Chapter 402: A Sudden Transformation
For the major air logistics companies, Zhang Ying is definitely a big customer, and what is even more rare is that this business is not a one-time transaction, as long as an agreement is reached, then at least in the next year or a few years, the transportation business of Lejia supermarket will be its own company. In the past two years, the economy has been sluggish, and business is not good, so in the face of Zhang Ying, various aviation logistics companies attach great importance to it, not only those large companies have quoted prices, but even those companies that do not meet Zhang Ying's requirements and do not have a national logistics network have quoted prices.
However, most small companies, especially those without a national logistics network, are unlikely to succeed. They don't even have a complete logistics network, although these people promise to build the required logistics network for the sake of Lejia Supermarket, but who knows when they will be able to complete this work, Lejia Supermarket can't afford to wait.
In the first step of screening, Zhang Ying eliminated those unqualified companies, and then selected more than a dozen qualified companies, and Zhang Ying replied to these companies for negotiation.
In the following negotiations, most of the companies were also eliminated by Zhang Ying one after another. Some of these companies offer too high prices, and the other party is unwilling to lower the price after Zhang Ying's negotiation, so naturally Zhang Ying ruthlessly excludes them from the cooperation list.
Some companies were removed from Zhang Ying's list one after another because of poor reputation or service quality problems, and even some companies were given up by Zhang Ying because of their arrogant attitude. There is a company that ranks among the top three in the national aviation logistics industry when negotiating with Zhang Ying, and put on a lofty posture everywhere, as if Zhang Ying came to them to beg them, how can Zhang Ying stand this situation? I came to you to send you money, and I put on such a face, who wouldn't be angry? In a fit of rage, Zhang Ying hung up the phone directly with this company. At the same time, I made up my mind not to cooperate with this company in the future. When Zhang Ying hung up the phone, the other party was in a hurry and hurriedly called to remedy it, but it was too late at this time.
Up to now, Zhang Ying is still negotiating with five companies. The remaining five companies all have logistics and transportation capabilities in major cities across the country, and the quotations given by these five companies to Zhang Ying are similar. If you want to get Zhang Ying's favor, it depends on which company's reputation is more reassuring and the service it provides is more thoughtful.
Zhang Ying was mainly responsible for this matter, and Lai Xiaohu had no intention of interfering after asking. However, after these days of negotiations, Zhang Ying has a new plan, that is, to set up her own air logistics company.
"We haven't used air logistics before. So I'm not familiar with the price in this area, and I've negotiated with some companies for a while, only to find that the price is too expensive. In her free time, Zhang Ying said to Lai Xiaohu: "Take the transportation price from Shangdu to Jincheng as an example, the transportation price in the market is now one yuan per kilogram. And these companies are willing to lower the price, and now most of them give 0.8 yuan per kilogram. Although the price varies from city to city, I calculated all the shipping costs together. Thirteen percent of our annual revenue may have to be paid to these carriers. ”
"Thirteen percent? Such a high percentage? "Hear the words. Lai Xiaohu was shocked, taking the next 100 stores of Lejia Supermarket as an example, the annual operating income will be about 20 billion yuan, and 13 percent of the 20 billion yuan will not reach 2.6 billion.
"It's amazing." It's not that I don't know, but I'm shocked. Even Lai Xiaohu felt a sense of horror after finishing the calculation, "This cost is too high." ”
"No way. That's the way the market is right now. Zhang Ying also said helplessly: "Otherwise, I won't let you set up your own air logistics company, and when the time comes, you can have your own company, and the cost in this area can be greatly reduced." ”
With more than 2 billion logistics costs a year, Lai Xiaohu really feels heartache when he thinks about it. When the vegetable planting center was originally set up in a commercial city, the logistics cost was not taken into account. And now it's too late. The construction of vegetable planting centers in commercial cities has begun, and the establishment of a unified and centralized vegetable planting center is the trend of the times, even if it is not done now and in the future. At that time, the logistics cost may be higher.
However, in the face of more than 2 billion logistics costs a year and Zhang Ying's suggestion, Lai Xiaohu also has a plan in his heart: "In this way, it is unrealistic for us to set up our own logistics airline in a short period of time." So you have to continue to negotiate with these companies to try to reduce the cost even further. If you can reduce a dime, then we will save two or three hundred million expenses. And when you sign a contract, don't sign it too long, it's best to sign it month by month. I thought about the idea of starting my own air logistics company that you mentioned, and I started working on this after I was busy for a while. If it is fast, it should be able to do it in about half a year, and once we have our own transportation company, we don't have to cooperate with these companies. ”
Zhang Ying and Lai Xiaohu's negotiation basically laid the foundation for the future transportation system of Lejia Supermarket, due to the high cost of expenditure, resulting in Lejia Supermarket began to set up its own air logistics company on the agenda.
After Lai Xiaohu left, Zhang Ying once again interviewed the business parties of various air logistics companies, this time in addition to continuing to negotiate, at the request of Lai Xiaohu, to further seek the possibility of allowing these companies to reduce prices. Even before Zhang Ying had planned to put the price in a secondary position, but with this conversation with Lai Xiaohu, Zhang Ying also knew that the cooperation between Lejia Supermarket and these air logistics companies could not last long, and in this case, the importance of the reputation and service quality of the other company, which she had attached importance to, began to decline. In this case, issues such as reputation and quality are not so important, but price becomes a key factor.
Zhang Ying's change is well reflected in this negotiation, the service quality and reputation issues that she has been emphasizing before are rarely mentioned this time, but the price that has not been mentioned much before has become a factor that Zhang Ying said the most.
Zhang Ying's sudden change was obvious, and the business managers and CEOs of the air logistics company present could see it, so after seeing Zhang Ying's change, these managers and CEOs also began to think about it in their hearts.
For the business of Roca Supermarket. Needless to say, everyone attaches great importance to it. After all, this is a business of more than 2 billion yuan a year, and it is impossible for everyone not to pay attention to it. They have also heard about a company that was kicked out by Zhang Ying because of its arrogant attitude. After listening to it, in addition to scolding the other company's stupidity and not even paying attention to more than two billion, they also kept lowering their posture.
More than 200 million, which is more than the assets of any of the five companies present. Don't look at the fact that they have a few companies that are very large, but the assets of companies in this industry are generally not high. Their most valuable thing is actually their network, and the rest are not very valuable. But networking is not very valuable in the market. So don't look at the scale of these companies is quite large, and the business is quite extensive. But if you really want to sell the company, only two of these five companies can reach the scale of more than one billion, and the rest are hundreds of millions.
At this time, the importance of more than two billion to them is self-evident. So when I negotiated with Lejia Supermarket. These companies not only sent elite business managers, but even the CEOs themselves went into battle. As long as it is an important negotiation, these CEOs will inevitably be present.
Zhang Ying is a key figure in this business negotiation, and success or failure largely depends on Zhang Ying alone. For the sake of this big cake, any sentence or expression of Zhang Ying will become the focus of these people's research.
There was not much breakthrough in this negotiation. Because of Zhang Ying's sudden change, various companies are a little uncertain. So they need to go back and have a good discussion before making a decision.
Swift Company, one of the five air logistics companies that entered the final stage of competition this time. But in these five companies. Swift is definitely the smallest of them. If other companies are more than a billion or five or six billion, then the overall value of Swift is only 100 million.
Swift Company is not the latest of the five companies, and in the past few years, Swift Company has developed very rapidly, with a large number of profits every year. It was at that time that Zhu Xun, the owner of Xunjie Company, made great efforts to start building his own logistics system all over the country. In the past, the main business of Xunjie Company was the provincial task of Henan Province, and the business of other provinces was rarely involved in Xunjie Company. However, at that time, Zhu Xun had great ambitions and was unwilling to stay in Shangdu and Henan Province. I've been thinking about expanding my business to all parts of the country.
Taking out most of his company's funds to build an air logistics system in major cities across the country was a major attempt made by Zhu Xun at that time. Through this money, Zhu Xun established relationships with the country's major airlines, and then used these airlines to form his company's logistics system throughout the country. From this point alone, Zhu Xun's attempts and efforts in this regard have been successful.
If it hadn't happened later, maybe Zhu Xun's swift company would have developed into a company with a scale of more than one billion. But he has a rough idea. But there was no such life.
After building an air logistics system all over the country, Zhu Xun encountered an economic crisis that affected the world. In the midst of the economic crisis, air transport was abandoned by most companies that were shrinking costs because of its high price and low cost performance.
At that time, the entire air transport industry encountered a crisis of business contraction, and under such an industry background, Zhu Xun did not have much to do. Zhu Xun, who was just planning to do a big job, encountered such an unlucky thing, and I have to say that he is really a bit unlucky.
And if the economic crisis is affected by the overall environment and individuals are powerless, then the second thing is purely Zhu Xun's personal reasons.
What really brought Zhu Xun's rapid company development to a halt was the impact of the second incident. Just when Zhu Xun was trying his best to deal with the impact of the economic crisis on the industry, he was suddenly stunned when he was summoned by the court.
At that time, Zhu Xun was full of disbelief, and it happened to be a partner of his company who sued him in court, and he and this partner were not only business friends, but also college classmates.
His classmate sued Zhu Xun in court on the grounds that Zhu Xun's swift company had lost a batch of his valuable goods, and directly claimed more than 40 million yuan from Zhu Xun. You must know that the overall value of Xunjie Company at that time was less than 100 million, and because most of the funds had been spent on building the logistics network before. At this time, being sued for 40 million was a fatal blow to Xunjie Company.
Of course, Zhu Xun didn't believe it at the time, because he didn't have that business in his memory. However, the other party was able to provide a complete cargo consignment contract, and even the signature on the contract was his Zhu Xun. At this time, Zhu Xun knew that he had been deceived by the other party. He was too relieved of his old classmate. So much so that the other party did something to the contract behind his back, and he didn't find out.
Later, after inquiring about Zhu Xun, he learned that the other party had lost a lot of money because of gambling, and not only the company lost it, but he also owed tens of millions of dollars.
In a desperate situation, the other party took a risky move and plotted against Zhu Xun, who had a good relationship with him. Although Zhu Xun, who later learned the reason, was a little sympathetic to his suffering, this kind of behavior that plotted against him made him angry, especially since his friendship with the other party was also used.
Because the other party's evidence is relatively complete, this lawsuit was very ineffective against Zhu Xun from the beginning. In order not to lose a lot of money, Zhu Xun had to put his main energy from running the company to dealing with lawsuits.
This lawsuit lasted for a whole year, and the other party's company held complete evidence from beginning to end, leaving Zhu Xun speechless. Although he tried his best to defend himself, he could not produce evidence.
It is impossible to get Zhu Xun to come up with 40 million. In that case, his company decided to go out of business. And it just so happened that the other party finally accepted the court's mediation because of his weak heart.
Later, under reconciliation, Zhu Xun gritted his teeth and gave the other party more than 10 million, which can be regarded as understanding the lawsuit. Of course, Zhu Xun himself felt very wronged, but because he gave the other party more complete evidence because of negligence, he can only swallow his own bitter fruit by himself. Although more than 10 million is not convinced, it is much better than giving 40 million to the other party.
The lawsuit is understood. More than 10 million were given to each other, and the friendship between friends and classmates of the two people also came to an end. But Zhu Xun's losses are much more than that. He hadn't managed the company much for more than a year. And when he came back to his senses to manage the company, he found that the company was already in trouble.
In the more than a year that he has been in the lawsuit, it happened to be the most difficult time for the industry, and in this case, it was not easy for him to leave the company and not let the company go bankrupt in the end. And in the end, he compensated the other party for more than 10 million funds, and also transferred the company's last remaining funds.
Zhu Xun, who was devastated at that time, originally planned to close the company, but the other elders in the company disagreed. When the company closes, they have to lose their jobs first, and this company is built by everyone's hard work, how can they give up and give up? They still have feelings for the company and Zhu Xun, and they don't want to see Zhu Xun give up the company.
They are all brothers who work together. Zhu Xun also had to think about it. Later, he extinguished his intention to close the company and wanted to sell it instead.
But at this time, the industry began to pick up, and the good news of profits from companies in the same industry stimulated Zhu Xun. After careful consideration, Zhu Xun decided to fight again. He came over when it was so difficult before. And now that the industry is starting to pick up, it's a bit of a shame to give up.
Although the company has encountered difficulties, its foundation is still there, and the logistics system throughout the country that Zhu Xun spent a lot of effort to establish has not been abandoned. Relying on these foundations, Zhu Xun, who worked hard again, led a large number of veterans to re-develop Xunjie Company.
Up to now, although Xunjie Company has not become a large company with a scale of more than one billion, at least Zhu Xun and others have used this year to make Xunjie Company not only recover the scale of its previous heyday, but also slightly exceed its heyday. Being able to do this shows that the ability of Zhu Xun and the management team he leads is beyond doubt.
And now for the company, an unprecedented development opportunity is in front of us. Needless to say, this opportunity is naturally about Roca Supermarket. The contract of Roca Supermarket is too large, and the value of this contract alone can be worth the value of more than a dozen swift companies. In this case, the Lejia supermarket that suddenly sent them an invitation, Xunjie Company, including the boss Zhu Xun and the bottom employees, were all excited.
So far, they have never made such a large order, but they also know that once they take over the business of Lejia Supermarket, the company will definitely make money, and even their scale can be increased several times.
From the moment Zhang Ying contacted them, Zhu Xun regarded this business as the key to whether the company could rise rapidly. However, in the face of competition from other industries in the same industry, Zhu Xun also knew that he had little advantage.
In order to get the contract of Lejia Supermarket, Zhu Xun can be said to have used a killer move, and so far, Zhu Xun's swift company has the lowest price among all contract quotations. And this is also the key to the fact that Swift has not been eliminated until now.
However, a few days ago, Zhu Xun was almost dead, because Zhang Ying had been emphasizing the company's reputation and service in those days, but he hardly mentioned the biggest advantage price of Xunjie Company. In terms of reputation, Zhu Xun is not very worried, but in terms of service, Zhu Xun is more worried. (To be continued......)