Despite being nearby, Choi Jung-won has been busy with his own ideas and has not participated in the discussions between Kim Tae-ho and Kwon Ji-ryong.

But even so, in the end, Kim Tae-ho agreed to Kwon Ji-ryong's request and filmed an exclusive program for Dark.l while preparing for the ballad festival.

This is the benefit of acquaintances, who called Kwon Zhilong to follow Choi Jung-won since he was a child, and he has long been familiar with Kim Tae-ho.

After solving the problem of Kwon Ji-ryong's appearance, the purpose of Kim Tae-ho's trip can be regarded as a successful completion.

Although he did not convince Choi Jung-won to star, Kwon Zhi-ryong also had a lot of weight. Other than that, there is no need to worry at all.

Zheng Jae-xing, Li Di, PSY, 10CM, and sweetsorrow are all musicians with strength and fame, and they must be reluctant to give up such a good opportunity to show their faces in "Infinite Challenge".

As for BADA, he is close to Lu Hongzhe and is familiar with many people in the show. The type that will quickly rush to the scene as soon as you say hello.

However, just when Kim Tae-ho completed his task and was about to leave, he was left behind by Choi Jung-won.

"I've looked at the plan carefully, and it's perfect. If nothing happens in between, this special will probably push "Infinite Challenge" to new heights. At the beginning, Choi Jung-won set the tone for this ballad festival.

He didn't talk nonsense, but he did.

The West Coast Highway Song Festival is almost the pinnacle of programs like "Infinite Challenge" in the previous life, and the achievements of Chuangzào are obvious to all.

Choi Jung-won's vision is well known to the world, and being praised by him like this, Kim Tae-ho can't help but feel a little fluttery.

He is a very proud person, and there are not many people who can be respected by him. And Cui Zhengyuan is undoubtedly the most important one among them.

But apparently Cui Zhengyuan's purpose is not here, and as soon as the conversation turned, he expressed his worries. "What I'm thinking about at the moment is. This time, the planning of the festival is so perfect, but what will happen in two years? ”

These words made Kim Tae-ho stunned for a moment, and felt that he was a little worried.

Even this time the festival will be held in three months, and who can care about the situation in two years. When the time comes, it's just time to plan, and it's not too late.

But Cui Zhengyuan, who has come over, knows that his worries are definitely not untargeted.

Two years later, the Liberty Road Song Festival was wonderful, but it was still far from surpassing the West Coast Highway Song Festival.

Even to use the most euphemistic way to describe the Freedom Road Song Festival, it can only be regarded as stagnant.

But for the signature project of "Infinite Challenge". Stagnation is the biggest problem.

Since 2007, when there was a song festival, this series has been rising step by step, and each time it is more exciting.

Once there is a stagnant situation, it means that people's sense of expectation will decrease in the future, and in the end, it will not have such an impact.

Of course, Choi Jung-won could not say that he knew what was going on two years later, but analyzed it theoretically. "I don't think there will be any problems with the planning and execution of this song festival. Walking down normally is the most perfect result. But if the next song festival does not have a new breakthrough in creativity. Merely counting on the diversity of musical forms will not achieve the desired effect. ”

This time Kim Tae-ho was a little moved, and he also understood what Choi Jung-won meant.

In fact, starting from the first Jiangbian North Road Song Festival, "Infinite Challenge" has innovated in this series. It is always about seeking changes in musical forms and collaborative forms.

However, the articles that can be done in this area are very limited after all, and they will be exhausted one day.

Just look at the musical forms that have been used since the beginning of the festival. Samba played. Reggae has tried, hip-hop has it, and retro is just as exciting.

There are so many forms of pop music. There is only a limit to the tricks that can be made up over and over again.

Even if the form of the orchestra is finally moved out, there is no breakthrough in the stage of the performance, and it still does not have an unconventional and refreshing effect after all.

However, Kim Tae-ho didn't bother about it for too long, but quickly had an idea.

It's not that he is so wise and close to demons that he can come up with a lot of ideas at once, but he knows that since Cui Zhengyuan took the initiative to bring up this topic, I believe he has a certain amount of creativity.

In that case, why not calm down and listen to the amazing plan of this executive who is already known for his creativity?

As for his worries about the show, he is actually the same as Cui Zhengyuan. I'm not afraid that the show won't be able to do it, but I'm afraid that it won't be more exciting.

"Did the general manager have some ideas? Then I'll listen to it. Kim Tae-ho said with a grin.

At this time, he didn't realize how terrifying and amazing the plan Cui Zhengyuan was about to come up with. I believe that after he listens to it, he will never be able to laugh again.

Choi Jung-won was not surprised that Kim Tae-ho was able to clarify his intentions.

This is a smart man, he is so straightforward, if he still doesn't understand, then it will disappoint him.

However, Cui Zhengyuan did not directly talk about his thoughts, but paved the way. "I'm sure you have also seen that our country's entertainment and cultural industry has become more and more open. In the past, there were many restrictions on foreign pop culture, but now the trend is to start to be transparent. ”

Kim Tae-ho nodded in approval.

The changes in the Korean entertainment and culture industry can be felt not only by people in the circle, but also by ordinary people.

In the beginning, there was nothing to praise about the entertainment culture in South Korea itself. Either influenced by Xiangjiang, or by Japan, or by Hollywood.

It was not until the economic development of South Korea that it realized the need to develop an entertainment and pop culture industry that belonged to its own country and its own national characteristics.

Since then, in order to protect the weak domestic pop culture, South Korea has adopted a policy of closing itself off from the rest of the country and vigorously restricting the invasion of foreign culture.

It is also under the protection of this policy that the Korean Wave gradually took shape.

However, when the country's entertainment and cultural industry grows to a certain extent, the narrow local market has become a barrier to the development of the industry, so going out has become inevitable.

But in this case, the problem comes.

Your pop culture wants to go out and not let people's pop culture come in, there has never been such a good thing in the world.

Therefore, due to the current situation, the barriers of entertainment culture in South Korea have gradually begun to be broken.

The appearance of Feng Xiaoyun, Han Geng and others back then. It is the embodiment of this trend. Up to now, the number of foreigners working in the Korean entertainment and cultural industry has reached a certain scale.

But what this has to do with the breakthrough of the song festival, Kim Tae-ho can't figure it out for a while.

Fortunately, Cui Zhengyuan did not have the habit of playing dumb riddles, so he continued. "Now that Hallyu has spread to many countries and regions, there are more and more people who are concerned about Hallyu culture. However, compared to the area where it spreads, Hallyu is still a small part. The reason for this is that Hallyu is a foreign culture, and it will naturally be resisted by local politicians and peers. So how to eliminate this resistance and make Hallyu develop even less aggressively. That's what we practitioners have to think about. ”

How to say this, it is simply far-sighted and strategic, but it also makes Kim Tae-ho a little crying and laughing.

No matter how powerful he is, he is just a PD of a variety show. The largest position is also the director of the variety show bureau of HBC TV.

According to the content of Cui Zhengyuan's speech, the people who discuss this issue with him must at least be at the level of a TV station director.

I'm afraid that anyone who hears his statement will mistakenly think that he is not facing the CEO of an entertainment company, but the leader of the country.

But Kim Tae-ho must admit it. Choi Jung-won's statement is definitely worth pondering.

In this world, the most difficult thing to operate is cultural communication.

Because culture is the spiritual pillar of a country and a nation, and it is also the foundation for their survival, development, and continuation.

The end result of a nation and a country without cultural heritage can only be extinction.

Also because of this. Therefore, any country or nation adopts the most cautious and conservative attitude towards the arrival of foreign cultures.

Once the influence of foreign culture is too great, even the most drastic countermeasures will be taken.

Fortunately, South Korea's state is limited, and there is nothing aggressive and dangerous in this world. so as not to create a sense of threat in the area of transmission. Otherwise, Hallyu would never be where it is today.

To put it bluntly, many countries and regions do not take the so-called Hallyu seriously.

Culture is such a thing. The ability to change depends on the original national strength. The United States, for example, has this capability, so it can unscrupulously promote its universal values to the world.

Some poor and backward countries in the world that are not strong in national strength have also been swayed by their culture and ideology, and tremendous changes have taken place.

On the contrary, countries such as Russia, China, and France, which are relatively short of the United States in terms of national strength, have tried their best to thwart the cultural and ideological invasion of the United States and maintain the vitality and influence of their own culture.

However, in any case, Hallyu has always been associated with foreign cultures, and if you want to be more deeply accepted by the people in the region where it spreads, it is worth considering the elements of affinity and commonality.

Over the years, Choi Jung-won has grown from the CEO of an entertainment company to a leading figure in the Korean pop culture industry, and he has always thought about this question.

He has the experience of rebirth, has seen the young age of the Korean Wave, has also experienced the impact of the Korean Wave, and has also witnessed the decline of the Korean Wave.

At that time, he was an outsider, and when he saw it, he saw it, and at most it was used as a conversation after dinner.

But now it's different, and he's one of them. There are also countless people around who rely on this industry to survive and develop.

So how to find a sustainable development path for these people is a problem that has to be discussed.

In the past, Hallyu finally chose the large and thriving Chinese market, but because of the asymmetry of national power, it is clear that Hallyu is gradually being assimilated by China's rising pop culture.

It seems that countless Hallyu stars shuttle around China and are greeted with great enthusiasm, as if the spring of Hallyu has arrived.

However, while accepting the influence of the Korean Wave, China's backward counterparts are learning from the advanced aspects of the Korean Wave at an astonishing speed, and quickly surpassing them.

One of the most obvious boundaries is that since TVXQ, Superjunior, and Girls' Generation, there has been no idol singer in Hallyu culture who is comparable to them in terms of influence.

Later, the so-called trendy Apink and Girlsday in South Korea had little impact in China.

As for Kim so-hyun, Lee Min Ho and T-ara, it's more like the last glory. As for EXO, it's hard to define whether he is a pure Korean idol group or a mixed Chinese and Korean idol group.

Another phenomenon that is also worth mentioning is that with the rise of local idol groups such as TFBoys and SNH48, the decline of Hallyu culture has been exacerbated.

So many directors, writers, and artists come to China, not so much to make money, but more like to work.

Over time, the Korean Wave, which was once deeply influenced by Western culture, will always return to the embrace of the Chinese cultural circle. (To be continued......)