The lake at night is marked with the bright moon, the breeze blows, and the water moves the moon to break. Take a handful of clear water with moonlight, and it will be a good enjoyment on a sultry summer night.

Lu Jing took his mobile phone to answer Chen Xiao's call on the 602 balcony of Yanhu Homestead: "Where did you find the business plan?" No matter how beautiful it is, it's fake, and a layman like me knows that a chip design project is not something that can be done by one person. Don't let someone else fool you, right? ”

Lu Jing smiled and said, "How can I be so good." The people introduced by Professor Zhao Xiaofeng have some real talents. ”

"Cut, changing a beautiful woman to talk to you can hook your soul away, and you are still talking big in front of me." Chen Xiao said with a coquettish smile on the phone, "That doesn't rule out that he is engaging in a standby and selling method." Maybe he expects someone to buy a few of his technology patents at a high price. ”

"It's possible, but why can't we think about it from a better perspective, I guess Yang Zhonghan may not have a small chip design team in the United States."

"He's only thirty years old, and Jing Dashao! Your imagination is a little too rich. Well, the technical evaluation report from the R&D department is still being done. Let's wait for the results to come out. ”

Lu Jing could almost sketch in his mind Chen Xiao's helpless and delicate appearance with his hands on his forehead, and hung up the phone with a smile. It's not impossible.

…

Zhou Zhilong led several people to work overtime to search for technical patents, looking for patent-related descriptions and owners. By 8 o'clock the next morning, it was believed that Yang Zhonghan had three patents on image processing technology.

But this is not the end, you have to read through and ponder the technical part of the business plan as a whole, and string some technical terms together like a string of pearls. Then sketch a general outlook, and then look for relevant foreign cutting-edge materials and professional electronic journals to describe this small field. Finally, combined with the industry background, a summary conclusion is given from the perspective of the R&D department.

Yang Zhonghan made it clear in the plan that he would mainly develop digital image processor chips. Digital image processor chips can be widely used in digital products such as photography and photography. This is an opportunity for Jinghua mobile phones, maybe we can make better display effects on the STN display. "In addition to sending the conclusions to the capital in the form of an e-mail. Zhou Zhilong also made a special call to Lu Jing to make a very simple report.

Lu Jing remembered the function of taking pictures on his mobile phone in the future, raised his wrist to see that the time was only half past nine in the morning, and immediately called Yang Zhonghan, "Mr. Yang, I have decided to invest in your project, and we will meet and discuss the specific details." ”

"What?" Yang Zhonghan was quite surprised when he received the call, he was sending an email at the computer center of the National People's University, "The assessment was completed so quickly? When I saw the printout of the email taken out by Lu Jing in a café outside the National University of China, I realized that Jinghua's technical department had indeed figured out his business plan.

"Should Mr. Yang have his own team to complete the design of the digital image processor chip? I have plans to go to the United States recently, and I wonder if I can meet with your team. Lu Jing's hands were slightly clasped together. Said with a slight smile.

"Awesome!" Yang Zhonghan gave a thumbs up. In fact, he went to five or six venture capital firms in two weeks after returning to China, but Jinghua was the only company that could understand the technical fields he described in his business plan in such a short period of time and draw business prospects.

He was faced with more criticism and suspicion.

And Jinghua made such an accurate judgment, it is not surprising that Lu Jing is now sure that he has the support of a technical team behind him. Designing chips doesn't happen alone.

"Several of our Stanford University graduates have a chip design company in Silicon Valley, but the R&D cost in Silicon Valley is too high, the performance of the chips we designed is not stable, and the sales are not ideal, so we hope to put part of the business in China to complete. I happened to have the idea of returning to China to live, and I was entrusted with this part of the business. Reacquaint yourself. I'm Jong Han Yang, CTO of Pixom. ”

In this moment, Yang Zhonghan showed the demeanor of a top electronic engineer. Lu Jing smiled and shook hands with him, which did not break his proud heart. If he had started in the name of Pixom's CTO, he wouldn't have gotten venture capital. But in his way, he was able to find a knowledgeable venture capitalist. Geniuses always have some quirks.

"What if I invest directly in Pixom?"

Yang Zhonghan said with a smile: "That's not to cut off my way back to China to work. My parents are not in good health. I do want to work in the capital. ”

"There are two options." Lu Jing smiled and raised two fingers. "First, I invested in Pixom in the form of Silicon Valley venture capital, and then Pixom set up a branch in Beijing, and you were responsible for R&D in Beijing. The second option. I invested in a controlling stake in Pixom and then set up Jinghua's R&D facility in Beijing. As the chief scientist of Jinghua Digital Image Technology Laboratory, you are in charge of the work of this laboratory. ”

In 98, the term chief technologist was still quite unfamiliar in China. The Chief Scientist is responsible for the operation of the real estate room, including formulating the project research plan, implementing the plan, and organizing the research team. Hiring a chief engineer, grasping the research direction and focus, etc.

"Jinghua has great technical ambitions. I don't understand your intention in deciding to invest heavily in technology research and development. Yang Zhonghan asked puzzledly: "In the past two weeks since I returned to China, I saw advertisements for Xia Yi's mobile phone everywhere in the capital. Isn't the most important thing for Jinghua mobile phone now to open up the market? ”

Lu Jing drank coffee, tasting a slightly bitter taste. Bitterness is followed by a slight sweetness. "The market needs to be developed, and the technology must be expanded. Say a thing that has a calloused in your ears: Grasp it with both hands, and be hard with both hands. ”

As he spoke, Lu Jing sat up slightly straight, with the unique vigor and sharp temperament of youth, "I have never hidden my ambition in technological expansion. Digital image processing technology is a technical difficulty that Jinghua needs to overcome. I hope you can come to Jinghua to preside over the relevant work. Complete your unfinished work. ”

Yang Zhonghan laughed, leaned back in his chair and said: "In fact, Pixom's customer positioning is not a digital mobile phone chip manufacturer, but mainly for camera manufacturers. He said. smiled: "You are a student of Professor Zhao Xiaofeng, and I won't hide it from you." Pixom is not in a good financial position right now, otherwise I wouldn't want to take some investment in the capital. Our products are unstable. There are not many customers in the camera market, and it is difficult for us to raise large sums of money in Silicon Valley.

If you're interested in investing in a holding, I can talk to my partners. Specific comments, I think it may take a little time to get back to you. ”

"Okay." Lu Jing smiled and shook hands with Yang Zhonghan, it is not bad to be able to talk about this step today.

…

"Oh, how did you suddenly have the idea to buy Pixom. Isn't it a bit expensive for us to invest in technology? United Technology and advertising in Jiangzhou overwhelmingly. Chen Xiao muttered on the phone. It's not that she won't disagree with Lu Jing's opinion, but since she became the general manager of Jinghua, the people, management, technology, manpower, etc. she has been in contact with are very different from before, and she gradually has her own business philosophy.

Lu Jing took the car back to Haijia Building. said with a smile: "They will hit the advertisement to the moon and that's it, and when the T18 mobile phone comes out, they will automatically rout." "The T18 is a widescreen phone based on Siemens' latest MF3302. Ma Fei acquired a number of digital electronics technologies in Malaysia at the end of May, including a power management technology. Although increasing the width of the screen by a quarter will greatly increase the power consumption, resulting in the standby time being reduced by half, the R&D department of Jinghua in June came up with a prototype based on the MF3208 mobile phone chip, which can increase the standby time. This is a one-fifth reduction compared to the standby time before the screen width was not increased. It's an affordable range.

Jinghua will come with 2 original batteries when it is sold.

"Not necessarily. You are not unaware of the power of advertising in the domestic market. ”

"If it doesn't work, the price will be reduced." Lu Jing said categorically, "We can't let United Technology occupy our nest." Jinghua is not the maintainer of the current order of the mobile phone industry. We need to grab market share. ”

"Good!" Chen Xiao nodded vigorously, understanding the bloody aura revealed in Lu Jing's words. Price is a weapon in market warfare. Of course, it is also a double-edged sword, hurting others and hurting oneself. Previously, 4 domestic mobile phones coincidentally kept the price above 5,000 in view of profits. But last month, the Ministry of Information Industry issued so many mobile phone licenses. Price reduction is already an inevitable choice for mobile phone manufacturers, and it is impossible to maintain a high price of more than 5,000 yuan.

United Technology's current main model in Jiangzhou is priced at 4688. Although the mobile phone has not yet been listed, it has built up momentum in Jiangzhou United Technology. TV, newspapers. The billboard outside the large shopping mall is played by United Technology with multiple combinations. Full flood.

At present, the prototype of Jinghua T18 has not yet come out. The R&D department is frantically catching up with the schedule, and it will be at least a month before the prototype is available. However, Chen Xiao has seen the widescreen prototype developed based on the MF3208 mobile phone chip. The widescreen is a highlight. But just one physical bright spot may not be able to repel the aggressive offensive of United Technology.

But if Jinghua plays the card of price reduction. How useful can United Technology's advertising be? It is estimated that the situation will be in a state of entanglement and fighting. Chen Xiao was not worried that Jinghua would not be able to suppress United Technology in Jiangzhou, and it would be a joke if he was defeated at the door of his home.

…

Lu Jing works in Haijia Building and e-mails to learn about the progress of research and development. The pressure on the R&D department is already very high, and I heard that many people are resting in the company. Lu Jing didn't call to urge. The R&D department has just obtained the MF3302 mobile phone chip from Siemens, and although it has the development experience of MF3208, there is still complicated and meticulous work to do.

Yang Xian came in to report to Lu Jing and Siemens on the finalization of the contract for the transfer of semiconductor chip packaging and testing production lines. Jiangzhou has already begun to prepare for the plant. After the equipment arrives, it takes about five or six months to debug and install, train relevant engineering and technical personnel, and put it into production.

After reporting the work, Yang Xian smiled and asked: "Jing Shao, Wang Chenze asked me to ask you, has the decoration plan of Zhongguancun Jinghua Building been decided." ”

He was very anxious. I just pressed it for three days. Lu Jing smiled and waved his hand, "Don't worry, I have other considerations for the decoration plan." (To be continued......)