Chapter 222: Competitive Ratings

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If it's just a flash mob, even if you add the preparation time, now that the audience already knows the program process very well, the broadcast time is only twenty or thirty minutes at most, and only after adding the story of Haruna's love, the broadcast time of the show meets the requirements of the first part of the SP.

The difference between the opening of the two shows is very big, Shimada Shinsuke's stars help the stars shine, and he caught the audience's attention at once, while Zhou Xiao is still walking in his old style, the editing is bright and the content is trendy, and the story is also very tasteful, he has been aiming to be a director from the very beginning, and in terms of narrative, he has an innate advantage over the director of variety shows on TV stations. No matter how good the content is, it is destined to be impossible to do on Shimada's side at the beginning, the number in the computer, the flash mob tour barely maintained at the rather sensitive position of 7% and has not fallen again, and the ratings on Shimada's side are rising, and when the opening ends and enters the first link, the ratings have rushed to an astonishing 24%, which is already very powerful.

Zhou Xiao's ratings are no longer falling, Shimada Shinsuke's side is still soaring, and the result of the competition between the two TV stations is that in addition to these two stations, the ratings of the other three private stations plus NHK have all begun to suffer from the sharp fall of Chiyu.

And that night, as long as the whole of Japan can receive these two stations, the battle for the remote control will begin to be staged, and in terms of age, this battle seems very delicate, middle-aged people over the age of 30 have begun to pay attention to Shimada Shinsuke's program, but this attention seems to be distinct, men pay attention to those funny artists and their new jokes, and women pay attention to, of course, those young handsome guys Genesys.

As for young people, except for teenage girls who are also obsessed with Genesys, believe me, such idol-obsessed girls occupy the main force in China, and can even be said to be the only group of star chasers, but in Japan. There are really not as many girls in their teens chasing Jenis as there are middle-aged housewives chasing Jennis, except for these girls, the vast majority of young people have chosen Zhou Xiao's show, Zhou Xiao's show is very fashionable and youthful, whether it is the editing style, background soundtrack or program content. Flash mob or something, it's still hard for middle-aged people to accept.

These two groups can be described as the main ratings. In addition to these two groups, although there are also some groups of children and the elderly, they are not the main force, and their ability to affect ratings is relatively small.

So, why is Zhou Xiao's flash mob tour more than three times less rated than Shimada Shinsuke's special program?

Quite simply, it is impossible for a child to have more influence at home than a parent. Few parents will let their child control the prime-time remote.

"I'm not optimistic...... Zhongmaru looked at the ratings of the two parties, and then looked at Zhou Xiao, who had no expression on his face, very worried.

The little ones, the adolescent children are very helpless in the face of the strength of their parents, they are fighting, they are denigrating Shimada Shinsuke's program, but the parents don't care about it. They think it's just a boring trick for children, so the vast majority of parents still control the remote control, watching the lively variety shows on TV, and at the same time perfunctorily say to the children around them: "Anyway, there is a video recorder now, why don't you watch the video tomorrow?" Why bother looking now. ”

"But it's outdated to come back tomorrow night, and when you're at school during the day tomorrow, everyone will have to discuss this!"

"It's just a day off. Not much worse. ”

"In that case, why don't you watch tomorrow and give me the remote control today?"

"We? We also want to keep up with the company's chat trend, and you talk to your classmates, we talk to our colleagues, and we are also for work! Some parents said confidently.

The vast majority of children had no choice but to sit down with their parents and start watching Shinsuke Shimada's special.

Zhou Xiao's show has only two parts. Shinsuke Shimada's program has many parts, and the multi-part program is also very particular about the planning and arrangement, generally speaking. The first part of the show is arranged,Most of them are people who are familiar to the audience with the iron plate project,In terms of comedy and freshness, it is just ordinary,Whether it's Shimada or Jennis,At the front, the audience is quite familiar with the artist.,So if there is no accident,The effect is also quite good.,And in the second half of the show,The atmosphere will gradually become hot.,More big scenes and big productions will be added to the plot arrangement.,The atmosphere and inspirational sense of ignition are accompanied by funny, Push the whole show to the "gaonetbsp; The first part of the show began, and at the same time, Zhou Xiao began to tell the story of Haruna's love and Zhou Xiao's thoughts about this flash mob. As the show progressed gradually, all kinds of funny plots and funny stalks were rolled out, making the adults in front of the TV lean back and close.

However, something different from usual was born to the children around these people.

One of the very important reasons why parents dare to seize the TV set at home is that children are often forgetful and not very able to control their feelings, and Shimada Shinsuke's special programs are of first-class quality, so when they sit down to watch the show with their parents, even if they are very unhappy, their faces are tight, but they often can't last long, and they will be amused by the things on the TV after a while, at this time, it is much easier for parents to comfort them or break the atmosphere.

But this time, it seems that the situation is not so easy, the vast majority of parents now, Shimada Shinsuke's first part did not amuse these children, their faces were sinking like water, they seemed to know the plot well, and the expression on their faces was insightful, as if they were looking at clowns, and they were dissatisfied with their parents.

"What's the matter, the laughter is a lot higher?" Some parents said.

"Laughs? This is not a joke at all, I have seen these jokes on the Internet for a long time, and even many things on the Internet are better than Shimada Shinsuke's program xiàn, what is there to watch about such an old show? The children said.

"Old shows? This was recorded a few days ago, right, and the jokes are very new, where is it old? Don't lie to me anymore, you must have said that because you wanted to watch Zhou Xiao's show, right? Parents expressed disbelief.

"What are you lying to you for? Don't believe you! The children said.

Next, in many families, a very interesting scene was staged.

Most parents are watching TV with great interest, but next to them sit their babbling children, who are fine if they are talking about something completely irrelevant, but these children are talking. It is the content of variety shows on TV, and it is not what variety shows say, but what they say when variety shows want to broadcast, as if ...... It's as if the children really didn't know what was going on TV.

Of course, they are not all right, and sometimes, the children's "prophecies" are confirmed to be inconsistent with the real variety show. But the parents' side does not have any motivation and interest to refute, because as long as you chew carefully, you will see that although what the children say is wrong, it is not necessarily bad, on the contrary, the form of the table on TV seems to be the bad one, and they know that it is correct. After the fun aspect, it is not easy for parents to laugh when they watch TV shows that are not so perfect and relatively not so funny.

Spoilers are the most annoying thing in the world.

watched the parents' faces gradually sink and no longer laugh as they did at the beginning. Successful children did not shut up, they began to talk more energetically about posts on the Internet, and even some children with laptops at home simply moved the computer to their parents and opened the post interface to show them.

"Look, what the post said is right, it's time to complain next, and then it will be like this, and then it will be like this. The camera will go like this, and finally achieve such an effect, hey, the camera is not going in the right direction? Ha is so stupid, if you go like this on the TV show, it is obvious that there will be a very subtle joke missing, although this joke may not be able to react at first. But it's a very flavorful, the more you chew, the more fun it gets, and the type that makes people smile, throw away such an important part. It's just too stupid. ”

"......" listened to the children's complaints, and the parents were speechless, because what they said was indeed right.

"How? I'll just say it's not a good show, right? Now only an outdated old guy like you will guard Shimada Shinsuke, let's go to the turntable to watch Zhou Xiao's flash mob trip, Mom, don't you usually like Zhou Xiao very much? He also said that he was more handsome than Denis, Dad, the flash mob trip was planned by Diamond Girl tonight, there are a lot of beautiful girls, there were only two in the previous Diamond Girl Project, and there are six in today's special program, how can you not watch it. "Children are tempting parents with all sorts of things.

The hearts of the vast majority of parents are actually no longer on TV, but face makes them reluctant to change the channel now, because it not only means that they have lost, but also that they are wrong.

In such an atmosphere, Shimada Shinsuke's program came to an end and began to enter advertising, at this time, the parents of most families pretended to be helpless to switch the TV station to the part of the Japanese TV Zhou Xiao program, and said while transferring the station: "Listen to you, listen to you, really, why didn't I show Zhou Xiao What is interesting about this show." ”

When most families started to switch channels, everyone on aZx's side was also a little excited: "Our ratings have increased by five percent!" Fujidai fell by 5 percent! Nakamaru shouted.

"It's normal, they're in the advertisement, and when we get in the advertisement, maybe it will fall even more." Someone said it very familiarly.

He's right, Shimada Shinsuke's program has been advertised, and Zhou Xiao's program is also going to have an advertisement, and many people have transferred the station to Japanese TV for less than two minutes, and the advertisement for the flash mob tour has also arrived as scheduled.

Two minutes if it were some other funny variety show, maybe you could see something, but in the process of preparing for the flash mob here by Zhou Xiao, two minutes is something that few people can understand for parents who don't know much about the cause of the incident, and the parents who have not yet entered the situation raised the remote control again and said to the children: "Dial it back?" It's advertised here. ”

"Don't! The ads will look good too! The children shouted.

"Ha, what are you kidding, it's really unreasonable to maintain Zhou Xiaodu, what's so good about advertising, I've watched ads for decades, where is it good-looking." Parents said.

"Today's advertisement will be very good, because several of them are written and directed by Zhou Xiao himself! He said on his blog before that tonight's show is a TV series and a special, but the commercial is also broadcast! ”

"Good, good! Listen to you, it's so ignorant, I want to see if Zhou Xiao can shoot an advertisement this time? Said the parents who put down the remote control angrily.

Does advertising look good? In fact, Japanese advertising is indeed quite good in the eyes of Chinese. There are a lot of interesting and even brain-deep ads, which are very good to watch. But human beings are actually very cheap, Chinese will find it fun to watch Japanese advertisements, Japanese people themselves watching advertisements may not be so, after watching for decades they will not be surprised unless they see very good advertisements.

Because of the interstitial commercials, the ratings of Nippon TV fell again. However, this time the decline was not large, only a little more than 2 percent, barely maintaining the overall rating of 10 percent for Japanese TV, while Fuji TV began to slowly recover after a 5 percent decline, and now it has recovered about 3 percent, still leading all TV stations with 22 percent ratings.

It can also be seen from this. Although the audience of Japanese TV is much smaller than that of Fuji TV, these viewers are still more loyal to Zhou Xiao and the program Flickering Journey, as for the advertising effect? It is true that there will be some people who have listened to Zhou Xiao's words and are looking forward to the broadcast of the advertisement, but there cannot be too many such people.

Most of the advertisements in this time period of Japanese TV are still originally sponsored by manufacturers, but because it is a special program, it is normal for some manufacturers to withdraw their own advertisements. This left time for the three major sponsors on Zhou Xiao's side, so that they could appear in advance of the TV series.

Toshiba Electric, Toyota, Coca-Cola, the first three manufacturers to broadcast advertisements was Coca-Cola.

As a large enterprise, Coca-Cola's determination to sponsor Zhou Xiao has always been very strong, and they don't care what trouble Zhou Xiao encounters, they take a fancy to it. It's just Zhou Xiao's astonishing genius ideas.

This time, as soon as Zhou Xiao's advertising plan was handed over to Coca-Cola, it quickly passed the other party's review, and organized people to start preparations, and after Zhou Xiao returned to Japan and finalized the shooting time, aZx and Coke worked together. It didn't take long for the commercial to be filmed.

After the first few regular ads, the Coke ad finally came.

The first thing that appears on the screen is a bright red background and two lines of white text, and the red color represents Coca-Cola, of course. Two lines read: "We put a Coca-Cola vending machine in the cafeteria of a high school in Tokyo......

In addition to these two lines of words, only the bottom right corner of the screen has another line of small characters, on which are written the words "Zhou Xiao's works".

The camera switches to the next one, and the screen shows the staff adjusting the vending machine.

Then the screen was filled with red again, and this time two lines appeared: "We want to share some small happiness and ...... to the students of this high school"

That's where advertising really begins.

The first thing that appears on the screen,Of course, is a Coca-Cola vending machine placed in the corner of the cafeteria.,Japanese vending machines are very advanced.,Not to mention the most common things like drinks.,Even if umbrellas.,Oden.,Even more bizarre things are sold.,But this Coke vending machine.,It seems that only Coke is sold.。

The camera quickly switched to the first two people who came to buy Coke, but what the audience in front of the TV didn't know was that the crew had actually waited a long time for the first person to buy it on this day.

These are two ordinary-looking girls in school uniforms, and when they stand in front of the vending machine, they don't know that there is a hidden camera pointed at them somewhere on the vending machine. Because they didn't know this, the faces of the two girls were a little bad, and it seemed that they were not very happy with their studies in the morning.

They stuffed a few hundred dollars into the vending machine and pressed the buy button.

"Rumbling ......" The sound of the vending machine's conveyor belt movement came from the TV, and if you want to talk about the vending machine, the sound is not so loud, and the TV is exaggerating its sound to indicate that the machine is just running.

Then, two cokes rolled out of the vending machine.

When the two girls took out the Coke and stood up to leave, something they didn't expect happened, the conveyor belt of the Coke machine actually moved again, and there was a "rumbling" sound, and then, a Coke fell out of the machine again!

The vending machine is broken, something is wrong, and it starts to go out without following the rules, taking advantage of itself, such a scene is actually ...... Many people have dreamed of it, but now, such a scenario has become a reality.

The two girls looked at each other in surprise, and then a girl bent down and took out a third Coke from the machine, and the two girls who were not very good just now showed a smile on their faces this time, for them, this is indeed a small happy adventure, but, of course, the matter does not end there.

"Rumbling ......" The machine that no one moved was running again, and then, as if the machine had eaten something terrible, the Coke was vomited out of the machine again!