Price wars are undoubtedly the most commonly used tactics in business competition.

Chinese people have always had the habit of being greedy for cheap, but the problem is that in the nineties, fakes were rampant, and the phrase "cheap but not good" had been deeply imprinted in the minds of ordinary people. Baishui Dukang is also in the stage of competing with Dahe Dukang for "integrity", and such a price reduction will inevitably form a fake and shoddy impression in the minds of the people.

In addition, at the same time of price reduction, it will inevitably weaken the profitability of the enterprise, if the strength of the enterprise is strong enough, you can eliminate the opponent through a short-term price war, and then form a monopoly position, but if its own strength is not as good as the other party, after the start of the price war, where do the profits of the enterprise come from? After a long time, you will either lose your own life, or reduce the quality of your products, lose customer loyalty, and finally you will definitely die......

So, sometimes it's not necessarily a good thing to reduce prices.

What's more, there is Wu Tian, a ghost, behind the scenes?

The next day, newspapers and periodicals of all sizes across the country published articles to report the news of Baishui Dukang's price reduction: "Dahe Dukang is coming, Baishui Dukang is crazy about price reduction", "Dukang's authentic price is high and sells, Baishui Dukang is cheap and self-protecting"......

Wu Tian flipped through the newspaper and almost smiled crookedly, it seems that Comrade Lao Song has a lot of talents under him, and the article he wrote is really getting more and more tricky and sharp, there are more than a dozen articles, all of which are a neutral posture at a glance, but whoever reads it will inevitably give birth to the impression that Du Kang in Zhongdu is Li Kui and Du Kang in Baishui is Li Ghost.

Think about it, since you are authentic, why do you want to reduce the price? Your price reduction means that you have large profit margins and low production costs. I used to make too much money with black money.

However, consumers have never been bitten by snakes. Naturally, there is no fear of well ropes. Message logout. The sales of Baishui Dukang have skyrocketed, and the customer roll call rate is quite high, especially in the original sales area of Baishui, there is almost a rush to buy.

"Look at the good things you've done, you're helping them advertise?"

Ouyang Fei ran to Wu Tian's office angrily and shouted.

"Oh, that's right, I'm just advertising for them." Wu Tian crossed Erlang's legs. Grinned.

"What? What exactly do you want to do? Ouyang Fei shouted angrily, "I've been working hard for more than a year, and I've been ruined by you all at once...... You, you ...... with no conscience"

Poor Jiu Ye did it, but he picked out the tender meat and pinched it, and with just a slight touch, it made Wu Tian's crying father shout to his mother: "Ah, the gentleman doesn't move his mouth......"

"Phew, my aunt is not a gentleman!" Ouyang Fei gritted his teeth and said, "You give me an honest explanation." Why are you ruining my good deeds! ”

"I don't have it......," Wu Tian said with a bitter face.

"Dare to talk back!" The ninth sister twisted it again.

It's a pity that Wu Tian has been annoyed now, we are good people. You can't let it be bullied, right? Well, although it is a very pleasant thing to be bullied without a beautiful woman, the problem is that being bullied by a beautiful woman who seduces you all day but can't eat it is not something that can be tolerated with gritted teeth.

Wu Tian shook his arm violently, broke free from the ninth sister's Qianqian jade fingers, and then stretched out one hand like lightning, directly pinching her two hands firmly, the ninth sister said that she couldn't struggle hard, but Wu Tian was strong? The high heels fell off, and they were finally pressed into the corner of the sofa by Wu Tian.

Wu Tian stretched out his other hand, pinched the ninth sister's chin, and said, "Don't be fussy at me in the future, otherwise you will look good, you know?" ”

The ninth sister suddenly showed an aggrieved expression and said, "Who let you bully others and be angry with other people's ......?"

"I said, can you listen to me? I'm helping them advertise, but the purpose is to make them die faster......" Wu Tian shouted wrongly.

"Really?" The ninth sister blinked her eyes and said.

"Of course it's true, can I still turn my elbow out and help them cheat my own company?" Wu Tian said with tears and laughter.

"Oh, it seems I guessed right, hehe......" Ninth Sister smiled.

Wu Tian suddenly had an ominous premonition, and sure enough, before he could react, there was a sudden sharp pain in his small stomach, but he was kicked by the ninth sister, and at the same time, the demon girl's body twisted, and she broke free from her control, giggled and found her high heels, and Kaden Carden twisted her hips and left......

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"Baishui Du Kang Reduces Quality, Cheap Impact on the Market", "White Water Du Kang, Blending and Adulteration, Self-Destructing the Great Wall", "Experts Reveal the Secret: How Much Is Du Kang Wine Worth" ......

A few days later, another round of public opinion reports began to appear in the press, but compared to the last "fake neutrality", this time it was a loud denunciation!

This is not to blame for the condemnation of other "experts", but it is true that Baishui's side began to play stinky chess as Wu Tian expected......

Due to Wu Tian's "help" advertisement, Baishui Dukang's sales skyrocketed, and soon the original inventory of liquor was sold out. However, in this regard, the dealers of Baishui Dukang have great opinions, you must know that the price set there, compared with the factory price gap is too small, except for transportation and labor, basically do not make a penny, and even a little loss if you don't do it well - the more you sell, the more you lose.

It is not surprising that some distributors simply reduce the amount of purchases, and some people are not willing to buy them by name, and they just desperately promote high-profit products, such as "authentic" Du Kang wine. On the contrary, Dahe Dukang has gained a large number of loyal promoters in vain......

Thereupon. Under the excitement of the crowd. The factory had to lower the ex-factory price again.

Although liquor is a profiteering product, the production cost of high-end liquor is not low, and if the price is reduced in the factory, the quality will inevitably be reduced, otherwise it will lose money.

So, Bai Shui made the most wrong move - pouring five yuan of wine into a ten-dollar bottle!

In fact, in this case, except for those loyal old customers of Baishui Dukang, there is basically no big difference in it. However, the "advertiser" Wu Tian has been staring at it for a long time, and as soon as the Baishui Dukang with reduced quality was listed, it was immediately hyped up in the newspapers and magazines!

For a while, a public relations crisis swept through Whitewater Dukang......

"Jianhuabo, you should also pay attention to the current situation over there, the response to the public relations crisis is very important for a company." Wu Tian said, "For example, this time. If the white water can deal with the crisis, the method can be a little more clever. It's not necessarily going to be so passive, it's going to fall so soon......"

"Hehe, I'm really dizzy over there, and I would even think of a trick to stuff money into the newspaper......" Wu Jianhua also shook his head and smiled.

After the price was reduced, the quality was reduced, and after it was exposed, he hurriedly ran to the newspaper office again, trying to stuff money into the newspaper office and let them send articles to withdraw the report......

"The key issue is not to stuff the money, but to stuff the money." Wu Tian smiled and said, "Let the newspaper play by itself, eat and vomit, and slap yourself in the face, how can you spend money to do it?" ”

"Xiaotian, then what do you say should be done according to their situation?" Wu Jianhua asked for advice.

"Cold salad! They can find a way to buy the newspaper, but the goal should be to make the newspaper no longer follow up on the report, and after a while, the natural situation will be calm, and then find a way to slowly restore the reputation of the product. Wu Tian smiled, "But even if they do this, it may not be useful, who will make their opponent us?" ”

"Haha......" Wu Jianhua laughed heartily. It's really comfortable to follow this eldest nephew to do things, and he has always been eaten to death by everything......

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The Xijing investigation team stayed at the Baishui Distillery and conducted an audit review of the factory.

This kind of thing has never been checked and not known, and it has not been checked and never run. The investigation team made rapid progress, and within a few days, they seized the financial loopholes, from the factory director to the accountant, and were all invited by the investigation team to have tea.

Immediately afterwards, Shannan Dahe Dukang Group proposed the merger of Baishui Distillery. The news soon spread widely in the newspapers and periodicals, and all parties agreed with it!

This is a great thing, who in the domestic liquor industry does not know that there were once three companies fighting for trademarks, and the situation was bloody? Although after mediation, an abnormal plan was finally formed for one registration and three for use, but everyone knows that this is a hidden danger, and it will inevitably cause huge conflicts in the future.

But now, the two Shannan have merged into one, and Baishui is another mess, and people are willing to take over and form a situation where the three families are one, which is a great thing for all parties.

First of all, for the brand, it is finally no longer in chaos, and finally the three can work together to make this national brand bigger and stronger. As for the above, this trademark dispute is thus over, and the hidden dangers in the future are cut off, and they are naturally very happy.

The most important thing is that Baishui's mess is giving Xijing a headache, and he is naturally very happy to be able to throw this mess out.

Plus the pressure of public opinion. The merger plan was quickly agreed upon by Xijing and Whitewater.

The problem though. The matter has reached the stage of substantive negotiations. Inevitably, it will be stuck again - the valuation given to the distillery by Baishui is too high, and the proportion of shares it wants is simply outrageous, not to mention that Dahe does not agree, and the two families in Zhongdu are also strongly opposed!

Seeing that it is almost New Year's Day, if the merger and acquisition plan cannot be signed, it will be a serious threat to Wu Tian's big plan.

Wu Tian had to call Deputy Secretary Cheng again and asked him to put pressure on the investigation team in Xijing. Intensify the investigation of the distillery. Soon, the whitewater began to relent......

Therefore, according to the estimation of the experts hired by the negotiation team of the Dahe Dukang Group, and after checking the assets of the Baishui Distillery, the merger and acquisition plan was finally negotiated in early December -- after the merger, the proportion of Dahe Group's shares in the new company will be reduced to 31 percent......

In fact, seriously speaking, this plan does not take advantage of Baishui on this side of the river, you must know that although the scale of Baishui Distillery is relatively large. However, the problem is that their assets are limited in health and their debt ratios are high. In fact, it is completely possible to suppress their shareholding ratio a little lower -- you must know that there are dogs in their hands, and they dare not crook their mouths.

However, Wu Tian didn't want to bully people from other provinces, besides, there was not much difference in the shareholding ratio of the three Du Kangs, and it would be easier for the next step of comprehensive integration and management on the Dahe side, lest that one be too self-respecting and disobey the order......

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"Jianhuabo, the next task is to immediately inject capital into the new group and increase our shareholding ratio again." Wu Tian said.

"Don't worry, I have already greeted Zhongdu before the National Day, and the two of them will not object." Wu Jianhua patted his chest and said.

Wu Tian smiled and nodded, as long as the two families in Zhongdu did not object, Baishui's side would have no right to speak.

In fact, as early as last year, when the two companies in the capital were merged, the reason why Wu Tian agreed to the shareholding ratio of the lion over there was that he had already planned the next devouring plan.

To put it bluntly, it is actually very simple, that is, to take the distillery first, and after completing the merger, then inject a huge amount of money to increase the shareholding ratio!

For this to happen, a majority of shareholders would need to agree, but that issue has long been out of the question. Last year, because of the problem of withholding wages, there was a major earthquake in the factory, and Dahe just took over the reform of the management of the factory, and now the two factories have been fully integrated into the management system of Dahe. The factory will not object to the county government of the equity owner. Naturally, the government is not a problem, as long as one party agrees to it, this matter will be considered nine out of ten.

"It's not difficult, it's hard to be fast, you must do it well before you go to the capital." Wu Tian sighed.

"Don't worry, you just have to go, I promise to complete the task here." Wu Jianhua said with a military order.

Wu Tian nodded, and then turned around and boarded the special plane to the capital.

"Alas, it's finally almost done, and it's time to relax." The ninth sister stretched her waist and smiled with some satisfaction, "Alas, you said that when we go to the capital, is it better to live in the courtyard of grandpa's house, or live in the villa in Xishan?" ”

Wu Tian, who was drinking water, almost squirted out in one gulp, and it was too easy to misunderstand, right?

"Ahem, you better stay in a hotel." Wu Tian said.

"Cut, look at your timid look." The ninth sister said, and giggled again, "Hey, you tell me honestly, are you afraid that I will delay you to bully other girls?" ”

"You've guessed it, okay." Wu Tian smiled bitterly.

"Actually, you don't have to be afraid, I don't object to you bullying other girls at all. Or just let me follow and see how you bully people. Maybe I'll be able to point you out. I promise that you will die of those girlfriends who are waiting for you, and I will never be able to do without you again......" Jiu Mei said with a smile.

"I ...... I'm going to jump off the plane......" Wu Tiantou shouted, some of the journeys were bearable......

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"Tianshao, we are too passive this time, and in the future, customers will directly negotiate with CCTV, what else do you want our advertising company to do?" Cai Jinwen shouted with some dissatisfaction.

Cai Jinwen was really dissatisfied this time, you must know that this time Wu Tian did take a step that hurt his interests.

Two months earlier, Wu Tian called Gu Jiande and made a trick - the king of the standard!

The so-called CCTV standard king. It means that CCTV Tong guò conducts open bidding for the best advertising files during prime time, and the highest price is won in the form of hidden bidding.

And it is from the first CCTV bidding that the Chinese people really realize the power of advertising! In the last life, the sensational effect created by each CCTV standard king, and the famous brand effect created by the brand overnight, are enough to make people's positions and blood swaying, and it is difficult to calm down......

Wu Tian remembers that the last generation of CCTV launched the concept of the king of the standard was at the end of this year, but the problem is that the "great talent" in this life has already offended Young Master Tian because of the last 315. And stepped down early.

Therefore, Wu Tian had to go into battle in person. pointed out Deputy Director Gu and made him the person who created the concept of "Standard King".

After two months of intensive planning, CCTV's first advertising bidding competition has been prepared, and it will be held on CCTV on December 25 - this time is more than a month later than the previous time, but there is no way, who made Wu Tian have to wait until Baishui Du Kang can participate in the bidding?

However, Wu Tian's "idea" made Cai Jinwen very dissatisfied, thinking that Wu Tian was digging his own corner for the Du Kang project.

You must know that in the past, the way for companies to advertise was to either talk directly with CCTV or find an advertising agency.

Under normal circumstances, CCTV's good advertising stalls have long been "contracted" by various advertising companies, and companies can only get a good position by themselves, so they can only pass through guò advertising companies, and as the current leader in the domestic industry, Tianlei's right to speak on this is not ordinarily heavy, and this piece of money is not a small head.

As soon as the concept of the king was born, although it did not completely block the road to making a fortune, the fattest time period was not fun, and it had some impact on Tianlei.

Wu Tian smiled and explained: "Lao Cai, don't take your vision so short, in this matter, Tianlei has suffered some losses, but for Deputy Director Gu, it is a great political achievement, in the future, he will go up, can he get the benefits of Tianlei?" ”

Cai Jinwen was stunned, blinked his eyes, and nodded.

It is said that at first, he only thought that Wu Tian was doing this to hype up the Du Kang project, but he didn't think about the problem on Gu Jiande's side. If you really want to say this, the benefits of this matter are indeed much greater than the losses in front of Tianlei......

Wu Tian said with a smile: "Hehe, besides, once the concept of the king is successful, the power of advertising will inevitably be fully accepted, which is a great thing for the entire advertising industry. ”

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"Du Kang is not a literati wine, but a king's wine, a wine drunk by the overlord of the hero!" Wu Tian said. "The vibe of the whole advertisement. It is necessary to highlight the impassioned hegemonic spirit. The kind of heroic spirit that wins the world is ......"

Lin Su's eyes sparkled and he looked at Wu Tian, who was talking eloquently, looking like he was out of sight......

"Hey, what about talking...... Wu Tian raised his hand amusedly and shook it in front of Lin Su.

Lin Da Meinu couldn't help blushing a little, and said with a smile: "As soon as you say that, I think of the picture of Cao Mengde drinking in front of the army in "Romance of the Three Kingdoms......"

"Hehe, how to shoot, it's your forte, I'm just setting a tone for Du Kang's wine." Wu Tian said with a smile.

"Tell me more. It turns out that the scenes I wanted were all one or two actors, pretending to be Cao Mengde and reciting poems, and it would be over, it would be too literati, hehe. Lin Xu said, "But if you shoot like this, I'm afraid it's too late in time." ”

"That's your problem, isn't it?" Wu Tian shouted very inauthenticly, "Anyway, it must be filmed before New Year's Day, otherwise it won't be able to catch up." ”

"You're so unreasonable, it's because you're late. On the contrary, the responsibility is put on the heads of others! Lin Xu said angrily.

"yes, this guy just never reasoned!"

Between words. saw Liu Xinyu walking in with a smile.

"Ah, Sister Xin Yu." Lin Su just stood up hurriedly, and took Liu Xinyu's hand very affectionately, as if he had found a big backer, and shouted, "Look at this person, there is a big problem, if you want me to shoot a scene that requires at least a few hundred people, and I have to shoot it within a week, isn't it embarrassing for me?" ”

"Then ignore him and let him shoot himself." Liu Xinyu glanced at Wu Tian with a smile, and pulled Lin Su to sit down on the sofa in the living room.

Wu Tian couldn't help but have a big head, since the last time he was shot, Liu Xinyu and the three of them have taken care of themselves together for a few days, but the originally good relationship has become even closer, especially Liu Xinyu takes care of Lin Su very much, it seems that now in her heart, Lin Xun's status is higher than herself......

"My Aunt Xinyu, I'm doing a serious job, if you don't help, forget it, and fanning the flames to make my soldiers turn against me, isn't this trying to kill me?" Wu Tian said with a bitter face.

"Really? So strict zhòng? Liu Xinyu said with a smile.

Lin Xu smiled: "It's really important, this advertisement is going to be the king of CCTV." ”

"Oh?" Liu Xinyu said, "That...... Why don't we help him? ”

"However, in such a short period of time, where can you shoot such a big scene, let's just say that you can't handle the costumes...... Lin Xu said.

"Well, I'll arrange the props, the rest of the Three Kingdoms crew is thrown in the warehouse of the Tianlong base, the personnel can borrow it from the unit that participated in the filming at the beginning, and if it doesn't work, let the people of Tianwei try it." Lin Xu said with a smile.

"Yes, yes, the actor simply let Cao Cao play, this is a good arrangement, hehe......" Lin Su clapped his hands happily and smiled.

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In late December, Dahe Dukang Group once again came out with heavy news - the parent company of Dahe Group, Wujiacun Group, decided to inject 300 million yuan into Dahe Dukang to vigorously develop the "Dukang" brand in the next step!

This capital injection, there is no warning in advance, it seems very abrupt, and the action is quite rapid, it only took a few days, the capital injection was completed, the equity was redivided, the new Dahe Dukang Group, Dahe Group holds as much as 60 percent of the shares, and the other three occupy more than 10 percent of the share, Dahe Group has become the new group of veritable controlling shareholders!

Just because of the "three into one", the public opinion after the singing of the drama was in an uproar again, and all parties sang well, claiming that with this huge amount of money, the revitalization of the Du Kang brand is expected to be cloudy......

But the news here has not yet dispersed, and another blockbuster news has come - Dahe Dukang Group won the CCTV bid king in one fell swoop!

The advertising cost of 36 million is like an astronomical amount, which is shocking to the point of shock, but considering the 300 million capital injection that Dahe Du Kang has just obtained, this amount of money is also relieving - who makes the family rich?

However, what everyone doesn't know is that the top head of Dahe Dukang Group does not look rich at all.

Even though he has walked out of the CCTV gate, Wu Jianhua is still bitter about the 36 million flesh that has just been thrown out.

And Wu Tian also felt a little painful, you must know that he was a "loser" just now......

According to Wu Tian's memory, the winning bid amount of the first CCTV bid king in the previous life was 30 million and hundreds of thousands, which means that he can win by quoting 31 million. However, Wu Tian is afraid that the wheel of history will deviate because of his appearance, what if someone else makes a quotation? So he simply quoted the figure of 36 million to make sure there was nothing wrong.

But who would have thought that there was no business trip in this regard, and afterwards Gu Jiande revealed that the final price of the Confucian Mansion was only 30 million and hundreds of thousands, which inevitably made Wu Tian regret it - he recognized millions of them in this hand......

"Xiaotian, you said that if you throw so much money away, it won't be wasted, right?" Wu Jianhua said painfully.

"It's not enough to drift down, the key is that the factory has to work fully and prepare enough goods, otherwise it will be a big trouble...... Wu Tian said with a wry smile......

The final fate of the Confucian Mansion in the previous life was really miserable, and nothing in this life could fall on his head...... (To be continued......)