Chapter 425: The online store of the same name that popped up
For the design requirements put forward by everyone, Lai Xiaohu marked his own opinions, and if it is qualified, it will be directly written as qualified, and if it is unqualified, the reason for the disqualification will be stated, such as cost or other problems.
After marking it, Lai Xiaohu called He Li, "I'll send you a document later, you have time to take a look." Tonight you get all the staff together and ask the ones that don't qualify to be revised again. ”
"Xiaohu, it's time to eat." Lai Xiaohu was talking, and Dong Cuiyun's voice came from outside, "Okay, I won't talk to you more, let's eat first." ”
"Wow, your cooking is so good." Running to the dining table, Lai Xiaohu asked and couldn't help but admire, stretched out his hand and was about to pinch a dried fried bean, and immediately Dong Cuiyun slapped his hand aside, "Go wash your hands first." ”
The family had a happy dinner together, and the next day Dong Cuiyun and Zhang Xiuying decisively went to the driving school to practice driving. So now there is no need for Lai Xiaohu to urge, after the two of them finished breakfast, they consciously said to Lai Xiaohu and left.
As for Lai Xiaohu's stay at home, there was nothing to do, and he drove to the hotel again, "Xiaohu, I have asked everyone to revise the document you sent last night." You take a look. ”
Lai Xiaohu opened the document handed over by Guo and Li, and then nodded with satisfaction, compared with yesterday, the various requirements written on this document today are much more reasonable. Just like the previous one, there were even people who asked for a mahogany bed written on it. Before, Lai Xiaohu didn't know what the redwood was. But when he saw the budget sent to him by the construction company, Lai Xiaohu suddenly had the urge to scold his mother. A well-behaved mahogany bed costs hundreds of thousands. Then Lai Xiaohu checked the information of mahogany furniture on the Internet, and then he had a little understanding of this industry. If you ask like this, it must be nonsense, and 100% Lai Xiaohu does not agree.
Lai Xiaohu, who wrote more outrageously, severely criticized the document marking, and it seems that this criticism is still effective. This is not more reasonable in terms of the decoration requirements of this statistic, Lai Xiaohu probably estimated that the cost will not be too high, and it should be able to pass.
Whether it can be passed or not, you have to ask the construction company to make a budget first, and Lai Xiaohu sent it to others. This time, the speed of the other party's reply was much faster, it only took more than an hour to reply, and most of the above requests were approved. It is fully in line with Lai Xiaohu's control of costs. And one or two people are out of budget and can't change it again.
It took a toss to finish this matter in the morning, and at noon Lai Xiaohu once again sent the decoration requirements to the construction company, and the construction and decoration were all responsible for the construction and decoration. Don't rely on Xiaohu to worry about them. You just have to wait until the day the house is built to move in.
There is nothing to do in the afternoon, Lai Xiaohu can sit down and take a look at the development of Lejia Supermarket during this period of time, and the turnover of the newly opened store yesterday has reached the threshold of 600,000 per day for a single store. By this time, it can be said that the operation of the new store is not far from the previous expectations of the headquarters. Lai Xiaohu estimated that the stable line of turnover during the opening period was more than 600,000 yuan, and just yesterday, the turnover of more than 100 branches reached more than 60 million yuan, and the average turnover of each store reached 600,000.
Lai Xiaohu did not estimate a specific value when they estimated before, because this is too difficult to estimate, the economic and cultural conditions in various places are different, and the specific turnover is not easy to estimate at that time. More than 600,000 is their approximate estimate. As long as it reaches more than 600,000, whether it is 610,000 or 620,000, it is considered to have achieved the set goal, and of course, if it can reach 6890,000, it will be even more perfect.
As long as the current performance is increasing by one or two thousand, it can be regarded as completing the set goal. Judging from the current performance growth of Lejia Supermarket, it is not too difficult to reach this step.
With the overall big goal close to completion, Zhang Ying has also begun to plan and set small goals in Jincheng. This small goal is mainly to correct some problems that have arisen in the opening of the new store, mainly in terms of performance.
Previously, Lai Xiaohu did not set the task requirements for each region to meet the overall turnover. Originally, everyone was in a hurry to open a new store, and all the employees were busy. At that time, Lai Xiaohu and Zhang Ying were worried that this performance requirement would put too much pressure on the people below after it was issued, so they never mentioned it.
The average performance requirement per new store will also put some pressure on each region, but it is not too stressful. Because this requirement is more about national performance, because it does not put the responsibility on the head of a specific region or a single person, everyone is not very worried. It's naturally better to complete this requirement, and if it can't be completed, it's nothing, anyway, it's not your own fault, all regions are at fault.
However, if the detailed requirements for how much performance each region must achieve, then the responsibility relationship will be immediately clear, and the burden and pressure on the general managers of each region will increase sharply. In order to achieve their goals and to be unpunished, these people may work harder, but they may also become completely overwhelmed by the pressure or start to think of tricks.
However, although the headquarters did not publish the performance of each region at that time, it does not mean that similar standards have not been established at headquarters. In fact, this standard not only exists, but also exists for a long time. That is still formulated by Lai Xiaohu and them according to the economic conditions of various regions and cities they have found.
Of course, this standard is also an approximate range, mainly to set the minimum turnover of each region? What is the headquarters expecting there? What is the limit of that place? The main ones are these three numbers, the lowest, the highest, and the expectation.
The opening of the new store has not yet ended, but judging from the operation of this period of time. The future of each region as a whole can already be predicted. Some of the more than 20 regions performed unexpectedly well, and they completed the previous region's requirements for them early. Although some regions have not yet been completed, it is not too much of a problem according to the current performance growth. However, there are some regions that don't look like signs that the mission is likely to be accomplished.
For these regions whose performance is lagging behind or not meeting expectations. It won't work without proper tapping. Therefore, the focus of this check and filling is to supervise these regions to come up with ways to improve their performance as soon as possible.
In addition to the performance problems, there have been some problems in the operators and transporters in the past few days of opening, and some problems have been solved before, but most of the problems have been delayed. This time, Zhang Ying intends to focus on solving these problems.
For the time being, these things do not need to be in charge of Lai Xiaohu, who is far away in the commercial city, and Zhang Ying and her high-level management can do it, and Lai Xiaohu will listen to the report of Jincheng every day and grasp the situation of the entire company.
"That's right. There's one more thing I have to report back to you. Later, Zhang Ying suddenly remembered something, and then hurriedly said to Lai Xiaohu.
"Oh? What happened? Lai Xiaohu asked when he heard this. Listening to Zhang Ying's tone, he was not too nervous, that is, the problem was not serious, and Lai Xiaohu was not too worried, it was nothing more than a small problem that had not appeared before.
Sure enough, Lai Xiaohu's prediction was right. I saw Zhang Ying say carefully: "It's not a big problem. The main thing is that the company found an online store under the banner of our Lejia supermarket on the Internet, and the number is much better. In addition to vegetable products, there are also many other products. ”
"And this kind of thing?" Hearing this, Lai Xiaohu also felt strange. Lai Xiaohu really didn't associate his products with online stores before. In addition to the taste and quality, the most important thing is the freshness of the vegetables. It's better to buy vegetables directly on the spot, and the vegetables bought online are estimated to be inedible when the other party sends them, unless they are dry goods.
If it is between the same city, there is still a little possibility, but online shopping has to be delivered to others. Lai Xiaohu's vegetables in the store are still in short supply. How can it be possible to increase the cost of home delivery to others. Therefore, the commercial behavior of online shopping is not in the plan of Lejia supermarket for the time being.
But what Roca didn't do now seems to be someone helping them. In the past, Lejia Supermarket was not famous, so naturally there were not so many things. But this time, with the grand opening of a large number of new stores across the country. The fame of the entire Roca supermarket was publicized at once.
When the fame grew, so did the troubles. Isn't this the beginning of illegal activities under the banner of someone impersonating Lejia Supermarket? Lai Xiaohu has never allowed the company to open a store online, so in short, so many online stores named after Lejia supermarkets that have popped up on the Internet are problematic.
After the company discovered these online stores, Zhang Ying has asked people to conduct a round of thorough investigation, and the results show that most of these online stores not only pretend to be the name of Lejia Supermarket, but also have nothing to do with Lejia Supermarket even the vegetables and other products sold in them.
In addition to these completely fake online stores, Zhang Ying also found that some of the vegetables sold in the online stores were actually vegetables in the Lejia supermarket. Can Zhang Ying seriously confirm that no region or branch has ever carried out this kind of behavior in private?
So how did the vegetables in these online stores appear? After inquiry, the source of these vegetables was slowly found out. A branch of Roca Supermarket.
It's not that the branches themselves are doing things that violate the company's rules, but that some customers are hoarding vegetables from Roca supermarkets. Now the reputation of Roca supermarket has risen, especially among the wealthy class. Moreover, these wealthy people also especially admire the vegetables in the Roca supermarket.
However, the vegetables in my city have Lejia supermarket, and I can buy them every day. But what if not? You can't have to run hundreds of kilometers every day to eat a dish, right? That's not going to be the end of the day.
Some of these people have eaten vegetables from Roca supermarkets in other places and liked them, while others have just heard of them but want to try them again. Where there are people, there is a market, and what a big market is the rich class in these remote places?
Roca supermarkets can't take care of these places now, so they can only temporarily abandon these markets. However, some people have found a shortcut to make money. That is to sell the vegetables to these places yourself.
As a result, some people began to stock up on vegetables in large quantities in provincial towns or other places where there were Roca supermarkets. It is then sold online. It is impossible for these people to open a store in reality, and the cost would be too high. But online, that cost is negligible.
After the opening of their online store, they advertised it, and then went to the Roca supermarket branch to buy vegetables according to the orders of customers every day. After the purchase is completed, it will be delivered to your home by courier or a simple base that you have established in other cities.
The fresh season of vegetables is actually a day or two or two or three days, and this is enough time for them to transport the vegetables to nearby cities.
There is no supermarket in those cities, but the rich people there want to eat vegetables from the Roca supermarket, and the cost must be even higher, and those people also support home delivery services. According to Zhang Ying, the price of the vegetables sent to other cities has risen by at least 50 percent, and some have even increased by two or three times. It can be seen that those rich people really don't treat money as money in order to eat vegetables in Lejia supermarket.
"How do you want to solve it?" After Zhang Ying finished speaking, Lai Xiaohu asked. The problem was unexpected. But since it has appeared, of course, it can't sit idly by, otherwise these online stores will ruin the reputation of Lejia Supermarket. Lejia Supermarket itself has lost its reputation, but these people are attached to the body of Lejia Supermarket to suck blood. This kind of behavior must be severely cracked down.
"I thought about it, these online stores must be cracked down, but they can't be killed with a stick." Zhang Ying said there: "For those online stores whose names and products are completely false, I suggest that on the one hand, they directly report the case and resolve it through legal channels, and on the other hand, negotiate with those e-commerce operators to let them close these online stores." ”
"And those online stores that use our banner but buy vegetables without problems. I suggest leaving them alone for the time being. There is even some support for them, but we must regulate these online stores. ”
"That's right." Lai Xiaohu realized something after listening. Needless to say, it will be 100% cracked down on online stores that are completely fake from their names to products, and these online stores can tarnish the reputation of Roca Supermarket the most. However, for those who buy genuine products, online stores can open online.
Zhang Ying's meaning Lai Xiaohu also understood, that is, he hoped to strengthen the penetration of Lejia Supermarket in other cities and expand the influence of Lejia Supermarket through these online stores, so as to pave the way for the future expansion of Lejia Supermarket.
Those cities that do not have Roca supermarket branches do not mean that there is no market, but the current Roca supermarket cannot take care of it. But it's much easier to do with these online stores, they target this blank market, and then deliver the products of Roca supermarket to these places. This is tantamount to cultivating a market and customers for Roca Supermarket. If one day Roca Supermarket is going to open a new store in this place. How much convenience can you imagine that will be added?
"That's a good idea." Lai Xiaohu smiled and said to Zhang Ying: "For these online stores that are currently beneficial to us, we can get in touch with them." Then the two sides will discuss cooperation. ”
Lai Xiaohu's plan is like this, first of all, Lejia Supermarket has issued a certification standard, and those who have passed the certification standard of Lejia Supermarket can let these online stores be branded with the name of Lejia Supermarket certificate, and those who have not passed will be the target of Lejia Supermarket's severe crackdown. Roca supermarkets can use this certification standard to control these online stores and the markets they radiate.
Secondly, look for one or several such online stores in each province, and delineate the market scope of each online store, they cannot take orders in cities with Lejia supermarket branches, and they cannot step into the market with other online stores. After the scope is delineated, it is time for the actual operation.
At the time of operation, Roca supermarkets can provide vegetables to these online stores at a price slightly lower than the market price, and they are responsible for selling these vegetables to other cities.
This is Lai Xiaohu's idea, and this idea is enough to benefit both sides of the cooperation. Those online stores can make stable money through this way, while Roca supermarkets can not only have an additional sales performance, but also gain a relatively mature market.
After telling Zhang Ying the idea, the two coincided, and it is not surprising that after a period of time, Lejia Supermarket will cooperate with those online stores in accordance with this policy.
After the two discussed, they hung up the phone, and Lai Xiaohu continued to deal with his affairs. And Zhang Ying quickly convened a meeting of the company's senior management and conveyed the countermeasures discussed with Lai Xiaohu before, no need to think that no one would interfere with this kind of thing. After unifying the internal thinking, Zhang Ying asked the company's network department to collect illegal evidence of those illegal online stores on the one hand, and on the other hand, began to ask the company's lawyers to prepare for litigation and contact law firms. Roca Supermarket has its own lawyers, but there are only two or three people, these people are usually mainly responsible for reviewing contracts and formulating and improving the company's laws and regulations. However, it is clear that such a large-scale operation is not enough on its own, and it is inevitable to cooperate with a law firm. If there is no company like Lai Xiaohu, it is really difficult for other law firms to survive. (To be continued......)