Chapter 223: Coke Advertisement
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At this moment, the two girls who bought Coke were completely surprised.
And the surprise of the two girls also made many other students around notice the situation of the students here.
In the cut out, a boy came over and asked, "What's wrong?" ”
"This machine seems to be broken, and I invested money in two cans of Coke, but I have already spit out four cans of Coke." One more can of Coke is already fun, and another one? The girl hesitated.
The hesitant girl finally decided to go to the teacher, two cans of drinks are just cheap, besides, for two girls two cans of drinks are just right, and they can't drink two more cans.
"Teacher, there seems to be something wrong with the machine over there, so I vomited two more cans of drinks." The girl said, holding up her drink.
"Much? If you have more, you can take it, it doesn't matter. The teacher, who was hugging his shoulder, said as if he didn't care. Of course he didn't care, all the teachers and staff of the school knew about the shooting of this advertisement, and only the students didn't know.
The teacher said so, and the girl stopped insisting, took out the fourth can of drink from the machine, and left happily.
This little episode caught the attention of the others in the cafeteria, and another boy stepped forward and tentatively threw coins into the Coke machine.
And this shot is also the shot that the two girls in the advertisement immediately followed.
This time, it was only a can of Coke that came out, but including the boy and the two girls who had not gone far before, there was still something that surprised everyone.
This time, after the coin was dropped, the familiar sound of the conveyor belt did not appear, and it was a man's hand that appeared at the drink exit! And this one has a can of Coca-Cola in his hand!
"Wow!" The boy who bought the Coke was startled, but he quickly realized that there must be some event going on, so he smiled and bent down to take the Coke from the outstretched hand. The sudden outstretched hand also startled the onlookers. But everyone soon laughed.
Not only that, but the man deliberately pulled that hand after taking the coke, as if he wanted to pull the person inside, of course, the boy's strength was not great, and his behavior caused a burst of laughter from everyone again, and finally. The boy shook hands from the vending machine for a while, and finally walked away with the Coke to his heart's content.
The two surprises in a row made everyone excited, but the sudden outstretched hand for the second time made people worry a little about whether the third time would still be a hand, in that case, it would be very ordinary.
Eventually, another boy stepped forward. After putting in a coin, he pressed the buy button.
Click, a can of drink fell out.
Hey? No hands this time? No, who said no.
After taking out the Coke, the hand came out again, but this time it was a different thing.
That's a small serving of fries!
"Hahahaha!" Whether it was the onlookers, the students or the audience in front of the TV, they all laughed. Along with the laughter, there were voices of surprise.
The boy was also pleasantly surprised, he looked at it several times before finally reaching out and taking the fries, even after the fries were fruitful, he still looked at them several times.
"Thank you!" He said after bowing to the vending machine.
The boy left with the fries satisfied, and this time, the onlookers were also excited. Everyone understands that there is a person in the machine, and there are some other things prepared, as long as you invest in a can of Coke, what you are waiting for is likely to be a can of Coke plus more things, so after the boy leaves, the next person to buy Coke quickly comes forward.
This time it's a girl.
After the cola was handed out, the hand in the machine retracted. After tinkering for a long time, the hand finally reached out again, and the thing in the hand surprised and delighted the girl, because the hand was in it. It turned out to be a big jar of strawberry ice cream!
It was really a big jar, the white ice cream above was bubbling cold, and the layers below were densely packed with strawberries, which looked very delicious, such a large jar of ice cream was obviously very high-end, and if it was sold in the city, it would probably cost two or three thousand yuan, and the price of a can of Coke was only one hundred and fifty yen.
The girl was surprised and delighted, screaming in surprise, her face was full of disbelief, and this can of ice cream also made the entire canteen onlookers boil a little, everyone now, the things that came out of the machine qì are becoming more and more valuable.
Someone walked up again, this time two people standing in front of the vending machine, and it seemed obvious that it was a young couple.
After getting two cans of Coke, the couple lowered their heads and watched the drink exit, curiously waiting for what would appear.
After a few seconds, two hands came out again, only this time, it was clearly not for the couple, because it was an Instant camera!
The little couple was also very emotional, the two squatted down and lowered their heads, posed for the camera, and took an extremely special photo.
The photo is read out from the bottom of the camera, and the young couple reaches out to take the photo, and the TV camera chases their faces, full of surprise and happiness.
After the little couple walked away, it was not one or two people who came up again, but a whole team!
It seemed that the baseball team that had just finished training in the morning had gathered a full fifteen people.
During the push, the captain of the baseball team was pushed back, threw a can of Coke coins into the vending machine, and then ......
"Boom ......Boom T
The sound of the machine spitting out the drink continued to sound, and the captain squatted down and began to hand the drink out of the exit.
One, two, three...... Seven cans, eight cans...... Fourteen cans, fifteen cans ......! Fifteen baseball team members, a full fifteen cans of drink!
In fact, by the time the drink reached the fifth can, everyone in the entire cafeteria had already begun to count in unison.
And when the fifteenth can came out, everyone cheered, fifteen people corresponded to fifteen cans, it was a perfect surprise.
The team with a can of each player turned on the Coke together, and then, in a circle, they held up the Coke and said, "So...... Cheers! ”
After the baseball team's, the ad was not over, and another person threw coins into the machine.
After taking out the Coke. The boy looked down at the exit, curious about what he would get, and he was taken aback when he saw it, and after a pause, he turned around and shouted, "Come on...... Come and help! ”
Help? How can it help? What's there to help?
The answer soon came out of the exit. I started to be handed a wooden board, a wooden board or something, of course, not for the boy who bought Coke, the key was the thing on the board.
It's full of sushi!
Tuna, salmon. Bonito, Arctic shellfish, sea urchin, salmon roe, tamagoyaki ...... The dense and full of sushi on the wooden board looked endless, and the boy held on to the wooden board and stepped back, but when he pulled the wooden board out of the two meters long. The sushi planks don't seem to stop!
"Help, help!" The boy shouted to the people around him. Several people hurriedly walked up and began to help pull the sushi out, and in the end, everyone appeared, the length of the wooden board was more than four meters! And the sushi on top is densely arranged, maybe there are hundreds!
You must know that there are only a few hundred students in this school in Tokyo, and these hundreds of sushi are enough for each student!
The last sushi army can be said to have ushered in the "gaochao" of the entire advertisement. The whole cafeteria was full of joy, and everyone was given their own sushi.
And the audience in front of the TV was also eye-opening, and I felt that this kind of thing was really interesting.
In the last part of the advertisement, a girl stepped forward, and this one gently stepped forward and hugged the vending machine. She wasn't tall and her arms were short, so she could only hold a small part of her arms after hugging her. The girl also gently put her lips up, kissed the vending machine, her meaning is very simple, I kiss not this machine qì and these delicious and fun, I kiss you this machine qì, today at noon to bring joy and surprise to everyone.
Of course, such a meaningful shot will also be included in the advertisement, although this girl who kissed the machine qì...... is a professional actor arranged by Zhou Xiao's advertising film crew.
That's right, among the participants in the whole advertisement, only this girl is an actor, and the ones in front of her are all ordinary audiences, and what is the price of this advertisement? The price is only some cola, a small bag of fries, a bowl of ice cream, and a lot of sushi, it can be said that Zhou Xiao has done a good job in terms of advertising investment.
The last subtitle of the ad appears again, and this last sentence is a question: "Where will the next surprise be?" ”
In just one sentence, all the people who watched the advertisement looked forward to it, and it would be great if the next time it was in their own place of work or study. Almost everyone can't help but think so.
And that's what advertising is for.
When the last shot ended, the Japanese TV switched back to ordinary advertisements again, but the viewers in front of the TV at this moment may not notice this, out of ten viewers, I'm afraid nine are still immersed in Zhou Xiao's work just now.
At this time, the happiest and most excited people are probably the children who "guessed", and I don't know how many children in Japan jumped up at this moment and said to their parents: "I'll just say it!" I'll just say that Zhou Xiao will definitely be able to shoot a very good-looking advertisement! What do you think! What do you say!? If this ad is not good, what other ad is good!? ”
The parents looked at each other, they really couldn't refute their children, Zhou Xiao's advertisement was indeed very creative.
"Now that the commercials are over, you can watch Fujidai, right?" Some parents asked.
"No, no, no! Zhou Xiao's advertisements are not one, but three! There are two more commercials to see! The children shouted, and in this way, no one dared to change the channel, although what they didn't know was that in an advertisement, only one Zhou Xiao's advertisement would be inserted, although this advertisement was good, but because it was to describe the relationship of the whole story, it was often the usual thirty seconds, fifteen seconds of advertising could not be compared.
Good advertising has not only been appreciated by the manufacturer, but also has a very surprising effect on the improvement of ratings, generally speaking, when the advertisements of other TV stations are broadcast, the ratings are plummeting to a trough, and it is not until the program is broadcast that it begins to recover, but the advertising part of today's flash mob tour, after cutting to a large decline in advertising at the beginning, has stopped the decline and even has signs of slow recovery, especially when Zhou Xiao's advertisements are broadcast. Not only did it stop the momentum and the ratings rebounded by 2 percent, which encouraged everyone in the aZx office, and it was able to recover 2 percent during the advertising period, and when the feature film started anew, it would surely be able to recover even more.
This expectation has not been disappointed, maybe the show on Shimada Shinsuke's side is really unsatisfactory, or maybe the children's drama has too many things to disappoint the audience, in short. When both TV stations started to broadcast commercials for the second time, the flash mob trip and the Japanese TV began to chase back!
There is still a 10 percent gap in viewership between the two stations, and don't underestimate this gap, there are 130 million people in Japan, and this 10 percent means that there is an estimated gap of more than 13 million people. It's actually a very scary gap.
"Our ratings have been growing slowly, and Fuji TV's ratings are starting to fall!" The agent in front of the computer was very excited to look at the constantly beating, 0.00 percent of the numbers each time, although each time it was only a little bit back, but Nakamaru could see that the ratings reversal between the two stations was very firm, which meant that the situation had begun to be pulled back by his side. The next time they get closer to the advertisement, it is likely to be their own opportunity, and when they get closer to the advertisement, it is likely that the ratings will not fall so much because the audience wants to watch Zhou Xiao's next advertisement!
"This showdown is ...... Maybe...... It's really a show! Not only Nakamaru, but almost everyone in the company couldn't help but think like this.
Of course, except for Zhou Xiao, he has been there from beginning to end. I'm sure I'm going to be the winner.
As for Shinsuke Shimada's side? The assistant kept shouting, "We are still ahead of the ratings by more than 10 percent!" ”
But why is it shouting like this, Shimada Shinsuke is very clear, because although he is ten percent ahead, the program of Zhou Xiao of Japanese TV is slowly but firmly chasing the gap!
The two TVs were placed side by side, one Fuji and one Japanese TV, and Shinsuke Shimada's face was pale. Fuji TV's own program is actually very good, and it may not become a classic recorded in history, but as a special program, his quality is still far better than ordinary programs.
But in his mind. But I kept thinking about Zhou Xiao's advertisement just now, it was really a good advertisement, although my side was absolutely supporting Fujitai, but there were still many people laughing at Zhou Xiao's advertisement, such a good thing turned out to be just an advertisement, Shimada Shinsuke felt that now maybe he still has an advantage, but what about five minutes later? Ten minutes later? When the time comes, he can't help but not worry.
Advertising is just advertising after all, if Zhou Xiao and Sun TV want to win this battle, they must rely on the quality of their programs.
When the advertisement ended, Zhou Xiao's airport flash mob began to enter its own plot, the first part of the show, focusing on the description of Haruna Ai, the second part began to describe the various preparations for the flash mob and Zhou Xiao's mood changes, at the beginning of this part, the whole preparation process is like a drum beat constantly jumping close to the final time period, which also makes the audience curious about the final results, in addition to the novelty of the entire flash mob part, it can be said that the most test is the editing ability of Zhou Xiao and the editor.
In fact, in the process of editing and editing after the filming of the show, Zhou Xiao regretted doing this show more than once, in his opinion, there are so many programs in his head, how good it was to directly make an ordinary program that saves time, effort and worry, and when the time comes, he only needs to come up with ideas, and it is perfect if it is done by someone from the program team, but what is the result now?
Although the idea of a flash mob has been exemplified in the history he has experienced, other things need to be handled by himself, such as the part of Haruna's love this time, and many other small episodes are from him, these things consume a huge amount of his energy, and it is a bit of a meaning that his life is worse than death.
But he paid a lot, and the final effect was not in vain for him, when the whole film was edited, Zhou Xiao and the people in the company were thrilled to watch, not how good and touching the show was, no matter how touching things were, they already knew the result, what really excited them was the feeling of creating something under their hands.
This is a valuable growth for Zhou Xiao, you know, this flash mob is broadcast in prime time, so there are a lot of taboos and inappropriate things, plus all kinds of problems, such as how to arrange enough time, how to fill the time in the program without being lengthy, how to coordinate the company, yourself, the program team and the TV station, and even how to edit the time with your own advertisements...... All kinds of problems were raised and then solved, after a show was completed, it can be said that Zhou Xiao learned too many things, not only in the program system, not only in variety shows, but also for the whole shooting, Zhou Xiao also learned a lot of things, these things will become his best assets for shooting TV series and movies in the future, which is very important for him.
In the emotion, the second part is finally over, and the ad is inserted again, and after the advertisement, it will be the first part of the flash high. It's tidal.