"Actually, ......."

Luo Yongheng pondered for a moment and said, "It's not that Liu Huan is sick, but that our Central Propaganda Department thinks we should let everyone compete." “

The meaning of competition is that if you Li Lin let the gold medal group cooperate with the propaganda of the Central Propaganda Department, then you Li Lin will sing the opening ceremony of the Olympic Games on this opportunity, if not, then I am sorry.

To put it simply, the Central Propaganda Department took out the bait of singing the opening ceremony of the Olympic Games to lure Li Lin and his gold medal group to cooperate, so that the gold medal group could fully open up its European and American channels.

Everyone knows how important the channel of a group, especially a global group of tens of billions of dollars, is that this kind of channel is hidden by anyone and will not be taken out, even if it is a company affiliated with them, it will only take out part of it to share, and only those groups that are controlled and annexed can really be completely shared.

Even the groups that are controlled and annexed can only enjoy the channel, not share the channel.

The reason is very simple, even if it is a group that is controlled and annexed, it may one day break out of the control of the group, just like Blizzard Entertainment separated from Vivendi, and Shueisha broke away from Shogakukan.

In order to prevent their possible separation from adding strong enemies to the group, Li Lin directly took away all the operating rights and channels, without channels, any company under the group wants to break away from the group, they have to re-establish channels, and re-establish channels, how can it be so easy?

The gold medal group initially opened global channels with Apple's iPhone, and Li Lin's channels were opened wherever the iPhone was sold.

But that's just the beginning. The real opening of global channels came after the acquisition of Universal Pictures and Blizzard Entertainment by Gold Group.

The former has a broad global film distribution channel, and the latter has a game operation channel, and the combination of the two makes the Gold Group stand firm, and as for the later Sony contribution channels and the acquisition of Times Publishing Group, they are just icing on the cake.

Whether it's Sony or Time Warner, they are generous sharing channels for large groups with global channels, but they are stingy for those groups that don't.

The Propaganda Department of the CPC Central Committee wants to use the channel of the Gold Medal Group. There has to be a price.

Of course. If the gold medal group is still the same gold medal group as before, then no matter how big it is, the Central Propaganda Department will make it compulsory, because in the land of China. No one dared to disobey the orders of the Central Propaganda Department.

The start of the Olympic Games is imminent. The power of the Central Propaganda Department is second only to that of the National Development and Reform Commission. What is a 10-billion-dollar enterprise? Don't you see that those tens of billions of dollars in real estate groups and network groups are at the mercy of the Central Propaganda Department?

Commanding is their attitude towards those groups.

If you are asked to cooperate, you have to cooperate. If you don't cooperate, there will be an unwarranted disaster over your head immediately.

But since the Gold Group acquired Universal, their attitude has been somewhat restrained, and one of the six Hollywood giants, even the Central Propaganda Department, needs to maintain a little politeness.

After the Gold Medal Group acquired the Times Publishing Group, the politeness of the Central Propaganda Department expanded.

They can not care about the big six in Hollywood, but they can't care less about a gold medal group with worldwide influence like Time Magazine, especially if they need the help of the gold medal group.

That's why today's use of the opening ceremony of the Olympic Games as bait to lure the gold medal group to fully cooperate with the promotion of the Olympic Games.

"In addition to Teacher Liu Huan, who else is there?" Li Lin asked.

"Only Liu Huan." Luo Yongheng said meaningfully: "Although the opening ceremony of the Olympic Games chooses senior seniors to sing in principle, our Central Propaganda Department has discussed that young people should be given a chance, so we have this invitation. ”

Boy, the road has been cleared for you, you just have to walk up!

He thought to himself, and Li Lin did not disappoint him.

"Okay, when?"

"The Mummy 3: Tomb of the Dragon Emperor" has just been filmed, as the biggest villain BOSS in it, he should follow the crew to start warming up for "The Mummy 3: The Tomb of the Dragon Emperor", but compared with the opening ceremony of the Olympic Games, "The Mummy 3: The Tomb of the Dragon Emperor" is a little insufficient.

In the face of such a grand event as the Olympic Games, let alone "The Mummy 3: Tomb of the Dragon Emperor", even "Titanic" has to make way for the Olympic Games.

"A week later."

"But ......."

Luo Yongheng's voice changed, "Although the preparations for the Olympic Games have been completed, the publicity work has not yet been completed. ”

"This is the first time our country has hosted the Olympic Games, and no amount of publicity work will be sufficient."

"We've worked with the BBC to promote our Olympics through their channels, but that's not enough."

"Fortunately, some patriotic compatriots are also spontaneously helping our country's Olympic Games to publicize, and we must thank them."

Here it comes!

Li Lin knew in his heart that when something good happened suddenly, it was either a trap or a price, and judging from Luo Yongheng's words, it was obvious that the Central Propaganda Department took a fancy to the channel in his hands and wanted to make an exchange with him.

Of course, there are benefits for patriotic compatriots to help with propaganda, and the advantage is to sing the opening ceremony of the Olympic Games, as for not helping, then I'm sorry, you are not a patriotic compatriot.

It's not patriotic compatriots who let you sing at the opening ceremony of the Olympics!

"As a Chinese." Li Lin said righteously: "It is a matter of course to help the country promote the Olympic Games. ”

"It just so happens that our Gold Medal Group has Times Publishing Group, and we have some propaganda channels in our hands, so I will order them to help with the propaganda later."

"I remember that director Zhang Yimou was the chief director of the Olympic Games, and I would arrange for Time Magazine to interview him and give him a cover."

After Li Lin acquired the Times Publishing Group, "Time Magazine" once wanted to interview Li Lin once, which was considered to be flattering, but Li Lin refused, and the reason was very simple. He couldn't afford to lose that man.

But now, he asked Time Magazine to interview Zhang Yimou.

Zhang Yimou once became the cover character of "Time Magazine" in one fell swoop with "Hero", which set off a tide of Chinese commercial films, but since then he has been going downhill, at the box office, he has met several directors of the same level one after another, but he has a literary heart, and wants to achieve a balance between business and literature and art, and achieve a double harvest.

Although under Li Lin's coercion and temptation, Zhang Yimou re-embarked on the route of commercial films and won the box office championship in 07, but Li Lin knows it deeply. After '08. It is the time when the box office of Chinese movies grows wildly.

Don't look at the box office growth rate, just look at the blockbuster that broke through one billion or two billion Chinese coins, Li Lin was tempted.

It is clear that the Chinese market has the potential to grow and even surpass the U.S. market. And the U.S. market is already full. Companies large and small are fighting on it. Even if it is the Big Six Hollywood, one will be fucked if they are not careful.

The most glorious era of independent production was the era of the decline of Hollywood giants.

The Huaxia market is different.

in this market. Hollywood giants such as Time Warner, Sony, 20th Century Fox, Paramount, etc., have not yet entered, and film and television companies such as Huayi and Guangguang are simply not enough to see in front of the Gold Group.

But even so, you can't take it lightly, the film market is a very strange market, here, dark horses emerge in endlessly, if you are not careful, the big production zuò will be overturned by the small investment, and if you are not careful, the big production will pounce.

So Li Lin picked up his own people as much as possible.

It happened that the Central Propaganda Department came to the door to publicize the Olympic Games, and Li Lin simply recommended Zhang Yimou to the past.

"As great as the ability is, there is a great responsibility, and our Central Propaganda Department has been working day and night for the Olympic Games in the past few years, because our Central Propaganda Department has taken on a very big responsibility." Luo Yongheng said again.

"That's right." Li Lin nodded, "It just so happens that our Gold Medal Group and Sony have reached an agreement, and we will use the channels opened by Sony to spread the posters of the Olympic Games all over the world." ”

"Thank you, the world needs patriotic Chinese people like you." Luo Yongheng said excitedly, "As a grand event in our China, the staff of our Central Propaganda Department worked tirelessly and ...... liver and brain. ”

"By the way, we just made a deal with Time Warner, and it shouldn't be a problem to have their TV network broadcast the 'Beautiful China' series of documentaries."

Li Lin directly interrupted Luo Yongheng's words.

There are so many performances at the opening ceremony of the Olympic Games, and the Central Propaganda Department is enough.

"I've heard that Gold Corp. and News Corp. have a good relationship with Viacom, Walt Disney, Sony?" Luo Yongheng didn't feel that he was too greedy.

Scare!

Li Lin was frightened.

What is the Propaganda Department of the CPC Central Committee doing? Do you want to wipe out all the mainstream media groups around the world? Viacom and Sony are also counted, Time Warner, Walt Disney, and News Corp. are world-class media conglomerates, with influence covering almost all major countries.

And even if you want to wipe out the world's mainstream media groups, you shouldn't be contacted by Li Lin, this kind of thing, the price paid by the gold medal group alone is not ordinarily high, is it really good that the Central Propaganda Department does not come forward by itself?

Hehe......

Luo Yongheng smiled dryly, the Central Propaganda Department had already launched rounds of negotiations with these world's mainstream media groups as early as 07 years, but News Group and other media groups demanded that Huaxia completely open the film market, open magazines, television stations and other media platforms with media attributes.

This is simply not acceptable to the Central Propaganda Department.

Magazines, newspapers, what's a TV station? That's the Central Propaganda Department's own territory, and they won't allow foreign capital to enter this field.

Murdoch's News Corp. once entered the Chinese market with the Star Media curve, but it was quickly stopped, which shows the importance that the Central Propaganda Department attaches to this self-reserved land.

So after a long tug-of-war for a year, the two sides still haven't come along.

Seeing that the Olympic Games were about to start and the propaganda work should be launched, the Central Propaganda Department was also anxious, but it was impossible for the Central Propaganda Department to agree to the request put forward by News Corp, so they approached Li Lin, hoping to let him do the propaganda work.

"As long as you help, the Central Propaganda Department will not treat you badly." Luo Yongheng directly put forward the condition, "As long as you help with this, we will allow you to enter the field of newspapers and magazines." (To be continued......)