"Sharon. Stone must apologize for her words and actions. ”

Contemporary film bombarded Sharon. Stone, "As a well-known American movie star, Sharon . Stone publicly criticized Li Lin in public, calling him a 'yellow-skinned monkey', which not only hurt Li Lin alone, but also deeply hurt all Chinese people. Stone must apologize for her words and deeds, otherwise we in "Contemporary Film" call on all Chinese people to boycott Sharon. Stone. ”

"In Sharon. After Stone's discriminatory remarks about people of color, the DIOR Group did not revoke Sharon. STONE'S ENDORSEMENT, NOT EVEN A SINGLE ADVERTISEMENT, HAS NOT ONLY RAISED DOUBTS ABOUT WHETHER THE DIOR GROUP IS A SUPPORTER OF DISCRIMINATION AGAINST PEOPLE OF COLOR. - The Mainichi Shimbun.

"Hype Li Lin, just because of Sharon. Stone's words hyped himself up, and he was just as clumsy as his previous methods. - Apple Magazine.

"Sharon. Stone get out, DIOR Group get out, I'll never buy DIOR Group goods again, and I'll never look at Sharon again. Stone's movie. ”

"Can't understand Sharon. Stone's mind is filled with what is in the bottom, and he can't understand what the DIOR Group is thinking, choosing a star who openly expresses discrimination against people of color as the spokesperson, the senior management of the DIOR Group has a sick brain, in short, in the DIOR Group does not cancel and Sharon. Prior to Stone's endorsement, I would not have purchased any products from the DIOR Group. ”

On the Internet, there was a lot of scolding, and at this time, many celebrities also joined in.

"Boycott a qiē product under the DIOR Group, boycott Sharon. Stone's film. Don't ask me why, if you really want to know go check the latest news. - Zhang Huimei.

"The Dior Group does not lift and Sharon. I will not buy any products from the DIOR Group prior to Stone's endorsement contract. And my friends, my fans, please don't buy luxury goods from the DIOR Group. - Huang Xiaoming.

"I've said before that you should be careful when choosing a spokesperson, and now the DIOR Group has tasted their bitter fruits, but the DIOR Group doesn't think so. Instead, Li Lin was blocked, I want to see how long the DIOR Group can block Li Lin. Aqua Nianhua will always support Li Lin, and will not block Li Lin because of the means of some groups. - Ye Ziming.

In the afternoon of the same day, the people in the film and television department began to express their opinions on the matter, which was regarded as a conclusion on the matter.

"Certain entertainers. There should be a mature worldview. She should also be cautious when speaking, because if she makes a wrong statement, it will inevitably cause consequences that are difficult for her to admit. ”

"Sharon. Stone's improper remarks have deeply hurt the speech of the Chinese people, and from now on, any Sharon will be banned in the country. Stone's publicity. ”

As soon as the film and television department spoke, the whole of China immediately shook.

Shopping malls, theaters, and TV stations began to completely revoke Sharon. Stone's commercials, whether they want it or not, after the film and television department spoke. They all had to revoke Sharon. Stone's advertisement.

And when interviewed on the TV station, many people in the magic capital said that the DIOR group does not revoke and Sharon. Stone's endorsement before. No luxury goods belonging to the DIOR Group will be considered.

In the high-end department store of Modu, the DIOR counter that many people bought in the past began to be unpopular, and in just two days, the sales of the DIOR Group in Huaxia District lost 20 million Chinese dollars.

"Damn, who's going to tell me what the hell is going on?"

Li Dakang, president of DIOR Group China, was furious in his office, "Why did sales suddenly drop so much? ”

In just two days, DIOR Group China lost 20 million Huaxia coins, which was unbearable for DIOR Group China.

In the quarterly financial statements, Li Dakang will definitely be reprimanded by the head office.

But he wanted to cry out.

Recently, he didn't do anything, and the DIOR group suddenly declined, and it was not a decline in a single consumer product, but the sales of all consumer luxury goods were affected.

And judging from the trend, this influence continues to expand.

"It's the media that's been boycotting the DIOR group lately." The secretary said: "Li Lin took the lead, many stars in the entertainment industry joined in, coupled with the promotion of the newspaper, our DIOR Group encountered a lot of consumer boycott, in addition to die-hard consumers, many consumers have made it clear that if we don't get along with Sharon. Stone terminated the contract, they will not consider our products under the DIOR Group. ”

"What."

Li Dakang was shocked and boycotted the DIOR Group, which only lost 20 million in two days, if he continued to boycott, he, the president of the DIOR Group in China, would not have to do it, just resign and leave.

"Shit like Sharon. Stone, the shit-like Dior Group in the United States. ”

Li Dakang scolded.

From the administrative level, Li Dakang's China and the United States are at the same level, but in fact, because the United States has always been the main source of profits for the DIOR Group, the United States is a branch second only to the European headquarters and has considerable autonomy.

For example, choose Sharon. As Stone's global spokesperson, the U.S. can make its own decisions, while the Chinese can only obey orders.

"Call on the European headquarters and tell the headquarters about this."

Li Dakang made a decision at once, "In addition, revoke all the information about Sharon. Stone's advertisement, as well as, solemnly apologized to the Chinese people. ”

The next day, the official spokesperson of the DIOR Group held a press conference, at which the official spokesperson of the DIOR Group solemnly stated that they were the official spokesperson of the DIOR Group and Sharon. Stone doesn't have a close relationship and they don't recognize Sharon. Stone's remarks that Sharon . Stone's remarks have nothing to do with them, and he also asks the people of Huaxia not to be angry with their DIOR group.

"May I ask you what you think of Sharon. Stone's words and deeds have nothing to do with him, so why don't you terminate with Sharon. Stone's endorsement contract? ”

A word from the journalist. The spokesperson of the DIOR Group turned green on the spot.

"Unless the Dior Group can revoke and Sharon. Stone's endorsement, otherwise we will always boycott the products under the DIOR Group. ”

"Although the Dior Group revoked Sharon. Stone's advertisement, but such sincerity alone is not enough. ”

"There is no clear revocation of Sharon in the Dior Group. Stone's before the ad. I appeal to all consumers not to choose the products of the DIOR Group. ”

The boycott on the Internet became louder and louder, and the sales of the DIOR Group in China began to decline continuously.

DIOR Group has a large number of products, footwear, clothes, jewelry, bags and other products, each of which is the best of the best, ranging from a few hundred thousand Chinese coins to hundreds of thousands of Chinese coins.

Now, many of the products under the DIOR Group are being resisted, and many consumers do not choose the DIOR Group counters at all when they go to high-end department stores to buy luxury goods.

And the 68 branches of the DIOR Group in China have also begun to be bleak.

The overall situation is getting worse and worse every day. Li Dakang sent telegrams and phone calls to the headquarters of the DIOR Group every day, but he did not comment.

"What the hell is going on at the European headquarters?"

Li Dakang couldn't understand what was going on at the European headquarters of the DIOR Group. "No comment, no comment, is a Sharon. Stone is more important than the entire Chinese market? ”

He was about to get angry.

Every morning when I open the newspaper and turn on the computer, it is the news of the boycott of the DIOR group. The entire DIOR Group China has encountered an unprecedented public relations crisis.

They also try to contact the newspaper. I contacted the TV station, but the result I got was NO.

Just kidding, under the heavy pressure of the film and television department, even if the DIOR group is waving a checkbook, it is impossible to get the right to speak as they want.

As a result, the brand image built up by the DIOR Group is collapsing day by day.

"One month, if after a month the European headquarters is giving an answer of no comment, I will resign. Because in such a situation, I do not see any prospects for the development of the DIOR Group. ”

"Your stupidity will completely lose the Chinese market."

Again. Li Dakang once again contacted the European headquarters, and this time he directly roared and spoke, threatening the people at the headquarters with his resignation.

"Li Dakang, has China really reached this point?"

Finally, Li Dakang got a different answer.

"Yes." Li Dakang said loudly: "It's a matter of life and death, I get up every morning and see the negative news of our DIOR Group, and soon, our DIOR Group has become a third-rate brand in China, no, it should be a non-mainstream brand." ”

"The market for billions of Chinese dollars in annual sales will be completely gone."

In addition to the United States and Europe, Huaxia is the third largest market, the gap between this market and the Japanese market is not very large, but the market share is growing at 20% per year, and it is expected that in the future, the Huaxia market will become the second pillar of the DIOR Group.

And what they are doing now is self-destructing the Great Wall.

"Not only China, but also Japan and South Korea have been affected, no, not only Japan and South Korea, but also Singapore, Malaysia and other Asia-Pacific regions have been affected."

"What I'm going to sue is that Li Lin may not be as influential as Sharon in the United States. Stone, but in China, in Asia, ten Sharons. Stone can't even compare to a Li Lin. ”

"In the end, choose Sharon. Stone still chooses Li Lin, and I hope that the headquarters can make a decision. ”

"If HQ chooses Sharon. Stone, are you going to quit? ”

"Yes, I would choose to resign." Li Dakang said quickly: "I'd rather quit with honor than leave in disgrace." ”

He made his attitude straightforward.

"Headquarters will think about it."

A beep followed.

"Hopefully HQ can make the right choice." Li Dakang muttered, and called the secretary over, "Inform reporters that the day after tomorrow, our DIOR Group will hold a press conference again." ”

"What's the theme?" The secretary asked involuntarily.

"Regarding the revocation of the Dior Group and Sharon. Notice of Stone Endorsement. Li Dakang said: "Or the press conference when I leave the DIOR Group in China." (To be continued......)