Chapter 141: Repercussions

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Fang Xiao released the shooting plan of "F&Q Movie" in a very playful way, and claimed that this is a work that makes money without sincerity, but from the almost perfect performance of the F&Q concert and the contempt for Wang Zhixin's director "Chiluo", it can be seen that Fang Xiao is a person who pursues perfection, so this movie is worth paying attention to and looking forward to...... From scratch in two months, holding an unprecedented concert, and making a movie in another month and a half, it doesn't seem to be a fantasy, of course, provided that Fang Xiao's film talent is as good as his musical talent......"

"Released on August 18, it was only 48 days old, Fang Xiao had no experience in filmmaking, no professional education, and never even entered the movie set...... Personally, I think it's very likely that he will re-cut the leftovers that were not used during the filming of "F&Q Dream Show", and then cut the preparation process of "F&Q Concert", and then piece it together into a movie, and the 'insincere money-making work' should be the truth...... However, for such a movie, it doesn't matter whether the sincerity is sincere or not, the key is that when the movie was released, F&Q had already been disbanded for two months, and fans still didn't buy this golden signboard account......"

"Fang Xiao makes movies, plays tickets or tests the waters? …… It's easy to understand that F&Q has accumulated a lot of material and content worth mining in the past two months, and it's not surprising to make a fan movie to make money...... It is a bit meaningful to test the waters, as we all know that music and movies are the twins of pop culture, and it is reported that Google has raised a huge amount of 1 billion yuan in internal financing alone, and if you only make music, this money will not be spent for two or three years, so it is very likely to take this opportunity to set foot in the film industry and try to diversify your development......"

As of 4 p.m., the number of pre-orders for the "F&Q Farewell Youth Campus Concert" on eBay (formerly Google Play) is 1,027 sets, and the pre-orders need to be paid in full and shipped in about a week to ten days...... In just four hours, Google accounted for nearly 1.35 million. Pen & Fun & Pavilion www.biquge.info purse killer lives up to its name......"

Fang Xiao's press conference also used the method of live webcast, and every product or project he released was full of controversy, so the response was very large, and in one afternoon, dozens of various articles appeared to analyze and interpret the press conference.

At 8 o'clock in the evening, the popular IT review program "Kuai-Jie Face to Face" jointly produced by Kuaikan and Ruijie also discussed Fang Xiao's press conference, and one of the two guests participating in the show was Li Yadong, CEO of Ruijie.com. Ruijie.com is a self-media news platform focusing on Internet industry information, and one is Pu Shengchun, the former marketing director of Whale Music, who was once the oldest and largest music website in China, but it collapsed last year.

"Quick-to-face, face-to-face, face-to-face interviews. Good evening, everyone, this is "Quick-Jet Face to Face". I'm Li Shenshen...... One dollar a day and enjoy good music. It sounds good, but a dollar is also money, and in the environment of free of charge, Dragonfly Music bucks the trend and adopts a charging model, what is the development prospect. Let's hear from two veteran industry experts. The host Li Shenshen is a beautiful girl, she sat in front of an antique coffee table, and after introducing the theme of tonight's show, she picked up the purple clay pot and poured a cup of tea for each of the two guests, and then said: "Mr. Li, please first, are you optimistic or down?" ”

"Optimistic. Not only promising, but also very promising. Li Yadong was wide and fat, wearing round-framed glasses, holding a small folding fan, quite a bit of the style of a master of the Republic of China, he leaned on the rattan chair and tapped his palm with the folding fan. "I am optimistic about dragonfly music for two main reasons. ”

"The first one, it's very clearly positioned. Other music websites are eager to cram all the songs they can find into their servers, Fang Xiao - I just replaced Dragonfly Music with Fang Xiao, he is the signature and soul hehe - Fang Xiao is the opposite. He was doing subtraction, not only cutting the English songs, but also setting up an expert group to cut the garbage songs. ”

"Garbage songs are nothing, they are the leftovers of the music library numbers, and it doesn't hurt to cut them, but it takes courage to cut English songs, everyone knows that European and American pop music is much more prosperous and developed than the Chinese music scene, and there are many fans of English songs in China. I remember a report that said that people who listen to English songs regularly have higher spending power on music than those who listen to Chinese songs, because this group has a higher level of education, higher income, and is more copyright conscious. Boss Pu, you are in the market, isn't that so? ”

"There used to be that kind of saying." Pu Shengchun is a black-faced man, with high cheekbones, thick lips, and an ancient appearance, wearing a solid-color T-shirt, which does not look like an IT person, but more like a brick mover, he said: "Maybe people who listen to English songs prefer to buy genuine physical records, but in the digital music market, this view does not hold, as far as I know, Chat Music has 150 million monthly active users, of which 6 million are green diamond users, contributing more than 50 million monthly membership fees, a large part of which are fifteen or sixteen-year-old teenagers, they are all listeners of Chinese songs." …… However, Mr. Li is also right, it does take a lot of courage to cut down English songs, because English songs are a very important content source to attract users. ”

"Since English songs are very important, why is Mr. Li optimistic about dragonfly music and cut it down?"

"Because it's not a good thing to be big but not complete, now many people who make music claim that their music libraries are very complete and rich, you have 1 million music libraries, I have 3 million music libraries, he has 5 million music libraries, it seems very high, in fact, for users, these numbers are of little significance, because many people have listened to and listened to them all their lives, and there are only so many songs, how about more music libraries? You have it all, I have it all, it doesn't make a difference, even if this one doesn't, I can go to that one and download it, it's all free anyway, right? ”

"And as soon as Fang Xiao's subtraction is done, he distinguishes Dragonfly Music from other music websites, he only does 'Chinese good music', Chinese + good music, if a listener wants to listen to foreign songs, you can go to Xiaoxiao Music, you can go to Cool Cat Music, you can go to talk about music, there are many choices, but if you want to listen to a better Chinese song, then the first thing that comes to his mind is Dragonfly Music, you see, the brand is erected. Lose possible potential users and seize real users, this is a good move, after all, Chinese is the mother tongue, and the number of people who listen to Chinese songs in China is far more than those who listen to English songs, as long as this part of the people is caught. That's a very large number of users. ”

Pu Shengchun agreed, saying: "Now the digital music market is very chaotic, if there is no distinctive characteristics, it is difficult to stand out from a group of competitors, and cutting English songs can also save a lot of copyright fees, foreign music companies pay more attention to copyright, and the fees are much more expensive than domestic ones." Whale Music originally had 3.1 million genuine songs in its music library, and the monthly copyright fee accounted for nearly 6% of the operating costs, and the financial pressure was very high, and it was finally dragged down. ”

"It's really a reason to travel light, just now I talked about subtraction, now let's talk about addition. That's the second reason why I'm bullish on dragonfly music. Li Yadong picked up the purple sand cup, took a sip of tea, and said: "Dragonfly music can't just look at its charges, but also see Fang Xiao's 'Rolling Stone Project', the two are inseparable, to be honest, I really underestimated Fang Xiao before." I thought he was just a very good musician, but now it seems that he is not only a good musician, but also a very broad-minded strategist. ”

Li Shenshen livened up the atmosphere, and interrupted with a smile: "Mr. Li, Fang Xiao gave you a benefit, right?" ”

"That's no, that's not haha...... I have a point in saying this, I read quite a few comments this afternoon. I also chatted with many friends on WeChat, and everyone was discussing the third part of the Rolling Stone project, which is the Yahoo KTV, that's right! If Yahoo KTV is completed, it is indeed a revolutionary product that will change the pattern of the domestic KTV market, but I want to say that. The key to Fang Xiao's Rolling Stone plan is actually the first link, which is to recruit contracted musicians. ”

"Fang Xiao uses streaming media to make KTV. Other companies can do the same, the streaming technology is very mature, there are not too many thresholds, the only threshold is content, because no one will go to a KTV that can't find the song they want to sing, Fang Xiao now holds the exclusive copyright of more than 170 hit songs, which is his unique advantage, but pop music is a very fast-changing industry, what about two or three years later? These songs may no longer be popular, so he wants to engage in this Rolling Stone project, recruit potential musicians to form a group, and set up barriers for the future, musicians are the source, KTV is the tail, the source is held, and the tail can be shaken as much as he wants......"

"Rolling Stone Rolling Stone, the name is good, Fang Xiao first uses his own works to pry the stone, and then recruits musicians to push it together, once the stone rolls up, it will roll bigger and bigger, faster and faster, and finally unstoppable." Li Yadong knocked on the folding fan and said with emotion: "Fang Xiao released this plan not long after the F&Q concert, which shows that he has been thinking about the development of the music industry for a long time, so I said that I underestimated him before, looking at the entertainment industry, not to mention those star singers, even the CEOs of many large groups, do not have this kind of strategic thinking." ”

"In short, if there is no Rolling Stone plan, Dragonfly Music's fees will not have much impact on the domestic music market, but with the Rolling Stone plan, the entire industry will change, so I am very optimistic about this plan."

"What about you, Mr. Pu? What do you think of Dragonfly music? ”

"I'm also very optimistic about dragonfly music, and I have two reasons, but it's not the same as Mr. Li's."

"Oh? I would like to hear about it. ”

"The first one, I think Fang Xiao has caught up with the good times. Guan Zi once said, Cangqiao is enough to know honor and disgrace, food and clothing are enough to know etiquette, our country's economy has been developed for decades, and now it has passed the era of solving the problem of food and clothing, and people have begun to pursue spiritual enjoyment...... I'll take movies as an example, in 2002, the national film box office was only 1 billion, and last year it was as high as 21.7 billion, and the box office of Chinese films was 11.7 billion, accounting for about 59% of the share, which is a very noteworthy number, more than ten years ago, when we went to the cinema, we would only pick foreign movies to watch, and now? entered the cinema, if there is a good domestic film, let's watch it happily, last year, there were two domestic films with a box office of more than 1 billion, which is proof. ”

"Movies are like this, and music is the same, now many people watch at least one movie a month, movie tickets are as little as thirty or forty, and more than seventy or eighty, and they don't feel distressed at all, and they pay thirty yuan a month to listen to good music, I think many people don't care either, and history tells us that when the country's economy is strong, culture will inevitably prosper, and the Chinese music scene will definitely be as prosperous as movies in the future, so I am very optimistic about Fang Xiao's initiative to focus on making Chinese music."

"This is indeed Boss Pu's opinion."

"The second reason is that I think Fang Xiao is very smart." Pu Shengchun touched his chin, then folded his arms and said, "Mr. Li said that the first part of the Rolling Stone Plan is the most important, and I agree with it, but Fang Xiao is very strategic...... Can you show the video of the press conference in the morning? The announcement of the signing musicians...... Yes, this is it. You see, among the ten signed musicians announced by Fang Xiao, Shu Yanxiang is a senior artist of Taiwan's target records, Tang Yiyi is a newcomer to Haiyun Records, one is a singer-songwriter, and the other is an idol singer, and they have not separated from their original record companies. But they all signed a contract with Google......"

"Interesting, interesting!" Li Yadong knocked on the coffee table with a folding fan and said, "Boss Pu didn't say it, I really didn't notice that these two people should be testing the water on behalf of their respective record companies." ”

Exactly, Fang Xiao said that he only needs digital music copyrights. Records, commercial performances and peripherals are all at the convenience of musicians, and it is obvious that the online and offline copyrights are separated, Dragonfly Music does online business, Target and Haiyun do offline business, Fang Xiao writes songs and releases records for their singers, and those singers help Fang Xiao expand their influence and music library, each taking what they need. Mutual benefit, not only with the traditional record company to establish a good relationship, but also set a threshold for other websites to follow the trend of musician planning, after all, it is easy to burn money, and it is difficult to find a creative wizard like Fang Xiao. ”

"That's right, that's right, everyone thinks that the Flower Sea Band is a model for Fang Xiao to be a tree, but in fact, I think Tang Yiyi is the real model, as long as Fang Xiao writes a few good songs for her. If she becomes popular, other record companies will definitely flock to her, after all, the scale and potential of the offline market are no worse than those online. Li Yadong picked up the teacup and teased with a smile: "Fang Xiao is quite amorous, every girl who meets him has a good life." ”

"Mr. Li, I heard that you have met Fang Xiao. When will you introduce me to me? ”

"Shen Shen, you are the signboard of our "Quick Face to Face", how can I self-destruct the Great Wall, I can't introduce it, I can't introduce it. As soon as you were introduced, you ran away, no girl could resist Fang Xiao's charm. ”

"I heard that Fang Xiao is difficult to get along with in private, is it true?"

"Fake." Li Yadong waved his hand and said, "Fang Xiao doesn't talk much, but he is definitely not a difficult person to get along with, he is very gentle. ”

"Not much to talk about? Wouldn't he, he was so eloquent at the press conference that he said a lot? And it's funny. ”

"It's different on and off stage." Pu Shengchun also smiled and said: "I know a lot of people in the entertainment industry, they are completely different kinds of people on stage and in private, and Fang Xiao is probably also such a character. ”

The three chatted for a while, and Li Shenshen read a few questions asked by netizens in real time.

"Mr. Li, a netizen called 'Liuhe Taxiahu' asked, Fang Xiao announced four numbers at the press conference, but he never explained the last number, that is, the number of users who have purchased records in Google Mall, what does 3.17 million mean?"

"Oh, this one." Li Yadong explained with a smile: "This is a very important reference number, users who have a consumption record are more likely to consume again than those who have never consumed, that is to say, these 3.17 million users are more likely to buy the Dragonfly Music membership version." ”

"Mr. Pu, there is a netizen called 'Peach Blossom, Peach Blossom' asked, whether the music is good or not, the audience has the final say, Dragonfly Music set up an expert group to screen songs, it seems to be a redundant move, is this done to facilitate the future to make it bigger to the music company to collect door fees?"

"I still don't know the criteria for the selection of songs by the expert group, so I can't make a conclusion on this matter, but this should be related to the positioning of Dragonfly Music, just like some cafes set minimum consumption, Dragonfly Music is positioned as 'good Chinese music', since the main music, it is understandable to set up an expert group to screen and screen the quality of music."

"There is also a netizen named 'Seemingly Fox Spirit' who asked, do you think Dragonfly Music 2.0 is worth buying the membership version?"

"I was the first batch of users to participate in the inside on June 8th, and I felt very good after using it for more than half a month......"

Fang Xiao was lying on the waterbed of the pool, half-squinting his eyes, listening to the discussion on the tablet while looking at the night sky.

Gioadan silently popped up from him like a swimming fish and asked, "What are you thinking?" ”

"What kind of movie are you wondering about?"

ps: Because it involves the strategic development of the protagonist in the future, it takes a few chapters to explain, which is relatively boring......