Chapter 373: The Dior Group Submits to the Soft

"Now please make a decision!"

At the headquarters of the DIOR Group in Paris, France, in a bright conference room, a middle-aged man with light blue eyes propped his hands on the conference table and looked around.

"Yes cancelled and Sharon. Stone's endorsement still continues to support Sharon. Stone. ”

Anyone who was swept by his gaze was all restless.

Kristen. Dior, the president of the DIOR Group, the owner of the DIOR Group, although he does not hold more than 50% of the shares, but as a descendant of the family of the founder of the DIOR Group, the name Dior still has great influence in the DIOR Group. Christian Dior is the heir to this influence.

And no one will deny that Christine. Dior has taken the Dior Group to even greater glory.

If it weren't for him, the current DIOR Group would still be a second-tier luxury group with annual sales of no more than a few billion euros, rather than the current first-tier luxury group with annual sales of more than 10 billion euros.

This can be seen from the fact that the retired vice presidents of the DIOR Group are warmly sought after by major luxury groups.

And this time, Christine. Dior is completely in favor of bringing Sharon to life. Stone threw it out, and in his words, there is no need to oppose a spokesperson against a market, especially if the spokesperson seeks his own death and makes discriminatory remarks about people of color.

Regardless of Sharon. What the hell is in Stone's heart, after her remarks are interpreted, she must wear this hat of color discrimination, and the DIOR Group should not continue to associate with her.

But that's them. Refuted by Christine. Dior's assertion insisted on not giving up on Sharon. Stone, and Reason. Naturally, it's very simple, it's anger.

48 hours! How could they have been angry with the DIOR Group, big companies have the pride of big companies, they will never allow others to give them a warning and back down, in that case, no one will dare to challenge them in the future.

And they don't think they're going to be affected by Sharon either. Stone's remarks rippled.

As a behemoth based on the global market, DIOR Group has long had its own market position, and this market position can not be shaken by others' words?

But they never expected it. Huaxia's market will actually languish to that point in an instant, with a loss of 20 million in two days, which is almost one-third of Dior's market.

Other words. They're because of Sharon. Stone's remarks and his own support lost one-third of the market that the DIOR Group had spent countless efforts to open up in just two days.

In addition, the Korean and Japanese markets have been affected, and sales have declined to a certain extent.

"But our Dior Group succumbed to a word from one man?" An executive stepped forward. "Christine. Mr. Dior. We are not against your resolution, but we believe that Li Lin's move is a provocation to our DIOR Group, and once our DIOR Group retreats, anyone who dares to step on our DIOR Group in the future will come to step on our DIOR Group. ”

Whether it's a battle of will, or the face of a large company, let them DIOR Group retreat in front of everyone, how will the people of DIOR Group meet people when they go out in the future?

"Are we just going to let the market lose?" Kristen. Dio raised his eyebrows and looked at the high-ranking official, "Let us continue to survive under the influence of this incident every moment?" ”

"God will know when this will be settled."

"If it doesn't settle for a month. Is it costing us hundreds of millions in sales? ”

"What's even more terrifying is that once our competitors take this opportunity to snatch our DIOR Group customers, how much effort will we have to spend to win the customers back?"

"You know. The most terrible thing about people is habit. ”

"Nasty habits."

The high-ranking official muttered, but there was no word to refute it.

Kristen. The future that Dio described to them was too terrible for them to bear, and the most terrible thing was that that kind of future was very likely, and now, the choice was in their hands.

"Also, look at the big screen."

Kristen. The screen behind Dior lit up, and this is a market month-on-month chart, "Although the U.S. branch didn't send a report on the U.S. market, I still got this report." ”

"It is clear that our sales in the US market are down by about a quarter compared to the same period last year."

"DON'T UNDERESTIMATE THAT QUARTER, BECAUSE WE LOST $6 MILLION ON THAT QUARTER, AND UNTIL THEN, OUR DIOR GROUP HAS BEEN GROWING STEADILY IN SALES."

"That is to say, we in the Dior Group because of Sharon. Stone's stupid remarks have already cost tens of millions of euros, and this number will continue to expand in the future and affect the share price of our DIOR Group. ”

The DIOR Group has not been affected by Sharon's claim that consumers have not been affected by the public. The impact of Stone's remarks is that the stock price has only fluctuated in a small range, but this is within the tolerable range.

But once they released their quarterly financial statements, the Dior Group's predicament could no longer be hidden, and that was when the real disaster came.

"Gentlemen, it is time for you to choose, to choose to bear because of Sharon. The loss caused by Stone's stupid spokesperson still chooses to give in to our market. ”

"Damn Sharon. Stone. ”

An executive scolded on the spot, "This woman raised by a bitch dares to make such terrible remarks, she is simply a brainless slut." ”

"I support Christine. Dior's president's decision, no matter what, we should protect the market, not hurt the market because of a woman who doesn't know what to say. ”

"According to our Dior Group and Sharon. Stone's contract, we have the right to claim Sharon. Stone maintains his image, and it is clear that Sharon. Stone did not proceed according to the contract. So we can lift and Sharon. Stone's endorsement contract, this is her fault, and it should not be borne by us at the DIOR Group. ”

"Yes. Can't give Sharon. Stone, a stupid woman, buys it, and she bears her own sins. ”

Kristen. Dior looked at his executives with a smile on his face, although he is the president, he is not the founder, and he does not have enough strength to subdue this group of unruly executives. And these executives have the shadow of the board members behind them, so it is not easy for him to deal with them.

So he looked at the faces of this group of executives, and there was only ridicule on their faces.

……

Four Seasons Hotel Modu. Li Dakang stood on the stage, looked at the reporters below, and said nothing, waiting for the final trial.

In the end, choose Sharon. Stone still chose Li Lin.

"What the hell is the DIOR Group up to? Calling us here without saying a word? But the food was quite tasty. It seems that the DIOR Group has made a lot of money. ”

A journalist holds a pastry in one hand. Holding a camera in one hand, he shook it brightly, and his mouth kept chewing.

"The five-star chef personally hosts, you say it's delicious or not, you know, people are well-known French chefs, that is, the DIOR Group, a group that has a deep connection with France, can invite Pierre from France." Another reporter said with a smile: "Then again, the so-called weasel gives New Year's greetings to chickens." It's not good, this DIOR Group's incident at the press conference must be related to the recent turmoil. ”

"Do you still have to say that? I thought about it with my toes. It must be the recent turmoil, as far as I know, the sales of the DIOR Group have shrunk by 40 million in the past few days alone, and it is said that it is still shrinking, I estimate that the DIOR Group can't sit still, and specially held a press conference in the hope that this turmoil can be over! ”

"In the past?"

A reporter scoffed, "As long as those celebrities don't forget the jΓ¬DIOR group for a day, this news will not pass for a day, you know, celebrities boycott a company, especially this star has a very popular relationship, but it is big news." ”

"Others come out every once in a while to say a word, it's enough for the DIOR Group, you know, it's easy to recall memories, but it's not so easy to let the memories subside, not to mention that the film and television department has spoken, although there is no blaming the DIOR Group on the surface, but the potential meaning is something that many people have figured out."

"Whatever, eat first, we can't usually eat these things, tsk, delicious."

At this moment, Li Dakang's secretary walked up, he was still holding his mobile phone in his hand, "Mr. Li, there is a message from the headquarters that he will revoke the relationship with Sharon. Stone's contract. ”

"Great."

Li Dakang was overjoyed and angry, he turned to look at the reporters below, and said suddenly, "Thank you all for taking time out of your busy schedules to attend this press conference." ”

The field suddenly became quiet, and one by one the magnesium lights lit up, flickering at Li Dakang.

"Recently, we at the DIOR Group have been boycotted, but I would like to say that it is not our DIOR Group's fault."

"In any case, we in the DIOR Group don't have any support for Sharon. Stone's remarks are also under the mercy of reporters. ”

"In addition, I would like to announce once again that from today, the Dior Group is lifted and Sharon. Stone's contract, and the removal of a qiΔ“ about Sharon. Stone's advertisement. ”

"We won't put Sharon on any channel anymore. Stone's advertisement. ”

"I would also like to ask all journalist friends to be witnesses."

With that, he bowed deeply and was sincere.

"What, the Dior Group lifted Sharon. Stone's endorsement contract? ”

"The DIOR Group finally can't hold on, like the Chinese market has softened, I thought DIOR Group was so hard, it turned out to be a bully and afraid of the hard."

"It can't be said that the DIOR Group is different from other groups, they are luxury groups, they are inherently consumer-oriented, and if there is any unfavorable statement in the market, they will react immediately."

"In addition, in order to thank consumers for their supervision of us, I announce that from tomorrow, within the next week, all products under the DIOR Group will be 20% off." (To be continued......)