No matter where you are, you will feel the pressure, Hollywood is always surrounded by the spotlight, among which the celebrities who seem to be beautiful are actually facing unimaginable pressure, the right outlet and way to vent are undoubtedly crucial, otherwise they are likely to go astray.

The most primitive sport between men and women is sure to be a good way to relieve stress, and after a weekend at sea with Ryan, Natalie returns to the post-production of 127 Hours with a relaxed and confident smile.

Ryan, who returned to Disney, also welcomed an important visitor, Michael, the director of "Transformers"? Seashell.

Disney has signed a formal directing contract with Exploding Bay, and the entire team that has worked with him since the time of "Jedi" will join the "Transformers" crew, and this group of people is definitely the best at making explosions and shooting visually striking shots in Hollywood.

The crew has just begun to prepare, Michael? Bei and the relevant personnel have developed a fairly detailed plan.

"Two weeks ago, I went to Rhode Island to visit the Hasbro base." Sitting across the desk from Michael? "Frankly, Ryan, I'm not a Transformers fan, but those toys are really impressive. Goldner talked a few times and learned a lot. ”

"Can you talk about it?" Ryan just flipped through the plan and put it aside for the time being.

In his previous life, as a group of people born in the early eighties, the "Transformers" series carried too many good memories for him. He has never denied that he is also a fan of the live-action Transformers movie, even if it is a brainless popcorn that has been slammed by countless film critics.

"First of all, it's a machine." Michael? Bei took the coffee handed by the secretary and thanked him. continued, "They shouldn't be called mechists, they're mechanical lifeforms, so the boxy, bulky, stout shape isn't for Transformers. ”

Seeing Ryan nodding slightly, Michael? Bei seemed to be more confident, "In the setting, they are alien beings with advanced intelligence like humans. Then the body should also be like intelligent life, full of curves and physical beauty. ”

Ryan agrees with Michael? In Bay's view, this is not just a science fiction film. It's about high-level alien lifeforms, and it's a joke if it's big and bulky, just like those who don't know the original Lord of the Rings complain that the wizard Gandalf in the movie is always hand-to-hand combat.

"I've communicated with the Industrial Light & Magic special effects team." Michael? Bey continues. "We're going to be streamlined with the main King Kong characters, including Optimus Prime and Megatron. ILM gave me a rough sketch of the design, and we'll be working on a scale model, where Optimus Prime will probably use tens of thousands of parts. ”

In this way, during a transformation process, thousands of components of the machine will move at the same time, thus avoiding the phenomenon that the volume and mass of the Transformers in the Transformers cartoon can be reduced and expanded at will, which is difficult to explain with everyday physics.

The unique Transformers look can also highlight their fundamental Cybertron origin.

Michael? Bey didn't stay long, just exchanged views with Ryan on some key issues, and left the proposal. Soon left Disney headquarters.

The proposal he brought with him was not just about filmmaking. There is also the entire preliminary planning of the 'Autobots' studio established by Disney, which involves many links such as preparation, publicity, shooting, distribution, cooperation and peripherals.

For example, in terms of publicity, the studio has already been in contact with more than 200 companies in 78 countries, and the pre-sale work has started early.

In order to get close to the Transformers fan community in the United States, Disney plans to hold a "Optimus Prime Lines Competition" starting next month, asking fans of the series to write lines for Optimus Prime in the movie, and the lines written by the final winner will appear in the film.

Marvel Comics has acquired the comic rights to "Transformers", and some time before the release of the film, it will publish a four-volume comic prequel to the Transformers live-action movie, which mainly reflects the story of Bumblebee's journey from Cybertron to modern Earth, Megatron's journey to Earth in search of the source of the fire, and the origin of the Seventh Defense Zone.

In addition, there are a number of live-action film story series for young children, which will be published one after another before the release of the live-action film, creating a rich prequel background for the story of the live-action film.

Behind a truly successful movie, it will never be possible without huge and complicated publicity and marketing work.

Disney even has subtitle slogans like - Their War, Our World - ready.

In the filming of this film, it is bound to involve many scenes of the US military and the war, and the "Autobots" studio also contacted the Pentagon and received a positive response from the US Department of Defense. The shellfish itself also has a lot to do with it.

Since the beginning of "Death Island" in the last century, Blast Bay has established a very pleasant cooperative relationship with the Pentagon, and it almost didn't take much effort on Disney's side to shoot with the help of the military.

When Michael? When Bey once again invited the Pentagon to provide support for the filming of the film, the other party not only accepted, but also came up with his own plan.

According to the initial plan, the film will feature real Holloman, Cortland and Edwards Air Force Bases, as well as the Pentagon, and the Department of Defense has even promised to assist the crew in filming for free, lending high-end weapons that are not usually seen, from CV-2 tiltrotors to C-130 "Hercules" transport planes, C-17 "Globemaster" transport planes and F-22 "Raptor".

Despite accepting sponsorship from the Department of Defense and listening to them in some respects, the savings were in the tens of millions of dollars, and the display of American GIs' heroic and powerful anti-maniac fighters was also something that North American audiences would like, and neither Ryan nor Disney would oppose this plan.

What's more, according to Ryan's idea, as long as the series can make money, no matter how bad it is, it will continue to be filmed, and it is necessary to have a good relationship with the Pentagon, after all, in order to promote American weapons and the army, they will pay for many aspects of the movie.

In North America, including the White House, Congress, the Department of Defense, the CIA, the FBI, the Department of Homeland Security, and even the county police departments of famous cities, there are special offices dedicated to Hollywood affairs, and it is also a Hollywood tradition to use the power of these departments to shoot movies.

The most typical, almost the Los Angeles Police promotional film "Life and Death", was fully assisted by the Los Angeles County Police Department, not only dispatched a real SWAT team to assist in the shooting, but even the police equipment such as police cars and helicopters used by the crew were basically sponsored for free.

While the public sector here is not much different from the other side of the Pacific, it is much more sophisticated in its approach to shaping its image.

Just like film propaganda, this is an era of high freedom and openness of information, and the simple, direct and even crude propaganda methods of the past will only have the opposite effect.

Ryan will not rely too much on any kind of publicity, the films promoted by him will formulate a perfect publicity plan before the filming, and the entire publicity process is far longer than the preparation and shooting time of the film, especially before and after the release of the film, it will invest huge publicity expenses to create a huge momentum for the film.

Nowhere is this work more evident than in The Hunger Games, where the series was first given to Natalie as a simple script and later turned into an outline for Susan? After Collins, Disney and Alien Publishing began working together to develop a promotion effort.

Disney has not let up even when it topped the bestseller list in the United States, and when the movie project appeared, news about "The Hunger Games" could be seen everywhere in newspapers, magazines, radio, television, online media and even outdoor billboards.

When Disney, one of the world's leading media conglomerates, mobilizes its resources to promote a quality-assured series that bears Ryan's name on it, the impact can be enormous.

The success of this series is not only the film, but also the success of the movie.

After entering September, "The Hunger Games" took the lead in North America, and its North American box office finally stopped at the 430.55 million US dollars that amazed the industry, almost booking this year's North American box office champion.

"We couldn't understand why The Hunger Games was so popular in North America."

This movie has long been released from the other side of the Pacific Ocean, and it only got a pitiful box office of less than 40 million RMB, and the professional film media opposite is very strange, "This is simply a standard bad movie without any characteristics!" ”

Their words are not unreasonable, "The Hunger Games" has a very average response in non-English-speaking regions, and the overseas box office growth rate is slow, and after the global box office exceeds 670 million US dollars, the subsequent accumulation can only rely on the long screening time, and no one can guarantee whether it will eventually exceed 700 million US dollars.

At the same time, a very ordinary department head of Disney's Touchstone Pictures, after several negotiations, bought a series of copyrights of "Twilight: Twilight" from a housewife, and got the right of first refusal to buy subsequent works.

Although it has come at a cost, the series has not yet shown any signs of popularity, and all in all, it is well worth it.

Upon learning of this, Ryan set up a special team to promote "Twilight", anyway, now that the tomboy is still young, Disney has enough time to create this love to death vampire romance series. (To be continued......)