At noon, I ate with Yang Xian and Cheng Jianfeng in a Korean restaurant downstairs in Haijia Building. Cheng Jianfeng is a senior executive recruited by Yang Xian to assist him in handling the affairs of brand operations. Cheng Jianfeng previously worked in a multinational company in Singapore and has experience in brand operation.

"Jing Shao, can the Jinghua T series of mobile phones be suspended?" The T-series phones are defined as temporary models in Jinghua's internal code name, indicating that this is a transitional model, while the I-series models are mature models. "Putting such a product on the market will affect the reputation of the Jinghua brand. Damage to our image in the minds of consumers. ”

Lu Jingzheng was drinking kimchi and tofu soup, slightly stunned, put down the white porcelain spoon, wiped his mouth with a tissue, and said: "It is impossible for a company to only make a series and a grade of mobile phones. T18 is used to open up the market.

In mid-July last year, the 10 million mobile communication subscribers were generated in Sujiang Province, which is an insignificant number compared to the country's population of 1.3 billion, but how many mobile subscribers are there now? Lu Jing stretched out two fingers, "Nearly 20 million." The first 10 million took almost ten years to accumulate, while the second 10 million took only a year. This shows that domestic mobile communication users are in a state of blowout.

And what about Jinghua's performance? Only 60,000 mobile phones were shipped in the two quarters. Our peer Unitrust shipped 20,000 units in May alone. So we have to go to market at a rapid pace, and then invest the profits in R&D. ”

In the face of survival, brand reputation is something to be given up for the time being. Dick Si pretended to be a fool before she became rich and handsome. Nothing can be achieved overnight, and Jinghua's current survival situation is not suitable for maintaining a boutique strategy.

Lu Jing sandwiched a chopstick smoked chicken and ate it, and said with a smile: "But you can't do anything about brand operation at all." On the premise of maintaining rapid expansion. You can't smash the brand. Mobile phone quality, after-sales service, advertising and other affairs, these have to be done by all means. After Jinghua has developed to a certain extent. We want to build this brand into a high-end brand. As he spoke, he smiled again: "Of course I want to complete this gorgeous turn." We may need to come up with one, or even several, high-quality, powerful products. ”

Cheng Jianfeng thought about it, nodded, and said with a smile: "I will." "When we are in a period of rapid expansion, overemphasizing brand reputation will put shackles on the company's development. But if Lu Jing doesn't do anything at all, what's the point of setting up a brand operation department? A modern enterprise that doesn't pay attention to brand operations can't go far. Fortunately, Lu Jing did not disappoint him.

A few people chatted about brand operation while eating, and some ideas popped up from time to time. After dinner, I couldn't get enough of going to the office on the 8th floor of Lu Jing to continue chatting.

After Yang Xian and Cheng Jianfeng left at four o'clock in the afternoon, Lu Jing turned on the computer to read the recent email. Crescent Investment has sent an inspection team to Jiangzhou to contact Times online. Song Yuqi, who was busy with He Mengyao on the expansion of the Starry Sky Internet Cafe, put down her work and assisted Zhang Wenjun in dealing with the problem of Times Online financing.

The sun spilled in through the transparent floor-to-ceiling windows, and the western sky was dyed golden red. Lu Jing leaned back in his chair and stretched. Before I knew it, more than two hours had passed.

I saw the bamboo forest of the National University at the window, and picked up the phone to call Ding Ling. She is still in Hong Kong and has not returned to the capital. Lu Jing was going to let her go to the United States to see Dong Bing together. At that time, he will take the Global IELTS team from Hong Kong to New York, USA. Jinghua Communication's team flew from Jiangzhou to Hong Kong, where they joined Lu Jing and headed for the United States together.

teased Xiao Nizi on the phone for a while, then hung up the phone, and was about to go to the eldest brother's house in Xiyue District to find Ms. Luo for dinner - she was there to take care of her little granddaughter today. Huang Ziqi made a phone call, "Lu Jing, I agree to Yinyan's request." She grinded me for a week. I want to vomit when I hear her voice now. I couldn't stand the fatigue bombardment like this, so I finally had to rest for two weeks. It's all a good thing you do! ”

Zhou Yinyan was going to die of sadness when she heard it. It's a best friend, and you annoy her so much that she wants to vomit. Lu Jing said with a smile, clasping his phone around his neck. Pack your things and get ready to leave the office. Lu Jing naturally knew Ziqi's hesitant thoughts, and called Zhou Yinyan in advance and said that he would support them to re-establish the design team and open an interior decoration design company.

Zhou Yinyan, who had always thought about going it alone, was naturally desperately encouraging Ziqi. Ziqi is the soul of their team. Without her design talent, the design of the decoration plan would be directly inferior to a grade.

"You're still my best friend." Huang Ziqi said coquettishly on the phone. "I made friends carelessly, and both girlfriends hit me with ideas. One wants me to work hard. The other one is even more of a jerk, trying to take me even with me. ”

Lu Jing said softly: "Do you want to form a company to work?" I'll give Zhou Yinyan another reply. ”

"What do I eat when I'm not working? You're still thinking about raising your sister. The more you talk about it, the more bastards it gets. Huang Ziqi giggled on the phone,

"If you want to, you can't." Lu Jing said with a smile.

"Dead, I'll take care of you."

Bring the office door and go down the stairs to get in the car, while laughing and talking nonsense with Huang Ziqi. At the end of her volunteer teaching on June 26, she is in Jiangzhou for a two-week selection and summary activity, and then returns to Beijing City Engineering University to complete the entire teaching process.

When I went to my sister-in-law for dinner, I happened to meet Hu Hongjun and his wife coming to see my little niece. During the meal, Ms. Luo smiled and counted a few words to Lu Jing: It's only been a few days since I returned to the capital, and I won't see anyone again. Lu Jing smiled and said that he went to the United States to experience the life of the flower world, but promised that he would never be nostalgic and would definitely come back. Everyone at the table laughed.

Starlight was sprinkled in the yard, and when Hu Hongjun and his wife were sent to the car, it was already nine o'clock at night. After his wife got into the car, Hu Hongjun handed a cigarette to Lu Jing and said, "Remind your brother, my third uncle knows." After that, get in the car and leave.

Lu Jinger was confused. Uncle Hu knows something. pondered for a while, said goodbye to Ms. Luo and sister-in-law, and asked Zeng Hongying to drive to pick him up. After returning to Yanhu Homestead. Lu Jing took out the phone and called the eldest brother, "Brother." Hu Hongjun said a very strange thing to me at dinner at night..."

Lu Jiang smiled bitterly on the phone, "Your sister Yanran is pregnant." Lu Jing was stunned for a moment. I heard the eldest brother say: "Uncle Hu is an unscrupulous person who is very extreme. You're going to the U.S. recently, right? Help me settle down. ”

"Okay." Lu Jing agreed. If the eldest grandson of the Lu family was elsewhere, it would not be impossible for Uncle Hu to kill people. If the old man wants to hold his grandson before he dies, Sister Yanran's child may not be able to enter the door of the Lu family if it is a boy - the eldest brother and Sister Yanran's child in memory was born ten years later - boy. The eldest brother was drunk that night.

It's not surprising that the Hu family is worried. Hu Hongjun's reminder today is probably also instructed by Uncle Hu.

However, Uncle Hu's threatening reminder made Lu Jing very unhappy. Is the Lu family an unparticular family, will they take people from home for no reason? What happened to bullying the Lu family? If Sister Yanran can stay with her eldest brother, she will definitely not want to go to the United States.

Lu Jing picked up the phone and called Tang Yue: Check Hu Lingbiao. Hu Lingbiao is the name of Uncle Hu.

…

Zhou Yinyan followed the secretary dressed in a professional suit to Lu Jing's office. "Scared, your design here is very reasonable." Zhou Yinyan looked at it with the eyes of professional design, and said with a smile: "Ziqi agreed to return to the capital to pull up the team again and work alone. I've been looking forward to this day for almost a year, and going to work is the most annoying. Inspiration for design can only come out without constraints. ”

Lu Jing smiled and invited her to sit on the sofa and said, "The layout of this office was designed by Ziqi for me. You wait. As he spoke, he picked up the phone on the desk and called Wang Chenze over, "The interior decoration design of Jinghua Building is for Miss Zhou Yinyan's team to complete, and the chief designer will return to the capital after a while, and you can talk to her about specific things." ”

Only then did Wang Chenze understand why the design plan was pressed by Lu Jing for three days. But this girl looks very ordinary.

Lu Jing naturally didn't know what thoughts were going through Wang Chenze's mind. After Zhou Yinyan and him went out, they continued to work. He was waiting for the college entrance examination to end. The preparations for Global IELTS and Jinghua have been made. He also contacted Sister Yanran and agreed to meet in Hong Kong.

On July 5, Yang Zhonghan gave Lu Jing a reply. Pixom agreed to Lujing's capital injection, and the details can wait until the United States to negotiate. In five days, Yang will fly directly from Beijing to San Francisco. However, Lu Jing was originally going to Silicon Valley to talk to Su Chaoyu of EVF about capital injection, and he only needed to add an additional engineer on image processing technology to provide technical advice to his entourage.

Late at night, in the living room of Yanhu Homestead 602. Ye Yan couldn't stop laughing when she saw the text message Lu Jing showed her, hugging the pillow on the sofa. Zhao Qingzhi sent a text message to Lu Jing before going to the examination room on July 6: Second brother, you said that you would take me to play after the college entrance examination. Don't forget about jì.

"This little girl is very interesting. Didn't you take her to Hong Kong? And to bring her back to Hong Kong? ”

Lu Jingwei said on the sofa: "Although Hong Kong is a small place, you won't feel tired of playing for more than ten days, right?" You also stay in Hong Kong for a few years. I don't know anything about common sense. ”

Ye Yan glanced at Lu Jing, "I know." It's just to fight for the little girl. You're obviously fooling her. ”

Lu Jing smiled: "I fooled her there?" Didn't I ask you to go over and be a tour guide? Accompany you to eat, drink and have fun throughout the process. With your knowledge of Hong Kong. It's more fun than her wandering around alone, right? ”

Ye Yan threw the pillow over and smashed Lu Jing dissatisfiedly, "You treat me as a maid in your heart!" Not taking care of your little girlfriend. Just take your cousin to play. ”

Lu Jing lifted the pillow flying in the air with one hand and rolled his eyes, "Is there such an expensive maid as you?" I'll reimburse you for the whole process, and I won't pull it down. ”

"Go, why not. This time I'm going to have to make you bleed. Ye Yan glanced at Lu Jing angrily. Every time I talk to this kid, I get angry.

Zhang Li walked out of the bedroom, "Aunt Ye, have you packed your luggage?" Tomorrow we're leaving. ”

Ye Yan leaned lazily on the sofa and said, "I'll clean it up tomorrow, and I'll buy it in Hong Kong if I leave something behind." ”

Lu Jing shook his head speechlessly, picked up his coffee and drank it. (To be continued......)