Chapter 56 Listing Plan

After taking a shower, Liu Siwei was relaxed, making a cup of hot tea by himself, without anyone disturbing him, and his thoughts were clearer than during the day. Quietly review the next day's work, see if there are any omissions, and then make arrangements for tomorrow's work, since the mainland factory broke ground, he has become accustomed to working overtime every night and then sleeping.

Zhang Hui is also used to his way of resting, and there is no need to wait deliberately at all.

After eating, play with his son for a while, and then put him to sleep, when the second episode of the TV series is watched, Liu Siwei will appear by his side on time.

And the charter is a reckless gamble that doesn't even leave a way back. Zhang Hui, who never asked about the company's affairs, was a little frightened, and Xiao Jiahui just fell asleep after drinking milk, so he ran downstairs to the office to ask what was going on.

"Honey, why are you down, Jiahui?"

**Running into the office in pajamas, Liu Siwei was very surprised, and hurriedly got up and turned off the air conditioner, for fear that she would be frozen.

Guo Gong and Shen Gong worked overtime in the laboratory on the third floor, and the employees of the Ministry of Commerce and the Hong Kong company were off work.

There were no outsiders, Zhang Hui had no scruples, put on her husband's suit and asked eagerly: "Ah Wei, what do you and San'er think?" You must know that the company not only has the shares of our family, but also the shares of the eldest uncle, the second uncle, the eldest aunt and the uncle Ding. ”

It turned out that this was the case, Liu Siwei breathed a sigh of relief, and while hugging her to sit down, he explained in a gentle voice: "My dear, it's not as serious as you think. In terms of the current financial situation, we are indeed moving a little fast, but these risks are within the scope of control. ”

"Controllable, what do you mean?"

"We are in business, unlike those traders, it is difficult to turn over when you are in trouble. As long as the factory is there, as long as our products are competitive, even if there is a little setback, we can recover quickly. We know that, and the banks know it, so they don't worry about our ability to repay at all.

If you follow the steps of other companies, it will take at least four years to establish a relatively complete international sales network. And we can't wait that long, in order to ensure that the company can be listed at the end of next year or early after, it must make a profit this year, and at least make a profit of more than 8 million Hong Kong dollars! If the output value cannot be reached, the profit will naturally not be reached, so it is necessary to open the international market in the shortest possible time and quickly increase the output value. ”

The company goes public!

Zhang Hui was stunned, and waited for a while before asking suspiciously: "Ah Wei, can our company really be listed?" ”

"As long as the conditions are met, why not?"

Liu Siwei smiled and said excitedly: "I also felt incredible at first, but if you think about it, it's completely possible." First of all, the company was registered in 87 years, and it will be exactly three years by the end of next year, which meets the minimum number of years of listing on the Stock Exchange; Secondly, we have dozens of shape design and utility patents, regardless of product technology, quality or price, we are absolutely competitive in the world; As long as there is enough output value and profitability, it can be listed confidently, and the stock market should also recover by then. ”

Zhang Hui is not the kind of person who is big-chested and brainless, and eats completely by her face, she is very self-motivated, she went to night college in the Special Economic Zone, learned to drive, and even got an accounting certificate. Before getting married and having children, he worked as a merchandiser in Hailong New Materials Company for nearly a year.

Thinking of the company's current situation, Zhang Hui shook her head and said with a wry smile: "Eight million Hong Kong dollars to make a profit, at least 25 million output value is needed, which means that two million panels must be sold within three months." And now it's only a hundred thousand, Ah Wei, are you and San'er too optimistic? ”

"That's why I need to hurry."

Liu Siwei paused, and added: "In fact, we can't use so much output value, because financially we can do some reasonable planning, such as compressing the profits of mainland factories as much as possible, with the two million yuan cashed out by Moutai at the bottom, and the products are out of customs at cost price or even lower than the cost price, which can not only ensure the normal operation of the factory, but also convert the two million yuan into corporate profits reasonably and legally." ”

Zhang Hui couldn't cry or laugh, and couldn't help but smile and asked, "Isn't this a fake account?" ”

"Don't look at me like this, the idea is what the third brother thinks, I'm just an accomplice. Moreover, this is not a false account, it should be a fake profit, which does not contradict Hong Kong law. ”

"Can you imagine that those experienced accountants and lawyers can't think of it?"

"Everyone can think that the key is that there is a lot of uncertainty in the mainland economy, such as this round of price increases, the price of raw materials in the second half of the year is almost ten times that of the first half, and the company just purchased a batch of precious metals in the first half of the year, even the most shrewd accountants can't find out our thorns in the cost."

The price of raw materials changes three times a day, and this year's account is a confused account, Zhang Hui was completely convinced, and after thinking about it, he asked: "What is the benefit of listing for us?" ”

"The third brother's goal is to make the company's market value 300 million by the end of next year, which involves a series of considerations such as the company's output value, company assets, product technology, product market share and brand influence, so we spare no effort to engage in research and development, market and brand cultivation. If it can be successfully listed, the 30% equity can raise at least 100 million Hong Kong dollars. In addition, our shares can also enter the market after half a year, as for the value of your own calculation. ”

30% of the equity is worth 100 million, excluding the stock price rise factor, his 5% of the original shares are worth at least 15 million Hong Kong dollars, Zhang Hui was stunned, and couldn't believe that this was true.

Looking at her stunned look, Liu Siwei pulled her upstairs and said with a smug smile: "My dear, I said a long time ago that the third brother is not simple, and his achievements will surprise you sooner or later." Facts have proved that I am not mistaken, with the current development trend and our absolute advantage in the switch panel industry, the company will be able to go public sooner or later. ”

If there is really 15 million Hong Kong dollars in equity, who of the relatives of the Liu family would dare to laugh at themselves as a "northern sister"? Zhang Hui's mind suddenly became active, and he reminded him in a matter-of-fact manner: "Ah Wei, you can't be carried away by victory, those competitors are not idle eaters, and you must not take it lightly." ”

"Don't worry, we won't let the cooked duck fly off."

"This is complacency, it seems that what I said is equal to not saying it."

Liu Siwei was anxious, and hurriedly defended: "My dear, I really have no pride. Do you know what the third brother and those engineers in the R&D center said, they said that our switch and socket panels have been done to the extreme, and the intellectual property rights cover all aspects, and there is no possibility for competitors to break through under the existing scientific and technological conditions. ”

Zhang Hui stopped and asked thoughtfully: "Does this mean that we can't break through ourselves?" ”

"Yes, so the R&D center has shifted its R&D focus to industrial appliances and industrial control. As for the switch panel of the future...... It is likely to disappear completely like in a science fiction movie, and when the time comes, it will be controlled by the computer through sensors and voice and other means, fully intelligent, the lights will automatically turn on as soon as people enter the room, and the temperature of the air conditioner will be automatically adjusted. ”

"It's like a science fiction movie, but can it really be done?"

"Who would have thought decades ago that a man could go to the moon? Society is progressing, science and technology are developing, and everything is possible. ”

………

As Liu Siwei said, NB Electric's switch and socket panels have been done to the extreme.

South Korea's four-star group has always occupied about 20% of the market share of Hong Kong's switch panels, with the launch of NB electrical products, four-star panel orders have dropped sharply, and only less than 3% of the share is left in just one and a half months.

Li Ziyao, the director of the board of directors, who is fully responsible for the production and sales of switch panels, immediately asked the personnel of the Hong Kong branch to collect market information and investigate the reasons for the sharp drop in orders. When more than 60 products from NB Electric's three series were delivered to the headquarters overnight, he realized the seriousness of the problem.

"'The essence of fashion + classic, moving with the times, creating simple fashion and leading the minimalist decoration style. Refreshing design concept, simple and bright straight lines, hearty and generous shape. To give you a new experience, a new and born of joy, not words can be expressed, only personal touch, can really experience.

Innovative ideas, leading technology, is the eternal R & D code of NB Electric, so that the home to add a bit of beauty, NB will turn your room into the crystallization of art and technology...... The whole series of sockets are equipped with an anti-mis-plugging baffle design, which effectively prevents potential safety hazards caused by children when playing, so that your baby can enjoy the feeling of being loved......"

"Enough!"

Li Ziyao, the advertising slogan of NB Electric, couldn't listen to it anymore, pointed to a few subordinates who were nervous and roared: "See, this is the real switch and socket!" In contrast, our products are like old antiques from the nineteenth century. Children's locks, such a simple design, why didn't you think of them? You...... And you, tell me why? ”

"Minister, let's go back and change the design."

"yes, their panels are only available in Hong Kong, and it's too late to change them."

"Just in time?"

Li Ziyao couldn't wait to grab a panel and smash it over, and reprimanded with a hideous face: "Utter fool, patented child lock, patented termination method, patented fluorescent strip design, patented combined design, patented ground socket...... Keep your eyes open and see what other than raw materials are not protected by patents? ”

A guy with fluffy hair came up with a sentence: "Maybe, maybe they didn't apply in Korea." ”

"Then what are you waiting for, hurry up and check!"

The hope is so good, but the reality is so cruel, a few phone calls, they learned that NB Electric has applied for patents in almost all developed countries.

Not only that, but even trademarks and names that may be extended, have been registered.

NB Electronics, NB Power, NB Motors, NB Elevators, NB Tools, NB Technology, NB Medical...... As long as you can think of an industry, the Hong Kong company that is not serious seems to want to intervene, and you are simply at a loss to start.

Whether or not to produce switch and socket panels may not be anything to the huge four-star empire, but for the director Li Ziyao, it is all, looking at the more exquisite panels in front of him, Li Ziyao sat down and said in frustration: "Book me the earliest flight to Hong Kong, and make an appointment with NB Electric, I hope they can be reasonable." ”