"How can you do a good job of publicity without spending money?" Lai Xiaohu said with a smile. Wu Ou then looked through other newspapers, and three of the several newspapers in his hand appeared in advertisements for Lejia Supermarket. Two of them are newspapers with great influence in the country, and the other is a newspaper in Henan Province.

Roca supermarket began to advertise, and the movement was absolutely unique. It can be said that on this day, Lejia supermarket suddenly broke into the eyes of the people of the whole country. In Jincheng and other cities where there are already Lejia supermarkets, everyone is already familiar with Lejia supermarkets. But in other places outside of these three cities, everyone is unaware of the existence of the Ludao Lejia supermarket.

The first to find the advertising of Lejia supermarket on this morning are those who like to read newspapers, whether it is a newspaper or a TV station Lejia supermarket advertisements began to appear on the same day, but this time the newspaper is rare to go ahead of the TV station. With the advent of a large number of morning newspapers, the advertisements of Lejia supermarkets also appeared in the eyes of tens of millions of people across the country along with the paper of this card.

Most of the people who saw the Lejia supermarket advertisement for the first time were more curious, and at first they really didn't know that this was an advertisement, as Lai Xiaohu thought, and naively thought it was news. After reading it carefully, some people saw that this was an advertisement, and some people still didn't see it.

But what surprised everyone the most was that they found that not only the newspaper in their hands appeared the advertisement of the Roca supermarket, but also in the newsstand outside, many newspapers appeared on the cover of the first page of the newspaper about the Roca supermarket.

Seeing the promotion of Lejia supermarket in those advertisements, most people don't believe it. Think this is false propaganda. They had never heard of a vegetable like that and they didn't believe there would be.

However, seeing so many advertisements, these people felt the strength of Roca Supermarket again. To be able to advertise in so many newspapers at once is also amazing. And you can get a high advertising fee. The company behind it must be not small.

"It doesn't seem like there's any need for such a big company to deceive everyone?" Then these people thought to themselves. If the company called Lejia Supermarket has invested so many resources just to carry out an advertising campaign that deceives the world, it will be worth the loss.

Some people read newspapers, while others never read newspapers. However, when a large number of TV stations also began to broadcast advertisements for Roca Supermarket, more people knew for the first time that there was a supermarket called Lejia Supermarket, and the vegetables they sold in them were so magical?

In those days, television stations were far more credible than newspapers, so the impact of the advertisements broadcast on television stations was even greater. Not only do they reach a wider range of people. It will also make more people believe the propaganda in the advertisement.

With the advertisements of Roca Supermarket that appeared in turn in countless newspapers and TV stations, gradually everyone was once again overwhelmed by Roca Supermarket's generosity.

A day later, we found that the Roca supermarket was not only advertised in a large number of newspapers, but also on satellite TV stations in almost all provinces of the country, and even on Chinese national television. Even on the Internet. You can also see a large number of advertisements for Roca supermarkets. Never before has a company done so much publicity so far.

With so much advertising, I'm afraid that the advertising fee alone will cost hundreds of millions of dollars a month. No one has ever used such a big deal. Roca Supermarket shocked China this time.

But the effect is amazing. On the first day of publicity, at least hundreds of millions of people across the country saw the advertisement of Roca Supermarket, and at least tens of millions of people could have an impression of Roca Supermarket. And this is only the first day of publicity, and there will be at least a little more than a month after such a large-scale publicity. This time, Lai Xiaohu dared to guarantee that as long as he lived in China, he would definitely see the advertisement of the Roca supermarket. And under such a high density of propaganda. Nearly half of the country's population must have a strong impression of Roca supermarket.

And such a large-scale publicity has also caused a very good effect, that is, in just one day, the Lejia supermarket suddenly became the focus of discussion among the people of the country. Countless people who have heard about Roca Supermarket for the first time have become interested enough in this company that seems to have appeared out of nowhere, and many people have gathered or discussed Roca Supermarket and its big deal on the Internet.

Lai Xiaohu himself often surfs the Internet, so he has seen posts about the topic of Lejia supermarket in many post bars, and the building is still relatively high. After the most Lai Xiaohu searched, the number of followers of the official post bar of Lejia Supermarket has also soared from tens of thousands to more than 800,000, and even this upward trend is obvious, I believe that it will not be a problem to break through one million tomorrow.

This official post bar was actually established by someone else at the beginning. In the early days, Lai Xiaohu and Zhang Ying and others did not think about establishing their own official post bars. At that time, Roca Supermarket did not need to expand its influence through continuous publicity. Therefore, Lai Xiaohu: They don't pay enough attention to various propaganda channels.

But they didn't care about this post bar, but someone took the initiative to set up an official post bar for Lejia Supermarket. With the popularity of Roca supermarket. A large number of people who frequent Roca Supermarket have gradually become loyal customers of Roca Supermarket. Among these customers, a young man in his twenties later set up an official post bar for Roca Supermarket on the Internet.

Although the other party is young, his family background is very good, he is considered a rich and handsome, and he often frequents Lejia Supermarket. Later, he saw that there were many people like himself who liked Lejia Supermarket, and they were all loyal customers of Lejia Supermarket, and the corresponding store of Lejia Supermarket was relatively fixed.

In normal times, everyone occasionally bumps into each other, and they will discuss with each other the magic of vegetables in the Roca supermarket. However, in reality, there are many inconveniences, and it is not as convenient as talking on the Internet. So later, that person wanted to establish a platform where everyone could get together and communicate anytime and anywhere, and the official post bar of Buluca Supermarket appeared.

At first, Lai Xiaohu didn't notice this post. But later, when Lai Xiaohu inadvertently perfected the introduction of Lejia Supermarket Encyclopedia, he searched for the name of Lejia Supermarket and happened to see the Lejia Supermarket post on the homepage. Click in to take a look. Lai Xiaohu realized that there was already a group of loyal customers of Lejia Supermarket who had established a post bar and chatted online.

Although Lai Xiaohu didn't think that Lejia Supermarket needed to promote it at the time, after a few days of shopping in that post bar, he also admitted that having a post bar was a good way to gather customers in Lejia Supermarket. He can not use this post bar to promote, but there is this channel, and if it is used well, it can maintain the customer loyalty of Roca Supermarket.

Besides, at that time, there were already thousands of people following the post bar, and the people who followed were all customers of Lejia Supermarket. If there is no such channel, it will be forgotten, and once it exists, Lai Xiaohu is not at ease that this channel is no longer under his control. If there is any unfavorable news about Roca Supermarket, it will have a big impact. Thousands of customers are already worthy of Lai Xiaohu's attention, and these people may represent hundreds of millions of dollars in profits every year.

After communicating with Zhang Ying. She also believes that such a channel should be in the hands of others. Then Lai Xiaohu left a message on the Internet, and then found the person who established this post bar.

The other party lives in the capital, and it is not too far from Lai Xiaohu. The next day, Lai Xiaohu took an intercity train to the capital. After meeting with the other party, Lai Xiaohu first expressed his gratitude to the other party, and then asked the other party if he could transfer the ownership of this post bar to Lai Xiaohu.

At that time, Lai Xiaohu wanted to give the other party a little compensation, but the other party didn't ask for a penny after learning Lai Xiaohu's identity. And seeing that the owner of Lejia Supermarket was even younger than himself, the other party also had a lot of admiration for Lai Xiaohu. At that meeting, the two of them became friends.

Anyway, Lai Xiaohu still took the ownership of the post bar. And to show gratitude to each other. Lai Xiaohu also asked the other party to continue to serve as the deputy moderator of this post bar in the future. As for the dominance of the post bar, it must be in the hands of the employees of Lejia Supermarket.

After the paste bar arrived, Lai Xiaohu also made some investment in the post bar, although it was not much, but this year or so slowly let the influence of this post bar continue to spread, and the number of people who paid attention to the post bar has risen from thousands to tens of thousands a while ago. And after the emergence of this large-scale publicity, the number of followers of Tieba has ushered in a qualitative leap.

Tieba, which is about to exceed one million followers, will not only continue to serve as a gathering place for customers of Roca Supermarket in the future, but also be used as a promotional channel.

In the past, because there were too few branches and limited places everywhere, Lai Xiaohu didn't pay attention to publicity at that time. But it won't be like that again. Now there are more branches of Roca supermarket. The area is also spread throughout the country, and it is necessary to have a continuous propaganda campaign in this situation.

Even in order to expand the effect of publicity. Lai Xiaohu also increased the maintenance cost of the sticker. In addition to the post bar, there is also the Weibo of Lejia Supermarket.

The emergence of the post bar has been very early, and its influence has already expanded. However, for Weibo, which will become more and more popular in the future, Lai Xiaohu has not forgotten it.

At that time, after getting the post bar, Lai Xiaohu thought of Weibo. Lai Xiaohu thought of Weibo at a time when China's microblogging was beginning to formalize, and after the petty fights of those small companies, those Internet giants also began to invest in Weibo. At that time, thinking of the strong influence of Weibo in the future, Lai Xiaohu did not let people apply for an official Weibo account of Lejia Supermarket.

Unlike the rapid development of Tieba, the official Weibo of Lejia Supermarket has been tepid before, because Lai Xiaohu did not publicize it, and there are few news on Weibo, so naturally there are not many people who pay attention. Although there are some loyal customers of Rojia Supermarket, they have become less likely to rumor after seeing that there is little news on it.

A few days ago, Lai Xiaohu also looked at the official Weibo at that time, and there were only more than 1,000 people who followed it, which was pitiful compared with the tens of thousands of people in Tieba.

But now Lai Xiaohu opened Weibo again, only to find that the number of followers exceeded one million in one day. This growth was so amazing that Lai Xiaohu couldn't believe it at the time. However, considering the huge number of users of Weibo and the convenience of its dissemination, it is not surprising that the number of followers on official Weibo has skyrocketed under such a big publicity. Even Lai Xiaohu thought that after waiting for a month, maybe the number of followers on this Weibo would exceed tens of millions.

Lai Xiaohu knows that in the two years after the Dao, the number of fans of those big Weibo users is in the tens of millions. And it would be a shame if the publicity of their own Lejia supermarket was so dense that it could not surpass them.

Of course. It can be done to grow tens of millions of followers, but it is more difficult to retain all of them. Those accounts with tens of millions of followers don't know how many of them are zombie fans, and every day, I don't know how many people will unfollow them.

"The most important thing is to keep people's attention." Thinking of this, Lai Xiaohu directly called the person in charge of Jincheng, who is responsible for maintaining these online propaganda channels. "In the future, we must do a good job of publicity on Weibo, in addition to promoting our own products or activities, we can also forward some news events with huge social influence when we have nothing to do, but we must be cautious when commenting, and if we are not sure, do not comment in vain, so as not to cause unnecessary trouble. Do some research on this with a few other people to see how you can keep your fans enthusiastic about the official Weibo. ”

Lai Xiaohu is mainly worried about some news commentary involving the official state. Unless everyone shouts about these things, don't comment on them easily, and it's easy to get into trouble. As for some rumor-intriguing news. Lai Xiaohu didn't care about it for the time being. At present, there is no direct legislation to regulate the forwarding of rumors, so it is okay to ignore it for the time being.

"Yes, boss." The person in charge of online publicity was a little girl, and she immediately nodded when she heard the words.

"One more thing." Then Lai Xiaohu thought of something and hurriedly said: "Now there is a new thing called **." Have you noticed? ”

Lai Xiaohu remembers that a certain news appeared at the beginning of this year, and in Lai Xiaohu's later life, **has become a behemoth, not only has more than 600 million registered users, but also has become the largest communication software in Asia, and its users in Europe and the United States are no longer a few. Even so, its development has not stopped at all, Lai Xiaohu did not see the apex of ** when he was reborn, but he is still very optimistic about this rare Internet product created by Chinese themselves.

Now it has only been half a year since the emergence of **. Although there is a huge user group of a certain news as a platform for promotion, but at this time, there are only a few million registered users in China.

**The popularity will only start next year. The promotion platform mentioned that the strict restrictions on business activities have made the software grow rapidly from next year. Moreover, when its user group reaches a certain number, the scale effect that erupts is to make the registered users of ** exceed the original Q*Q of a certain news in one fell swoop.

However, at this time, ** is still only a newborn, and it is still a minority in the country. If it weren't for Lai Xiaohu's frequent use of this software in his previous life, maybe he wouldn't know the existence of Lu Dao**.

Lai Xiaohu didn't dare to guarantee that the people in the company would know about it, so he had to ask first. After Lai Xiaohu asked, the other party hesitated for a moment and said to Lai Xiaohu: "Boss, is it the ** developed by a certain news?" ”

"Yes, that's right. That's the one. Lai Xiaohu said.

"Then we've been using it for a long time." After confirming it, the other party said a little proudly: "I found this software during the Chinese New Year this year, and then I used it and felt that this software was very easy to use." And I think it has the potential to become popular, so I've been using it all the time. ”

"I see." Lai Xiaohu thought to himself, I haven't even started using it, but I didn't expect you to use it for half a year. But that's fine, and it also saves me the need to introduce what ** is to the other party.

"I agree with what you said, ** does have the capital to catch fire." Lai Xiaohu said: "And I have decided to grasp the ** from now on and make it another platform for our future publicity." I've thought about it for a while, but I've decided to leave it to you. How, do you have faith? ”

"Yes." Because he is already very proficient in the use of **, the other party is also very confident in answering.

After confirming these things, Lai Xiaohu called Zhang Ying again, and if he wants to maintain these publicity channels and continue to expand his influence, he needs to invest. Lai Xiaohu called Zhang Ying so that Zhang Ying could allocate a little money for online publicity.

At night, Lai Xiaohu watched the evening news at home, but at a glance, Lai Xiaohu found a good news. There are several TV stations that are giving free publicity to Lejia Supermarket.

It turned out that after a large number of promotional advertisements were broadcast today, Lejia Supermarket had a huge repercussion across the country. The extent of this influence has been so great that some television stations use the news to carry out special reports.

The sudden burst of publicity from the Roca supermarket can be regarded as a big event, so it is normal for some TV stations to report on the news.

But for Lai Xiaohu, such a thing couldn't be better. Promoting it on the news is sometimes impossible to do with money. But now you don't have to rely on Xiaohu to spend a penny, there are TV stations that take the initiative to advertise Lejia Supermarket, and they also promote it on the news, which is unimaginably credible. This kind of good thing can be described as pie in the sky, so when he saw these news, Lai Xiaohu happily informed the rest of the company of these things as soon as possible. (To be continued......)