In the last life, the first three bidders of CCTV were all in the liquor industry. Especially in the first bid king, the two Confucian mansions competed. The winning small state-owned factory, which originally had annual sales of less than 10 million yuan, achieved sales revenue of nearly 1 billion yuan in the following year, and its main economic indicators entered the top three in the national liquor industry, and the per capita annual income of employees exceeded 10,000 yuan. "Confucius Banquet" soon became a well-known brand in China.

But the fame is fast, and the fall is also fast. In 1995, when sales were rising, the number of employees suddenly expanded to more than 2,000 people, but the management could not follow up. New recruits have not undergone strict training, and quality management cannot be guaranteed. The later market maintenance is also not satisfactory, coupled with the blind expansion of production capacity, the expansion of wineries everywhere, etc., the leading problems are full of problems, especially the second bid king of the following year was snatched away by Qin Chi, the halo dissipated, and it was no longer able to support the situation, and after a few years, it was transferred at a price of 0 yuan......

However, the fate of the second bid king Qin Chi is even more miserable than the Confucian banquet, the heroic 66.66 million yuan to snatch the crown of the Confucian banquet king of the county small distillery, the same the next year to achieve sales of more than nine billion, and the third year is more heroic in one fell swoop to throw more than three hundred million astronomical figures, once again stabilize the throne of the king, can be described as infinite.

However, the tragic thing is that also because of the post-management problems, unable to cope with the soaring market demand, choose to blend wine to pretend to be the original brew to the market, in early 1997 after being exposed by the media, the lack of strength to tackle the crisis made Qinchi's sales plummet, Qinchi boss "every day into CCTV a Santana." The dream of driving a luxury Audi was completely shattered......

"Jianhuabo. The distillery's business is basically a big deal. But the follow-up questions are the key. Wu Tian said to Wu Jianhua very seriously, "After the advertisement starts to be broadcast, it will inevitably attract a large number of orders, which is a test for the production capacity of the factory, but the biggest test is you." ”

"Me?" Wu Jianhua was stunned.

"Yes, don't look at the money, look at the more orders, and don't care about the quality. shoddy, or even simply blended wine. Wu Tian said.

"Well, this won't happen, Bai Shui's incident this time is a lesson from the past, hehe......" Wu Jianhua said with a smile.

Wu Tian nodded with a smile and said, "It's right that you can remember this, but after all, when the time comes, it's up to you whether you can do it." ”

"Xiaotian, listen to what you say. Why do I feel so mysterious? Is this ad really that powerful? Wu Jianhua asked with some itching.

This is not to blame Wu Jianhua for being suspicious, he really doesn't care about the original Dahe wine. Or Du Kang wine that started this year, has done a lot of advertising, and the advertising effect has always been good, but Dahe's annual sales have never exceeded 100 million, plus Du Kang's side, it is only a few tens of millions, which is far from the crazy realm described by Wu Tian.

Wu Tian smiled slightly, but he was not in a hurry to explain, it was better to look at the effect directly......

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In fact, Wu Tian knows best that the concept of CCTV standard king, the most valuable place, is not the ten-second advertisement itself, but the additional publicity brought by this laurel.

At the end of December, the newspapers and periodicals reported quite intensively about the first CCTV advertising king, hyping the birth of the first standard king. Its dense range dù is comparable to the route propaganda released by some high-level officials, and it can be called a brainwashing level!

Then, starting from New Year's Day, the advertisement of Dahe Dukang wine appeared in the first advertising period after the news broadcast.

Just like the popular "Romance of the Three Kingdoms", the majestic scenes, the magnificent momentum, and even the actors are Cao Cao's actors himself, hundreds of people gathered in the camera, plus the costumes and props originally used in the TV series, directly made people mistakenly think that "Romance of the Three Kingdoms" has been broadcast, and even many viewers wonder why the weather forecast is not broadcast tonight? Could it be that the news has been extended, and it is already eight o'clock at this time? Hurriedly looked at the watch, it was just half past seven......

At this time, Cao Cao on the picture was holding a wine bottle, looking at the world with a domineering look, and said proudly: "How can you solve your worries? Only Du Kang! ”

Then, two bottles of Du Kang wine jumped out of the picture, one is a delicate glass bottle, and the other is a ceramic wine jar full of antique flavor......

Only then did the audience realize that this was not "Romance of the Three Kingdoms", this was an advertisement!

Such a sophisticated, such aura Hongda advertisement, it simply threw other advertisements out of ten streets!

As early as a few days ago, the media that had begun to advocate the first CCTV advertising king, naturally there was a new topic, and the newspapers and periodicals began to advocate that the advertisement of Du Kangjiu cost tens of millions, and hired the original cast of "Romance of the Three Kingdoms", including directors, actors, extras, cameramen, makeup, costumes, props, lighting...... and so on, all of them are the original crew members, which is equivalent to a short reproduction of the filming of "Romance of the Three Kingdoms".

Thus. How much effort Du Kang spent on this advertisement. How big the expectation of investment is. This also proves how determined Du Kang is to rise and how deep his efforts are......

In just a few days, the advertising effect was immediate, and the phone of the CCTV advertising department was almost blown up, even if a few operators had been dispatched, each phone call was just to convey the business phone number of Du Kang Distillery, and the operator was still busy with dry mouth and hoarse throat.

And the big river Du Kang over there. It is even more busy, and liquor distributors all over the country are like crazy, wanting to grab a batch of Du Kang liquor before the year, where is there so much inventory in the poor factory? Even as early as a few months ago, Wu Tian had instructed the factory to start production with all its might, but the two factories in Zhongdu only stored a few hundred tons, and they were sold out in just a few days.

Wu Jianhua believed Wu Tian's words, the effect of the 36 million CCTV standard king is indeed far stronger than the usual advertising of hundreds of thousands of millions, and it is more than 100 times, the 36 million is too worthwhile!

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"Jianhuabo. The production capacity cannot keep up, so the factory can be expanded. If you don't have time, you'd rather not sell it, and you definitely can't buy other people's liquor at will. Wu Tian said.

"I know this, the quality of the small factory is not stable, and we can't use shoddy products." Wu Jianhua said, "I mean, do we want to let Baishui resume production?" The quality over there is still guaranteed. ”

"Well, you can handle this yourself. The problems on the Baishui side have not been investigated clearly, especially the management system in the factory, which has not yet been renovated, and you should pay close attention to these problems. Wu Tian said, "Even if you let the work start there, it must be different from the Zhongdu side, and the product series must be distinguished, so as not to mess up the set, resulting in the same series of wine, the taste is different, it is a matter of smashing the signboard." ”

"Okay, I'll take care of that." Wu Jianhua assured excitedly.

Mr. Wu really raised his eyebrows this time, saying that when he followed Wu Tian to acquire Du Kang, there were still some rumors of dissatisfaction in the village, but fortunately, with the support of Wu Jianjun, the old branch secretary, those rumors did not have any impact.

Not to mention anything else, let's just say that Wu Jianhua himself has received a lot of phone calls from big leaders recently, and he politely begged him to help a relative or friend get a special approval for some goods......

However, Wu Jianhua also kept in mind Wu Tian's advice, the current success is actually not stable, after all, Dahe Dukang Group is not stable at present.

Dahe Dukang Group, at present, is actually a team formed by four distilleries temporarily, in this team, three of them were originally fierce enemies, and they were very incompatible with each other, and Dahe Distillery was originally a private distillery that had nothing to do with the concept of Dukang, and it was very difficult to get the other three to agree.

Although after last year's efforts, the two Dukang distilleries in Zhongdu have been integrated and transformed in a large way, but it is not something that can be done in a short time to completely eliminate the estrangement between the two factories, not to mention the Baishui Dukang that has just been won.

Such a complex situation is quite a test of the ability of school administrators. Even with Wu Tian's guidance in the general direction. Wu Jianhua took care of the day-to-day affairs. I also feel like my head is big from time to time. Now with that, sales have skyrocketed. The problem is even more complicated.

However, Wu Jianhua believes that as long as he makes decisions in accordance with Wu Tian's general direction, he can still slowly integrate the four wineries into one......

In fact, Wu Tian's plan is very simple, just ask each to perform its own duties, Dahe Distillery will continue to operate the "Dahe" brand, and the three Du Kang will implement different product lines. In order to ensure the purity of the respective tastes. The brewing process and technology are shared to improve the quality of the process.

In this way, a few years later, after the "historical grievances" were slowly eliminated, Du Kang could be regarded as truly one, and he could truly rise hand in hand......

For this plan, Wu Jianhua is quite confident, you must know that you still have to follow Wu Tian, a genius nephew, to do business, just like this bidding king project, no matter how unreliable it looks in advance, you will always receive unexpected good results in the end......

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This result was not only unexpected, but Wu Jianhua did not expect it in advance. Even Cai Jinwen, an old advertising man, did not expect it.

Mr. Cai took a sip of Du Kang wine. said with some sighs: "Little God, tell me, am I really old?" Why didn't I expect this standard king to be so powerful? Let's say, this advertising segment is indeed the most effective advertising period, and it has never been worth so much money before, how many years have Fengyun done it, and I have never seen such a powerful effect......"

Wu Tian also took a sip of Du Kang wine, and said with a smile: "Uncle Cai, you are not old, the reason why you didn't see through it is actually because you didn't expect the publicity effect outside of this advertising period itself." ”

"Yes, I agree with this, the intensity of reporting in other aspects is far stronger than the advertisement itself, this scale, let me look at it, when I can launch such a large-scale publicity at once, that is really to do the professional work at home." Song Zhuyi shook his head and smiled.

"Alas, I'm still old, it's time to give the opportunity to young people......" Cai Jinwen smiled bitterly and looked at Lin Su.

Now Tianlei Company's recognized successor candidate is naturally none other than Lin Su.

Cai Jinwen was invited by Wu Tian to start Tianlei Company, he did not invest a penny, and occupied Wu Tiansancheng's shares in vain, and then in the early days of Tianlei Company's establishment, he also accepted the advertising projects of Wu Tian's companies to survive. After entering Beijing, Cai Jinwen accepted Wu Tian's guidance all the time, which slowly developed and expanded Tianlei Company.

Cai Jinwen is not an unreasonable person, so even if he has contributed a lot to the development of the company, he has never given birth to all the ideas that this company is his own, and he has never forgotten that Wu Tiancai is a major shareholder.

Therefore, Cai Jinwen always remembered that sooner or later, he would "return" the company to Wu Tian.

At the beginning, when Wu Tian introduced Song Zhuyi to Tianlei Company, Cai Jinwen was still a little awkward - he didn't think he was old at that time, and he was even more skeptical of Song Zhuyi's advertising talent. However, then Song Zhuyi did not interfere in the company's affairs, and gradually broke away from Tianlei, and started his own public relations consulting business.

Until Lin Su entered the Tianlei, Cai Jinwen simply didn't care about it, just tried his best to help Lin Su work, Lin Su did not disappoint him, when he was managing the system, he did a very good job, coupled with Wu Tian's importance to her, Cai Jinwen also realized that Lin Su was the best candidate to replace him, and he was deliberately cultivated, in the past two years, Lin Su is no longer simply responsible for the affairs of the department, her deputy general responsibilities have turned more to the overall management of the company.

After experiencing the "blow" of this incident, Cai Jinwen, who has always boasted of being a master in the domestic advertising industry, couldn't help but have the idea of retiring and was ready to "return" the company to Wu Tian's reserve talents......

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"Uncle Cai, don't look at her, she's not ready to take over your shift now, you want to retire and enjoy Qingfu, it's not that easy." Wu Tian said with a smile.

When Lin Su heard this, he couldn't help but feel a little apprehensive.

On the one hand, it was because Cai Jinwen intended to let her take over, and she was a little flattered, but on the other hand, it was Wu Tian who directly rejected Cai Jinwen's proposal, which made her feel a little disappointed - not that she had no chance to take the position, but that Wu Tian did not let her take over, did she not trust her enough? Is it someone who doesn't trust her abilities, or someone who doesn't trust her?

"Xiao Tian, Xiao Lin's current ability can completely replace me." Cai Jinwen shouted.

"The ability is enough," Wu Tian nodded with a smile, "However, Sister Lin is still single now, you let her sit in your seat, she is busy all day long, how can you let the family have time to find a good husband?" ”

"Ah...... Wu Tian ......" When Lin Su heard this, he suddenly became anxious and shouted, but he simply gritted his teeth shyly and lowered his head with a red face.

Cai Jinwen and Song Zhuyi also laughed kindly, which made Lin Su blush even more.

It is said that Lin Xu has been single for several years, although she is no longer a star and has entered the business world, but the aura of the vice president of Tianlei Advertising, coupled with the deep impression of Sister Lin, has made her charm increase dramatically, and she is more dazzling than a popular star.

You must know that although the "chaotic" name of the entertainment industry is not loud enough in recent years, people who really have enough levels and know the inside story are not very popular with those celebrities, at most they are just playing.

And Lin Xu, the former star, plus the identity of the vice president of Tianlei, is very different, there are really many people chasing her in recent years, especially some young talents with deep backgrounds and outstanding talents.

But Lin Su was never moved, at most, she just met with people, so she made her good sisters Liu Xinyu and Liu Xiaoqing chatter, and the people around her were helpless about her stubbornness.

What Lin Su didn't expect was that Wu Tian actually talked about this topic today, and for a while he had a feeling of wow, wow, and wow, and for a while, he felt a feeling of wow, wow, and cold—didn't he know what he was waiting for, what it was for, and who he was waiting for?

[Bow and thank you for the monthly passes of Wuzai, njluyujiang, book friend 100903121239890, 17953018, smuksi, Sanke, Fortress Mountain Giant Buddha, Anime, Winter Snow Bird, au_ji, I am Xiaobai 555 and other brothers! (To be continued......)