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When the charged price of Dragonfly Music Membership Edition was announced, everyone thought that today's press conference was over, and some had even stood up, at this moment, Fang Xiao snapped two short snaps of his fingers, and then said a line that was familiar to almost all Apple fans, Qiao gang believers, and ordinary people who paid attention to technology products in his previous life. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

“one-more-thing……”

Fang Xiao is not a loyal fruit fan and a staunch believer in Qiao's gang, but I have to admit that this line is the same as Schwarzenegger's "ill-be-back", although it is ordinary, it is very stylish to use.

"I just introduced how Dragonfly Music members can contact musicians, and I also introduced how members charge, but there is one thing I haven't said yet, and that is how musicians publish their works on their own pages and how to charge."

He pressed the remote control, and four numbers were given on the screen: 124.6 million, 41 million, 12 million, 3.17 million.

"As we all know, Dragonfly Music, eye&me, and Google Play share a database of registered users...... The first number, 124.6 million, is the total number of registered users; The second number, 41 million, is the number of daily active users of eye&me, that is, 45 million people log in to eye&me at least once a day; 12 million are daily active users of Dragonfly Music, and they listen to songs with Dragonfly Music at least once a day; The last 3.17 million is the number of users who have a purchase record on Google Play. ”

There was a buzzing sound at the scene again - this number is a bit staggering, you must know that whether it is eye&me or dragonfly music, since its release, it has only been two months, and it has accumulated so many users in two months, it has to be jaw-dropping.

The number of registered users can still bluff people around 2000, and it doesn't make any sense in an era like 2014, when the whole country is full of netizens, and this is still the total number of the three websites combined. But 41 million daily active users is terrifying, you must know that Weiji, which has been in operation for five years, has more than 500 million registered users, but there are only more than 60 million daily active users. WeKee went public in the United States in April this year and currently has a market capitalization of nearly $4 billion......

"So, eye&me has a market capitalization of $3 billion?"

"Technology stocks are looking at the future rather than the present, eye&me is in full swing, and Weiji is declining, if it is listed, the market value is definitely higher than Weiji."

"You haven't read the financial news? Wall Street analysts have long been optimistic about Micro Notes, and the stock price of Micro Notes has been falling again in June, and its market value has evaporated by more than $1 billion. ”

"eye&me has not published the number of users before. Now as soon as it is announced, Weiji is estimated to fall sharply again. ”

Inevitably, Nielsen Market Research released a report last week that among young people under the age of 25, the usage rate of eye&me is second only to WeChat and chat. ranked third in social software, and squeezed down those few dating artifacts. ”

"It's easy to be injured by a casual appointment, or eye&me is safe, at least you can look at the photos before you make an appointment."

"Hahaha...... No wonder Fang Xiao sang this spoof song at the concert. ”

In the midst of discussion and exclamations, Fang Xiao paced from the left side of the podium to the right, and said slowly: "I just said how a lot of free music is not good, and I also said how dragonfly music is charged. But charging listeners only means that Dragonfly Music or Google is making money, not that musicians can support themselves with carefully produced music, so next, I'm going to release a Dragonfly Music ancillary product - now you can see why I held a press conference early in the morning, right? Because it will be held later. I'm going to pay you for lunch again. ”

"This ancillary product is not so much a product as a service, and this service is what I call the 'Rolling Stone Project,' and it has three things." In laughter. Fang Xiao continued: "The first one: when a song is played 1,000 times on Dragonfly Music, the songwriter and singer will receive 1 yuan......

"Don't shhh, 1000 to 1 looks shabby, but please note that this number of plays is a collection of the free version and the membership version, and I'll show you one more stat - look at the screen - from 0:00 on June 1st to 12:00 last night, The songs on Dragonfly Music have been played a total of 3,531.2 million times, and in terms of daily active users, each person listens to an average of 9.8 songs per day, that is, if this service is implemented in June, I will take out 3.53 million, how about it, does this number seem to me to be very generous? ”

"I'll give you another number, Dragonfly Music only had 5.8 million daily active users in May, and it became 12 million in June, so you can imagine how many active users Dragonfly Music had when July ended. How many times will it be played per month? 5 billion times? 6 billion times? 5 million? 6 million? ”

As soon as Fang Xiao said this, the 1,000-to-1 ratio suddenly became thicker.

However, these millions are not distributed to all musicians, they must meet two conditions, first, the music must be an original new work that has been approved by the Dragonfly Music Expert Group, and second, the musician must exclusively grant the digital music copyright to Google...... Here is a sample letter of agreement...... The document drafted by our legal counsel is too complicated, if you are interested, you can take it home and read it, and if you are not interested in reading the text, you can read my resume. Fang Xiao pointed to himself and explained: "Like me, you only publish works on Dragonfly Music, and then sit back and wait for the money, it's as simple as that. ”

"This program is very attractive to musicians who are just starting out, they can not only share the money, but also use dragonfly music to make a name for themselves."

"It seems to be good, if Google doesn't have Fang Xiao, it's really good for newcomers, but with him as a god, how can newcomers come out? I dare to say that 90% of the more than 3 billion playbacks in June were Fang Xiao's own works! ”

"It's also said that with such a small amount of money and exclusive authorization, it is not attractive to big names, and newcomers can't share much, so it's better than nothing."

"Please note that the exclusive authorization here is only the copyright of digital music, excluding physical records, offline performances, film and television episodes and other occasions, Dragonfly Music only guarantees the quality of the music of the contracted musicians. It's not free, as for whether to play or not, whatever. Fang Xiao pressed the remote control and pointed to the photo on the screen. "We already have the first batch of signed musicians...... Fan Ziqi, former music director of Yinlong Records...... Shu Yanxiang, a former Taiwanese creative talent, the word 'once' was added by Brother Xiang himself...... Xu Feitong, the most popular female singer at the 2013 Beijing Normal University Student Music Festival...... Tang Yiyi, na, I won't introduce this, the media is more familiar with her than me...... Ding Qiongyin, this is also an acquaintance...... Flower Sea Band, Meng Fangfei and Seafood. The bitter mandarin duck who was miserable by my poisonous tongue...... Of course, there are also the orchestra, Mai Jiexin, who flies solo, and Qiao Yadan, who has nothing to do for the time being, plus me, a total of ten pioneers who eat crabs. ”

"If there are only a dozen people at a time, then these millions are good."

"Fang Xiaoke is really ruthless, not only did he dig Fan Ziqi over. By the way, Xu Feitong was also abducted, and now Yinlong Records was miserable, and the pillars and the master Hua Dan ran away. ”

"The one who has a lot of money is the uncle, and the traditional record company is not a scum in front of an Internet upstart like Fang Xiao."

"Fang Xiao is quite open-minded, and even his ex-girlfriend has pulled him over."

"In the entertainment industry, emotional matters are not a thing."

"These ten people. Either they have backers or qualifications, only the Flower Sea Band is a newcomer with good roots, and Fang Xiao is probably going to use them as a model. ”

"I'm afraid that the tree won't get up, and that strangely named seafood is still lying in the hospital."

Fang Xiao pressed the remote control. The four numbers appeared on the curtain again, he said; "Why did I mention eye&me's daily active users? That's because Dragonfly Music is about to interoperate with eye&me, which means that eye&me users can embed music in their photos, like this......"

Fang Xiao released a video. In the video, he logged on to his eye&me account, entered the homepage, clicked on a landscape photo of clouds, and then sounded the beautiful guitar sound of "Passing Clouds", and the eyes of many girls who love to dress up the space at the scene lit up, and some viewers with a keen sense of business immediately realized the benefits of doing so.

To do a platform, the most difficult thing to do is not technology, nor products, but the cumulative number of users, only enough users, in order to form a virtuous circle, support a prosperous ecosystem, eye&me has more than 40 million active users, dragonfly music is only 10 million, when the two are connected, with more with less, the number of users will inevitably skyrocket, and the influence and attractiveness are completely different from now.

Just like eye&me can't find a weighty competitor in the field of photo sharing, looking at China, Dragonfly Music has no heavyweight competitors in the field of streaming music, those little shrimps who have no money and no power have long been thrown away, and the music websites with money, power and background are still stuck in the business model of buying copyright + free + download everywhere and can't extricate themselves, and when they react, Dragonfly Music is likely to become a giant like chatting, and all the development space is stuck......

"The reason why I founded eye&me in the first place is because I think music and pictures complement each other, only music without photos, not intuitive enough, only photos without music, no atmosphere, the combination of music and painting is the most moving." Fang Xiao paused the video and explained: "As you know, there are many brands and businesses that have opened official accounts on eye&me, and they need some music as background sounds. What about small businesses? Therefore, the second service of our 'Rolling Stone Project' is to connect musicians and online merchants, each taking what they need, musicians selling music, and merchants buying atmosphere. ”

"I'll give you an example, there are hundreds of cake shops on eye&me, the style of the cake is similar, and the photos look similar...... For example, these two birthday cakes look similar and cost about the same, but I put a background music on one of them......"

“……

Friend, I bless you forever

Friend, I bless you forever

Don't ask, don't tell

It's all in plain sight

At this moment, let's spend it quietly by candlelight

……”

Fang Xiao casually intercepted a piece of "Blessing", showed off it for a moment, and then asked, "Isn't there a big difference?" If I sell this song to a cake shop, and the cake shop makes the song into a musical candle and plays it when it is lit, wouldn't it be very emotional? Will it become a signboard? This cake was originally priced at 120, and it was sold for 220 after adding exclusive music, do you want to buy it? ”

The audience naturally had fun, and the shouts of buying came and went, especially the girls' voices.

"This example is about the direct interaction between musicians and merchants, making customized music, of course, it can also be not customized, for example, selling clothes, selling bags, selling digital products, they don't need to customize music, but they can customize playlists, and surveys show that when shopping online, there are popular songs as background music, and customers will stay on the shopping page for a longer time...... As for the price of licensing, it is up to the musician and the merchant to negotiate, and Dragonfly Music only charges a basic intermediary fee......"

"Isn't this just an online version of the mall music license?"

"Yes, yes, with this article, the attraction to musicians is much higher, after all, in reality, there is basically no copyright fee from the mall."

"Although Fang Xiao has never mentioned it, he has been chasing and cracking down on the infringement of shopping malls and chain stores before seeing F&Q, and this business model of selling song lists will definitely expand offline in the future."

After Fang Xiao introduced the second item of the "Rolling Stone Project", he finally released the final big killer - a purple "! ”

“！ This is not only a service, but also a revolutionary new product and new model......"

On-demand fee + licensing fee + KTV royalty, see who can bear it......

ps：

TM got sick again, was very embarrassed, and broke the day.