Before that evening, Yang Fengze had already completed the delivery process, and from the next morning, Lai Xiaohu's Lejia mineral water would officially start to go on sale.

On this day, Lai Xiaohu also put down the things in his hand and walked around the supermarkets with which he had a cooperative relationship, looking at the mineral water produced by himself on the shelves, Lai Xiaohu was very satisfied.

The packaging of Roca mineral water is made of transparent color and blue style, which not only highlights the harmony with nature, but also allows consumers to see the mineral water inside through the transparent packaging.

But gradually walking more, Lai Xiaohu became a little anxious, because he found that after such a long time, there were many consumers who walked near the mineral water, but there were very few people who squatted down to watch, and most of the people who squatted down to watch stood up and shook their heads after reading the high price and left, and even many people said in their mouths, "A domestic mineral water dares to sell so expensive?" ”

This situation made Lai Xiaohu anxious, first of all, he found that most of the supermarkets placed their Lejia mineral water on the bottom of the shelves, although Lai Xiaohu didn't know what secrets there were on the supermarket shelves, but at least you put things at the bottom, most people can't see them or they won't choose to look down at the things below.

This situation first made Lai Xiaohu's mineral water lose most of its possible attention, and the only people who saw Lejia mineral water also chose to shake their heads and leave after seeing the high price on it.

"Wait, none of them have tasted their own mineral water, and when they drink it, they will know the difference." Lai Xiaohu still has a lot of confidence in his products.

Finally, after a long time, Lai Xiaohu saw that for the first time, someone picked up his own products, it was a well-dressed woman, and her hair often hung down to her waist. But after the man picked it up, he hesitated for a long time, and finally put the bottle of mineral water back before leaving.

"Rub," Lai Xiaohu scolded in his heart, he was not scolding the person just now, he was just venting the depression in his heart.

"Forget it," Lai Xiaohu went over and took out the bottle of mineral water that the man picked up just now, and then walked to the counter to check out and leave. You don't drink it, I drink it myself.

"Goo-dong...... "Lai Xiaohu directly drank the entire bottle of mineral water in one go," happy. "After drinking. Lai Xiaohu yelled and left regardless of it.

Since no one paid attention to his own mineral water in the supermarket, Lai Xiaohu went back to his store to have a look. Yesterday, he had bought some small shelves from outside, and since the morning, the small shelves full of Lejia mineral water have been placed at the door of the Lejia supermarket.

In this way, all customers who enter Lejia to shop can see Lai Xiaohu's mineral water at first glance, such a place is remarkable enough, right?

It was almost noon. Lai Xiaohu found a nearby Lejia supermarket to enter, and after walking in, he first walked to the checkout at the front desk and asked his staff to call up the sales of Lejia mineral water for nearly a morning. "Sixteen bottles."

Sixteen bottles. The above numbers are still very auspicious, but in Lai Xiaohu's eyes, it is more dazzling, it took a whole morning to sell sixteen bottles, even if a bottle of water costs thirty-six yuan, but that adds up to only five hundred and seventy-six yuan, so it is estimated that there will be a thousand yuan of income in a day?

Seeing this number, you can imagine the feeling in Lai Xiaohu's heart. I now have a daily turnover of five or six hundred thousand yuan in a store, but this mineral water only brings me an income of 1,000 yuan a day, so I transfer this money back and forth, which is really not enough for me to work.

"Wait a little longer." Lai Xiaohu thought in his heart.

But waiting, in fact, the situation has not improved much. To be honest, due to Lai Xiaohu's main recommendation, all customers who enter Lejia shopping can basically see Lejia mineral water, and see that Lejia supermarket actually produces its own mineral water, most of the customers will be curious to go and take a look, but when they see the price of each bottle of 36 members on it, most of them shook their heads and walked away after looking at it twice.

Although they can accept the high price of vegetables in Lejia supermarket, but after all, vegetables and mineral water are not the same, vegetables are a necessity, and you have to eat some vegetables for dinner, right? Isn't it.

And although the vegetables in Lai Xiaohu are expensive, they are worth the money, and everyone agrees with this. Especially now all kinds of food safety problems all day long, the vegetables sold outside are often exposed to pesticide residues, everyone is relatively more assured of the vegetables in the Lejia life supermarket.

And now the vegetables in the Lejia supermarket are relatively not as expensive as before, not because Lai Xiaohu has reduced the price, but now the prices of vegetables outside have generally increased.

Especially in the two days of the New Year, obediently, the price of vegetables outside is simply crazy, and the price of vegetables in some places simply makes Lai Xiaohu feel ashamed of the price here, although after the New Year, the price of vegetables outside has dropped again.

But on the whole, the average price of vegetables outside has also increased by about 20% compared with the average price of the previous year, so compared with Lai Xiaohu, the price has never increased here, and relatively speaking, they are not as sensitive to the high price in Lejia supermarket as before.

But this mineral water is different, to be honest, mineral water is not as good as vegetables, anyway, you have to eat some vegetables for every meal in every household, but mineral water is not so popular. In particular, the customers who come to shop here are mainly the kind of people who live at home.

For these people, there is no habit of drinking mineral water, and most of them are either used to drinking plain water, or just buy a little barrel of pure water.

As for the mineral water that costs more than 30 yuan a bottle, it is definitely not luxurious to this extent. According to the average daily water intake of more than 2,000 milliliters for an adult, it means that they need at least four bottles of Roca mineral water every day, and four bottles are already more than 100 yuan.

Such a large expenditure is simply not on their radar.

Therefore, the people who bought Roca mineral water in the course of the day today are the wealthier part of Roca customers, and they may choose to buy a bottle and taste it with the worship of the magic vegetables in Roca supermarket.

But even so, there are still too few people who buy. Because although there are many people who can not care about the price among the customers of Roca, most of these people also have a problem. That is, I like to buy foreign goods.

Let's not talk about vegetables, they have no choice but to buy domestically grown vegetables. But mineral water, most of them still like to buy foreign mineral water, saying that it is a trustworthy foreign product.

Therefore, the sales of mineral water in the Roca supermarket are really limited in one day.

Finally, in the evening, after statistics, the sales of mineral water in the six Lejia supermarkets were 300 bottles, and on average, about 50 bottles were sold in nearly one store, so it seems that the sales should have increased well in the afternoon.

But even so, the sales of these 300 bottles also made Lai Xiaohu feel a big hit. It is estimated that a small shop on the side of the road can sell hundreds of bottles of water a day.

The situation in the supermarket has also been fed back, because Lai Xiaohu has already discussed with them when he supplies the goods, and when the other party closes in the evening, he will feed back the sales of Lejia mineral water to Lai Xiaohu, so soon Lai Xiaohu also has sales statistics in the supermarket.

Just like what Lai Xiaohu saw in the supermarket during the day, it was not optimistic. More than 30 large supermarkets sell a total of about 1,400 bottles a day, and on average, more than 30 bottles are sold in a large supermarket.

And those small supermarkets are even less optimistic. In a total of one day, all their sales did not exceed 100. This means that many of them don't sell a bottle of Roca mineral water in a day.

The only thing that makes Lai Xiaohu feel better is that the situation in the hotel is still the best, after a day of statistics, a total of more than a dozen hotels have sold a total of 1,000 bottles, and on average, the sales volume of a hotel is basically about 70 bottles.

The average number of hotels sold is one of the best of all places.

"Hey, let's see if tomorrow can get better." Lai Xiaohu still blamed his mineral water on a new product, which everyone is not familiar with. When everyone is familiar with it in two days, it is estimated that sales will be opened.

And the sales on the second day really proved that Lai Xiaohu was indeed right, because compared with the first day, the sales on the second day did increase a lot. In the Roca supermarket alone, a total of 450 bottles of mineral water were sold the next day. Compared to the first day, sales have increased by 50 percent.

Although this 405 seems to be a very small number, Lai Xiaohu can only comfort himself with a growth rate of 50%.

The situation is basically the same in supermarkets, with sales of all supermarkets of all sizes reaching 1,500 bottles on the first day, and sales of the whole on the second day also increased by more than 30 percent, reaching 1,900 bottles.

The growth rate of the hotel side was not small, reaching 100 percent, and by the next day, a dozen hotels had the best sales, reaching 2,000 bottles.

On the third day, the sales volume is also growing, and on the fourth day, the fifth day, almost every day the sales will increase greatly.

In the middle, Lai Xiaohu saw this steady growth, and finally began to be more confident, so that Huang Liancheng reproduced a batch of mineral water.

However, on the sixth day, the sales growth suddenly stopped, and at this time, the total sales volume in the Roca store was about 900 bottles per day, while the sales volume in the supermarket was about 3,000 bottles, and the sales volume in the hotel area was the highest, 500 bottles more than in the supermarket.

On this day, there was bad news from the supermarket, because the short-term contract signed by Lai Xiaohu and the other party was a seven-day supply contract, which means that after tomorrow, the contract between the two parties will expire.

So Lai Xiaohu was eager to re-sign the supply contract with the other party, but after he visited from house to house, basically the meaning to Lai Xiaohu was very clear, it depends on tomorrow's sales, if tomorrow's sales are still unsatisfactory, then after the contract expires, they will not renew the contract.

Lai Xiaohu is also very helpless, he can only hope that tomorrow's sales can show a greater increase, so that not only can he see hope, but also those supermarkets can see hope.

But the cruel truth is that on the seventh day, instead of increasing, sales decreased a lot. The main decrease is in more than a hundred supermarkets. On the seventh day, sales were down by more than 10 percent.

Upon learning of this news, Lai Xiaohu soon received notices from all sides, and from tomorrow, the supermarket will remove Lai Xiaohu's products from the shelves.

Don't look at Lai Xiaohu, it seems that the sales volume in supermarkets is about 3,000, which seems to be a lot, but excluding those small supermarkets, the average sales volume of more than 30 large supermarkets is only seventy or eighty bottles per day.

This sales volume is really bad for other supermarkets, and the daily operating costs of such a large supermarket are also very high, and people can't leave limited shelves for you all day long, which is basically a product that can't be sold.

Therefore, after careful consideration, more than 30 large supermarkets basically chose to terminate their contracts with Lai Xiaohu. And those small supermarkets don't matter, for them. Putting two bottles of Lai Xiaohu's mineral water is just the place of the site, and they don't care about it, but seeing the dismal sales of those small supermarkets, Lai Xiaohu himself chose to terminate the contract with them.

If the only good news is that the hotel has replied, then more than a dozen hotels have replied to Lai Xiaohu, who wants to sign a longer supply contract with Lai Xiaohu. But at this time, Lai Xiaohu was about to lose confidence in Lejia mineral water, so he refused to a limited extent.

"Hey. Sister Ying. Why can't you sell such a good thing? Rubbing his messy hair, Lai Xiaohu said at a loss.

To say that his product is really good is absolutely undeniable. Let's take the employees in his store as an example, because Lai Xiaohu's Lejia supermarket works long hours every day, and there are few holidays for these employees to rest, so on the whole, the mental state of the employees in the entire Lejia supermarket is not very good.

Although according to the company's regulations, they will force themselves to smile at every customer. But not to mention Lai Xiaohu, the boss, even those customers who came to Lejia could see that they were smiling too reluctantly.

Although someone called Zhang Ying behind the scenes, no one complained or anything. It's just a euphemism to tell Zhang Ying that the employees of your company are too tired and the work intensity is too great.

After all, those customers were just outsiders, so they didn't say much, and all the problems they reported were told by Zhang Ying about Lai Xiaohu.

So you can see that after the Lejia mineral water began to be sold, Lai Xiaohu also specially equipped his employees with a quota of one bottle of Lejia mineral water per person a day. Although it is only a bottle of mineral water, the effect it produces is very large.

What is the biggest feature of Roca mineral water? In Lai Xiaohu's own words, it contains a small amount of energy, and after drinking, those energies can temporarily act on the human body, which is very effective in relieving the fatigue of the human body.

Take the employees of Lejia Supermarket as an example, in the past, they were clear about their working status, but now you look at it? It's like two people.

At noon every day, Lai Xiaohu will distribute a bottle of mineral water to them, and after drinking it, you can quickly see the difference. The clerks who had been working all morning were already very tired, but after they finished drinking, within twenty minutes, you could see that their spirits had obviously changed and become more energetic, and even those who were tired stood up and looked very energetic.

Even in the past few days, the customers of Lejia Supermarket have called to praise the employees of Lejia Supermarket for their good mental state. So from here, you can see that Lai Xiaohu's mineral water works very well.

But even if it's such an effective product, it just can't be sold.

The stagnation of sales growth in all aspects means that the customers of these mineral water are now being tapped to the extreme.

No matter which channel it is, it is basically this customer, and these people will buy Roca mineral water, and they will not buy it, and there will be no change in the short term.

"I'm sorry Xiaohu, I don't know much about this." Regarding Lai Xiaohu's problem, Zhang Ying couldn't do anything. Because it's not within her power.

Although she has already started a business on her own, and now she is the big boss of Lai Xiaohu's company, but after all, mineral water is an industry that she has never been exposed to, and it is very unfamiliar to her who used to break into the financial market.

Now Zhang Ying has completely transformed into a company manager, and she is better at the management of the company. And for new product development, she is not good at it.

"By the way, you can go to that Huang Xin," suddenly Zhang Ying seemed to think of a way, "Didn't you think of the new product mineral water because of Huang Xin's inspiration, what she is good at is product development, you may get something from going to her?" ”

"That's right." Lai Xiaohu thought about it and said so.

In the next two days, the production and sales of the entire Lejia mineral water were temporarily stopped, and Lai Xiaohu also went to Qingcheng Water Industry to explain to Huang Liancheng for this matter.

To say that Lai Xiaohu's suspension of production has an impact on himself, the biggest impact is Huang Liancheng. Because the Qingcheng water industry in Hoang Lien Thanh is an OEM. After the profit margin of the foundry is set, the overall profit depends on the number of foundries.

As soon as Lai Xiaohu's side stopped production, there were no new products produced there. Qingcheng water industry will not be profitable at all. In this way, although the machine does not need to be started, it is a large expense whether it is maintenance or the wages of those workers.

But for Lai Xiaohu's excuse, Huang Liancheng also had to take it into consideration. There is no way, Lai Xiaohu's business is not good, and he can't force Lai Xiaohu to make a loss-making business. However, in his heart, Huang Liancheng is also worried that Lai Xiaohu's business will be half-dead if it has been like this. Then in the end, I will be unlucky.

Although he signed a five-year long-term contract with Lai Xiaohu, the original contract did not stipulate how many OEM tasks Lai Xiaohu should give to Qingcheng Water every year or every day?

The detailed rules for the breach of contract stipulate that if Lai Xiaohu breaches the contract, he needs to pay compensation based on the average profit of Qingcheng Water Industry during the previous contract execution period.

But if Lai Xiaohu's product sales have been like this, half-dead. Then even if you lose money, Lai Xiaohu won't be able to lose a few words.

Ay. Huang Liancheng can only pin his hopes on that Huang Xin like Lai Xiaohu. Now that the situation has reached this point, it is impossible for him to re-sign the contract to protect his interests. Because of such an obvious contract, it is estimated that Lai Xiaohu himself will not be willing.

Finally, two days later, Zhang Ying went to take the MBA course again, and then Lai Xiaohu followed. The reason why I waited until today was because Zhang Ying told him that there was Huang Xin's class today.

Sure enough, after arriving, the first class was Huang Xin's, and it was still the same as the first time. After class, Lai Xiaohu followed Zhang Ying and sat directly in the back, but even so, it seemed that Huang Xin immediately discovered Lai Xiaohu after class.

It's been such a long time, in fact, the unhappiness between Lai Xiaohu and Huang Xin Huang Xin has long forgotten it. After all, it's not a big deal, and Huang Xin herself is not such a calculating person.

So this time, seeing that Lai Xiaohu followed Zhang Ying to listen to the free mixed class again, she didn't have any opinions in her heart, so she was worried about the relationship between Lai Xiaohu and her uncle, if Lai Xiaohu was really willing to learn, it would be nothing to let him listen to it for free.

During class, Lai Xiaohu still pretended to be the same as Zhang Ying, listening carefully while sitting and taking notes, but in his heart, in fact, Lai Xiaohu couldn't listen at all. Because his mind was all on how to talk about himself with Huang Xin after class later.

Huang Xin has forgotten the unhappiness between him and Lai Xiaohu, but Lai Xiaohu has not forgotten it. In normal times, Lai Xiaohu probably wouldn't think about these things, but now that he goes to ask Huang Xin, Lai Xiaohu will inevitably wonder if Huang Xin will still have opinions about himself because of the previous things between the two? Will she not help herself because of this?

Hey, men sometimes suffer from gains and losses like this, no way, they are all laymen, how can they avoid vulgarity.

Fortunately, Huang Xin's time was not long, ninety minutes had passed in a hurry, and Huang Xin's class had ended. After talking to the people below, Huang Xin took his things and walked outside.

"Go." Seeing that Huang Xin was going out, Zhang Ying over there hurriedly smashed Lai Xiaohu with a pen and motioned him to hurry up.

Gritting his teeth, Lai Xiaohu seemed to be on the execution ground, and then the moment Huang Xin stepped out of the teacher, he rushed out directly.

"Teacher, please wait." Lai Xiaohu, who rushed out, saw that Huang Xin was about to walk to the staircase, and hurriedly shouted loudly.

And Huang Xin over there was also stunned. She still had a little impression of Lai Xiaohu's voice, but when she heard Lai Xiaohu shouting her title, she really didn't react for a while, and then she turned her head and asked Lai Xiaohu who ran over, "Teacher?" You call me? ”

"Hmm." Lai Xiaohu nodded and said.

Now Huang Xin felt even more incredible, is this still the same Lai Xiaohu at the beginning? According to Lai Xiaohu's previous appearance, it would be good not to be sneering at himself, and it was absolutely impossible to make him call his teacher.

And it seems that Lai Xiaohu is no longer a student of NTU, his own MBA course. He didn't sign up and didn't pay the money. So Lai Xiaohu's teacher, she can't stand it a little.

However, being able to hear Lai Xiaohu calling his teacher, Huang Xin's heart still feels very happy, you, the student who almost couldn't get off the stage at the beginning, are still obediently calling your teacher. Doesn't this prove that you are still very attractive?

"By the way, what are you looking for from me?" Seeing Lai Xiaohu looking at him in a daze. Only then did Huang Xin react. I've just been wandering on my mind for too long.

"Oh, that's right," Lai Xiaohu hurriedly said, "I have some questions I want to ask you about." ”

"Then go to my office." Seeing that Lai Xiaohu really had questions to ask himself, Huang Xin thought about it and said.

She thought to herself that it was no wonder that Lai Xiaohu was so honest in front of her, it turned out that she had something to ask for herself. But since Lai Xiaohu called himself a teacher, Huang Xin felt that he had an obligation to help Lai Xiaohu.

"Well, let's go outside and talk about it, my question is a little more complicated. It's not something that can be said clearly in one or two sentences, it just so happens that it's time to eat, let's talk while eating. ”

looked at the time, Huang Xin did not refuse, and then followed Lai Xiaohu to the outside of the school.

The geographical location of NTU is very superior, because it is located in the center of Jincheng, out of Nanda, outside is the bustling Jincheng, and because of the proximity to Nanda, this neighborhood is a little more prosperous than other places?

The two found a relatively high-end restaurant, and then found a secluded corner, before talking about business, the two of them each ate something, and then waited until it was almost over, Huang Xin asked Lai Xiaohu, "Let's eat almost, let's say, what do you have to do with me?" ”

After hesitating for a moment, Lai Xiaohu said, "Do you remember when I came to listen to one of your classes last year?" ”

"yes, yes." When she saw that it was Lai Xiaohu who she ordered, Huang Xin was embarrassed for a while, and as soon as Lai Xiaohu said it this time, she quickly remembered, "Is what we said today still related to that day?" Huang Xin asked a little curiously.

"It's a bit of a relationship to say that there is, because if I hadn't come to you that day to listen to the class, there wouldn't be what I have now." Then, immediately after, Lai Xiaohu found inspiration from Huang Xin's class, and then began to develop mineral water, and even now he has encountered a series of dilemmas in detail.

"I'm here today to ask you if there's any way I can open up the sale of mineral water?" After that, Lai Xiaohu said very modestly.

"I have to say you really surprised me?" After listening to Lai Xiaohu's words, Huang Xin first expressed his surprise at Lai Xiaohu's rapid change of thinking and his practical learning, "I didn't expect that you would be able to create a new product with just a little knowledge that day, although you are not too successful at the moment, but it is not easy to do this step." ”

After praising Lai Xiaohu, Huang Xin also fell into contemplation while drinking a drink, lamenting that Lai Xiaohu's ability is useless, since Lai Xiaohu is here today to learn from experience, then she Huang Xin has to find a way to help Lai Xiaohu solve the current predicament.

"First of all," I saw Huang Xin bow his head and ponder for a while before saying, "The most direct reason for the poor sales of your mineral water is that it is not well-known enough. ”

"Although there is a very extreme sentence, but in the contemporary commodity society popularity is sales, without visibility you can't let everyone know the existence of your product, let alone those very large potential consumers will buy."

"As you said, the price of your product is 36 yuan per bottle, which is relatively high-end, and you are also targeting those with higher incomes."

"I don't need to say what the economy of Jincheng is, as a separate municipality, Jincheng's economy is also one of the best in the north, and there are countless rich people living in this city. But few of these people have actually become your customers, and this is the reason for popularity, because those rich people don't know that your product exists, and even those who do, they don't necessarily know about your product, and if they don't understand, they won't buy it. ”

"I'm going to have to criticize you here, although you didn't spend money on advertising, but you also didn't make reasonable use of your resources."

"What resources?" Lai Xiaohu immediately asked.

"The fame of Roca Supermarket." Huang Xin almost exclaimed, "You don't need me to talk about the reputation of your Lejia supermarket in our Jincheng, right?" ”

"But what about you? In addition to putting the word "Lejia" on the mineral water, and then putting these mineral waters in his own store. What other efforts have been made? ”

"None of them. In this case, how will the customers in those supermarkets outside know the connection between Lejia mineral water and your Lejia supermarket? Although the name is the same, there are not a few people who play a sideline in today's commodity society. Huang Xin said with a little regret, "Your Lejia supermarket is so famous in our Jincheng, you can use this to let those newspapers or other news media take the initiative to promote you." ”

After talking about the matter of popularity. Huang Xin said something else, "There is also the issue of this price." ”

Tapping on the table. Huang Xin said a little embarrassed. "Honestly, even I can't afford to drink your water."

"Thirty-six yuan a bottle, I will cost 100 yuan a day and three bottles of water, and it will not be less than 3,000 yuan a month. And that's just one person. If it is a family, taking a family of three as an example, the monthly expenses are nearly 10,000 yuan. This expense is really not something that ordinary people can support. ”

"And even if you put your consumer group on high-income people, people who dare and are willing to spend more than 10,000 yuan a month on drinking water, then their monthly income must be at least 200,000 or more people. That would have to be millions a year. ”

"There are a lot of rich people in Jincheng. But how many wealthy people who can reach the level of millions of dollars a year will cite your Leca mineral water, a brand that has never heard of it, and even does not know what the real situation is? ”

"So I don't think it's appropriate to simply distinguish between the rich and the non-rich in the target consumer group. In this way, we can distinguish between groups and the characteristics of products. ”

"What is the biggest characteristic of your Roca mineral water? It contains unique minerals that can quickly restore people's physical strength and energy. ”

"What a result. Why don't we make a fuss about this? Huang Xin asked rhetorically.

"So let's abandon the theory that consumers are differentiated by spending power and income?" Huang Xin raised his hands and gestured to Lai Xiaohu, "You should think like this?" Anyone who has the physical and energy needs to recover quickly is your target consumer. ”

"Like athletes? Isn't what they need most after a lot of exercise is to recover their strength and energy quickly? There are also ordinary workers from all walks of life. ”

"Although ordinary people may not be able to drink your water every day, at least buy it once when they need it. How many billions of people are there in China? Even if only one out of 100 people in a year would be in that situation and buy your mineral water, you would have sold at least 10 million bottles before. ”

"Well, that's true." After Lai Xiaohu heard what Huang Xin said, he thought in his heart that this was indeed the case. In the past, I simply thought that the price of my mineral water was too high, so those who could afford to buy my own mineral water were those with higher incomes, and those with low or middle income were not considered at all.

This is a completely wrong theory, or rather an outdated theory.

Lai Xiaohu thought of the Apple mobile phone, which became popular later, and this is a living example. Taking the price as an example, the price of Apple's mobile phone is definitely very expensive. At a time when most smartphones are still hovering in the 1,000 and 2,000 plus thousand, Apple's price has soared to more than 5,000.

But with such a high price, has Apple completely set its target consumers on the wealthy class? Definitely not. You must know that Apple's mobile phone sales are about 20 million units a year in the world, and there are definitely not so many rich people in the world, not to mention that it is impossible for all the rich to buy Apple mobile phones.

What's really supporting Apple's sales? Or those on middle incomes. According to Lai Xiaohu's previous view, these people should actually be excluded from Apple's target consumers, but Apple has relied on these huge middle-income earners to build a global brand.

Now think about the situation that Lai Xiaohu saw a large number of people in the future who would rather save money for a few months than buy an Apple mobile phone. Lai Xiaohu has to say that Apple really has its own things worth learning.

And back to Lai Xiaohu himself, in fact, the same is true. He does not distinguish his target group by income at all, and according to the characteristics of his products, all those who have such needs are his potential buyers. Just like the average long-distance runners, they are definitely ordinary low- and moderate-income earners.

Supposedly, they are not in Lai Xiaohu's plan, but if they know that there is a drink that can quickly and completely restore their physical strength and energy, do you think these people will buy it?

Definitely. To know what is the biggest difficulty for people who run long distances? It is the fatigue caused by driving for a long time, which is why there are often more than two drivers when running long distances. When one is tired, the other can take over.

And if there is a product of Lai Xiaohu? When they're tired, a full bottle of Roca mineral water will do the trick. At this time, there is one less driver, how much cost is saved in disguise?

Compared with the salary of a few thousand yuan for one person less, the price of thirty-six yuan each time is actually not expensive at all.

And there is another special situation, just like Lai Xiaohu inquired about it from those hotels that supply itself.

When Lejia mineral water was launched, Lai Xiaohu originally thought that the biggest sales should come from supermarkets. But this is not the case. The biggest sales are now coming from the hotel side. And purely in terms of growth rate, the highest growth rate is also in the hotel side.

This abnormal situation attracted Lai Xiaohu's attention at that time, so when the owners of those hotels called to continue to sign orders with Lai Xiaohu, Lai Xiaohu specifically asked them why.

The final result made Lai Xiaohu a little dumbfounded.

Why has Roca mineral water not been able to sell well in other places, but it has risen in hotels? You must know that the terminal price of a bottle of mineral water sold by Lai Xiaohu in the supermarket is 36 yuan per bottle, but as far as Lai Xiaohu knows, the price of his own products in the hotel is often more than 40 yuan. These markups are all added by the hotel itself.

But this is not the key, the key is that the price is higher, and the sales in the hotel are better, and when Lai Xiaohu asked the reason, those bosses were still a little embarrassed to tell Lai Xiaohu that Lejia mineral water was used as a good medicine to recover physical strength after doing things most of the time in the hotel.

At that time, Lai Xiaohu was dumbfounded, speechless, how could he not have thought that his things would fall to this point? (To be continued.) )

PS:ps:It's too late for this chapter to review the typos.,I'll post it again after the review.。