Chapter 180: The Father of Health Products
Lao Gu and Zhao Yuting glanced at each other, they didn't expect Wang Chao to be so relieved, both companies taught them management, but they also admired Wang Chao even more.
Then discussed the bet capital and the name of the company, Wang Chao said that the name of the company should be the same as his other subsidiaries, also called Tianyi, called Tianyi Special Oil Products Co., Ltd., the registered capital was 5 million yuan before, Wang Chao added it to 50 million yuan, in order to provide a larger platform, to launch more special oil products in the future, this aspect requires Zhao Yuting to work research and development, in addition to Wang Chao also let them collect the world's latest oil products, and then handed over to him to use to reverse crack its production process - In fact, it is handed over to the peep to crack it.
The three of them chatted while eating, the meal was eaten until the evening, although some were still unfinished, but what should be said was also said, the rest was some details, and the company was ready to be changed as soon as possible in two days, so that the capital could be injected, and let Lao Gu start to divide a part of the oil produced and hand it over to Zhao Yuting, so that he could resume its production first.
All this is naturally operated by the two of them, and Wang Chao is the shopkeeper again
The days passed day by day, during which all the subsidiaries were convened to Yanjing to hold a meeting, and discussed the establishment of the group company, on June 15, Tianyi Group was formally established, because no one can dominate the overall situation for the time being, so the company has formed several major business divisions, of which the first division is the coal business department, which is responsible for the old Zhao Zhao Shanglin, in addition to the existing Eshi coal company, in addition to the supervision of Chifeng Tianyi Coal Company and Taiyuan Tianyi Coal Company; The second division is the special steel division, which is still responsible for the old man; The third business department is the real estate division, which is responsible for Wang Zheng and supervises Hengzhong Tianyi Construction Company and Tianyi Ancient Construction; The fourth business unit is the water affairs department, which is responsible for Cao Yunjin, and supervises the seawater desalination company established by Cao Feidian and Hebei Province in Huanghua, Cangshi City, and he will also lead the establishment of new national desalination companies in the future; The fifth business unit is the petrochemical division. Gu Jianguo is in charge, to be honest, this petrochemical division is indeed too small, it has just been established, but it can be regarded as an independent business department, and Wang Chao's expectations for it are still relatively high; The sixth business department is the audio-visual business department, which is responsible for the pro-Ji'an.
In addition, Wang Chao also included the seawater permeable membrane research institute, the special steel research institute, the antique Tianyi company, the Tianyi security company, and the investment on Tianyi Island were not included in the company's business unit sequence, which were counted as his private independent institutions.
After the establishment of the group company, its scale has exceeded 50 billion yuan, and it has entered the list of large enterprises in one fell swoop. In order to meet the needs of the group's office, a piece of land was purchased in the prime area of the East Third Ring Road in Yanjing City, and a 30-storey office building was developed by Tianyi Real Estate Company as the office headquarters of the group company.
At the inaugural meeting of the group, a reporter asked whether there was a plan to go public. Wang Chao, as the first spokesperson, first stated that "listed companies are generally to raise funds, either to invest in new projects, or to solve the problem of insufficient corporate liquidity. These two problems do not exist in Tianyi Group at present, our cash flow is very abundant, there is no need to rely on listing to raise funds, and I promise. In ten years, Tianyi Group has no plans to go public for the time being. ”
After Wang Chao finished speaking, the reporters below had a lot of discussions, and suddenly took pictures with the spotlight of the camera.
Another reporter in the audience asked whether there are new investment projects and plans in the future.
Wang Chao said with a smile, "For any company, it is necessary to invest in new projects, but there is also a certain limit, you can see that the six major business divisions of Tianyi Group are almost independent, without any relevance, even if there is new investment in the future, I think it is also to invest around these six main bodies." Of course, we do not deny that if there is a suitable investment project, Tianyi will also pay further attention. In addition, I would like to take this opportunity to announce one thing: our Tianyi Group is ready to set up a small venture capital company in the next year, specifically to fund those new projects with patented technology, and provide financial support for entrepreneurs who want to start a business but do not have funds.
After speaking, the reporters in the audience were discussing again, and then several reporter friends stood up to ask questions, and Wang Chao also answered them one by one.
The press conference of Tianyi Group lasted for more than two hours before it ended, and in the afternoon of the same day, the economic sections of major websites rushed to report on this matter, and Tianyi Group became the focus of attention as soon as it was established.
On the third day after the press conference, Wang Chao was checking the reports regularly sent by the major business departments in the office building leased by the group -- the new office building was still under construction, and the newly established group company rented an office building, next to the future new office building -- when he suddenly received a call from the second brother, which was also the first contact between the two brothers since the last conversation.
"Lao Qi, okay, I didn't expect you to set up a group company so soon, congratulations"
"Hehe, I can't help it, if I want to be a shopkeeper, I have to find a way to let everyone have a backbone, second brother, why are you free today?"
"What did you think about the health supplements I talked to you about last time?"
"Yo, I'm going to be busy forgetting about this recently, but I thought about it after you said it last time, and I feel that this thing can be done, but I don't have anyone under me now, once I want to start, I have to think about making it bigger, so I need to recruit some experienced people, and I don't have a suitable candidate at the moment."
"I know that you kid is looking for all kinds of reasons, all kinds of excuses, come on, I'll be a good person at home, let's have a meal together in the evening, and I'll tell you more specifically"
The brothers made an appointment with the location, it is still the small restaurant that they used to go to, although Wang Chao's net worth is different from before, but he feels more comfortable in this environment, too luxurious hotel, a huge private room, and the two of them are too lonely to sit.
But despite this, because he had to talk about things, Wang Chao also asked for a small private room, ordered food and waited for the second child.
Now that a group company has been established, Wang Chao has recruited two more secretaries, male secretaries. Let them be responsible for the reports sent by the major business departments and the daily office situation of the company.
In addition, now when going out, Zhao Dahai is generally asked to be a full-time driver, unless there is a private matter, otherwise Lao Zhao is generally allowed to drive, firstly, the identity is different, and secondly, there are many things to consider, which is not conducive to safe driving, and this is also what Lao Zhao has repeatedly requested.
Lao Zhao is now determined to be a driver, and the security company has been handed over to a comrade-in-arms of his own, and now Tianyi Security is independent of the group company and is Wang Chao's private company. Not only began to officially take over some "private detective" work, but also was responsible for providing security services for the six business divisions, of course, the focus was on Tianyi Special Steel Company.
Today, Wang Chao is a private matter, so he didn't let Lao Zhao drive, and he drove the Audi A8 - the car was still the original car, not replaced, and it was easy to drive, and he didn't drive many kilometers. It's similar to a new car, and besides, this car can also be on the table, so there is no need to change cars.
As soon as the food was ordered, the second child pushed the door and came in. "Yo, Boss Wang, I've kept you waiting, it's rude"
"Fuck off. Punish you with three drinks, hahaha"
The two brothers sat down and said a few more words, and the second brother saw that Wang Chao was still the same as before. There is no change, the heart is completely down-to-earth - it is said that people are easy to change when they have money, whether it is between men and women or between friends, in fact, sometimes it is not deliberate, such as your identity has changed, your social circle has also changed, and naturally it will change in the previous circle, plus people's time and energy are limited, it is difficult to do everything, you can only minimize the time to socialize with friends in the previous circle, and after a long time, you will be said to have changed your mind, in fact, you can't help yourself.
Fortunately, although Wang Chao has many companies, he is managed by others, and he is the shopkeeper, so he is not so busy in terms of time, and naturally he still has the effort to have some food with the second child.
"Lao Qi, the last time I talked about health care products, after I went home, I thought about it carefully, this thing is feasible, because what? Because it's highly profitable? For example, the ginseng of the United States, a box is 800 grams, but it was sold for more than 300 yuan, I asked professionals in the industry to calculate, the production cost of his box is only 20 yuan, which still includes ginseng, packaging boxes, labor, etc., but its publicity and promotion, sales expenses are as high as about 100 yuan, and the rest are profits, so calculated that the market sells more than 300 yuan of American ginseng, the net profit is more than 200 yuan, do you say this is a huge profit? ”
"Hehe, second brother, you just saw the thief eating meat, but you didn't see the thief being beaten, although I don't do this, but I also know, but all health care products, almost all of them are huge publicity and promotion costs to pave the way first, and to make a name for themselves in the market and consumers, and this early investment, it is estimated that it is not a small number, so this is not what anyone wants to do."
"Yes, second brother, you deserve to be a big boss now, and you really hit the nail on the head when you see the problem. Indeed, those experts have also said that similar to this kind of health care product company, his advertising expenses are massive, as far as this rice ginseng is concerned, although there are not too many advertisements in recent years, but when it first entered the country more than ten years ago, the advertising costs were hundreds of millions. Now when it comes to American ginseng, we all know that it is the good of the United States, which is the brand effect, more precisely, the brand awareness and reputation, and there is still a lack of such bold companies and bosses in China, who dare to spend so much money to promote a brand"
"Second brother, so you have a spectrum in your heart, or you can recommend me an expert in the industry," Wang Chao said with a smile and looked at the second child excitedly.
"You're really right, the person I recommended to you is really not ordinarily high, do you know the three main oral liquids back then?"
"Then why don't you know, it is known as the first direct selling company in China, people have done advertising in the countryside, and even every household has their flyers, when you are very brilliant"
"The one I recommend is a senior who has experienced the glory of the three masters back then"
"Oh?" Wang Chao was also a little surprised, "Where did you dig it from, as far as I know, after your three masters failed, many people engaged in marketing have used them as a case." But how about the ability you're looking for? And after so many years, the market environment is different, and consumers' purchasing hearts have undergone earth-shaking changes. ”
"Hehe, I haven't finished yet, in addition to experiencing the glory of your three masters, in addition, this person has also single-handedly created the marketing and promotion activities of Tiens and other health care products, and the latter two health care product brands are still alive now, Lao Qi, you say this person is not available?"
"Ah, really?" Wang Chao still knows a little about the latter two domestic health care product brands, they are all very hot brands in the north of China, Tiens was raised around 2000, and its heyday was in 2005; No limit is a little later, and more successful, its direct sales means and Amway, etc., even farther than them, in various places have set up direct sales stores, if not because the brand's popularity has not been further expanded, its sales will not be worse than Amway, but even so, now unlimited annual sales are more than 1 billion yuan, is one of the few domestic direct health care product brands.
After further introduction by the second child, I understood: it turned out that the person who reported to them that the health care products ate the dead was this - Chen Maozhong, the "veteran" of the health care products industry who was in his fifties but still strong, and the second child came to him to understand more, and only then did he understand that the feelings of this person who was so good back then, can be said to have personally experienced the development process of the three most well-known health care product brands in China, and has rich experience in the field of health care product marketing. But the old man has a very stubborn temper, and he doesn't want to "carry life" for foreigners.
"Second brother, you are so lucky to be able to meet this kind of master, is this person in Yanjing now? What do people do now? Can you talk to him? ”
"His home is still in Quancheng, Lu Province, and he is the editor-in-chief of marketing publications. I have understood his thoughts, he is still strong-hearted, but unfortunately he has not found the right project and the right temperament, because he said, his life is the life of a professional manager, he can't do it himself, one is no funds, the other is too soft-hearted, hehe, the so-called mercy is not in charge of the army"
"That's great, in this way, you can contact him again, I think we will visit him in Quancheng tomorrow and talk about his style"
"Okay, then I'll call him now"
The second child was also very happy, and he didn't avoid it, so he picked up his mobile phone and dialed the phone in front of Wang Chao, made an appointment in a few words, and asked Wang Chao to chat with him on the phone. (To be continued......)