PS: xiexie9z Tip from the Lord of the Gods!

Although he promised Kim Kwang-so to come up with the plan within a few days, Choi Jung-won did not fulfill his promise until half a month later.

The main thing is the planning of "Super Girl", which looks simple, but when I really do it, I find that there are a lot of details that need to be improved.

The purpose of the program, the selection criteria, the publicity interaction, the way of cooperation with the telecommunications company, etc., each of these issues should not be overlooked.

Many details of the show, Cui Zhengyuan has a vague memory. I can only think of a little to add, some of which are his own creations.

How to put together a program and publicity, that's a matter for HBC TV.

Although he cares about this show very much, Cui Zhengyuan will not interfere indiscriminately.

If Kim Kwang-so can't even do the preliminary preparation for a talent show, then there is no need for him, the president, to continue to work.

What's more, even if he doesn't understand, he doesn't need to do it himself.

That's all about the Arts Bureau, and HBC is not a place for idlers to eat.

But the emergence of new things is destined to be full of twists and turns.

Although Choi Jung-won's plan is very detailed and HBC has done a lot of public relations, SK Group, South Korea's largest telecommunications company, is full of doubts when it comes to SMS voting and has never been willing to give a positive answer.

At this time, it is no longer up to the TV station itself and Kim Kwang-so, the president, to solve it. Therefore, Choi Jung-won personally stepped forward and met with Seo Sung-won, the managing director of SK Telecom, through the relationship of Choi Seung-moon, the eldest young master of the SK Choi family, who is also a gentleman.

It's not that he doesn't want to go directly to SK Group's chairman Chey Tae-won, but that the economic tycoon is currently in prison for self-cultivation due to economic problems.

In the upper class of Korean society, there are two Choi clans, namely the Gwangju Choi clan of the C.J Group and the Gyeongju Choi clan of the SK Group.

Speaking of which, the two families were still one family 300 years ago, because the Gwangju Choi clan also came out of the Gyeongju Choi clan and belonged to the Choi clan from Yangzhou, China.

There is a little bit of blood relationship that can be traced back to the origin. So the two have always been close.

It's just that Cui Chengwen, the eldest young master of the Cui family, is a typical otaku, he doesn't like to go out to socialize, and he is bored in the scientific research room to engage in research and development, so there are fewer opportunities for everyone to meet.

This is also the reason why weishenme still got the two music brands of Melon and Leon after Choi Jung-won planned to buy IHQ and was rejected by Cha Seung-jae.

At that time, I learned that because of the acquisition, Cha Seung-jae and Choi Jung-won had a very unpleasant quarrel.

For the purpose of repairing the relationship, Choi Tae-won took the initiative to cede part of the entertainment business category, which can be regarded as compensating for Cha Seung-jae's offense.

The meeting took place at SK Telecom's headquarters, where Choi Jung-won and Cho Ki-tae went together.

After meeting, Cui Zhengyuan found out. Not only Seo Sung-won, who is in charge of strategic affairs, but also Ji Dong-sub, another director who is in charge of management, is also there.

Although it was the first time he met Xu Shengyuan, Cui Zhengyuan and Ji Dongxie have known each other for a long time.

When A.P was founded, SK Group helped to complete the company's official website database system after it was entrusted to Ji Dong-sub.

And Ji Dong-sub's wife, Lee Sang-mi, is the cousin of Choi Jung-won's mother, Pan Kyung-jung, and the two parties are related.

Lee Sang-mi's younger brother, Lee Sang-yan, is another director of SK Telecom and is in charge of jishu.

"Uncle, you're here too." This is a real elder, Cui Zhengyuan hurriedly saluted respectfully.

Ji Dong-sub got up from the couch. walked up to Cui Zhengyuan, looked at it with relief, and then said with a smile: "Okay, you kid is Liduo." Your own family doesn't need to be so polite. Feel free to sit down. You are the director of Cho Ki-tae, and welcome to SK Telecom. ”

After the two sides sat down, Xu Shengyuan got straight to the point and asked, "Executive Cui." You're here for the SMS voting thing, right? ”

In business activities, there is no need to engage in hypocrisy between the two parties. So Cui Zhengyuan also said bluntly: "Yes, "Super Girl" is a talent show that our A.P company and HBC TV are going to jointly launch. We at A.P have taken on a very important role in it. Since the TV station can't talk to you, I have to come. ”

Ji Dong-sub nodded at him amusedly. "You, you, you, don't look close to us, and come here to pull the relationship."

Cui Zhengyuan does not deny this. "If someone is in love, it's always easy to do things. Besides, this cooperation that we propose is also a win-win good thing. weishenmeSK Telecom can't pass here? ”

Xu Shengyuan, who is in charge of the overall affairs, spoke about the difficulties. "In fact, SMS voting for TV shows is not a new thing, as early as 2001, it was already done in American programs. However, the feedback from the outside world at the time was not very ideal, so most people in the industry thought that this method would not work, which was the main reason for our concerns. ”

After him, Ji Dongxie also said from Jishu's point of view: "And to open an SMS voting business specifically for a short-term project, it needs to increase a lot of manpower, material resources and equipment all at once. Unless there is a huge profit to be made, otherwise the gains outweigh the losses. ”

Is the SMS voting for "Super Girl" profitable?

If you are someone who has not experienced it, you may not be able to say it well. But for Choi Jung-won, that's no problem.

The show held in China that year earned at least one million yuan per SMS vote on average. When converted into Korean won, it is about 170 million.

What is this concept? In other words, when the entire talent show ends in one season, it is likely that this alone will earn more than 10 billion won.

Even though South Korea's population base is not as large as China's, there are not as many fans who participate in the vote. But what is certain is that it is no problem for one episode of the show to create 30 million won.

But Cui Zhengyuan knows, it doesn't mean that others also know.

He can't say, 'I'm born again,' I know.

If he did that, Ji Dong-sub would definitely send him to a mental hospital.

After listening to the words of the two directors, he was able to understand the concerns of others.

After all, it is responsible for the company, and it is a behemoth like SK Telecom. Sometimes security is far more important than anything else, and in the eyes of such a super enterprise, windfall profits are not a very important choice.

I thought about it for a while. Choi Jeong-won made a neutralizing suggestion. "Otherwise, let's narrow down the scope of cooperation. Since you have concerns about fully cooperating with your company, can you observe it through one of the programs? If the profitability is really good, then it is not too late for us to start a full cooperation. ”

Cui Zhengyuan borrowed the methods of the great men of reform and used the pilot project to see the results.

Since it is fully rolled out, the other party has concerns. Then it is better to choose one of the finals and do an experiment. If the results are indeed good, I believe that even if he does not say anything, SK Telecom will take the initiative to ask for full cooperation.

As for the audition before the final, Choi Jung-won did not consider it.

Auditions. It is destined that the good and bad of the players are mixed. At this stage, there is no way to attract fans and invest in it.

In the initial stage, the most important thing is to attract attention through various elements.

When the show is really popular and has a fixed audience of viewers, you can further consider how to tap the potential.

Xu Shengyuan and Ji Dongxie glanced at each other and nodded imperceptibly.

It seems that Choi Jung-won's proposal has been approved by them.

If it's just a single one, then the scale is much smaller. The corresponding investment is almost negligible, and once the effect is not ideal, then it can be withdrawn completely.

Since both directors have no opinion. Seo Sung-won made a statement on behalf of SK Telecom Group. "Managing Cui's proposal is worth considering, and I wish your company's new program great success and success."

"I hope that through this cooperation, we can establish a good friendship between the two sides." Cui Zhengyuan stretched out his hand. Said the words of the deal.

But in fact, his heart has blossomed, but on the surface it is as calm as usual.

He is too aware of the power of the SMS voting session of "Super Girl", even if it is just a separate experiment, I believe that it will shock the jaws of SK Telecom's decision-makers.

Actually, do it. It's also good for HBC TV.

In the absence of any model, HBC approached SK Telecom to seek cooperation, and HBC was in a passive position. Even if the cooperation agreement is really reached. Then there will be a lot of benefits that need to be transferred.

But if you wait until "Super Girl" officially starts and sees the power of SMS voting, then HBC will completely take the initiative.

At that time, there was a bargaining qualification, and it was impossible for SK Telecom to be aggressive.

It's a big deal to get rid of SK Telecom and find someone else to cooperate.

Anyway, the three major telecom operators in South Korea, in addition to the largest SK Telecom, also have KTF and LGT.

After seeing the huge benefits contained in "Super Girl", I believe that these two companies will definitely be willing to seek cooperation.

This is a pure business cooperation, and it has nothing to do with favors.

Cui Zhengyuan will not ignore the interests of his group for the sake of such a little favor.

However, he believes that Seo Sung-won and Ji Dong-sub are both smart people who know how to choose.

Even if the share ratio is reduced at that time, SKT will get a huge amount of income out of thin air, and there is no reason not to agree.

Now that the preliminary cooperation plan has been negotiated, Ji Dongxie instructed: "Zhengyuan, you have to speed up the preparatory work, I can't wait to see if your plan this time is so magical?" Don't you know, your myth is now circulating in the Korean business community. Many entrepreneurs have taken your planning in the past two years as a classic case study. If you want me to say, you can go to the university and give MBA lectures. ”

"Alas, uncle, don't kill me. I haven't even graduated from high school, so how dare I teach top students? "When we were done, the conversation was much easier.

Ji Dongxie seemed to remember something, and said, "By the way, Chengwen said that when you finish talking about business, I will go to him, as if there is something important to find you." ”

Cui Zhengyuan had a serious image in his mind, and he really couldn't think of what this otaku big brother was doing with him. "Where is Brother Chengwen?"

Ji Dongxie thought about it for a while, and then he was convinced: "If there is no accident, it should be over there in the R&D room, and I will ask the assistant to take you there." (To be continued......)