Priority is a bit similar to the arms trade, for some gun manufacturers, simply selling guns does not make much money, and more of their profits actually come from the subsequent consumption of ammunition. The price of a firearm is always limited, but the cost of ammunition for a gun is unlimited. The profit of a bullet may be low, but in the army sometimes a gun can shoot nearly 100 rounds a day, especially in the war years. One bullet is not much profit, but what about a hundred rounds? What about a thousand or even ten thousand rounds? Probably, in the end, ammunition makes far more money than guns. So sometimes some arms dealers even negotiate to sell guns at very low prices, and they have only one demand, and that is to purchase their ammunition. And if an army is accustomed to one gun, then the probability of purchasing the same gun next time is the greatest.

For Lejia supermarket, when they slowly get used to the vehicles and after-sales service provided by the other party, the future purchase may even cancel the bidding link, but directly purchase from the other party.

Lai Xiaohu also agrees with the addition of priority. For Lai Xiaohu, the other party will pay more attention to Lejia Supermarket when they have priority, otherwise if the other party regards Lejia Supermarket as a one-time partner, then the other party will definitely forget about Lejia Supermarket in their hearts after cooperation.

And after receiving Lai Xiaohu's satisfactory reply, Yang Fengze can finally sign a contract with the other party with confidence and boldness. This purchase order, involving more than 30 million yuan, was thus determined.

However, the other party did not immediately send the truck to a supermarket, because Yang Fengze's personnel were not yet in place. So the other party had to wait for Yang Fengze's notice for the time being.

Another thing that Yang Fengze continues to do is recruitment. In the past, the recruitment of personnel in the various regions did not recruit transport personnel. This is still related to the policy of Roca Supermarket at the beginning, since all transportation-related business is to be entrusted, there is naturally no need to recruit anymore. But now the overall approach has suddenly changed. This personnel recruitment has also become urgent.

Yang Fengze can personally take charge of the purchase of trucks, but he can't handle the personnel recruitment work in detail.

In principle, local personnel are used for the personnel involved in transportation. For example, a driver, find a foreigner to let him go to Lejia supermarket as a driver, but people are not very familiar with the local situation, you let the family estimate that it will take a long time just to be familiar with the road conditions, and the outsiders are not as convenient as the locals to deal with their affairs. The same is a traffic accident or traffic violation. Locals will be able to quickly find a relationship to deal with, while outsiders may be at a loss, and even be bullied by locals because of their status as outsiders.

Lai Xiaohu put Yang Fengze in charge of the expansion of the transportation team. At the beginning, he planned to recruit personnel in Jincheng, and then arrange for these people to work in various places after the number of recruits was enough. However, when he discussed it with Lai Xiaohu later, he himself found that this method had too many shortcomings, so he finally gave up.

Of course, people still have to be recruited. It's just that this time Yang Fengze doesn't plan to be in charge personally. After discussing with Lai Xiaohu, in accordance with the principle of using locals as much as possible, he asked Lai Xiaohu to ask each region to personally take charge of the recruitment of the transportation team in the name of the head office.

Anyway, the recruitment in each region is still underway, and adding a few more people will not add much of a burden. However, it is definitely not possible to complete the recruitment of personnel in various regions in a short period of time, so Yang Fengze has to keep an eye on the situation in each region while continuing to let the suppliers in Shanghai delay the delivery of trucks.

And now the progress of each region is always under Lai Xiaohu's control. In terms of the number of stores in each region, the number has been determined, and the number is the 116 mentioned above. Basically, the number of each region was decided after that region and Lai Xiaohu personally discussed. And after determining the number of new stores to be opened in your jurisdiction. They then made the final selection according to the alternative locations of several branches that had been finalized before.

This process is the focus of Lai Xiaohu's greatest concern, and the importance of the location of the branch is self-evident. It directly determines whether the surrounding consumer groups are the mainstream consumer groups of Roca supermarket. In this link, it is impossible for Lai Xiaohu to determine the location of each branch by himself, so he can only refer to the description of the surrounding information of these locations in various regions as much as possible, and of course, the summary of these places after Song Yaqiao went down to inspect before.

It just so happens that the things of the vegetable planting center are progressing steadily during this period of time, and the matter about the air logistics company has also been finalized, for the time being, Lai Xiaohu and Zhang Ying are not particularly busy, and these two jobs do not need the two of them to stare at every day. So Lai Xiaohu, who had free time, pulled Zhang Ying to take charge of the location of these branches.

In this work, in principle, Lai Xiaohu still let each region determine by itself, and then after the other party has determined, he will send the determined location, nearby business conditions, customer analysis and other information together. Of course, those positions as backups were not ignored by Lai Xiaohu.

After getting this information, Lai Xiaohu and Zhang Ying searched on the Internet while referring to the information sent. After reading and inquiring, the two people feel satisfied with it and determine it directly, and if they are not satisfied, it is naturally the same as the previous method, and everyone will discuss it.

This link focuses on Lai Xiaohu's gatekeeping, but in fact, the differences between the two sides are not too big. Lai Xiaohu has no opinion on the location of most of the branches, after all, the people he sent out are not stupid, and it is impossible to not even do this thing well. Since there were not many disagreements, this link was completed in only a few days, which means that the locations of the 116 branches have been determined.

And then it's time to make the purchase. The money spent on buying these stores is probably the biggest cost in this expansion, but Lai Xiaohu is not stingy, as long as the price negotiated by the people below is not too outrageous. Then he won't have a problem here.

This is the case with regard to the current development of the stores in each region, and the recruitment of personnel is still ongoing. Due to the large number of people recruited this time, it is obviously not a task that can be completed in a short time. And there is a lot of work in each region. It is not possible to focus most of the energy on recruitment, so the progress in this area has not been particularly fast.

Regarding their progress in personnel recruitment, Lai Xiaohu had no opinion at that time. Recruitment takes long enough that there is no need to rush through it, and such progress can be done slowly.

After Lai Xiaohu and Zhang Ying went back to Jincheng in person, several main leaders of the company were not sure that it would have a little impact on the company to a greater or lesser extent.

Of course, the main job for the two of them to go back is definitely not this. The main work of the two of them going back this time is actually propaganda work. In the past opening of the new store of Lejia Supermarket, Lai Xiaohu did not pay much attention to the publicity work as a whole. In the past, they basically advertised in the major local newspapers or television stations a few days before the opening of the new store. Moreover, the time of publicity is often the days before and after the opening, and the publicity activities will stop after the freshness of the opening has passed.

The main reason for this is that Lai Xiaohu believes that the accumulation of word-of-mouth is more important than advertising, so he often just lets the publicity for a few days and wait for everyone to know the news of Lejia Supermarket before it ends in a hurry.

Lai Xiaohu has never advertised on national television or newspapers because he has only opened a few new stores in the past. And it's not worth it to concentrate in one city, and to advertise it on national TV or in newspapers, anyway, even if you advertise it, except for the city where there is a Lejia supermarket. Even if people in the rest of the world saw it, they didn't know what it was talking about.

But that was before. This time, Lai Xiaohu plans to pay attention to publicity, especially this time he plans to carry out long-term propaganda in the national media.

The company's sales director is Liu Xiaoxiao, in addition to supervising the company's sales performance, she is also responsible for the company's marketing issues. It's just that in the past, because Lai Xiaohu and Zhang Ying were honest and overly acting on their behalf, Liu Xiaoxiao did not have many opportunities to appear in marketing and publicity.

But this time, Liu Xiaoxiao rarely dominated the company's publicity. Since we must attach importance to propaganda work, it is naturally impossible to start paying attention to it from now on. Long before Lai Xiaohu and Zhang Ying left Jincheng for the last time, the company had already established the concept of attaching importance to propaganda when they held a meeting. And after Lai Xiaohu and Zhang Ying left. The work of marketing and publicity was handed over to Liu Xiaoxiao.

This time, without Lai Xiaohu and Zhang Ying's overstepping, Liu Xiaoxiao could finally complete this work by himself. So after Lai Xiaohu and Zhang Ying left. Liu Xiaoxiao also left Jincheng.

The most suitable promotion for Roca supermarket is still an indiscriminate advertising campaign, but it is impossible to contact these nationally influential TV stations or newspapers to stay in Jincheng. You have to beg them to cooperate with them, and it is absolutely impossible to wait for them to come to the door in the company, and people don't care about your money because they have a single position, and in fact, their advertisements are too much to arrange quickly, and you are not more, and you are not less than one.

The economy of Jincheng is very developed, but in the information section, I am really sorry for the identity of my city. Whether it is in the TV station, the newspaper, or even the Internet, Jincheng does not have a media organization that is very famous in the country. The most famous is probably Jincheng Satellite TV, but the influence of this TV station is really limited in the country. It's best to find it in the propaganda of Jincheng, but it doesn't matter outside Jincheng.

The place where Liu Xiaoxiao went was the capital, although the two places were close to each other, but the capital had the largest number of media organizations in the country, and most of the well-known institutions in the country and even the world were concentrated here. If you want to advertise, this is the perfect place to be.

Liu Xiaoxiao came here this time to find these media organizations that have a great reputation in the country, such as China Television, China's largest official television station, and some newspapers with huge circulation are the main targets of Liu Xiaoxiao.

With the rise of the Internet and the gradual popularization of television, the sales of newspapers as a whole are declining. In a downward trend, they naturally lose their former arrogance, and they cherish every advertising income. Therefore, when negotiating with these newspapers, Liu Xiaoxiao's high advertising expenses are often not disadvantaged.

Even so far, what has surprised Lai Xiaohu is more. In addition to newspapers, Liu Xiaoxiao has reached an advertising agreement with Baidu, the country's largest Internet search company, and it seems that Liu Xiaoxiao has not ignored the publicity of the Internet.

However, the invincible Liu Xiaoxiao also has failures, that is, negotiations with China TV, this time Liu Xiaoxiao is mainly targeting two channels of China TV. One of them is naturally the first channel comprehensive channel of China TV. This channel is one of the most watched TV channels in China, and only by looking for it can you reach the largest number of people. And the second thing that Liu Xiaoxiao values is the financial channel of China TV. The ratings of this channel may be much lower than that of Channel One, and even its national reputation is not too high. However, the main reason why Liu Xiaoxiao values it is because he values the viewership group that this channel is aimed at.

Inside all channels. Perhaps the viewers of the financial channel are the wealthiest group. After all, ordinary people don't like to watch financial channels, because they can't understand the programs in them. And the main ones who like to watch this channel are some senior shareholders and those bosses. Relatively speaking, these people are high-income groups, and their spending power is relatively secure. It's still good to find a financial channel to advertise for Roca Supermarket.

So far, Liu Xiaoxiao has signed an advertising agreement with the financial channel. However, the advertising agreement with Channel One has not been signed for a long time. As one of the most watched channels in the country, there are naturally the most people who want to advertise on a set of Chinese TV stations. It can be said that no matter what time period of the advertisement, they have a group of people waiting in the back.

At this time, Liu Xiaoxiao wanted to go to Channel One to advertise, and there were only two ways. One is naturally waiting. The contracts were signed first, and then they were scheduled one by one in order. When you get to the Lejia supermarket, you can go to the Lejia supermarket advertisement. However, Liu Xiaoxiao roughly estimated the schedule. I found myself having to wait until a few months later. Naturally, she was reluctant.

And the other way is a bit of a smashing road with money. In short, it's about paying a higher price and squeezing all the ads in front of you so that they can run their ads first. TV stations are also operated, so naturally whichever gives them more money will like to broadcast advertisements for which business.

As for the method of smashing the road with money, it is an unconventional method. Usually no one does it if it's not really a rush for time. It's easy to offend people in this way, and if you spend money to squeeze out other people's advertisements, the other party will definitely not be happy. And doing so is also easy to leave an arrogant and domineering image.

Liu Xiaoxiao doesn't particularly care about things that offend people and the problem of image. How can you not offend people in business, and it is not much of a grudge just to squeeze down the other party's advertisement. As for the issue of image, the image of domineering and arrogant is only circulating in a small area, and it is difficult for ordinary people outside the TV station to know about the internal affairs of the TV station.

As for the thing that Liu Xiaoxiao cares about the most, it is naturally money, because after the other party saw the company that had booked the advertisement in front of him, he directly asked Liu Xiaoxiao to bid three times. With their words. They are also under pressure to do this. And if the front companies are small, then they are less stressed. You can also collect a little less. And if the front of the queue are some large companies or big customers, then they will be under more pressure, and the price of Lejia supermarket will be greater. As for the three times the advertising fee of Lejia Supermarket, it was also determined after comprehensive consideration by the other party.

Of course, this price can be flexibly changed, and if you can find a strong enough relationship within China TV, this money can definitely save a lot. But you let Liu Xiaoxiao take charge of this matter, she doesn't even know anyone inside, and she can't even see the leader inside.

It doesn't matter, and the triple advertising fee is too much, so the negotiation with the other party has been deadlocked. This time, Lai Xiaohu and Zhang Ying came back at this time because Liu Xiaoxiao called to ask for the opinions of the two people.

When Lai Xiaohu returned to Jincheng, Liu Xiaoxiao also rushed back, and then reported to Lai Xiaohu in detail about his negotiation process, Liu Xiaoxiao asked Lai Xiaohu: "Boss, should we give up the publicity of this channel?" ”

Advertised on Chinese TV, it was about 100,000 yuan per minute, and the price of three times was 3 million per minute. Coupled with the advertising time of Roca Supermarket and the duration of advertising, this money is not a small amount. So after thinking about it, Liu Xiaoxiao would say such things to Lai Xiaohu.

"Give up? Why give up? Hearing this, Lai Xiaohu asked directly.

Lai Xiaohu is naturally very clear about the propaganda role that China TV Channel 1 can play, so he is unwilling to give up. With the advertising of Channel 1, not only can the people of the country know their company in an instant, but more importantly, the grade has gone up. Not all companies can play such a long advertisement on Channel 1, and after the advertisement is broadcast, the credibility of Lejia Supermarket will also come out.

There are so many benefits, of course Lai Xiaohu is not willing to give up just like that. (To be continued......)