Chapter 232: Building the company's image
When Lin An was relieved to finish dealing with the matter, Wang Yan took another report document to show him.
"What is this?" Lin An opened the document, on which there were sketches of schematic diagrams, from cars to clothing styles and logos, etc., and at the beginning of the document was written "On Building a Scavenger Company Image Plan", the signature of the document was Tong Zheng of the Public Relations Department.
Seeing the name Tong Zheng, Lin An remembered that he had done the promotion of Gluttony No. 2 before, but because of Zhao Yu's warning, Lin An did not dare to continue the hype, so Tong Zheng's department gradually developed in the direction of Qingshui Yamen.
If you change to an ordinary company, you may also need a public relations department to maintain customer relationships, such as daily gifts, holiday travel and other projects, which can be said to be a real oil and water department.
Unlike Scavenger Company, Lin An has a very hard relationship with the government department, and there is almost nothing to maintain customer relationships except for the necessary etiquette and some additional expenses.
After all, scavengers belong to a seller's market, and buyers will only beg to come to the door, so the position of the public relations department is more awkward.
Seeing that those brothers ate oily and slippery, they could only count three melons and two dates to live. The morale in the department was getting lower day by day, and Tong Zheng quickly called a meeting of everyone in the department to come up with a solution to their current predicament.
In gathering the strength of everyone, in fact, it is still because of the short establishment time of the scavenger company, after all, a company that is less than half a year old, there are too many things for the public relations department to operate.
For example, the image of the company, as we all know, every large company has his image, slogans, employers, and his special clothing, as well as special painted cars.
The company has recently grown to more than 800 employees and 120 cars. After all, they need a car to go out on business, unless they are flying there.
These things barely fell within the scope of the public relations department, so Tong Zheng took the relevant plan to find Cai Yuncheng to report.
Cai Yuncheng is still very optimistic about this plan, as long as it is a large company, it will not hesitate to invest in this area, and it is good to say that the business of the scavenger company is very prosperous and there is no foreign debt or anything like that, so the company has cash on its books.
It's just that this matter involves the entire company, and it has to be Lin An's nod, Cai Yuncheng definitely doesn't dare to assert himself.
Lin An was not in Zhonghai some time ago, and this document has been in Wang Yan's hands for a long time. Today, Wang Yan had time to show this document to Lin An.
Lin An flipped through it, threw the document on the table, frowned and said, "What kind of thing is this design, it's ugly, help me call Tong Zheng over." ”
got Lin An's orders. Wang Yan walked out of the office to her desk, picked up the phone and pressed it skillfully. Even though she rarely contacted the PR department, she was able to get through accurately.
Keep in mind the internal phone calls of each department in your company. This is one of the essential skills for a secretary.
After receiving a call from Wang Yan, he knew that he was summoned by the big boss, and Tong Zheng didn't dare to slack off and hurried over.
"Boss, are you looking for me?"
Lin An nodded, motioned for him to sit down, and picked up the plan on the table. said: "This plan is very good, but is your department short of money?" ”
Tong Zheng was stunned, he didn't know what it meant when Lu Dao Lin An asked this, so he said it seriously. They must be short of money, but if they say it directly, will Lin An feel that the company has treated him badly, so he has complaints?
But if you say that you don't lack money, Tong Zheng knows very well that the designs on Ji Lu's plan are really poor, and the design is so bad if you don't lack money, you are embezzling public funds, right?
Tong Zheng hesitated but said: "This is just the initial plan, it was made by a few artists in the department, so it is relatively rough." ”
"I see." Lin An nodded, this reason was still in the past, so he didn't say anything.
finally passed, which made Tong Zheng breathe a sigh of relief, and then Tong Zheng had a huge surprise in his heart, it seemed that the boss was interested in this plan.
Tong Zheng cautiously asked tentatively, "Why don't I take it back and revise it again?" ”
"It's definitely going to be revised." Hearing Lin An's affirmation, Tong Zheng couldn't wait to laugh three times, and then shouted Long live the boss.
Lin An continued: "The design concept of this plan does not fit the company's image and must be redesigned. ”
"Yes, boss, but can you elaborate on the ideas so that I can go back and urge them to revise them."
Lin An nodded and said with certainty: "It seems that your department is indeed short of money, you go to General Manager Cai and say what I said, take two million as the start-up capital for the plan, so you should have the money to hire a good designer, right?" ”
Tong Zheng couldn't hide it, so he laughed twice as a tacit, and Lin An continued: "You don't have to worry about money, I only ask that the design must be refined." ”
As long as there is money and no design can be obtained, Tong Zheng immediately promised: "Yes, I will definitely complete the task." ”
"I have a few ideas for the design concept...... Before Lin An finished speaking, Tong Zheng immediately took out the sticky notes and pens he carried with him from his pocket, and saw Lin An looking at himself: "A good memory is better than a bad pen, I want to write down the boss's instructions." ”
This attitude of serving the boss wholeheartedly, no matter which company boss sees it, he will be satisfied, and Lin An is no exception, nodding at him appreciatively.
"First, our scavenger company has only been established for less than half a year, very young, the design should consider the vitality and vitality can not appear lifeless and dull, second, the company is engaged in the environmental protection industry, so to give people a fresh and healthy feeling."
"Third, the image design should try to develop in the direction of being close to the people, and the mascot should be as practical as possible in terms of cuteness, but it should not be separated from the theme of environmental protection."
The first and second are easy to say, but the third makes Tong Zheng embarrassed, not only to be close to the people and cute, but also not to be separated from the theme of environmental protection, which is too embarrassing.
He could see that the boss attached great importance to this plan, and at the same time, it was also his pressure, Tong Zheng hesitated in his heart and told his embarrassment.
"Mascot, I want to see it." Lin An didn't throw all the problems to Tong Zheng, but was thinking about it himself.
Tong Zheng thought to himself: There are not many bosses who are not embarrassed by subordinates now. Just when Tong Zheng was about to take this question down, Lin An clapped his hands, "I thought of it, little glutton." ”
"Gluttony?" Tong Zheng followed and read a sentence behind, gluttonous he knew that the fierce beast of ancient times, no hands and feet, it is said that it was so greedy that it ate everything from its hands and feet to only one head, which is the embodiment of greed.
Lin An knew that he had lost his mouth and told the little gluttony, and when he saw that Tong Zheng didn't have any reaction, he breathed a sigh of relief and secretly blamed himself for making a fuss.
"That's right, it's gluttony, and the company's products are named after gluttony?"
Besides, the body of the little gluttony is indeed very cute, both the hideousness of the fierce beast and the cuteness of the cuteness, there is a kind of contrast cuteness.
Lin An began to describe it according to the appearance of the little gluttonous body, Tong Zhengli hurriedly lowered his head and wrote it down in the notebook, and also drew a sketch, he also has a certain painting skill, and he has a share of credit in the previous plan. (To be continued......)