In the third week of the new year, when "I Am a Cloud" was painted with a box office of 4.25 million, setting the highest box office record for a Taiwanese literary film in Hong Kong, the transformation of the new brilliant cinema line was finally completed after four months of hard work.

There are 20 multiplexes in the New Glory Cinema Line, each of which is divided into four to six theaters, each with 300 to 500 seats, which can accommodate more than 50,000 people at the same time.

These multiplex cinemas are located in the most prosperous areas of Hong Kong and Kowloon, and are very elegantly decorated. Huge TV screens are placed in huge floor-to-ceiling windows, which can loop highlights from the movie and attract the attention of passers-by.

The idea was conceived by Xu Guanwu himself to replace the mobile television media that had not yet appeared.

Each theater also has a retail store selling freshly baked popcorn, cola, herbal tea, soda and more.

Xu Guanwu vaguely remembered that he had read a report before that when it was no longer profitable to screen movies in the New Century Cinema chain, popcorn became a new revenue increase project for the cinema chain, accounting for more than 20% of the profit of the entire cinema chain.

Xu Guanwu also ordered the people of Stanley Research Company to make statistics, and 95 percent of people will buy some snacks for themselves when they go to the theater to watch movies. Even people who don't usually snack at all will be affected by the people around them who are snacking.

This contains quite a huge business opportunity, the new brilliant cinema line screens six to seven times a day, each show is more than 60% of the audience, at the end of the day is 200,000 people, each person spends one yuan to buy snacks, which is nearly 200,000 Hong Kong dollars.

It's not that I don't know, but I'm really shocked.

Xu Guanwen and Xu Guanjie didn't understand when Xu Guanwu built their own retail store instead, but when Xu Guanwu counted the possible benefits to them, everyone kept their mouths shut.

With a sales volume of 200,000 Hong Kong dollars, the gross profit was at least 70,000 or 80,000, which was a lot of money at that time.

"Second brother, why didn't we notice this problem before, it turns out that selling things in the theater will make so much money?" Xu Guanjie asked in surprise.

"In the past, there were several hawkers squatting in front of the theater to set up stalls, and everyone saw their small profits and thought how much money they could make. But in fact, a pound of sugarcane, after they peeled it, cost five cents a piece. A pound of sugarcane can be sold for at least two and a half yuan, and the profit is one hundred and fifty percent. A bag of popcorn costs five cents, but the cost is only one or two cents, and the profit is two hundred ......percent," Xu Guanwu said with a smile, "I sent someone to count it, if a hawker catches up with the boom, he earns more than 100 Hong Kong dollars a day, which is more than the company's white-collar workers." ”

"It's amazing, more than 100 a day, 3,000 a month, more than I earned as an artist in wireless." Xu Guanwen also said in surprise.

"With our own cinema and retail store, we can not only sell these snacks, but also movie posters, autographed photos of celebrities, and even props from the film, souvenirs worn and used by the main characters, etc." Xu Guanwu said with a smile, "In fact, movie peripherals are also very marketable in Hollywood, and they are one of their main means of making money." ”

"It's a good idea, like the signed photos and posters of Lin Qingxia and Hu Yinmeng, the sales in the first two days are simply great." Xu Guanying also clapped his hands and applauded.

"Buying and selling movie merchandise will also make fans more centripetal, and when we shoot a sequel to the movie in the future, it will also be able to attract their interest. It's going to be a very virtuous cycle. Xu Guanwu said with a smile.

Xu Guanwen nodded, "Ah Wu, when do you plan to officially open the new brilliant cinema line, and after the new brilliant cinema line opens, what will you do with the old brilliant cinema line?" ”

"The new brilliant cinema line officially opened on the 27th of the lunar month, and when the time comes, celebrities and popular movie stars will be invited to cut the ribbon. Big brother, your "Genius and Idiot" hurry up to do the post-production, ready to stay for release on that day. Cheng Long's "Laughing Fist Monster Moves" has been completed, and it is also in the late stage recently. When the time comes, your two films will be released at the same time, and I believe it will bring a sumptuous New Year's feast to Hong Kong audiences. Xu Guanwu said with a smile.

"Second brother, for the New Year, everyone is busy staying at home for the New Year, who will come out to watch your movie? Let's move my movie to the next year. Xu Guanwen said.

Xu Guanwu couldn't help but smile when he heard it, the current Hong Kong filmmakers don't have the concept of New Year files at all, and in the previous life, the "New Year files" were also created by the Xu brothers, and the "Half a Pound and Eight Taels" released during the Spring Festival in 76 created a box office record of more than 8 million, and for the first time completely and clearly conveyed the "concept of the New Year file" to Hong Kong filmmakers.

In the following decades, Hong Kong films have always inherited this tradition, and films with festive reunions are selected for release during the Spring Festival, such as Huang Baiming's "Eight Star Annunciation", "Happy Events in the Family", "Happy Events in the Flower Field", etc., all of which have achieved very high box office records.

"It's the New Year that needs joy the most, and the most need to be happy. When a family gets together, what does it take other than to eat and drink? Of course it's fun, of course it's fun. How can you be happy and happy, come to our theater to watch a comedy! There are both black comedies like "Genius and Idiot" and kung fu comedies like "Laughing Fist Tricks". Make sure everyone is happy and happy! Have a happy New Year! Xu Guanwu said with a smile.

Syllable! Syllable! Syllable!

"Stanley, it's a pity that you don't do advertising creative." Liang Shuyi said with a smile.

"Big brother, I think what the second brother said is very reasonable, now that Hong Kong people celebrate the New Year, it's not just a simple meal of haode, everyone also needs to be happy and entertained. And at this time, the students are on vacation, the families are reunited, and it is a good time for the family to come out to watch the movie. If you take this opportunity to screen some family-friendly comedies, it will definitely be very good at the box office. Ah Sam agreed.

Xu Guanwen thought about it carefully, and also felt that what the two younger brothers said made sense.

The Spring Festival is originally a time when everyone wants to be happy, and it is naturally best to screen comedy at this time, and it is guaranteed that there will be a very haode market.

"Since this is the case, then I will hurry up and make a copy and prepare for the Spring Festival schedule." Xu Guanwen nodded.

Xu Guanwu then went to the editing room and asked the editor to edit the essence of "Genius and Idiot" and "Laughing Fist Tricks", ready to be screened in front of the large glass in the theater.

Xu Guanwen was very puzzled after hearing the news, "Ah Wu, if you do this, it is equivalent to letting the audience know the content of the movie, so who is willing to spend money to watch the movie again?" ”

"Big brother, I've cut it all in bits and pieces, you can see the effect first." Xu Guanwu said and stuffed the tape into the video recorder.

Immediately there was a picture on TV, it was a motorcycle drag racing scene, and the editing was very fast, as if the motorcycle was about to fly......

Then the picture dimmed and there were a few lines of big words, "Are you ready, the Xu brothers' new funny masterpiece, "Genius and Idiot" is about to be released. ”

"Ah Tian, there are 1,975 people waiting for your job......" This classic line appeared three times before and after.

"These blue and white flowers are from the Ming Dynasty, and they are worth the money of the old nose!"

"He found a treasure ship of Zheng He in the Ming Dynasty when he went to the West......"

"Princess, Princess, ......"

This clip is only about two minutes, and the soundtrack is Xu Guanjie's new song "Genius Idiot Money", which is light and humorous, and each picture of the editing is only a few seconds of shots, but the first half of the main line of the story has been picked out, but the ending of the second half is hidden.

After Xu Guanwen watched it, he couldn't help but applaud, just looking at these clips, he could only detect that it was related to treasure hunting, but he couldn't understand the whole content of the story. And this kind of treasure hunt clip is enough to arouse everyone's curiosity and let everyone have an idea of what to do.

Did the two ask about the whereabouts of the treasure ship, who the princess was, and whether they had to get the treasure......