The next day, Lin Qingxia and the four of them flew back to Taiwan to shoot their own movie.

Although the campaign was only half a day to be exact, the results achieved were quite impressive.

Originally, after a week of screening, the attendance rate of "I Am a Cloud" has dropped from the original full house to just over 70%.

But after a lottery, a promotion on TV, radio, and newspapers, the attendance rate of "I Am a Cloud" returned to 100%. In addition, posters with the heads of the four people have become sought-after goods, and many people have called radio and television stations to ask for a replay of the talent show of the four people, especially Hu Yinmeng's violin solo and Lin Qingxia's "Love Like a Meteor".

All in all, although the four celebrities only stayed in Hong Kong for one day, they set off a frenzy of star-chasing in Hong Kong, and the impact could not be subsided for a long time.

"Did this kind of celebrity promotion really work, and the box office of the second week of "I Am a Cloud" was even higher than the first week?" In the office of Jiahe Company, He Guanchang pointed to the newspaper report and said.

The box office of "I Am a Cloud" in the first week was only 1.5 million, but the box office in the second week has reached 2 million Hong Kong dollars. Moreover, the signed photos and posters of the four celebrities are also sought after, and a total of more than 100,000 copies have been sold, creating a considerable economic miracle.

"Maybe this kind of propaganda method is really effective," Cai Changyong, who is in charge of the film distribution, frowned and said, "It's just that Lin Qingxia and the four of them are all handsome men and beauties, and they are born stars, so relying on them to promote will naturally get twice the result with half the effort." Our company doesn't have its own stars, but it's a pity that Bruce Lee died too early. ”

"If there are no stars, we will hold them ourselves, and I will choose young and beautiful people to hold them, I don't believe that they will not be popular." Zou Wenhuai said, "In my opinion, Liu Yong, who filmed "The King of Boxing in Seven Provinces", looks good, is handsome and has a good kung fu, so I will bring him out as a star." ”

"Who to call it, Wu Siyuan or Yuan Heping?" He Guanchang said embarrassedly, "Yuan Heping wants to put his younger brother Yuan Sunrise on the throne, Wu Siyuan also has his own set of people, it is estimated that no one is willing to die to support Liu Yong, an irrelevant outsider." ”

"What your own people, what your own people, as long as you come to our Golden Harvest, you are a family." Zou Wenhuai slapped the table and shouted, "I invited them here to make money for me, not to let them establish a country on their own." It wasn't enough to have a Xu brother before, but now it's not a Yuan brother again? Give Liu Yong to Yuan Heping and ask him to make a scene for Liu Yong as soon as possible. Inform Liang Feng and ask them to keep up with the Propaganda Department, leave the cover of the magazine to Liu Yong, and find a few reporters to concoct a few interviews for him, and I will make him popular in Hong Kong within three months. ”

"Raymond, isn't it too quick to do this, the risk of making a movie is very great." Cai Changyong persuaded, "I know you want to surpass the Xu Brothers Company, but you have to be cautious and thorough." ”

"Still cautious?! Ah Cai, what time is it now? We've been left far behind. Zou Wenhuai exclaimed, "There will be three movies to be released soon, the latest work of the Xu brothers in "Genius and Idiot", the audience's expectations have always been very high; "Cheng Kee Teahouse" director Gui Zhihong's works, he has also seen "Snake Killer" and "Hot-blooded Youth" he filmed before, and his unique style is a rare young talent; The latest work of kung fu star Cheng Long in "Laughing Boxing Strange Moves" is in the same vein as "Serpentine Trickster" by looking at the name, and it must be the most popular kung fu comedy today. Once these three films are released, at least within a month and a half, the attendance rate of our theaters will be less than 60%. ”

"Before, we were not in a hurry and did not suppress it, because his company had few people, and even if we made a few films a year, we couldn't produce a few films. There are not a few good films, and the theater chain will lose money, and sooner or later all the money he makes will be sucked dry. But who would have thought that Xu Guanwu's movie sold 140 million, which is a US dollar and not a Hong Kong dollar. Pu Ta and Aunt, it's a hell of a thing. Now a lot of people have been poached from Shaw Brothers, and they have bought newspapers, record companies, and actors, and now their financial resources have surpassed ours. We were cautious, and no matter how cautious we were, he was photographed on the beach. The more Zou Wenhuai thought about it, the more angry he became, and he couldn't help but curse.

When the Xu Brothers company went independent and established the third cinema line, Zou Wenhuai thought that he would not last long.

Because most of the well-known film companies in Hong Kong at that time took refuge in Golden Harvest. Xu Brothers Company only relies on those few people to make a few films a year, which is not enough to support the entire theater chain.

Therefore, that cinema will become a poisonous snake wrapped around their bodies to suck blood, until their blood is sucked dry, and they will obediently return to the banner of Golden Harvest.

But what I never expected was that Xu Guanwu would earn 140 million with a movie, and it was in US dollars instead of Hong Kong dollars.

With such a large amount of money, the Xu Brothers Company not only did not fall down by the theater chain, but instead recruited and bought horses to expand its territory, and now in terms of financial resources and manpower, it has surpassed Golden Harvest Films, and is challenging the Shaw Brothers.

As soon as he thought that he would be surpassed by his previous subordinates, Zou Wenhuai was angry, which really made him feel aggrieved.

"Raymond, you don't have to worry, our "Hejing Blood" is about to be completed, and Warner Studios has promised to help us distribute it. I don't believe that our $10 million investment in a masterpiece will not be as good as Xu Guanwu's crude work, which costs only a million dollars. He Guanchang saw that Zou Wenhuai was so angry, and hurriedly smiled and persuaded him.

"Ah Chang, what you said is right, with this "Hejing Blood", we are not afraid of anything." Zou Wenhuai hahadaxiao said.

……

The star-chasing frenzy caused by Lin Qingxia and the four also attracted the attention of Sir Shaw Yifu.

"Hanxiang, do you think we can take advantage of this shareholder wind to get a little light?" Sir Shao asked the great director Li Hanxiang with a smile.

"Boss Six, do you mean to be a horn, or ......" Li Hanxiang thought for a while and asked suspiciously.

"The cost of the horn is too expensive, as soon as the star is brought out, she will fly away in the blink of an eye. We've been on it many times. Shao Yifu waved his hand.

He has always believed in the big studio system, stars are puppets, they are tools to make money, and the cheaper the better.

There were many stars in the fifties and sixties before Shaw Brothers, but celebrities were not taken seriously, and the salary was only a little bit, and they couldn't even afford beautiful clothes. So in the fifties and sixties, very few people would see Shaw Brothers stars on the streets.

"Do you mean to invite a few of them to act in a movie?" Li Hanxiang asked tentatively.

Shao Yifu nodded, "While they are popular now, spend a few dollars to invite them to act in a few movies, and there should be good box office returns." ”

"Since the sixth boss has this idea, and I just plan to make a big drama, how about inviting these actors?" Li Hanxiang hurriedly said with a smile.

"Is it "Dream of Red Mansions" that you have always wanted to shoot but have never had the opportunity to shoot?" Shao Yifu asked with a smile.

Li Hanxiang's old face flushed, "It's still the sixth boss who knows what is on my mind." It is one of my lifelong wishes to be able to put "Dream of Red Mansions" on the stage, and it is suitable for these actors to play. You see Hu Yinmeng's temperament is the most suitable for playing Lin Daiyu, Chu Chu is lovely, elegant and ethereal. Lin Qingxia is suitable for playing Xue Baochai, beautiful and refined, with excellent temperament. Qin Xianglin plays Jia Lian, and the dashing jade tree is in the wind. Qin Han...... Qin Han is older, and it is not suitable to play Jia Baoyu, but it is just right to play Jia Zheng with a beard. ”

"Since you already have the right number for the characters, I can't let you shoot it." Shao Yifu said with a smile.

"Then I'll thank you, Boss Liu, and you're done." Li Hanxiang said with a smile.