Lu Jing pushed down his glasses and smiled, "It seems that Miss Wu has little confidence in our company." However, I think that the key to becoming an excellent agent is not the abundant funds, nor how many contacts in hand, but the key is a company's market development ability.

In view of the fact that the current Nokia mobile phone is the English version, and the main consumer group of the current mobile phone is a group of people who got rich first in China, most of them are illiterate or semi-literate, so it is not to look down on them, and they are powerful people who can make money. This group of people is currently the largest potential customer base for digital mobile phones, and the Nokia 9000 is another English phone, which makes the promotion of the Nokia 9000 limited.

I have also read the feedback report of the market in the past few days, and the operation manual that comes with the Chinese machine on the market is not very concise, and even the translated Chinese is not up to standard. Fortunately, the operation of the Chinese machine itself is not complicated, so users do not feel much inconvenience when using it.

I rearranged a copy of Nokia's operating manual, and Miss Wu helped me review it, and if I could, we made a booklet and gave it to you. ”

After speaking, Lu Jing took out a handwritten operating manual from his backpack. It was the result of his late night last night. The direct use of mobile phone terminology that was gradually standardized after 97 years is definitely more understandable and standardized than the operating instructions of any one on the current market.

Wu Xuan has been working in the digital mobile phone industry for three years, and her understanding of digital communication is much deeper than that of ordinary salesmen, and she can better understand what kind of professional standard Lu Jing's operation instructions have.

Lu Jing squinted at Wu Xuan's beautiful face with a surprised expression, her delicate lips were slightly open, her breath was slightly panting, she must have been frightened, and she said, "Small, I'll let you drag it, let you see what technical work is." ”

Lu Jing pretended not to see the surprised expression on Wu Xuan's face, and said, "Miss Wu, what is better?" ”

Wu Xuan's eyes dodged, it was the first time that someone had made her dare not look at her directly, she looked at it roughly, and she really couldn't put forward any opinions, which made Lu Jing's question a little embarrassing.

Fortunately, she is also a person who has experienced a big scene, stretched out her orchid-like delicate hand, and swept her shawl hair, "Mr. Lu's manual is very good, I think any consumer can use a digital mobile phone after reading it." It doesn't matter if it's an English machine. Can you make a copy to us? ”

Jiangyu Company is Nokia's provincial agent in Chubei Province, and this manual allows technicians to use it with a slight change.

Land sights. It's a nice touch. He just said that it will be delivered randomly, even if the other party doesn't mention it, go back and buy a Nokia mobile phone to get this operating manual.

Du Weicheng took the operating instructions and went out to make copies. Wu Xuan smiled: "I am now confident that Jinghe will be able to win the general agent of Central China at the end of October." I can help you contact Jiangzhou Daily, and you have to pay for the expenses. I hope we will have a happy cooperation in the future. ”

Lu Jing held her white and tender little hand and said with a smile: "It seems that Miss Wu's confidence in me is still insufficient, but the market will prove it, happy cooperation!" ”

……

Suspenseful advertisements were not uncommon in '96, and Lu Jing's advertisements were not intended to be so. Jiang Yu helped Jinghe win the third page of Jiangzhou Daily for ten days at a price of 150,000 yuan. What he wants is a continuous advertising bombardment, a straightforward announcement, to tell the citizens of Jiangzhou, Jinghe Electronics is coming, and Nokia mobile phones are very good.

"Venerable Taste, Nokia 9000". Just a few lonely big characters, written below, Jinghe Electronics' company name and address and contact number.

For ten days in a row, Jiangzhou citizens could see this advertisement when they opened the advertising page of Jiangzhou Daily. In the advent of the Internet, the print media had a huge influence, and citizens at that time used newspapers and television to find out what was happening around them. There are several jù cases that indicate that an advertisement in a local daily newspaper is valid for 2 days. An advertisement in a national newspaper can be extended to 5 days.

The telephone at the front desk kept ringing, Chen Xiao's voice has become hoarse in the past few days, and he has received too many calls.

The callers are not necessarily the dealers of the terminal, some are citizens asking whether there are mobile phones for sale, some are agents asking about cooperation methods, and some are engaged in VCD and BBC machine sellers and so on.

Except for Liu Yiping, who was running around Jiangzhou City according to Lu Jing's request, Yang Xian and Ma Fei both received visitors in the office according to the established work procedures.

Lu Jing did not ask the terminal dealer who signed the contract to pay a deposit, and Yijinghe's current reputation is not enough for the dealer to do so. The sales system of the mobile phone market has been developed to a certain extent, and there will definitely not be a hot situation like when Ericsson entered China in 94.

It is the interests that attract dealers to negotiate contracts. As a regional general agent, it is directly supplied to dealers in Jiangzhou City, which has a lot of room for profit.

A savvy businessman can always smell profit.

"Jing Shao." Yang Xian walked into the general manager's office, Lu Jing was talking on the phone by the window, and when he saw Yang Xian walking in, he made a gesture and signaled him to wait. After a while, the call with Yu Jianjun ended, and Lu Jing smiled: "How is it, have you been tired for the past two days?" ”

Yang Xian had the tall, long horse face of a northerner, he nodded with a smile, and handed over a report in his hand, "Jing Shao, this is the list of dealers who have signed contracts in the past three days and a brief introduction." ”

Lu Jing took it, looked at it a few times and threw it on the desk, and when he saw that Yang Xian wanted to stop talking, he said, "What, you have something to tell me?" ”

"Jing Shao, according to my experience, I estimate that our distribution funds may be insufficient."

Lu Jing picked up a cigarette, took two puffs, and nodded, "What else?" ”

"With the traditional way of selling at the moment, I don't think we're going to be able to produce a good report card in five months. After all, no matter how good our operating instructions are, the market's reaction will only be a gust of wind, and other agents will definitely be more windy after seeing the benefits of doing so, and it is not so difficult to copy a tailor-made manual.

Moreover, if too much profit is given to dealers, it will only increase their appetite, damage our interests, and be detrimental to the long-term development of the company. ”

"Huh." Lu Jing smiled and threw a cigarette to Yang Xian, "Yes, the issue of sales is also something I've been thinking about these days." So, you go and inform everybody, and we're going to have a marketing meeting in the evening. ”

"Okay." Yang Xian lit a cigarette, took a puff, and said with a smile: "Jing Shao's cigarettes are the same as people, they are different!" Lu Jing smiled and nodded at him.

Yang Xian is a person with good ability, and he can also talk on the back, he is a talent. Du Weicheng is not very good at marketing, and is mainly responsible for trivial matters.

As the situation gradually opened up, Lu Jing no longer wore Western clothes and matured, and resumed his casual dress. When the meeting was held in the evening, Chen Xiao was surprised and said, "Jing Shao, why are you getting younger and younger, I feel like a student now." ”

Several people in the small conference room burst into laughter. Lu Jing smiled: "Then you will treat me as a student!" As he spoke, he pressed his hands down, "The main purpose of today's meeting is to make a summary of the cooperation intentions up to today, and the dealers who signed the contract should also make a summary, and in addition, discuss how we will go next."

Before that, I need to explain a problem, we will take the way of zoning and branch supply, and use vans to transfer goods. It's not about piling up goods in the store, as long as you make sure that the store has at least one of our mobile phones, and the transfer time does not exceed fifteen minutes. In this way, we will have a certain surplus of funds. ”

The company still has about 800,000 funds on its books, and the actual amount of goods available for reserve is about 160 units based on a mobile phone of 5,000 yuan, which is no problem to support a round of sales activities.

You must know that the sales volume in Beijing is only 80 units a month.

The telephone outside was constantly heard in the conference room, which was really an exciting start and quite a morale boost.

Lu Jing walked to the small blackboard and drew a circle with an oily pen, "As a general agent, we don't just end up with the goods to the dealers, we need to help them sell their mobile phones." So what's the solution? The phone is good, not for consumers, we want to show it to them, so that they can see that they are worth the money when buying a Nokia phone, not other brands of mobile phones. Most people who can afford to buy a mobile phone now will not struggle with the price difference of one or two hundred yuan. ”

As he spoke, Lu Jing took out his mobile phone and released his fingers. The phone made a crisp sound when it fell on the floor tile, then he picked it up again and shook it, "See?" That's the advantage of Nokia phones. Quality. This is not comparable to Korean and Japanese manufacturers who cut corners. We want to tell consumers about this. Each sales counter can and must be displayed in this way for the consumer. ”

Liu Yiping said excitedly: "Jing Shao, we can do such a promotion activity on Hanning Street, and then do some preferential activities, we will definitely be able to achieve good results." ”

Seeing that everyone's eyes fell on him, Liu Yiping's childish face showed an embarrassed smile, scratched his head and said, "I suddenly said that, if it's not suitable, forget it." ”

Malone said: "No, it's very suitable, your brain is spinning fast, I just have a vague impression." ”

Lu Jing smiled: "This is a good idea, you will discuss it privately later." Come up with a feasible plan and show me, Lao Lu, you do a good job of logistics support, and let Xiaoxiao give you a hand. ”

Du Weicheng nodded and said, "Okay." ”

"If you want to be successful, you must accurately locate and find the first batch of dealers. When doing promotion, we should pay attention to the cultivation of 2 types of dealers, first, dealers who have experience in pager sales, as people in the communication industry, they are very sensitive to the market, pagers are a substitute for mobile phones, and such dealers have a group of potential mobile phone customers. Second, dealers who can open their stores in the post office, such dealers are large shipments. The domestic implementation is the separation of machine and card, and the sales counter is moved to the hall of the post office, which can well solve the problem of the user's mobile phone number.

In addition, the post offices themselves are a very complete sales system, and such dealers share this resource, and the shipment volume is unknown. ”

In the ninety-five years, postal and telecommunications services were separated, but there were still some restrictions on the digital mobile phone market. And those dealers who have already pried open the postal channel are undoubtedly very powerful dealers

This is something that must be taken seriously.

The whole meeting was Lu Jing talking endlessly, several people were confident that Lu Jing could accurately grasp the classification of market dealers, such a fine positioning has been done, how can it not be successful?

It wasn't until the college student who answered the phone at the front desk came in to ask if he could get off work that Lu Jing ended the marketing meeting.