The day after negotiating with Fang Zhiyuan, Wu Tian accompanied Bai Jie to personally inspect the Beijing branch of Fengyun Company.

The scale of the Beijing branch of Fengyun Company is not large, after all, the central headquarters of Fengyun Company is now located in the mall, and the business on both sides of Pengcheng and Hong Kong Island is more important, but the capital is not so important, so the scale of the branch here does not need to be too large.

However, although the company is not big, and there are only about 20 employees, the branch is directly near the hot ring to buy a three-story building with a yard, according to Wu Tian's words, not bad for this money, first occupy a good position, who knows how big the scale of the branch will be in the future?

In this way, there is also an advantage, that is, Fengyun Company is left with a rented warehouse, a three-story small building with a yard, which can be used as an office and a warehouse, killing two birds with one stone. It's just that the company's image is inevitably affected, even Wu Tian entered the door and saw a simple warehouse shed built in the yard, piled with a large pile of edible oil, instant noodles and other products, and the rooms on the first floor are all used to stack electronic products such as Walkman, and there are some small breads in the yard that pull goods parked indiscriminately, bustling like a bazaar, which is really a bit big.

In this way, Wang Xiongzhi, the manager of the Beijing branch, also said very prominently: "Mr. Bai, the company's business is really good, every day is like this, hehe......"

"Well, good job." Bai Jie smiled and praised, and immediately made Wang Xiongzhi so happy, took two more steps, kicked away an empty cardboard box thrown at the staircase, and invited Mr. Bai upstairs.

to the second floor. It's a little better, at least it doesn't look so messy anymore, and the office is still neat, barely like a company.

"Mr. Bai, please sit ......" Wang Xiongzhi was busy pouring water for Bai Jie personally, and he was reluctant to say a handful to Mr. Bai. You must know that yesterday he went to the airport to pick up the plane, but unfortunately he didn't see Mr. Bai's face, and he took a car directly at the airport -- Wang Xiongzhi, as a person from Beijing, after joining Fengyun Company, at first he only thought that Mr. Bai was just a wealthy Hong Kong businessman. Can this pick up problem. But it made him realize that the background of Fengyun Company in the capital was so high that he couldn't see the edge at all, so how could he not admire it even more?

"Mr. Bai, this is this month's company performance, can you take a look?" Wang Xiongzhi took a text and said.

Bai Jie flipped slightly. Said with a smile: "The company's performance is still good. Manager Wang has worked hard. ”

"It's not hard. It's not hard, hehe. Wang Xiongzhi was affirmed by Mr. Bai and couldn't help but be overjoyed.

"But the branch here. There are also some minor issues that may need to be tweaked. Bai Jie said again.

Wang Xiongzhi's heart jumped, and he knew that Mr. Bai had brought several people to the capital with great fanfare this time, and he was afraid that it would not be as simple as just taking a look, and there was really something wrong. Wang Xiongzhi hurriedly said: "Mr. Bai, please speak." ”

"Well, first of all, when I came in just now, I saw that there was a bit of a mess down there. It is a good thing that the company has a good business and is busy, but this appearance will affect the company's image somewhat. Bai Jie smiled. When he hadn't gotten out of the car just now, Wu Tian muttered, and Bai Jie naturally had to raise it by the way.

"Uh...... The key to this is the problem of putting the warehouse and the company together. Wang Xiongzhi said tentatively, "Our branch does not have a dedicated warehouse now, and the goods are stacked here, so it is inevitable that there will be some mess......."

"Then let's rent a warehouse." Bai Jie said.

"Well, I was thinking about renting a new warehouse, but I wanted to save a little expense, and the houses here were all idle and couldn't be used up, so that's why I'm like this. Mr. Bai mentioned the company's image, so let's find a new warehouse. Wang Xiongzhi said with a smile.

"Or move the company out, find a beautiful office building, anyway, there are few serious business personnel, and there is not much space, so it is better to use it as a warehouse." Wu Tian said.

Wang Xiongzhi couldn't help but be stunned for a moment, but he didn't know Wu Tian's origins, and Bai Jie's introduction only said that Wu Tian was her relative. Seeing this kid interjecting, he was a little confused.

"That's a good idea." Bai Jie nodded with a smile and said, "Manager Wang, the warehouse will continue to stay here, but it must also be rectified, make the delivery process more formal, maintain order, and no longer be messy like this." I just saw a lot of dealers who picked up the goods, all of them were smoking casually next to the goods, you must know that the edible oil we stack here is flammable, in case of fire, it is terrible. ”

"Oh, yes, I haven't noticed this, and I must strictly manage it when I go back." Wang Xiongzhi said hurriedly.

"Well, you can arrange these questions as much as you can." Bai Jie said, "There is another problem, that is, the company's collection efficiency and expenses, in recent months, some slightly exceeded the standard, this time the head office will come to do some understanding of these problems." ”

When Wang Xiongzhi heard this question, he immediately turned bitter and said: "Mr. Bai, this is indeed a problem, but I can't help it, it's really that prices have been rising in the past two years, and the expenses are really unbearable, and some dealers are not having a good time, and there is no way to delay the payment at all......

"Well, I understand this situation, not only the situation of the Beijing branch, but also other branches have similar problems." Bai Jie said, "Manager Wang don't worry, the company did not carry out an investigation here, this time it is to understand the situation in a unified manner and formulate countermeasures for the company's next step." ”

When Wang Xiongzhi heard this, he was slightly relieved......

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With the rise in prices in the past two years, the situation that Bai Jie said is becoming more and more obvious. Although it does not affect the operation of the company, it is slightly exceeded every month, and it is also a big trouble in the long run.

More importantly, Wu Tian knew that the marketing plan originally formulated by Fengyun Company was gradually outdated.

At the beginning of the establishment of Fengyun Company, when the production department of Fengyun brand electric fans was produced, the concept of Zài agents did not exist in China, so Fengyun Company used the method of directly establishing offices to collect sales.

While there are some benefits to this approach, there is a problem. That is, it is difficult to promote it on a large scale. It is easy to set up a branch office in each province. But it is too difficult to establish branches in every prefecture and city, let alone set up offices in every county, which is almost impossible!

So. Up to now. Fengyun Company has not even reached the goal of establishing branches in all provinces of the country. As for the prefecture-level offices, only the three provinces occupied by the original Fengyun brand electric fans have all established branches, and the county-level market has been completely ignored.

The practice of directly establishing branches and offices. There is also a very strict problem, that is, it is difficult to control the cost of marketing. Branches and offices are subordinate institutions of the company, regardless of performance, they all have to pay wages, pay rent, warehouse rent, and transportation costs, which means that even if the branch does not sell any products, the money has to be spent, and even after a long time, the following people are easy to be passive and slack off.

The huge marketing system is a heavy burden for the head office, and even Wu Tian remembers that there have been many cases where many large-scale leading enterprises have been dragged down because of the huge marketing team. Therefore, Wu Tian in the early two years when the development momentum of Fengyun company was strong, were resolutely prevented from Baijie to start the development plan of the municipal branch, even if the products are not sold to the municipal market, it is absolutely impossible to build a branch, only allow the provincial branch to directly develop the city agent dealers.

It's only been two years, and the provincial and municipal branches have begun to show signs of excessive consumption, if you wait until next year, prices will skyrocket, and the following are more accustomed to grinding foreign workers, rubbing the company's oil and water, how strict will this situation become?

And this time, as soon as Bai Jie said that he would investigate the excessive cost of the Beijing branch, Wu Tian immediately said that the branch model would be reformed.

"There are great benefits and big disadvantages." Wu Tian said to Bai Jie, "I think a large company only needs to do two things well, the first is to develop advanced technology and produce good products, the second is to manage a good brand, and the rest is the details." Although the distribution system is important, it is not the focus of the company's attention, because a huge distribution system, the resources consumed are very huge, if the company is completely and directly controlled, it will involve a lot of energy of the company, but I am afraid that there will be no effort to do the most fundamental two things. Therefore, the marketing system must be cut out of the company. ”

"Xiaotian, I still feel that this action is a little too big." Bai Jie shook his head and said, "Although the cost of the branch is a bit excessive now, in general, it is still profitable, and it is a little more cost-effective than giving the profit to others." ”

"It's a good deal now, but at this rate, what about two years?" Wu Tian said with a smile, "Aunt Bai, don't feel sorry for this mosquito meat, there are many places to make money, the key is not to let the branch involve you too much experience, so that we can have more new projects to make money." ”

Bai Jie smiled bitterly and said: "You think too highly of my ability, I can't even take a snapshot of these projects, and then you can find someone else to go to a new project!" ”

Wu Tian smiled, but ignored Bai Jie's complaints, and just continued to talk about the distribution plan: "In the next step, our company will only set up an office in each provincial-level city, and leave three or two people at most to coordinate local relations and resources." And the marketing model, but also all changed to the program of external recruitment agents, a provincial recruitment of a provincial general agent, by the provincial general agent and then dig deep and develop municipal and county-level distributors, through guò this program, on the one hand, can be used at a very fast speed, weaving into a nationwide distribution network, at the same time, we do not need to invest too much energy in marketing, provincial and municipal product promotion, publicity, can be handed over to the provincial generation to complete, we only use to be responsible for the brand momentum in the country, As well as targeted assistance, some strong promotion of provincial representatives in specific regions can be done. ”

Bai Jie listened and nodded slightly, the plan that Wu Tian said. I have to say that there is also a great benefit, at least a distribution network that can cover the district and county level, which is quite attractive.

You must know that almost all brands at present lack attention to the underlying market, everyone is competing for the provincial and municipal markets, and what products the district and county markets want to get, they are directly going to other manufacturers to purchase, or they are applying for purchase through the rigid and efficient underground supply and marketing system. And some small brands can't find a market in big cities, so they run around the districts and counties, and they have a good time. Herein lies the reason.

Wu Tian's plan to directly lay the channel to the county level once it succeeded. For Fengyun Company, that will be quite a stimulus, and product sales will inevitably skyrocket. What's more important is to lay such a huge network, if all of them are borne by Fengyun Company itself. The high cost is simply unaffordable. And the plan proposed by Wu Tian. But it is just to reduce the shipping price to the provincial general agent a little, for the profiteering products of Fengyun Company, this amount is not a high proportion at all.

"Alas. I still have to listen to your ......" Bai Jie smiled helplessly, it seemed that some of the plans proposed by Wu Tian had no ability to refute him at all, and he had to be easily persuaded by him every time.

Wu Tian grinned, but he couldn't help but feel a little secretly painful in his heart, you must know that this distribution system is also a piece of fat, and if you cut it out like this, it is just a limited amount of energy, so you have to force it.

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As we all know, before the 80s, we engaged in production and marketing in the 90s, and now it is the twilight of the era of large-scale production, but it is also the dawn of the era of large-scale marketing.

At the beginning of the eighties, almost everyone who was engaged in production, no matter what you made, could make a fortune. At the end of the eighties, as the production capacity began to saturate, and increasingly excessive, marketing competition began to be fierce, countless state-owned factories, the higher the output, the more difficult it was to survive in this period, and some private enterprises began to rely on this flexible marketing means, gradually grown.

The thriving growth of private enterprises is inseparable from the support of the marketing system.

In fact, the "agent" model appeared in China very early, but at the beginning, it was all under the brand of a trading company, holding the approval document in one hand, importing automobiles, electrical appliances and other goods from abroad, and then selling it several times the profit as soon as it changed hands.

Subsequently, there was a company that underwrote the products of large foreign companies and became the general agent of the country, and gradually with the increasing abundance of domestic products, the products of domestic manufacturers gradually appeared, but the scale was not very large.

It was not until the nineties that the earliest companies to join the agency industry made a lot of money, and the era of big marketing was officially opened, and all kinds of agency companies were blooming everywhere, which is also the foundation for the survival of those companies that do not have the ability to establish their own sales channels. With the advent of the era of big marketing, the domestic economy has really begun to enter a stage of rapid development, and at the same time, various related industries, such as advertising, transportation and so on, have also become increasingly prosperous.

However, although this situation has created a huge profit for the agency, it has also created the decline of the agency. In the early stage, almost all the agency companies made a lot of money, and achieved countless local tyrants, but at the end of the nineties, with the increasingly fierce competition in the agency system, the profits of the agency began to decline gradually, and began to enter a period of meager profits, and after the development of big-name products, the big brands that have mastered the upstream resources are becoming more and more ruthless for the exploitation of agents, and many agencies are having a hard time.

At the very least, the agency system has at least ten years to do, and if it is done well, it can really make a lot of money!

It's a pity that Wu Tian really doesn't have much energy to do this.

"The key is to develop a perfect rule, such as the agent's guarantee of the payment collection, the guarantee of sales, if there is no way to achieve, what kind of penalty should be given, this is the key issue." Wu Tian said, "Go back, you first ask the people in the company to draw up a draft, and I'll take a look." ”

Bai Jie specially took a small book to write down Wu Tian's words, which is also a habit that Bai Jie has developed. Wu Tian's guy often comes up with an instruction from time to time, sometimes it is very confusing, and he can't understand it at all, so Bai Jie simply made a habit to record Wu Tian's instructions, and slowly studied and implemented them later.

"Sister Bai."

The two were talking, but they heard a knock on the door, and Bai Jie opened the door and saw that it was Liu Xinyu.

In fact, Liu Xinyu had already made an appointment with Bai Jie yesterday, Bai Jie was going to inspect the company in the morning, and Liu Xinyu agreed with her to go shopping together after lunch.

"Xin Yu. Come in and sit. Bai Jie happily beckoned Liu Xinyu to enter the door and sit down.

"What are you doing...... What about a meeting? Liu Xinyu saw Bai Jie on the coffee table in front of him. The notebook on the table couldn't help but glance at Wu Tian suspiciously, and said.

"Listen to Mr. Wu's instructions." Bai Jie said with a smile.

"You little ghost, and you still instructed Mr. Bai to come?" Liu Xinyu knocked Wu Tian with a brain run. Poor Wu Tian made an exaggerated expression with grinning teeth. This Liu Xinyu is also really. Obviously, she has seen us "demonic" so many times. But every time I see myself, I still don't take us as a dish.

"Mr. Wu, do you have any other orders? If it's okay. Let's go shopping, shall we? Bai Jie said to Wu Tian with a smile.

"Go ahead, I'm going to sleep." Wu Tian hurriedly said.

Shopping with a beautiful woman is enjoyment, and shopping with two beautiful women is to find guilt.

"Little ghost, knock you on the head, are you still angry? Can't go shopping with us? Liu Xinyu grinned and grabbed Wu Tian's arm and said, "Now, let's go, let's buy you candy to eat outside, okay?" ”

Wu Tian couldn't help crying and laughing, saying that he couldn't be dragged out by Liu Xinyu......

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Compared with two years ago, Wangfujing is much more prosperous, and all kinds of foreign brands can be seen everywhere, Bai Jie and Liu Xinyu are shopping with great interest, and even Wu Tian has lost that reluctant posture for a while - in the summer, it is definitely a pleasure to watch two big beauties change a set of clothes for a while.

The only thing that made Wu Tian feel depressed was probably that these two beauties not only tried on their own clothes, but also helped Wu Tian choose clothes one by one, and forced him to try them on too, but it annoyed Wu Tian - Wu Tian has never been very particular about dressing, unless it is some very formal occasions, how comfortable they usually are. When he was in Shangdong County, Wu Tian wore stall goods for a few yuan a piece bought by his mother all day long, as long as it was not the kind of style that was too "cute", it was acceptable.

"Alas, in the summer, what kind of suit do you try......" Wu Tian frowned sadly under the strong gaze of the two beauties, and could only carry a set of children's suits into the fitting room.

But not to mention, children's suits are also suits, and they feel good on the body.

Wu Tian changed his clothes and walked out of the fitting room, but saw Bai Jie and Liu Xinyu talking to two men, and when he got closer, he couldn't help frowning, but he knew one of them.

"Mr. Bai, I've admired the name for a long time, hehe......" Ma Guoqiang laughed so hard that his eyes narrowed into a slit.

Yes, this is the guy who had a conflict with Bai Yaping in the billiards hall of the Great Wall Hotel when Wu Tian first came to the capital, and was scolded by Wu Tian and ran away.

"Hello." Bai Jie smiled reservedly and said.

The smile on Ma Guoqiang's face suddenly became a little more tangled.

"Xin Yi, what are you and Ma Guoqiang doing here?" Liu Xinyu said with a frown.

The white-skinned young man in his twenties next to Ma Guoqiang said, "Sister, you have to take care of me when I go shopping?" ”

Wu Tian couldn't help frowning a little strangely, listening to this, that should be Liu Xinyu's younger brother? But how could Liu Xinyu's younger brother get mixed up with Ma Guoqiang? You must know that Wu Tian also specially understood later that Ma Guoqiang should be the descendant of the conservative Ma Lao, and Liu Xinyu is the daughter-in-law of Old Man Fang, these two families are not the same camp......

"Hehe, third sister, don't be so fierce to Xiao Yi, this is still in front of the guests......" Ma Guoqiang said while squinting his eyes and glancing at Bai Jie, which was a little disgusting.

"Aunt Bai, Aunt Xin Yu." Wu Tian shouted, walked over, looked straight at Ma Guoqiang, and was thinking in his heart how to scold people without dirty words to scold this guy again.

But I don't want that Ma Guoqiang to not recognize Wu Tian, you must know that although two years is not a long time, Wu Tian is in the time of growing his body, and he has jumped a lot in the past two years, but Ma Guoqiang can't remember Wu Tian's appearance.

"Yo, third sister, whose child is this? You actually worked out to accompany you to buy clothes? Uh, it can't be Mr. Bai's son, right? Ma Guoqiang shouted.

"Whose child wants you to take care of it?" Liu Xinyu said unceremoniously, "Xiaotian, go and change your clothes, let's change the house." ”

Wu Tian immediately turned his head and left, seeing that Ma Guoqiang was very unappetizing, he was naturally not willing to continue to stay here.

waited until Wu Tian changed his clothes and came out again, but saw that Ma Guoqiang was still entangled with Bai Jie with a shy face, and said with a pretentious posture: "Mr. Bai, I have a project in my hand now, I don't know if you are interested, a project that makes a lot of money, as long as you say a word, a million will be put in your pocket......"

Bai Jie heard this, but she wanted to laugh but couldn't laugh, and she held back very hard.

Wu Tian walked closer, but laughed and said, "Brother Ma, I also have a project here, and I put a million in my pocket when I lift my feet, I don't know if you are interested?" ”

"Huh?" Hearing Wu Tian speak, Ma Guoqiang couldn't help but be stunned for a moment. Suddenly, Wu Tian seemed to be a little familiar......

"This project is too simple, that's it, you raise your feet now, walk out of this door, don't mention don't look back, I'll pay you a million, what do you think?" Wu Tian didn't care whether he recognized himself in a daze or not, and just continued to laugh.

"Uh, it's you?" Ma Guoqiang's squinted eyes suddenly widened, and he shouted at Wu Tian.

"Hehe, I'll just say you won't forget about me so quickly." Wu Tian said with a smile.

"You, you ......" Ma Guoqiang became angry for a while, but he couldn't say a word, last time he was ruthlessly stripped of face by Wu Tian and Bai Yaping, and then he didn't know who spread the news, so he couldn't raise his head for a long time.

"Don't worry, I'm fine." Wu Tian smiled and said, "Brother Ma, do you do the project I mentioned just now, if you want to make money, you can leave quickly......"

"I, I...... Boy, I can spare you today! Ma Guoqiang was finally completely angry, and raised his hand to grab Wu Tian's collar.

Wu Tian didn't move at all, letting him grab it, with a smile on his face.

Sure enough, as Wu Tian expected, as soon as Ma Guoqiang grabbed himself here, Liu Xinyu suddenly shouted: "Ma Guoqiang, you stop me!" What do you want! (To be continued......)