Chapter 608: The Romance Movie Boom
In fact, Xu Guanwu thinks that "Love in a Fallen City" can be popular, in addition to the powerful publicity, the other is that the theme is novel. The movies released in Hong Kong in the past two years are all comedies, shootout films, action movies, etc., and occasionally some love films are not too healthy movies like "XX Amorous".
And there are too few high-quality and connotative love films like "Love in a Fallen City". The so-called scarcity is expensive, no wonder "Love in a Fallen City" will achieve such a box office. It's like in the 90s, when martial arts action movies were the most popular, no one thought that "New Love" would achieve the third place at the annual box office.
"Love in a Fallen City" stopped at the box office of 19 million at the end of the year, and nearly half of the people in Hong Kong went to the theater to watch the film, which can be called terrifying. The overseas copyright of "Love in a Fallen City" has also been sold at a sky-high price, and the selling price of 10 million Hong Kong dollars in Nanyang has reached a new high.
Zhou Yunfa doesn't need to play Brother Xiaoma, and Lin Qingxia doesn't need to play the undefeated East, the two of them magically became popular in Hong Kong. It's just that after becoming popular, Zhou Yanfa can still perform the decadence and injustice of Brother Xiaoma, then no one knows the way, not even Xu Guanwu.
After "Love in a Fallen City", there was a wave of Zhang Ailing fever in Hong Kong, and film and television companies also wanted to remake Ms. Zhang Ailing's works, but it is a pity that Xu Guanwu took the first step and bought out the film and television adaptation rights of her novels. The Hong Kong film company, which had no way to help, found Yishu and Li Bihua, who are also popular female writers, and for a while the adaptation of love films seemed to have become a trend. In the half year after the hit of "Love in a Fallen City", more than 20 love films were released in Hong Kong, but the box office was relatively miserable.
Such a result can't help but make many people dumbfounded. If it is said that love romance films are destined to have no high box office. The box office of "Love in a Fallen City" is 19 million there. It is currently the No. 1 literary film at the box office in Hong Kong, and it is also the No. 1 film at the box office in Hong Kong. If the current market of love and love films is bullish, why are the many love and love films released before and after all of them encountered Waterloo?
Many true and false connoisseurs analyzed it for a while, and finally came to the conclusion that the actors were not well chosen. If Zhou Runfa or Lin Qingxia are to act, the box office will definitely be high. After "Love in a Fallen City", Zhou Yunfa became the most popular student in Hong Kong. The salary jumped from only 50,000 Hong Kong dollars to 1 million Hong Kong dollars. It is rumored that the Nanyang film company said that as long as any film has Zhou Runfa performing, the selling price will be 2 million higher. This high salary is already twice as high as Cheng Long, Hong Jingbao and others, which makes Xu Guanwu secretly surprised.
However, there is no reason not to earn money, and Zhou Yunfa was then released. A film costs one million Hong Kong dollars, and the company has taken over three films for him, all of which are literary and artistic love films. Of course, Xu didn't want to squeeze Zhou Yanfa's talent dry, and every film contract was decided after being optimistic. Two of these three films are the works of Mrs. Yishu, "Xi Bao" and "The Story of the Rose". The other is Li Bihua's masterpiece. "Tsing Yi".
After the company received the film contract, it did not make its own claim, but invited Fa Tsai to select these film contracts together. For those companies that just want to spend money to hire a fat boy, but don't even have a formal script or even a basic idea, they directly refused. After discussion, everyone decided to choose these three movies to shoot, one is that Mrs. Yi Shu and Li Bihua are also well-known writers, and their works are still very popular in Hong Kong. In addition, the script is also satisfactory, not the kind of nonsense.
Zhou Yunfa himself is also very satisfied with these three scripts, although they are all love films, but his image in the movie is very different. In the first "Xi Bao", he played a rich boy who likes Xi Bao, but the tragedy is that Xi Bao is his father's ban. The rich son's brother wanted to take Xibao away several times, but he was reluctant to live a rich life now, so his life fell into a state of decadence.
In the second "The Story of Rose", he played a man who did not hesitate to abandon his girlfriend in order to be prosperous, but after more than ten years, he met his previous first love again, and he made a new choice.
In the third "Tsing Yi", Zhou Yunfa plays the son of a wealthy businessman in Shanghai, who likes Tsing Yi the leader of the Yongqing class the most, but just when he finally persuaded his family and promised that the two of them could be together, the People's Liberation Army was stationed in Shanghi, and Zhou Yunfa was forced to go to Hong Kong with his family. In order to wait for Tsing Yi, Zhou Yan vowed not to marry for the rest of his life, until one day he was walking on the street and heard the familiar singing......
Zhou Runfa connected three movies, and the second half of the year was enough for him to be busy.
The film company originally planned to invite Lin Qingxia to come, but they were all rejected by Xu Guanwu. He also wants Lin Qingxia to accompany him more, how can he bear to let her go outside to film, and the Xu family has never lacked that money. Although Lin Qingxia really wanted to go out to film, since her husband refused to let go, she had to restrain herself and accompany her husband at home.
The film company saw that Lin Qingxia couldn't be invited, so it had to invite other girls to star, and I don't know who proposed that there is a popular actress named Hu Huizhong in Taiwan now, who looks eight points similar to Lin Qingxia, and she is also a young girl, and she is quite popular. Since Lin Qingxia refuses to go out of the mountain, then please ask Miss Hu Huizhong to do the same. So it soon came to be rumored that Miss Hu took over the filming of the new drama at a price of NT$1.5 million, calculated at a price of less than 200,000 Hong Kong dollars.
From Lin Qingxia to Zhang Aijia to Hu Huizhong, the Hong Kong film company seemed to have excavated a treasure trove of beauties on the other side of the strait, and a large number of people were immediately happy. There are not many local women in Hong Kong who are beautiful, which can be seen from the ugly actresses of TVB after the new century, and many old-timers have dumped them nine streets. looks ugly, has poor acting skills, will only steal the limelight, break scandals, and win the page by going out. No wonder TVB still invites veterans to return to the furnace to be the pillars.
In the 80s and 90s, there were indeed a number of stunning Hong Kong actresses, but they were basically immigrants from the mainland in the early years. There are very few beautiful girls who are really born and raised in Hong Kong, after all, Hong Kong has a population of only five or six million, and according to an average of 10,000 beautiful women, Hong Kong can only elect five or six hundred at most, and at least half of them have not entered the entertainment industry.
Compared to Taiwan's population of 20 million, according to the ratio of one stunning beauty out of 10,000 people, there are at least 2,000 stunning beauties. Not to mention the mainland. Choose one out of 10,000 people. There must be a hundred thousand.
Hong Kong's local beauty resources are scarce. And on the other side of the strait, Taiwan has many beautiful women's resources. In addition, Taiwanese films are now approaching a trough, but Hong Kong films have been developing rapidly over the years, so the film companies in Hong Kong waved money, and a large number of beauties in Taiwan suddenly came to pan for gold.
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Just when people are paying attention to more and more Taiwanese beauties coming to Hong Kong to develop in the film industry, the Miss Oriental beauty pageant and the Miss Hong Kong beauty pageant have also entered the final period. I don't know if it's a coincidence, the Miss Oriental beauty pageant and the Miss Hong Kong beauty pageant finals happened to be on the same day, and they were just head-to-head.
Although Jiayi TV has suffered repeated setbacks these days, the "Four Famous Catches the Kanto Territory", which was filmed with all its might, was defeated by TVB's "Smiling Proud Jianghu", and the momentum of the Miss Oriental beauty pageant also faintly lagged behind the Miss Hong Kong beauty pageant. But in the final final, Jiayi TV still put on a big battle, not only inviting celebrities to watch the finals, but also specially investing heavily in awarding awards, and enthusiastic viewers may even get a luxury car worth 500,000 Hong Kong dollars.
In comparison, the Miss Hong Kong beauty pageant is not so extravagant, but the rules and regulations are still in accordance with the established plan, and when the time comes, the champion, runner-up and third runner-up will be selected according to the number of votes in the finals, etc. Because Leung Shuyi felt that the beauty contest was a very noble activity, there was no reason to award such a valuable prize. In that way, it seems that the Miss Hong Kong beauty pageant is too commercial. It is also not good for the overall image of Miss Hong Kong.
After hearing Liang Shuyi's explanation in the seven-person group meeting, I also felt that there was no need to blindly follow Jiayi TV. What kind of enthusiastic audience lottery is to be engaged in so as not to be obscured by this lottery and make people forget that the beauty pageant is about beauties, rather than remembering whether they can win the prize.
Sure enough, on the second day after the beauty pageant, people only remembered who got the luxury car, but didn't pay much attention to the results of the Miss Oriental beauty pageant. Jiayi TV really shot itself in the foot this time.
In terms of the Miss Hong Kong beauty pageant, the ratings on the day of the final were basically six to four. After all, the Miss Hong Kong beauty pageant has been around for many years, and there are a group of loyal viewers to watch it, just like the Spring Festival Gala every year.
In terms of the Miss Oriental beauty pageant, although the ratings are not as good as the Miss Hong Kong beauty pageant, the ratings are not too far behind. It was much more successful than the first Miss Oriental beauty pageant, and of course it was spent a lot more money.
Xu Guanwu didn't watch the two beauty pageants yesterday, mainly because there were no people he was familiar with among the beauties participating in the beauty pageant. And in recent years, because of the rapid development of Hong Kong films, the industry of talent scouting has also been born in the Hong Kong entertainment industry. Beautiful girls and handsome guys who often walk on the street will be accosted and invited to auditions for an acting company, which gives them many opportunities to enter the entertainment industry. So that beauties who are interested in entering the entertainment industry no longer need to remember the annual beauty pageant, as long as the conditions are good, they can enter the industry at any time.
……
After the birth of this year's Miss Hong Kong beauty pageant champion, on the stage that day, the former Miss Hong Kong champion Zheng Wenya helped the new Miss Hong Kong champion Dai Yuet-ngor to bring the laurel crown, presented the scepter, and handed her the seal of the president of the Hui Yan Yaji Charity Foundation.
Since its establishment one year ago, Hui Yan Yaji Charitable Foundation has donated more than 200 million Hong Kong dollars to the Hong Kong society, and is now the most well-known charitable foundation in Hong Kong, of which more than 100 million assets are donated by Hui's Group, and the other assets are raised by the foundation.
Because the members of Huiyan Yaji Asset Foundation are all beauty pageants, it can be called the most beautiful charity organization in the world. With so many beauties here, it naturally attracts a lot of attention. Even if a rich person wants to please a beautiful woman and show his love, he will donate to the charity foundation.
What's more, every good deed done by Hui Yan Ya Ji Charity Foundation, the newspapers, magazines, TV stations and so on under the Hui Yan Group have vigorously promoted it, so although Hui Yan Ya Ji has only been established for one year, in terms of fame and image in people's hearts, it is already comparable to the old charity organization Tung Wah Group of Hospitals.
After Dai Yue'e received the seal of the president of the Hui Yan Yaji Charity Foundation, she immediately excitedly said that she would donate the 500,000 Hong Kong dollars she received to the foundation free of charge. Her selfless performance was immediately applauded by the audience. The runner-up and third runner-up of Miss Hong Kong also said that they would donate their bonuses, which suddenly raised the style of this beauty pageant to a higher level. What started as a much-criticized beauty pageant immediately turned into a charity event.
In comparison, the Jiayi platform next door is still drawing lotteries, giving prizes, and sending luxury cars, which is a bit insufficient. One side is donating money to charity, and the other side is putting money in their own pockets, so the audience will naturally have ideas after watching it.
In fact, discerning people know that Dai Yue'e took the lead in donating money, which is just a formality, and TVB will definitely make up the money for them later. But after all, not everyone knows about this joint, and everyone is still very moved to see people donating money. I just think that Miss Hong Kong is of high quality, and you can see that even 500,000 bonuses have been donated, what a noble sentiment.
In comparison, the Miss Oriental who are smiling with a huge check board in Jiashi is a little dazzling. (To be continued......)