"Oh? What did he tell you? ”

Li Yifan was also interested when he heard it, his father's expression was so complicated when he came back, presumably this matter must have made him very worried.

Dad took a sip of Biluochun in front of him, and then continued.

"Doesn't this big trouser platform have a 316 party every year? Director Li took office at the end of last year, and the first thing he did after taking office was to expand the influence of the March 16 party. There is still half a month to go, so they have prepared a lot of blockbuster programs this year. He told me that there is a program this year, which is about counterfeiting and selling, and this year, in order to expose those counterfeiting projects, they have sent more than a dozen film teams to all parts of the country to collect materials and prepare for the program. One of the film crews went to Xichuan, where they received a tip-off and secretly infiltrated a counterfeiting den, which specialized in making fake wine. In the process of their investigation and covert visits, they found that this fake liquor workshop was doing quite a lot, and there was almost no domestic brand-name liquor that they did not dare to do. But now they mainly make a brand of fake wine, that is, the fake wine of our Phoenix Liquor, I heard that someone outside specially placed an order for them, asking them to make a large number of fake wine of our brand, and then sell the goods to all parts of the country......"

Li Liqiang's explanation made Li Yifan slap his thigh violently after listening to it, there is such a thing?

Anyone who brews dry liquor knows that as long as your brand is famous, then it is inevitable that someone will do your brand's fake liquor business, not to mention their Phoenix Liquor's liquor. It's Moutai, Wuliangye dares to do it.

And in these years, the more high-end, the more they do, and the means of making counterfeits are getting more and more sophisticated, and the raw materials used are getting better and better.

In the past, fake liquor dealers used liquor to mix with water, and the liquor was made by farmers who collected it from the countryside, and put it in your brand bottle and sold it, which was quite profitable. Especially when the year comes to an end. That's even more profiteering.

Later, these fake liquor dealers simply lost their minds and simply used industrial alcohol to blend fake wine with you.

In the nineties of the last century, in the Spring Festival of a certain year. There was once such a big case. A gang of counterfeiters mixed liquor with industrial alcohol and sold it to the rural masses. As a result, after the Spring Festival, more than 20 people drank to death, and more than 20 people drank less, and they were blind.

It was an absolute big deal back then. And the result of this case is to directly destroy another long-established liquor brand in China, Xifeng Liquor!

After this case, the counterfeit liquor dealers changed their methods and no longer used industrial alcohol to blend, because they knew that it was easy to cause accidents, so they changed their methods.

Using low-end liquor mixed with water and adding flavor to make fake wine, the taste of fake wine tends to be more and more like real wine, and over time, such a business has formed a huge industrial chain.

And these fake wine dealers are very cunning, often wandering in several provinces and cities, basically a shot to change a place, before the New Year's holiday, will create a large number of fake wine to sell, the profit is quite high, but also stable, want to catch them has always been a headache for many people.

The cost of cracking down on counterfeiting in China is very high, and for these fake wine dealers, the legal cost of committing the crime is too low.

Therefore, such things are repeatedly prohibited, and later those large manufacturers simply do not do it, and can only do more means in terms of anti-counterfeiting.

Don't underestimate these fake liquor dealers, it is precisely because of the madness of these guys that it is not only easy to lead to a life lawsuit and discredit your brand, but if they have a good connection, it is very easy to destroy a brand.

Especially a brand like Phoenix Liquor, which has just become famous, but has an unstable foundation.

Many examples from those days are now in front of us.

Qinchi Liquor, which was the first to take the advertising route and then became popular all over the country, is a typical example.

More than ten years ago, Qin Chi, who dared to spend tens of millions of dollars to advertise on the big pants platform, and finally dared to spend hundreds of millions, was famous in China.

Even at the most glorious time, national liquors such as Moutai and Wuliangye were once overwhelmed.

What happened in the end?

Isn't it because of the fake wine that it slipped into the abyss?

Because the advertising is good and the fame is too great, the country is full of sellers who come to them to get the ball, and Qinchi Liquor has also begun the road of rapid expansion, but such expansion still cannot meet their production capacity.

In the end, the company simply started its own business of making and selling counterfeits, collecting some bulk liquor from the countryside, blending it with alcohol and white water, and then selling it at a high price.

The result is okay once or twice, there are many things, consumers are not fools, for the decline in the taste and quality of this liquor, of course people can spell it out.

After the company's own counterfeiting and selling was exposed, the company plummeted, and in just one year, it went bankrupt.

After Qinchi Liquor, there was such a typical case in China, which was the Mongolian King Liquor Industry from Mengjiang Province.

When Qinchi was at its most prosperous, the methods they used allowed this wine-making company in Mengjiang Province to see a successful example that could be imitated.

After Qin Chi fell, they took over the banner of Qin Chi and began to take the advertising route, advertising on several TV stations with ratings across the country, and the same was true on the big pants channel.

And soon they relied on the bombardment effect of advertising, plus their wine did have some characteristics of its own, and became popular all over the country.

Even when an important leader in China visited Mengjiang Province, he also praised their company by name.

After a few times, the company was a little fooled and couldn't find the north, and the rapid success soon made the company lose its direction.

When Xiangjiang returned to the motherland, the liquor of this company was even placed on the shelves of Xiangjiang supermarket at the same time as the products of two dairy companies in Mengjiang Province, which once showed the glory of this enterprise at that time.

It's a pity that this company, like Qin Chi, expanded too fast, did not have its own solid foundation, did not have a strict quality control and supplier supervision system, and finally was ruined by fake wine.

However, compared with Qinchi Liquor, they are still a little disciplined, at least they did not take the lead in making and selling counterfeits.

After their brand became popular, it was a bit in short supply all over the country, and with the experience of Qinchi, they were able to control the quality of their products.

But they didn't expect that they would end up in the hands of their own dealers.

Some dealers in Qinxi Province and other places originally did a good job of acting for this brand, but soon they found that there were suddenly a lot of Mongolian King series of liquor on the market.

The quality is much worse than theirs, but the price is about the same, and the profit is super high.

How can these distributors who have been in the liquor business for many years not understand what's going on?

But then their choice was a surprise, they didn't choose to call the police or contact their superior supplier to deal with the counterfeit wine.

Instead, they found those fake wine dealers, and then they got a nest of snakes and rats, and everyone colluded together, and the fake wine dealers provided fake wine, and they provided channels, and everyone had fun together and made huge profits.

In the end, when the East Window incident happened, they had sold a total of more than 700 tons of fake wine, and these fake wines quickly dealt a heavy blow to the brand of Mongolian King in the market.

Consumers quickly lost their trust in the brand, and such a negative impact broke out, and many domestic TV stations quickly stopped advertising to this brand.

So soon, this brand, which had only been in the limelight for a few years, immediately followed the slump and took the old road of Qinchi Liquor.

However, what is better than Qinchi Liquor is that this liquor company did not go bankrupt directly like Qinchi, but still survived with difficulty, relying on the local market and returning to the old way of making low-cost liquor.

These are all alive, bloody cases first!

Li Yifan looked at his father's demeanor at this time, obviously he had not realized the harm of this fake wine to their brand, after all, people in these years have not been very strong in their sense of rights protection.

Dad thought that as long as he grasped the anti-counterfeiting measures of his own brand, he would not be afraid of those fake wines making trouble.

But how did he know that if a consumer drank such a fake wine, it was obvious that they were greedy for cheap, or they didn't know what was going on, and they didn't strictly check the anti-counterfeiting label.

But as long as something happens, in the end, they will blame you for this authentic brand, regardless of whether you are fake or not.

Even if you can clear your suspicion by fighting a lawsuit to defend your rights, your brand will leave a rather bad impression on consumers.

Everyone knows that your brand of fake liquor is too much, too powerful, in order to avoid harm, although people know that your liquor is good and distinctive, but in the end they will also avoid buying your brand of liquor.

At that time, it was Phoenix Liquor itself that suffered, so as soon as Li Yifan heard his father say this, he immediately fell into his heart.

Phoenix Liquor is now their family's cash cow, and in the next few years, he plans to build this company into a brand similar to the blue of the sky and Huaguo Dream in the future.

If you don't pay attention to such a thing of counterfeiting and selling at this time, then the final result, without much thought, will definitely not be optimistic! (To be continued......)