Before Li Yifan told Li Liqiang about the harmfulness of this fake wine, Li Liqiang really didn't take this matter to heart.

But when Li Yifan explained to him in detail the harmfulness of this fake wine to their regular products, not only Li Liqiang, but even his mother sat up straight.

Now in terms of their family's industry, this Phoenix Liquor Industry is definitely an indispensable thigh, and the future prospects are promising, but if it is ruined by these fake wine dealers, it will definitely outweigh the losses.

After listening to Li Yifan talk about the examples of Qinchi Liquor and Mongolian King Liquor, my father and mother were immediately shocked into a cold sweat.

Indeed, if you don't pay attention to such a fake production and sale now, then you will definitely be unlucky in the end, and maybe you will end up on the old road of Qinchi Liquor and Mongolian King Liquor.

"What can I do?"

Mom slapped her thigh and was anxious, and Li Liqiang, on the other side, had never experienced such a thing, and for a while he was like an ant on a hot pot.

A kind of rat pulls the turtle, and the feeling of not being able to eat it arises spontaneously.

They really haven't experienced such a thing as cracking down on counterfeiting, especially this gang of counterfeiters is very shrewd, and this time they set up their base in Xichuan Province, which is not their land.

If it was in Northern Province, they only needed to say hello to Yang Yuhe, but in Xichuan Province, they couldn't speak at all!

"Otherwise, let's call the police! Let the police take care of them. ”

After thinking about it, my mother still felt that the police were the most reliable, but Li Yifan sneered after hearing it.

"If the police were useful, there would not be so many cases of counterfeiting and selling in China. And the police ask you for evidence. What do you give them? The police will only be after an accident. just intervened in such a case, and they would definitely not care about it until something happened. And if you call the police, where do you call the police? Call the police in Northern Province, will the police in Northern Province spend so much effort to solve the case in Xichuan? Even if Uncle Yang asked them to go, they would encounter layers of resistance when they arrived in Xichuan, after all, Xichuan was originally a large wine-producing province. Our Phoenix Liquor has robbed a lot of business from their local businesses, and you say they will be willing to help us solve the case? ”

Although Li Yifan's words are ugly, they are the truth, and the current police are generally unwilling to take care of such cases, after all, it is not a life lawsuit, and it also involves cross-provincial cases.

In such a thankless case, not many people are generally willing to take over, even if their family has a good relationship with Yang Yuhe, the police in Northern Province may not be willing to contribute to this case.

"What then?"

Dad also thinks what Li Yifan said is very reasonable. Li Yifan touched his chin and sat on the sofa. After thinking about it for a while, it seems that this matter has to be done on its own.

"In this way, Dad, you go back and contact the lawyer first, and then strengthen the anti-counterfeiting mark for our wine, and then change the advertisements placed on the big pants platform this year, and add some anti-counterfeiting knowledge introduction, so that consumers can buy fake wine as little as possible."

Li Yifan's mind is spinning rapidly, and at the same time, he is constantly thinking about some anti-counterfeiting methods in later generations, and the means of dealing with such counterfeiting and selling in these years are not as developed as those in later generations.

"But what good anti-counterfeiting methods can there be now?"

Li Liqiang frowned, he really didn't take this counterfeiting and selling matter too seriously before, he originally thought that after such a fake wine case was exposed at the March 16 party and the big pants platform, these counterfeit dealers would converge and converge.

But listening to what his son said, this is not something that can be done by letting them rein in, after all, even if these guys are reined, but their damage to Phoenix Liquor has been done and cannot be recovered.

So it is necessary to give them a hard blow before they become a climate, it seems that this matter is going to be out of the horse, Li Yifan is very relieved to do things, but he let himself go back to improve the anti-counterfeiting means, which really makes him a little blind, how to improve the anti-counterfeiting means?

"In this way, Dad, you add a scratch-off coating to the inside of our wine bottle cap, and then there is the serial number of our wine inside, after consumers buy our products, they can scratch off the coating and call our manufacturer to report the serial number to identify the authenticity. At the same time, you can also set some small prizes inside those coatings, or inside the bottle caps, such as Hong Kong dollar coins from one yuan to five yuan, and so on. While encouraging consumers to spend, it can also ensure that consumers have the confidence to buy genuine products......"

This method has been used by major liquor manufacturers in a few years, but it is still a new method in these years.

You must know that in later generations, in order to encourage consumption and stimulate consumers' desire to buy real wine and call to check, from bicycles, to televisions, to gold coins, or overseas double tours or something, only you can't think of it, and there is nothing they dare not send.

Although this will increase the cost of the liquor industry, it is much better than letting consumers buy fake liquor, and finally ruin their brand reputation because they drink fake liquor.

When my father heard this, he slapped him suddenly: "I think it's okay, this is a good way." ”

Although he also knew that doing so would increase the cost, what was the cost compared to the annual profits that Phoenix Wine could now make?

"Okay, Dad, just do this, don't go back yet, I'll help you contact a few advertisers in the capital, let them hurry up, shoot a few new ads, add the content of identifying and distinguishing the authenticity of them, and then you send these ads to the big pants station and replace our old ads. And hurry up to call Qin Mingliang, ask them to come up with the corresponding anti-counterfeiting measures over there, and find some customer service personnel in a few more years, so that everyone can get ready, and it is best to launch our new advertisements and new anti-counterfeiting methods after the March 16 party. ”

Li Yifan thought very thoughtfully, Li Liqiang nodded hurriedly, and also felt that what his son said was very reasonable.

The matter of anti-counterfeiting is so decided, but Li Yifan doesn't plan to end it like this.

The production and sale of counterfeits have been done to his own family, and he feels that it is necessary for him to go to Xichuan to have a look.

After all, my father also said it before, and Director Li told him that when their reporter was undercover investigating the den of counterfeiting, he once found that this den was made of fake wine.

But later, he received a huge order, and then began to specialize in the production of Phoenix Wine's brand fake wine, which he felt was very problematic.

Although Phoenix Liquor is now popular across the country, if it is said that the national market has been unified, it is definitely impossible.

He also knows that now in the domestic high-end liquor market, the really top two are still Moutai and Wuliangye, and the Phoenix Laojiao and Phoenix Aging of Phoenix Liquor are at best the high-end market positioning that can be mixed in the middle and high-end liquor market.

In this level of the market, there are many direct opponents who can compete with them, such as in the Jiangnan area, local brands of Xinghuachun, Xiaodushen, as well as the drunkard wine in Xiangnan, Zhuyeqing in the southwest, and so on, are all more famous in a certain area, and the medium-level famous wine of the fixed consumer group.

Moreover, the history of other people is not shorter than theirs, and the roots are deeper than theirs.

Therefore, the reason why Phoenix Liquor's products have sprung up in the domestic market is because the wine is distinctive and of good quality, and the advertising is fierce.

To say that he is now a truly nationally renowned brand is counted, but it is not counted.

If you say that he counts, it is because the advertising is fierce and there are many people who know it, but if you don't say it, it is because the history of this brand is short, the foundation is shallow, and it has not yet stood the test of time.

But at this time, someone actually wanted to make his own brand of fake wine, which made him feel a little strange and strange.

If it is a fake wine that makes Moutai and Wuliangye, then he can still understand, but what is the purpose of making fake wine of Phoenix Liquor?

And place a large order, which is very weird?

Or is it a competitor who wants to hack himself? Or is it some other ulterior motive for some other motives?

In short, Li Yifan felt that this point was very worthy of attention, so he had to go to Xichuan to have a look.

But before he went, he definitely had to find someone to find out what was going on.

With Director Li's relationship, coupled with the fact that he had dealt with some reporters from the Big Pants Station before, he soon contacted the reporter who was an undercover fraud den in Xichuan Province and got first-hand information.

The journalist, surnamed Liao, is in his thirties and is a native of Xichuan Province, and his parents used to work in local breweries, so he knows the inside story of the industry quite well.

Li Yifan asked him to have dinner at a high-end restaurant in the capital, and then took him directly to a club.

After more than a year of construction, it has basically been completed, but it has not yet been officially opened to the public.

Although this Liao reporter is also well-informed, it is really the first time for him to come to such a high-end club, and as soon as he comes in, he is blinded by the splendid decoration here.

After some apprehension, he followed behind Li Yifan, but found that almost all of the people in this hall, whether it was the welcome lady or the lobby manager, as long as they built this Mr. Li, they all nodded and greeted with a smile.

This made him pay more attention to the young man who led the way in front of him, and his friend and his advice before coming rang in his ears again...... (To be continued......)