On January 3, 2001, Kim Jong Kook's first solo album was officially put on sale.

As the first singer to be launched in the face of criticism since the establishment of A.P Company, he has received strong attention from all parties from the beginning. Industry peers, professional music critics, professional music media, and avid fanbases, everyone is waiting to see the album.

It is rumored that the title song of Kim Jong Kook's album was written and composed by Choi Jung-won, a young executive director of A.P Company, and supervised by him. How is this young man's musical attainments even more remarkable, will Kim Jong Kook be reborn in his hands, or will he collapse completely? Today everything will be unveiled and revealed.

Cui Zhengyuan rushed to the sales department early in the morning to personally sit down, so as to collect information from all aspects at the first time. However, someone was earlier than him, and when he arrived, Han Chenghao had already started to arrange work early with a pair of dark circles under his eyes.

"Brother, didn't you rest, okay?" Cui Zhengyuan asked with concern.

Shaking his head with a wry smile, Han Chenghao had all kinds of feelings in his heart. "I've been making music for more than ten years, and I've supervised hundreds of songs, not a thousand, but a hundred, and it's the first time I've felt so much pressure."

Cui Zhengyuan comforted him, "Brother, you have also heard the song, you must have confidence in Brother Zhong Guo's singing skills and my composition strength."

Han Chenghao didn't feel any better, and pinched the bridge of his nose. "That's right, but this is the first work our company has launched. If you hit the street, maybe people will laugh at it? People outside must have said, look at those people, they are doing decent. As soon as the real chapter is released, it will be revealed. I can't imagine that."

Cui Zhengyuan's mentality is very good, "What's this, don't say that this album will definitely be successful." Even if it does fail, what can it do? When HOT first debuted, weren't the results a mess? It's just starting out, and we have nothing to fear."

Han Chenghao gave him a thumbs up, "No wonder your family will let you be the executive director, it's really the style of a general, and you can control the scene."

What he said was indeed right, the salespeople present today were a little uncertain, and they were in a hurry, like headless flies. However, seeing that the young executive was calm and calm, looking calm, and talking and laughing with the two directors, they also settled down. The people who are bosses are not in a hurry, they have nothing to panic about. Thinking about it this way, I began to regain my discipline and get busy with my work in an orderly manner.

Minister Li Donghe of the Propaganda Department rushed over in person, "The executive director, the director, the situation of each sales location has been fed back." At the moment we have invested in 300 points of sale, the queue for pre-orders is very ideal. According to our predictions, we will be able to sell at least 40,000 albums in one day today."

"Oh? That's right, it looks like your propaganda work was very effective some time ago. Minister Li, thank you and your colleagues for your hard work." Hearing such a situation, Cui Zhengyuan's hidden anxiety also dissipated. He also did not hesitate to appreciate the efforts of his subordinates.

"The main thing is that the quality of this album is excellent, and the trailer we released before played a big role and attracted a lot of people to buy it. Mr. Kim Jong Kook himself is also very popular and his strength is still outstanding, so our sales department is just taking advantage of the situation." After listening to the boss's praise, Li Donghe still maintained enough humility.

"Well, it's yours to blame, don't be humble. By the way, how is the situation on Rakuten's side"? Han Chenghao was mainly concerned about the key situation.

Kim Jong Kook will hold an on-site signing session at Lotte Department Store today, which was borrowed by Choi Jung-won who contacted Shin Da-bin through Shin so-chan. And today, Lee Jung-hyun, the first sister of A.P Company, will also attend and help Kim Jong-kook on the spot, striving to maximize the momentum.

Li Donghe looked very excited, and his voice was a little higher-pitched. "The situation on Lotte's side was very hot, and about 1,000 fans arrived at the scene. However, considering the actual situation, we decided to maintain the rule of only signing autographs for 300 fans, but Mr. Kim Jong Kook temporarily decided to add three songs to the scene. According to the information just received, more than 700 albums have been sold."

This situation is very ideal, and it also makes Cui Zhengyuan and Han Chenghao completely relieved.

Han Chenghao sat down on the chair all of a sudden, and Cui Zhengyuan wiped the sweat on his forehead unobtrusively. The two looked at each other, and they could finally confirm that they had definitely made a good start this time.

However, this is still the beginning, and the sales of the album will be fully rolled out in the future, and the final factors that determine the sales are the comments of professional music critics and the word of mouth of listeners. The efforts of the Propaganda Department are indispensable, and Cui Zhengyuan also knows that now is not the time to let down his vigilance.

A large number of excellent songs are born in South Korea every year, but some have become popular classics, while others have disappeared. The difference lies in the company's publicity methods and network strength.

Thinking of this, Cui Zhengyuan took out his mobile phone and contacted Ms. Xia Yuanjing, the head of the public relations department. She is required to do a good job of public relations with various media and musicians, and strive to get their comments about the album as soon as possible. It is best to let the outside world know about it in today's evening newspapers and on the Internet and TV news.

The people who buy the album at this time are basically die-hard fans of the original turbo, and most of the music fans are still in a wait-and-see state. They are all waiting for the media to comment, and if the media reviews are not good, they will not be enthusiastic about this album. On the contrary, they will become a new force of consumption.

In the middle, the most critical thing is a time difference. Cui Zhengyuan didn't dare to delay it for too long, otherwise those competitors would definitely make trouble for themselves through their royal pen barrels. If you don't dare to say anything else, S.M. will definitely do the same. Only by striking first and occupying the commanding heights of public opinion will we not be passive at a critical moment.

Xia Yuanjing is a veteran in the field of public relations and has a wealth of experience. Before the album was released, the PR department had already prepared Jihua in advance. When Choi called, she had already led her team to complete the planned diplomatic work and was in contact with the neutral media.

Unexpectedly, this ordinary subordinate gave him such a big surprise, Cui Zhengyuan was happy and solemnly promised. After the success of the matter, the public relations department will definitely be rewarded. On behalf of the public relations department, Xia Yuanjing thanked the company for the award and said that she would definitely exceed the task.

Things are almost the same here, and Choi Jung-won decided to go to the scene of Lotte Department Store to have a look. Han Chenghao still wants to sit here, so he explained that he expressed his condolences to Kim Jong Kook on his behalf.

The lobby of Lotte Department Store has been completely occupied by Kim Jong Kook fans, and the surging crowd is like a wave. Seeing this situation, Cui Zhengyuan had no choice but to enter the mall through the staff passage. Instead of going to the sales site, he came to the monitoring room of the mall. From there, you can see the entire signing site.

Kim Jong Kook's signing meeting is a task personally assigned by the president. The shopping mall did not dare to slack off, and the managers in charge of this place personally coordinated in the monitoring room, and did not dare to leave a step. But there were too many people here today, and just in case, security personnel were specially transferred from other branches. With the addition of police officers from nearby police stations, they were able to barely maintain the security of the scene.

Cui Zhengyuan first exchanged a few words with the manager, and then observed from the surveillance camera.

On the spot, Kim Jong Kook has finished the performance, and the host announced the official start of the signature event. Fans immediately began to rush forward, all trying to grab a position. Seeing that the shoving began to appear, the security personnel hurriedly lined up into a wall and tried their best to control the scene.

It's just that these relatively large number of fans are really a drop in the bucket. Seeing that the scene was about to get out of control, some of the little girls who were squeezed into the crowd had already let out painful cries. Kim Jong Kook immediately made a decision, appealed to fans to calm down through the microphone, and said that he would extend the signing quota appropriately.

The person in charge of the mall contacted the manager in the monitoring room, and the manager coordinated with Cui Zhengyuan and sent the results back to the scene. The person in charge immediately announced to the fans who were gradually calming down that Kim Jong Kook's signature event would be held at Lotte Department Store for three consecutive days. Even if you can't get an autograph today, as long as you hold the CD, you will have a chance to get Kim Jong Kook's autograph within three days.

Kim Jong Kook was still a little puzzled, such a temporary change was not on his schedule at all. He didn't understand that Weishenme Mall had made such a decision for himself without authorization, but fortunately, the company's staff came forward to inform him that this was the result of consultation with the mall after the executive came in person, which solved his confusion.

After the situation stabilized, the signing event officially began. Knowing that there were still two days left for the autograph signing event, the fans were no longer in a hurry, and soon the three hundred fans were lucky enough to enter the venue, lined up in a long line, and excitedly waited for the autograph.

Seeing that order was restored, Cui Zhengyuan let go of his apprehension. If there is a crowding and stampede, it will be a good thing to turn into a disaster.

The fans on today's line are the most hardcore kinds, and it is not an exaggeration to say that they are crazy fans. Many people have prepared gifts in advance, and after handing them over to Kim Jong Kook, they will shyly hug him. Some bold ones will even take the opportunity to kiss him on the face, and Kim Jong Kook, a muscular man, is also very embarrassed, so he can only take the opportunity to sign an autograph to hide his embarrassment.

Through the monitor, looking at Kim Jong Kook, who is usually very manly, it is rare to be so shy. Cui Zhengyuan mischievously took out his mobile phone and captured his expression, which was stored as a talking point for future revelations.

The mall manager and staff next to him were all amused when they looked at the young boss and made such a move. A few bold girls also came up and followed Cui Zhengyuan's example to take a picture of Kim Jong Kook, and the manager, who had always been very strict, did not reprimand them.

Cui Zhengyuan arranged the follow-up work and hurried back to the company. Just after the assistant called, the famous music critic Kang Myung-seok's evaluation of Kim Jong Kook's new album has been published on Melon's music official website.

Kang Myung-seok has a pivotal position in South Korea's music criticism scene, and his evaluation is almost a bellwether for the outside world's positioning of a song. Cui Zhengyuan specially confessed before that when Kim Jong Kook's album was not released on the shelves, it had been sent to Jiang Mingshi's desk. So as soon as the album went on sale here, the comments over there were already out.

First of all, I would like to thank A.P for preparing my debut album for Mr. Kim Jong Kook early so that I can hear such beautiful music in advance. Originally, I heard that Kim Jong Kook's title song this time was composed by a 16-year-old boy, but I didn't expect much.

To be clear, I'm not looking down on young people. It's just that haode music is not just a simple rap and singing, or a combination of gorgeous tunes and gorgeous rhetoric. It also requires the creator to have a rich grasp and experience of life and emotions in order to comprehend the true meaning. Otherwise, the music produced can only be as disgusting as the disease-free moans of third-rate poets.

Thankfully, my work ethic as a critic restrained me from giving up on the album with subjective thoughts. Otherwise, I'd miss out on what might be arguably the best piece of music of the year.

The impression that Kim Jong Kook once gave us was that pop singer with outstanding dancing talent in popular electronic songs. This is almost the view we have held since his debut.

Thanks to A.P, we got to know this man with a strong body, a natural voice and a delicate heart. This album has abandoned those colorful embellishments, and the voice of Kim Jong Kook alone has already made us intoxicated. Remember, from today onwards, forget about the dance machine of the turbo, and please call Mr. Kim Jong Kook a powerful singer. Without further ado, let's review the seven songs from the album "Evolution" one by one-

"Cute": When I saw the name of this song, I couldn't imagine that a muscular strong man could have a cute side. It turns out that humans have the power to make the impossible possible. Want to please a woman? It doesn't matter how old you are or how big you are, you can conquer her with your cuteness. With a fresh style of music and a bright singing, it is easy for people to indulge in the pink atmosphere of first love. Don't doubt it, Kim Jong Kook's gentle voice has such magic. This year's song is the first choice for creating romance between lovers. Five points for composition, five points for lyrics, five points for singing skills, five points for popularity, five points for imitation, and five points for comprehensive evaluation.

Feeling: Dear friends, do you have any troubles? It's okay, forget about it for a while and let's get high together in disco! That's how "feeling" made me feel. Listening to this song, it seems that we are not old yet, or the age when we used to wantonly show off our youth in nightclubs. Perhaps because the songwriter Choi Jung-won is a young man, the two title songs he produced for Kim Jong Kook are mainly based on a light and bright tone. I have to say that after listening to such songs, we realized that youth is so beautiful that people can't forget it. Those of you who are still young, please cherish your most haode time. Five points for composition, five points for lyrics, five points for singing skills, five points for popularity, five points for imitation, and five points for comprehensive evaluation.

"Beginning to Forget": The work of veteran music producer Han Chenghao, as always, shows his skills and connotation. The slightly rocky music style, combined with Kim Jong Kook's sharp voice, has a strength that penetrates the heart. After listening to this song, every pore on my body opened comfortably, otherwise it was not enough to calm the throbbing. If it weren't for Choi Jung-won's two songs being too good, this "Beginning to Forget" would have been a strong contender for this year's best song. Five points for composition, five points for lyrics, five points for singing skills, four points for popularity, three points for imitation (the requirements for singers' singing skills are too harsh), and four points for comprehensive evaluation.

"Countdown": Another work by Mr. Han Chenghao. What is very surprising is that I don't know if I was stimulated by Cui Zhengyuan. He actually abandoned the rock music style he had always insisted on and began to experiment with lyrical songs. Compare this to his achievements in rock 'n' roll, and such a transformation can be considered a success. What's even more surprising is that Kim Jong Kook was able to digest this song perfectly. If you insist on finding faults, it can only be said that Kim Jong Kook is too young, lacks emotional experience, and can't put his feelings into it 100%. Four points for composition, five points for lyrics, four points for singing skills, three points for popularity, five points for imitation, and four points for comprehensive evaluation.

"It's Time to Say Zaijian": As the pioneering work of A.P Company, the third masterpiece of chief music producer Han Chenghao. Through a strong and passionate tune, the pain of parting is fully expressed, and the heart-rending feeling makes the listener feel painful. Kim Jong Kook personally wrote the lyrics, telling the friendship between friends and the good times together, and the blessings between each other resonated deeply. Let's zuihou reminisce about the good times of the turbo era. With five points of composition, Han Sung-ho returned to rock music and is a well-deserved leader. Lyrics are four points, Kim Jong Kook still has a lot to learn on the road to music producer. The popularity dichotomy, the memories of one's past, limits the audience's sense of substitution. The degree of imitation is four points, and not everyone has the voice of Kim Jong Kook. Three points for the overall evaluation.

"dance.night": The author of this song has a very curious name - Sinsadong Tiger, which seems to be a new student in our Korean music scene. The rhythmic electronic dance music vividly shows the nightlife of Gangnam. Under the colorful laser lights, there are indulgent men and women. I can't imagine that Kim Jong Kook, who has always shown a healthy image, can perfectly express such a nightclub song. Four points for composition, four points for lyrics, five points for singing skills, five points for popularity, five points for imitation, and four points for comprehensive evaluation.

"DBDBD": A song with a strange name, also made by a name that has never appeared before - JEA. According to people familiar with the matter, the author is a 21-year-old girl, and she is currently a trainee of A.P Company. It seems that A.P Company is really a hidden dragon and a crouching tiger, and there are many talents. This is a song full of postmodernism, full of incantational lyrics, with a poisoned melody, exuding a peculiar color. A song that fascinates people, and I want to listen to it after listening to it. Composition is four points, and newcomers still need to work hard. The lyrics are four points, and they could be more perfect. With a pop score of five, it is sure to be one of the most popular songs this winter. The imitation degree is five points, easy to learn, catchy, and a song that can be learned even if you don't have singing talent. The overall evaluation is four points.

Generally speaking, an album has to maintain a certain style. "Evolution" breaks this tradition, and in this album, fresh wind, rock music, electronic songs, and lyrical songs are organically combined, showing us the all-round ability of solo singer Kim Jong Kook. One of the most anticipated albums of 2001, no.

zuihou, what I'm trying to say is-

hated Choi Jung-won and disbanded our incomparably loved turbo;

Thanks to Choi Jung-won for sending us Kim Jong Kook.

Music critic Kang Myung-seok said.