems, there are three main aspects, on the one hand, to talk about reputation, as the most famous Asia in China, is very tired by this reputation, when the business war was first engaged, it attracted all over the country to learn from experience, and the reception alone was too busy all day long, once you don't entertain well, those media should think, you are such a big enterprise but so stingy, and the hospitality is not good, then scold you to death, so everyone has seen that almost all the newspapers and periodicals in the past two years have accused us, hehe......"

Fan Xiaojian and Wu Tian couldn't help but smile in agreement, they can't say that there is no such situation, the media bigwigs are not easy to serve......

"Another aspect is that the shareholders have some contradictions." Mr. Wang said, "As the first joint-stock department store in China, Asia has developed much better than state-owned shopping malls without the control of the system, but with the development of the company. There are more people with red eyes. There are more people who want to take care of things......"

Wu Tian smiled at the corner of his mouth. He is also clear about this, generally speaking, the joint-stock Asia, in fact, can not escape the influence of the "country" name. When it was first formed, one of the shareholders was a subsidiary of the Provincial Township Enterprise Administration, and with the development of Asia, the bureau tried to take over the management of Asia. There are few kinds of obstructions, and it is not uncommon for the director to be bound by his hands and feet.

"Another thing is that the province is not very supportive of us." Mr. Wang said, sighed and said, "Don't look at the scale of our Asia, but the province doesn't support it, especially in the past two years, it has become a child raised by a stepmother." Why is the company in a bad situation now? The key is lack of money! In fact, this problem is very easy to solve, as long as it is listed, there is still no money to develop? In fact, according to the standards, we already have the conditions for listing, and the shareholding system transformation has been completed. The issuance of internal shares has been completed within the mall and has been confirmed by the relevant departments of the State Council. However, the province does not agree, and the province stipulates that the listed enterprises must be state-owned enterprises......"

Wu Tian smiled and nodded again, not to mention the entanglement between your major shareholders and the superior units, so that the family has to make you stumbling, just say who let the conservatives in the province be in charge now? If Liu Wencheng was still there, he would have sent Asia to the market long ago......

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In general, Mr. Wang's analysis is relatively objective, but it is all about objective perspectives, and subjective problems are inevitably somewhat incomplete.

"Mr. Wang, there is one more thing you didn't mention, right?" Wu Tian said with a smile.

Mr. Wang paused for a moment and said, "What does Secretary Wu think is there any other problem?" ”

Wu Tian smiled and said, "Have you considered your question?" ”

"My problem?" Mr. Wang pointed to his nose and said.

"Yes, your decision-making problem." Wu Tian said, "The reason why the current situation in Asia has arisen, as you said, is caused by a lack of money. In the past few years, the rapid expansion of Asia, the pressure of capital and the increase of non-performing loans, the result is to engage in one loss of one, I believe that it will not be long before even the head office of the mall will be dragged down, right? ”

Mr. Wang frowned slightly, glanced at Wu Tian with some dissatisfaction, and said: "As I said just now, if it weren't for the province's jam and the company was listed, it would naturally not worry about funds, and there would be no such problems." ”

"So, it's not your decision-making problem? That should be the problem that you don't have self-knowledge, since you are not sure that you can go public to raise money, but you still have to develop at such a high speed, it is not your fault, and whose fault is it? Wu Tian said.

Mr. Wang's face couldn't help but turn red, and he wanted to have a seizure, but he thought of Mr. Fan's identity and forcibly suppressed it - in fact, the reason why Mr. Wang came to the "interview" today was not to hope to jump to Tianwang, but to persuade Mr. Fan to simply invest the huge amount of money in Asia.

"Mr. Fan, the situation in Asia is actually not so strict, as long as you can get a sum of money and get through this difficult time, the future development is definitely not a problem." Mr. Wang said.

"Wrong again." Wu Tian interjected and said, "Asia's current losses are not only a problem of capital, but more importantly, its business model is a problem, and it is not suitable for the ...... of rapid development under the condition of insufficient funds."

"Uh......" Mr. Wang couldn't help but grit his teeth and said, "Then I have to ask Secretary Wu, what is the problem with Asia's business model?" ”

"It's too much of a burden." Wu Tian smiled and said, "First of all, Asia's stores are all invested and built by themselves, which is not a problem, the key is that Asia's own funds are not enough to invest in the construction of a large number of stores, and in order to quickly lay the national market, Asia adopted partnership investment, and then borrowed a lot from the bank after starting the construction, so that the current dozen stores." First of all, the interest on bank loans is a heavy burden, and the partnership investment will share the profits of Asia, so no matter whether the store makes money or loses, it is not cost-effective for Asia. ”

Under normal circumstances, the most important thing for a company to lose money is non-performing loans, and the heavy interest is enough to eat up all the company's profits, but Asia is busy withdrawing profits to expand its scale, while increasing the loan debt ratio, which is naturally even worse......

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"Another aspect, that is the specific management model," Wu Tian said, "first of all, the burden of employees, how many employees are there in Asia now?" There should be 20,000 people, right? Just the salary, how much of an expense is that? ”

"Then according to Secretary Wu's meaning, just don't use a single employee, just let customers buy and pay for themselves?" Mr. Wang hated and said, there are too many employees? It's a bone in an egg!

"Of course the staff want some, but not so much." Wu Tian said with a smile, "If the store only arranges three types of personnel in addition to the management, some are warehouse personnel, some cashiers, plus cleaning, and the rest occupy the largest number of shopping guide and promotion personnel, then let the manufacturer make arrangements, how much can you reduce the burden of personnel in the store?" ”

Mr. Wang couldn't help but be stunned when he heard this, saying that if this is the case, at least more than half of the employees can be saved......

"In addition, Asia Asia has paid attention to the benchmarking effect, and made the shopping mall too high-end, such as the playground at the entrance, is it necessary? It is nothing more than attracting some surrounding children to play with nothing to do, how much benefit does it really bring to the company? Wu Tian said, "Another example is advertising hype, although at the beginning, this has become the foundation of Asia, but excessive advertising will not only increase the operational burden, but even overkill, but will be counterproductive!" ”

Everywhere Asia goes, it has a grand appearance, including bombardment of advertisements, grand openings, free bus routes for customers, and all sorts of outrageous promotions. The people of these places were able to see first-hand the famous Asian style. However, after a long period of contact, the public's eyes gradually become confused, cold, and picky, after all, the crazy price war promotion, after a long time, is difficult to continue, and the crazy advertising is the same, it is difficult to integrate with the local cultural atmosphere, which will inevitably give people a lack of connotation of the nouveau riche shallow, naïve, impulsive impression, so that there is an embarrassment like not adapting to the soil and water, and every place is quickly from full customers to deserted.

"The most important thing in doing retail is to be careful in planning, saving every penny, and establishing a long-term operation concept, so that it can really grow and develop......," Wu Tian said meaningfully," Wu Tian said meaningfully.

Mr. Wang's face was never angry or angry, and gradually became solemn, looking like he was thinking.

Wu Tian turned his head to look at Fan Xiaojian, and nodded slightly, although he was not very satisfied with this President Wang, Wu Tian was not very satisfied, but his appearance still proved that there was some hope for transformation......

[Bow and thank Lu Dongbin for the monthly pass of 123! ] (To be continued......)