386. Soft Advertising

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"Hey! Don't say it, although I'm not from an entertainment background, but after listening to Xiao Li's idea, I really think it's feasible, after all, so far, we haven't had a similar project in China. We do business, especially me, who is engaged in the Internet, no matter what we do, we pay attention to innovation, and countless histories have also proved that only the first person to eat crabs is the one who gets the most benefits, so I really think this project is very worth doing! ”

Wang Teng, who had been listening to the side just now, and didn't speak much, spoke at this time, and the weight of his words was very heavy, after all, in Hao Jun's heart, Wang Teng was also a well-known entrepreneur in China, and his words were much more credible than Li Yifan, an unknown junior.

What's more, after Li Yifan's detailed explanation just now, even he, a person who has been rolling in the entertainment industry all year round, feels that this project is really very good and worth experimenting.

"Well, listening to Xiao Li's detailed explanation, I also think that if this show really gets started, it really won't be too much of a problem for it to become popular."

Hao Jun also followed Wang Teng's words and said that his proposal was affirmed by the two future business tycoons, and Li Yifan was also a little proud in his heart.

Nonsense, isn't it a function? Don't you know how popular such a talent show will be in China in the next few years, and how many programs will follow the trend in China after this show became popular?

According to the original history. After the show American Idol became popular. Within the full range of shijie. There has been a wave of national drafts.

Not to mention other countries, even in China, it was also the first crab to be eaten in Mango Terrace, at that time, in order to avoid copyright disputes, they took the lead in creating a castrated version of the Chinese idol, that is, the so-called bullshit girl, who picked up a bunch of half-male monsters, but such an aesthetic. But it is still the monsters who let these half-men and women, resurrected in situ with full blood, and get eternal life, and they are half the sky in the country.

And then there was a super boy, something like that, and it was still a hot stroke, and after that, various domestic TV stations began to launch various national talent shows.

Even the most serious and authoritative court is not exempt from vulgarity, and people are even more straightforward. directly came up with a grassroots draft column, relying on the influence of the imperial court. Relying on the temptation of being able to participate in the Spring Festival Gala, it has been held year after year, and it has been popular for a year, and it has really picked up a lot of stars who are popular in half the sky.

Even the host, who is used to being called the master, has also become one of the famous hosts of CCTV, which shows that ordinary people are happy to see such a talent show.

However, in these years, such a show, not to mention in China, even abroad, has not yet been launched, even if it is an American idol who leads the trend of a generation, this show has not yet been born.

And the originator of this national talent show, the British pop icon, only began to broadcast in the UK in the autumn of this year.

So it can be said that it is appropriate to start this project now, but according to the habit of the Americans, even if this activity is really popular, they will not buy the rights from us, and even if they do, they will only buy it from the British.

But it's nothing, after all, in Li Yifan's mind, there are more such reality talent shows.

For example, before he was reborn and came back, what kind of "The Voice of China", which was popular in China, was not purchased from a TV station in the Netherlands at that time?

And this show was also popular at home and abroad, and it was not only the Chinese who bought the copyright of this show at that time, but also the Americans, and the British were not left behind.

And this show is also very influential overseas, and it has become popular with many people, and it is the same in China.

But this time, Li Yifan plans to be the first to eat crabs in this show, and after the show "Chinese Idol" becomes popular, he will cultivate a market for three or five years, and then he plans to launch this project.

At that time, if these gringos are greedy, they can only come to China to find their entertainment companies and buy copyrights, and if they don't sell you tens of millions of dollars, then I'm really sorry for myself.

There are also several programs that have a relatively large influence later, such as "X You Belong" who is looking for a job, and what is "If You Are Honest, Do Not Disturb" that has always been very controversial in the future, etc., these are all popular programs in China.

And the influence of these programs is very large, as long as you can find the right time, you can launch all these programs in one go, and they will definitely be as popular as half the sky at that time.

Even if these shows can't be enjoyed by foreigners, but in China, these shows can still make them a lot of money.

It's just that at this time, Li Yifan is not in a hurry, and he will launch this project, and the premise of these programs is that the success of this "Chinese Idol" depends on the success of this "Chinese Idol".

However, Li Yifan firmly believes that with Hao Jun's connections in the entertainment industry, as well as his operational ability, coupled with the financial support of himself and Wang Teng, the success of this entertainment program is almost certain.

At that time, this entertainment program alone will be able to bring sky-high profits to himself, and the profits that this show can bring, according to his estimate, will definitely not be worse than the movie directed by Feng Dazui.

Hao Jun is very happy, after getting along with Wang Teng and Li Yifan for a day today, not only did he successfully finalize the financing of the two business tycoons, but more importantly, the attitude of the people, as well as the innovative ideas of the little Li boss.

Finally, the Taihe Group, which he regrets and hates, can get out, and he can also be in charge of the company, and the most important thing is that this Xiao Li seems to have pointed out a golden strip to him.

Today's meal was simply too good a deal, and haode couldn't have been better.

"By the way, Brother Hao, I have to discuss something with you."

Li Yifan smiled bitterly and then said to Hao Jun.

"Tell me, what's the matter?"

At this time, Hao Jun was in a very good mood, and he definitely responded to the request of this little brother Li.

"On your side this year, didn't Director Feng Dazui start filming a new movie called "Big Shot"?"

"Well, yes, what's wrong?"

Hao Jun was stunned when he heard Li Yifan's culture, but he didn't think much about it, after all, in order to promote Director Feng Dazui's new work, they began to hype it as early as the beginning of the creation of this movie.

And the focus of the hype is nothing more than the investment of the American film giant, Colombia, and the second-rate Canadian actor, as well as the joining of the Xiangjiang beauty, in order to win a little popularity for the movie before the movie is released.

This movie is very interesting, it is full of all kinds of black humor, and the main element is all kinds of hype and soft advertising that have quietly emerged in recent years.

There are many well-known brands at home and abroad to hype, including many well-known brands such as packages, clothing, beverages, luxury goods and so on.

During the period, many companies came to talk to them and wanted to put a little soft advertising in the movie, but unfortunately Director Feng Dazui is a soft and hard character, and Director Feng Dazui is still relatively tall in these years, and he is unwilling to bend his waist for these well-known brands.

However, as the operator of a company, he felt very uncomfortable in the face of not being able to take the money sent to his door, which was also the main reason why he had a little unpleasant quarrel with Director Feng Dazui this year.

Later, the two of them broke up after ending their cooperation, and this incident also played a big role.

And Li Yifan played exactly the idea of the soft advertising of the movie directed by Feng Dazui.

"Brother Hao, it just so happens that I have a few products under my umbrella, and I plan to advertise on the imperial court next year, can you ask Director Feng to arrange a few shots or lines in his new film?"

Sure enough, hearing this, Hao Jun's heart chuckled, because of this soft advertisement, he and Director Feng Dazui had already had a few unpleasant times, and if he went to do it again this time, it would be another quarrel.

"Hey! Brother Xiao Li, the name of director Feng Dazui, I guess you have also heard of it, he has a lot of rules, especially in his movies, hey, for this, in recent times, we have all made a lot of trouble to listen to, so ah, this matter, I can only say, I will try to tell you as much as possible, as for whether zuihou he sells my face or not, then you Brother Hao, I really don't dare to give you a packing ticket. ”

Looking at Hao Jun's somewhat embarrassed face, Li Yifan knew that Hao Jun was not lying, and as a person who had come over, he had also heard of the rules of Director Feng Dazui, but it would already be very face-saving if Hao Jun could say this.

"Well, I've also heard of Director Feng's habits, no matter whether things can be done or not, I'm going to be here first, Brother Hao. And Brother Hao, when you talk to Director Feng, you can also mention our advantages, our two brands are not internationally renowned brands, and they have some local influence in the whole country, that is, in some places, which cannot be compared with those international famous brands, so if Director Feng implants our soft advertisements, it is estimated that the impact on his movies will not be very great, you might as well talk to him about it. ”

Li Yifan said, and Hao Jun nodded after hearing it, but he still didn't say dead, just said that he would do his best to get Hao Jun's assurance, Li Yifan also breathed a sigh of relief. (To be continued.) )