Chapter 58: The Special Significance of the Panel
“…… Mr. Gu personally called yesterday and asked if we were interested in becoming a sponsor of the BJ Asian Games, and asked him to call him back as soon as you returned. There are still three days before the opening of the autumn 'Canton Fair', and the new colleagues who have just been recruited by the mainland companies are ready, and Mr. Li and Mr. Huang ask you if you have time to go over to participate; Mr. Li of the switch director department of South Korea's four-star group has called several times and wants to know when you will come back, and he is in Hong Kong, which sounds like he is in a hurry. ”
As soon as he returned to Hong Kong from Vietnam, a lot of things came to him, and the charter and Liu Siwei could only pick up important things.
Gu Daheng condescended to call in person and gave NB Electric enough face, not to mention that in the future, the company will inevitably ask for help, and the articles of association will immediately call back according to the number left by the secretary.
After waiting for about ten minutes, Gu Daheng's familiar voice came from the phone: "Little inventor, are you Mr. Liu here?" ”
"Hello Mr. Gu, Mr. Liu is by my side, and he uses it hands-free."
The first time he talked to Gu Dafu, Liu Siwei was very excited, and hurriedly came to the phone to say hello: "Hello Mr. Gu, I'm Liu Siwei of NB Electric, I can let you call in person, I'm really shocked." ”
"Mr. Liu, don't say much politely, let's get straight to the point. Some time ago, I was invited by the Asian Organizing Committee to go to BJ, and by the way, I visited the Asian Games venues under construction, which was very encouraging and had a lot of feelings, it is not easy for Chinese to hold an international sports meeting! In the mainland, from kindergarten children to state cadres, they are enthusiastically donating, and even issuing sports lottery tickets for the first time, but I heard that there is still a big gap in funds.
Your company is in its infancy, so it stands to reason that you shouldn't open this mouth, but thinking that this is also an opportunity to promote your company's products, I decided to call and ask if you are interested? In-kind donations, don't donate money, as long as you solve the switch and socket panels of the competition venues and the Asian Games Village, you can become a sponsor of the BJ Asian Games. ”
Hong Kong tycoons like to engage in public welfare activities, Gu Daheng loves sports, he can be seen in every Asian Games and Olympic Games, and even married a daughter-in-law who is an Olympic champion; The man who made the movie liked to fund education, and the school buildings named after him were built almost all over China;
Superman Lee...... Superman Lee...... Li Chaoren later seemed to have set up a smoky MBA school, providing a platform for a group of nouveau riche to pull relationships and bubble sisters, although rich and rivaling the country, but it is not at the same level as Gu Tycoon and the person who made movies.
The dignified vice chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), the red capitalist personally called, this face must be given, and this is indeed a good opportunity to promote NB Electric, and the charter hurriedly raised his fingers and gestured.
Liu Siwei understood and said enthusiastically: "Mr. Gu, we are very interested, in addition to donating all the switch and socket panels needed for the competition venues and the Asian Games Village, our company has decided to donate another 100,000 yuan to contribute to the first international games held by our Chinese." ”
After returning from BJ's visit, Gu Daheng was busy soliciting donations, and he didn't refuse the money, so he suddenly laughed and said: "Then I will thank you on behalf of the Asian Organizing Committee, and let them send someone to contact you directly." ”
With a mere 100,000 yuan in cash and a bunch of switch and socket panels, don't even think about printing NB Electric on sweatshirts. As soon as he hung up the phone, he immediately contacted Li Xiaoshan and Huang Li'an of Xiangjiang and asked them to change the packaging of their products, whether they were exported or sold domestically, and all of them were marked with "designated products for the 1990 BJ Asian Games", and tried every means to make a few billboards in the future competition venues.
As for the autumn "Canton Fair", that is the top priority of the work in the second half of the year. Not only did he and Liu Siwei go, but the Hong Kong headquarters also had to send half of them over to help.
"What about the Korean four-star?" After finishing the important things, Liu Siwei finally remembered that there was a Korean who was anxious to see him.
Li Ziyao's intention is clear, but he has never been able to make up his mind about how to deal with it.
NB Electric has an absolute advantage in the switch panel, and it stands to reason that it does not need to pay attention to the reaction of competitors. However, the switch panel is only a stepping stone for NB Electric to integrate into the international electrical industry, and if it is done so decisively, it will be difficult to buy other people's technology in the future.
South Korea Four-Star is different from the old Western League, not only is it successful in the electrical and electronics industry, but also has the full support of the Korean government, and it must be treated differently. The charter weighed it, and said with a wry smile helplessly: "See, what else can I do?" ”
At three o'clock in the afternoon, Li Ziyao, chairman of the board of directors of the four-star group, and a lawyer of the group appeared on time in the NB electrical conference room.
Li Ziyao was mentally prepared, and said bluntly after being polite: "Mr. Chairman, you must have guessed my intention, as you expected, we need your company's patent authorization very much." If you can consider this issue, you can not only make up for the investment in R&D in the early stage, but also gain the friendship of our four-star group. ”
"Mr. President, I am very embarrassed by your proposal. You must know that the switch socket is only the most insignificant one among thousands of products for your group, but it is all for us NB Electric! ”
This proposal is indeed a bit difficult for strong people, and even Li Ziyao himself feels a little excessive, so he can only retreat to the next best: "Mr. Chairman, do you think there is any possibility of cooperation between us?" ”
"Can you be specific?"
"Your company has just started, production capacity needs to be increased, the market needs to be expanded, our four-star group has enough funds, has a perfect international sales network, technology plus strength, strong combination, will definitely do better than now."
Liu Siwei was happy, glanced at the charter, and said with a meaningful smile: "Mr. Chairman, you are not the only one who has this idea. Unless there is enough sincerity to impress us, it is difficult to accept your kindness. ”
"I am convinced that your products are excellent."
Li Ziyao took out a stack of documents from his briefcase, and continued: "This is the power of attorney signed by Mr. Chairman himself, Mr. Chairman, I think we can have a more in-depth discussion on the issue of cooperation." ”
Just after talking with the Vietnamese, and now he is going to talk with the South Koreans, Liu Siwei's head is big, he glanced at the power of attorney, and said with an expressionless face: "Mr. Chairman, I have never doubted your qualifications to negotiate, but cooperation is not the best choice for us, in fact, I haven't even considered it before." Since you want to cooperate, please come up with a specific plan for cooperation. ”
"Frankly, yesterday I visited your company's factory in China and have a general idea of the situation in your company. When we came back, we worked overnight on three options, the first one was a full acquisition, and if you were interested in that, we would give you a number that would satisfy you, and you would continue to be the chairman; The second plan is to invest five million US dollars, in exchange for 50% of your company's equity, the company after the joint venture is still chaired by you, using the dual brand strategy of NB Electric and four-star electrician, to jointly expand the international market; The third option is patent swapping, as long as it does not involve the core technology of electronics, everything can be negotiated. ”
The conditions are not good or bad, and it is not possible to say that the other company will really agree. However, he came across the ambitious NB Electric, not the small companies that were just starting out.
It is impossible to agree, and it is impossible to say categorically refused, the charter pondered for a moment, and raised his head: "We may choose the second way of cooperation, but the relevant terms need to be changed, first of all, your group's investment of five million US dollars can only be exchanged for 10% of the equity; Secondly, our company is invested in existing patents and assets, and the NB electric brand is only authorized, not as a condition for shareholding; ”
The company will go public sooner or later, and there is no difference between early financing and late financing, not to mention that this figure is calculated according to the future market value, and there is no question of losing or not losing.
Looking at Li Ziyao's stunned appearance, Liu Siwei confirmed solemnly: "Mr. Zhang's opinion is my opinion, in fact, Mr. Zhang is the largest shareholder of NB Electric." ”
"Mr. Zhang, Mr. Chairman, your conditions are too harsh, I can't accept it."
"In my opinion, it's the opposite," he said, standing up and smiling, "Mr. Chairman, I can tell you very clearly that NB Electric will be listed at the end of next year or early after. Our overseas marketing team is also working towards this goal, and you can estimate what the market value will be at that time. ”
No matter how to do the switch panel, even if it is hyped, it will not be hyped to the sky, Li Ziyao shook his head and smiled bitterly: "Mr. Zhang, with all due respect, even if your company can be successfully listed, 10% of the equity is not worth five million US dollars." ”
"Mr. Chairman, it seems that you still don't have confidence in our products. In that case, we can only stop there. ”
"Mr. Zhang, please wait."
Li Ziyao weighed it and proposed: "Can we change the way, there are five production lines in the Switch Council of the Four-Star Group, and we will invest two of them and one million dollars in cash, which also accounts for 10% of your company's equity, and it is not a problem to produce in Korea and China, but you must authorize our group to use all your company's patents." ”
"Mr. Chairman, the switch panel is not a high-tech product, and the production line is not so valuable, what is the difference between this and your group buying our patents for a mere one million dollars? I even want to take 10% of our shares, which is even more unacceptable to me, unless ...... Unless your group pays $3 million in royalties and gives us a 10% stake in the switch business. ”
Spending three million dollars and two production lines can only be exchanged for patent sharing and cross-shareholding, a condition that Li Ziyao also cannot agree.
The differences between the two sides were too great, and the negotiations broke up unhappily.
When Li Ziyao returned to the Hong Kong branch of the Four Star Group happily, he found that Park Jung-wook, the group's executive director who was supposed to be at the headquarters in South Korea, was sitting in the conference room waiting for him.
"Director Park, I disappointed you and the chairman, because the council did not pay enough attention to research and development, so that the opportunity was lost, and I could only make a false deal with that small company, as the chairman of the board, I can't escape the blame."
Park Jung-wook glanced at him and asked lightly, "Didn't negotiate?" ”
"The other party's asking price is too high, and there is no sincerity ...... cooperation"
Li Ziyao nervously told him about the negotiation process, and Park Zhengxu did not blame him, but said slowly: "In the two days you have been in Hong Kong, a lot of things have happened in China. Yesterday morning, two dealers in Incheon and Chuncheon signed an agency agreement with NB Electric, and the first batch of 1,200 boxes was purchased; When I got off the plane at noon, I got the news that a dealer in Seoul had also signed an agency agreement with NB Electric, and the first batch of orders was 2,000 boxes; We were all our customers before, and even took the initiative to call us to let us know. You know why? Because if they don't subscribe, others will order, and if others do, it will have an impact on their business. ”
Afraid of something, the day before yesterday they said that their products are only listed in Hong Kong, but I didn't expect a fire in the backyard today. Li Ziyao was completely stunned, and after a long pause, he said in frustration: "NB products are indeed incomparably competitive. ”
"yes, so I want to ask you, what would be the reaction of a company like Symbio that specializes in the production and sale of switch panels?"
"They're going to have a harder time than we are."
Park Zhengxu nodded slightly, and asked again: "I also want to ask you, what is the share of four-star panels in the international market?" ”
Li Ziyao replied honestly: "Less than ten percent." ”
Park Jung-wook pointed at his nose as if he had changed and roared, "Even the dealers know that if they don't order, others will order, and if others do, it will have an impact on their business." As the chairman of the board, I don't even have this common sense, and I really don't know how the personnel department has made you do it today! ”
The authorities are fascinated, and the bystanders are clear, Li Ziyao suddenly reacted, and couldn't help asking: "Director Park, are you saying that NB Electric is a challenge for us, and it is also an opportunity?" ”
The group organized more than a dozen experts in the electrical and decoration industry to review NB electrical products, and the experts agreed that NB Electric has made the switch panel to the extreme. He even suggested that the chairman did not need to fight for a moment of righteousness and waste valuable resources on this, and suggested that if they could not reach an agreement, they would directly withdraw from the panel industry until their patents expired. ”
Park Zhengxu paused, and then said: "What the chairman thinks of is that if we are in trouble, Ximeng will definitely be more troublesome than us, so I will be specially sent to give you a secret, as long as it can occupy more than 30% of the international panel market, then the conditions are not too harsh, you can agree, even if the panel is not profitable!" Because the panel is not only a commodity, but also the best carrier of the group's image, it is used by almost all families, and it can be seen almost every day, and even touched almost every day, which is more convincing than doing any form of advertising. ”
………………………………………………
PS: A new week, a new beginning, dear brothers and sisters, whether you can break into the top ten of the new book list depends on whether you can give it or not!
http://www.qidian.com
Starting Point Chinese www.qidian.com welcome book friends to come and read, the latest, fastest and most popular serialized works are all original at Starting Point!