Chapter 607: "Love in a Fallen City" is a hit
After listening to the plot explained by Xu Guanwu, Lin Qingxia couldn't help but sneer angrily, "It's okay to let me play this play, just give me the role of Ah Zhi." ”
Xu Guanwu couldn't help but smile bitterly when he heard this, "I also told them that it was not suitable, your role is too embarrassing, and it is easy for people to connect with reality." Forget it, I'll turn them down for you. ”
"Well," Lin Qingxia nodded, "Besides, I don't have time in the future, the movie "Love in a Fallen City" is about to be released, and I will start to be busy with publicity." ”
Xu Guanwu also knew that "Love in a Fallen City" was Lin Qingxia's first comeback in two years, so she herself was also very concerned about this movie. "You don't have to worry about publicity, I will tell all departments of the company and let them fully cooperate."
"Well, thank you, Ah Wu." Lin Qingxia nodded and said happily.
"Between husband and wife, what to talk about, as long as you are happy." Xu Guanwu smiled.
In the next two days, Hui's newspaper published a lot more reports about "Love in a Fallen City", in addition to reporting on its post-production progress, it also published some interview articles, mainly for the film. Many film critics endorsed this movie, saying that it is a rare literary masterpiece, which reflects the essence of Ms. Zhang Ailing's original work very well, and so on.
In fact, these film critics just collected money, and this kind of propaganda has always existed, because famous people are wearing the hat of film critics, so they can really bluff a group of literary and artistic young people who are not deeply involved in the world.
In addition, TVB TV station also began to broadcast the advertisement of "Love in a Fallen City", cutting out the best part of the movie into a 30-second video, and then playing it on the TV station in turn to attract the audience's interest. This kind of film promotion was introduced to Hong Kong by Xu Guanwu a few years ago. Later, even Hollywood studios in the United States learned this trick. The effect of the propaganda is indeed very significant. Because only the best fragments are captured. It makes people mistakenly think that the whole film is such a wonderful picture, and I can't help but have the idea of going to the theater to see it. In the new century of the information explosion in the future, this kind of propaganda method can deceive a large number of people, not to mention that people are still quite simple and innocent.
In addition to newspapers and TV stations, the last two issues of "Phantom of the East" magazine have used stills from "Love in a Fallen City" as the cover. I have to say that Zhou Yunfa and Lin Qingxia are really a perfect match for handsome guys and beauties, and standing together is definitely eye-catching, which makes Xu Guanwu a little jealous when he sees it.
The magazine also published an interview report on the two men. Lin Qingxia told about her two-year experience of retiring from filming, and for the first time admitted to the public that she already had a daughter, and after the magazine was published, she had a piece of glass heart.
Chow also recalled his experience of herding cattle on Lamma Island and growing into a first-line student. Although he has only been in the industry for a few years, he has already achieved results that are difficult for ordinary people to achieve. TVB's first-line popular students, the most potential newcomers in the film industry, and countless classic masterpieces are extremely popular in the Nanyang area...... All this makes Zhou Runfa's interview very weighty.
In terms of music, "Love in a Fallen City" has not yet been released, and the lyrics are written by Huang Zhan. Gu Jiahui composed the music, and Zhang Guorong sang the theme song "Love in a Fallen City" has been implemented. The two saints of Hui Huang are already a perfect match. Coupled with Zhang Guorong, who is now popular, the record was highly praised as soon as it was released, and it was soon sung on the street, which greatly increased the popularity of the film "Love in a Fallen City".
Newspapers, magazines, music, and television stations are all in one to carry out publicity, which is naturally incomparable to other film companies. Even if large companies such as Shaw Brothers and Golden Harvest promote their films, they will at most go on the radio, post posters, and advertise, how can there be such a strong publicity as Xu's?
After a round of publicity, almost all Hong Kong citizens know that there is a romantic and touching love film about to be released, and the starring role is Hong Kong's chief TV student Zhou Yunfa, and Southeast Asia's first beauty Lin Qingxia. It immediately aroused the idea that many people wanted to take a look.
Love love movies are not synonymous with low box office, in fact, "Titanic", which has been the first box office in the world for 14 years, is a love love movie. It's just because of James. Cameron is really talented in publicity, so he sold a very cliché story for a sky-high price.
Although Xu Guanwu can't reach James. Cameron's talent, but he has been in the entertainment industry for so many years, and he has some experience in movie promotion, coupled with the classic examples that he has heard and seen in his previous life, so the promotion of "Love in a Fallen City" has been impressive. In comparison, the films released at the same time as "Love in a Fallen City" are greatly overshadowed.
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Teddy Robin didn't invite Lin Qingxia to star in "Crazy Robbery", and he couldn't help but be very disappointed. However, he actually knew in his heart that the role of Mei Xiaoji was indeed unpleasant, as the mistress of the male protagonist, he was killed by Zhao Yazhi later. If Lin Qingxia starred, it would be easy to reminisce people of reality. Lin Qingxia's non-appearance was not unexpected.
Lin Qingxia was unable to play this role, and Teddy Robin then invited Zhong Chuhong, the third runner-up of last year's Miss Oriental beauty pageant, to play this role. Zhong Chuhong participated in the Miss Oriental beauty pageant last year, although she only won the third runner-up title, but she is a well-deserved champion in the hearts of Hong Kong citizens.
Zhong Chuhong entered the Shaw Brothers after the beauty pageant, and was immediately popular, starring in the first movie, but unfortunately the box office of the movie was not high, which made Zhong Chuhong fall into a low ebb later. If Shaw Brothers has so many resources as Xu's, if a movie is not popular, it can immediately start filming another movie to help the actors reposition and re-win. But Shaw Brothers has scarce resources now, and some big-name stars still have no chance to star, so a newcomer's natural opportunity is even more scarce.
Shaw Brothers saw that a movie didn't make her popular, and he didn't bother to praise her again, so now Zhong Chuhong only has some roles occasionally, most of them are female second and third female roles, and the roles are also pitiful, most of the time they are just vases.
However, Zhong Chuhong is naturally beautiful after all, and although she only plays a small role, she can't hide her dazzling light, so she attracted the attention of Teddy Robin and paid her to shoot "Crazy Robbery".
Although the role of Mei Xiaoji is not flattering. And it's just the third female. But he can cooperate with stars such as Zhao Yazhi and Zhang Aijia. Zhong Chuhong was still very happy. What's more, Teddy Robin's salary is also really expensive.
Zhong Chuhong's family background can only be regarded as average, her father is a tailor, her mother is a housewife, and there are several younger siblings in the family, so she came out to be an actor to supplement the family's income. But I've been at Shaw Brothers for almost a year, and I don't make much money when I make money and spend more money, and I don't make much money at the moment. I can't help but make her a little anxious.
Now that she has joined the crew of "Crazy Robbery", although she is only a third woman, Zhong Chuhong cherishes this opportunity. Because this is the first time she has been released by Shaw Brothers to make a movie, she wants to perform actively and strive to create a reputation for being willing to work hard and act outside, so as to ensure that other companies will come to her to film again in the future.
Xu Guanwu heard that Teddy Robin invited Zhong Chuhong to play Mei Xiaoji, and couldn't help nodding secretly, there are countless beauties in Hong Kong's golden age, but only Zhong Chuhong is sexy but not annoying. Other beauties who take the sexy route are such as Ye Zimei and Liji. Wu Jiali and others always give people a feeling of selling meat. It is always not as good as Zhong Chuhong, even if the bag is tight, just a slight smile, and it is also full of charm.
Zhilu Dao Zhong Chuhong entered the crew of "Crazy Robbery", and Xu Guanwu went to visit the class more often, but he went three times in a row, but he couldn't meet Zhong Chuhong, which made Xu Guanwu very disappointed.
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Just when Xu Guanwu didn't meet the star, "Love in a Fallen City" was finally announced to be officially released after half a month of intensive publicity. The film was released at the same time as the Art Art Cinema and the Brilliant Cinema, with a total of 30 theaters, setting a record for Hong Kong films.
Thirty theaters, thirty-five screens, Xu Guanwu really made a bloody effort for this "Love in a Fallen City". "Love in a Fallen City" also changed the practice of holding a midnight show before the official release of Hong Kong films, and held a grand premiere directly on the day of the premiere. The popular movie stars of the Hui Group were invited to cheer for this film, and the main actors such as Lin Qingxia, Zhou Yanfa, Zheng Wenya, and Zhong Jinghui talked about their feelings during filming on stage. The emcee is TVB's popular hosts He Shouxin and Wang Mingquan, and this premiere is also broadcast live, which can be described as an unprecedented occasion and set a new record for Hong Kong films.
On the first day of its release, the box office of "Love in a Fallen City" reached 2 million Hong Kong dollars, and the news scared everyone. Because in their minds, everyone thinks that literary and artistic love dramas will not be a blockbuster. So when they saw Xu Guanwu sitting on propaganda with great fanfare, many people were actually watching a good show, waiting to see Xu Guanwu fall on his heels.
didn't expect the popularity of this drama to be described as "buying it and grabbing it", with people lining up at the gates of many theaters and looking for the police to maintain order.
This kind of hot scene really made everyone smash their glasses, and even Xu Guanwu was taken aback by this kind of scene.
"Love in a Fallen City" has been released for a week, and the box office has exceeded 10 million, and it seems that it will continue to soar, this phenomenon can no longer be described as a dark horse, it is simply an unprecedented miracle.
The industry has nothing to say about this film, and even the most vernacular film critics have collectively lost their voices, and everyone is wondering what medicine Xu Guanwu is taking for the audience, how can they run to the theater to enjoy it? It's a mystery.
Later, someone specially did an investigation and research on the crazy popularity of "Love in a Fallen City", and there were three main reasons for the hit, the first is that the publicity is good, and the high-density publicity for half a month has made almost everyone in Hong Kong know that there is this movie, which is the first time in Hong Kong film history. The breadth of publicity determines the base of the audience, and the larger the base, the more likely the number of people to go to the theater to watch the movie.
Second, the star effect of Zhou Runfa and Lin Qingxia. Zhou Runfa, a first-line student of TVB, starring in "Crazy Tide", "People in the Net", and "Shanghai Tang" all caused the effect of thousands of empty alleys when they were released, and their popularity can be described as extremely high. Lin Qingxia, the first beauty in Southeast Asia, is very popular in Hong Kong, especially after two years of filming, which makes countless fans worry about it.
Although her affair with Xu Guanwu made her popularity decline, it made her popularity greatly increased. In the past, most of the people in Hong Kong who knew her were just young people, but now even the grandmother who sells vegetables on the street knows that there is Lin Qingxia in Lu Dao, and they all know that she is a big beauty, so she can hook Xu Guanwu, a super rich man.
In the film industry, as long as a star is well-known, it is not the most important thing to have a good image. Because people are much more tolerant of big stars on the screen than they are for TV stars.
Third, it is Zhang Ailing's original work, which also adds a lot of luster to this movie. In recent years, with the development of Hong Kong's economy, the middle class has begun to grow and develop, and the works of Zhang Ailing, which represents the petty bourgeoisie, have been popular again, and have been hot in Taiwan and Hong Kong.
"Love in a Fallen City" just caught up with this craze, so it became popular all of a sudden. (To be continued......)