Chapter 686: Paris Fashion Week
After formulating a strategy to promote "Twilight", Ryan rushed to Paris, and as early as the end of August, South African diamonds rushed to France with CT's fashion team to prepare for the CT clothing catwalk during Paris Fashion Week.
FOR FASHION, RYAN IS FAR FROM PROFICIENT, AND HE CAN'T HELP MUCH WITH SPECIFIC AFFAIRS, WHAT HE DOES IS NOTHING MORE THAN MOBILIZE ALL HIS RESOURCES TO BUILD MOMENTUM FOR CHARLIZE, FROM DISNEY'S TV NETWORK TO SITES LIKE YOUTUBE, TO RESOURCES SUCH AS MONEY AND CONNECTIONS, THERE ARE ALREADY SPECIAL PEOPLE IN CHARGE OF OPERATION.
In his current position, it is not difficult to fully win a brand that was originally created by the Oscar-winning actress.
In fact, the fashion industry and the entertainment industry have a lot in common, and under the glamorous coat, there are many insider and off-the-table transactions.
For example, this time CT participated in New York Fashion Week and Paris Fashion Week, Charlize seemed to have got the opportunity to walk the catwalk at the main venue without much effort, but Ryan's people did enough work behind the scenes.
Like Anna? Wintour and Carl? Lagerfeld, the top figures in the fashion circle, are just managers with a small amount of equity, and the real control of them is still the huge capital behind them.
Fashion is always indispensable for publicity, unless those fashion giants are stupid and will let go of an opportunity to build a good relationship with the owners of the media group.
Although CT did not get the possibility of opening the exhibition, the time slot was not bad, it was located in the middle of Paris Fashion Week, and the venue was located in the Louvre's tent No. 1.
On the day of the catwalk, it almost turned into a sea of media joy, one Hollywood star after another, almost breaking the shutter of their cameras.
Don't say Leonardo? DiCaprio, Drew? Barrymore, such Hollywood A-list stars, there are five Oscar winners and actresses alone, and although there is never a shortage of stars at Paris Fashion Week, when has there been so many world-class stars.
When Ryan walked the red carpet into the tent, even the most obtused reporter understood. With him, it is not surprising that there are more Oscar winners and actresses.
Hollywood and the fashion industry have always been closely linked, and after Ryan entered, even Tom, who usually doesn't pay much attention to styling? Can Hanks also fight Carl? Lagerfeld had a great conversation, Gwyneth? Paltrow and Hillary? A movie queen like Swank is even more sought after in the fashion circle.
After a round in the crowd and a little socializing, Ryan walked over to meet Anna? Wintour talks to Taylor's side.
"Hi, Anna."
"Hello, Ryan."
The other party smiled brightly. Without the slightest temperament of a female demon, Ryan also maintained the necessary politeness, "Can you know what you're talking about?" There seems to be a lot of common topic. ”
"I'm going to ask Miss Swift to be on the cover of Vogue next month." Anna? Wintour did not hesitate to praise the words, "Taylor, your styling and street style are excellent, I think you will become the new fashion benchmark in Hollywood after Nicole and Sally!" ”
"Thank you!" Taylor smiled back politely, "I'll get the agent in touch with you when I get back." ”
Ryan kind of understood, as if he had come over before. The two women have come to an agreement.
"Where's Charlie?"
Looking at Anna in the distance? Wintour, Ryan pulled Taylor into the front chair, "Why didn't you see her?" ”
"Spending time with those models in the dressing room." Taylor beckoned in the direction of the door, waiting for Emma not far away? When Watson walked this way. continued, "Charlie and Scarlett are in the dressing room, and Charlie and Adriana?" Lima came out in the finale. ”
"Didn't Charlie invite you to the catwalk?" Emma? Watson sat in a chair on the other side of Taylor.
"I don't want to make a fool of myself on the runway and make headlines tomorrow." Taylor pouted with subtle movements. "Charlie has been a professional model, and I have no modeling training."
"Your recent street photos are really beautiful." Emma? Watson looked at Taylor, who was obviously a lot taller than her, with some envy, "Height and long legs are advantages." Monsieur Lagerfeld said that if you hadn't endorsed the CT costume, Chanel would have signed an endorsement contract with you. ”
"How much can they pay for endorsements?" Taylor said nonchalantly.
Since becoming CT's second-largest shareholder — despite being temporarily hosted by Ryan due to her age — Taylor has spared no effort to promote her brand, not to mention those public occasions, street photography alone has left countless impressive looks, and she has been nurtured by Nicole since she was a child, and she has enough sensitivity to fashion.
Of course, Emma on the other side? Watson wasn't bad either.
Since the age of thirteen, she has been the face of the Chanel Girls series under the operation of KK's agency. The world knows the lethality of Granger.
"Hi, Ryan."
"Long time no see, Tommy."
Tom? When Hanks walked over, Ryan stood up and hugged him, and Taylor on the other side also held out his hand, "Mr. Hanks." ”
"Hey, little one." Tom? Hanks shook her hand gently, "Why don't you call me Big Tom." ”
"Because I've grown up." Taylor smiled mischievously, "Look, Tommy, I'm taller than you now." ”
Everyone is an old acquaintance and old friend, and they sit down again with a smile, and each other's words are not as polite as with other people, and the atmosphere of chatting is very relaxed.
"The Da Vinci Code is complete?" Ryan remembered the uproar some time ago.
"It's done." Tom? Hanks could roughly guess Ryan's intentions, and pretended to be stern, "The Japanese are too stingy. ”
Tom? After Hanks' company won the rights to adapt "The Da Vinci Code", it pulled in investment from Sony Columbia, but he and Lang? The production, director and starring team composed of Howard and others put forward the requirement of enjoying 40% of the global box office of the film......
Of course, Sony Entertainment is not stupid, and even if the deal is based on a global box office of more than half a billion dollars, they still won't agree to it.
The tug-of-war negotiations between the two sides are definitely one of the biggest gossips in Hollywood in the past few months.
The final agreement between the two sides was not made public, and Ryan had no intention of probing, which after all belonged to the category of trade secrets.
Subsequently, there were people greeting him one after another, no matter what, many people here accepted his invitation, and Ryan responded politely one by one, and there were also many people and things that could arouse his attention, such as Toby? Maguire and Nicole's styling consultant Jennifer? Meyer has now come together, and the super dick man, just like in his previous life, has successfully counterattacked Bai Fumei.
When the music started and countless flashing lights illuminated the already brightly lit standway, the CT catwalk kicked off.
As with other brands, the front row was filled with celebrities, celebrities and celebrities.
In addition to this, the majority of potential buyers come from all over the world, including both individual customers and representatives of department stores.
With the rise of the feminist movement in the West in recent years, androgynous clothing has become popular, and simple and casual dressing methods have become more and more popular among women.
As a brand that provides full clothing sponsorship for new women's films like "The Hunger Games", CT's fashion is also outstanding in this aspect, paying attention to simplicity and ability at the same time, but also paying attention to the toughness of the lines, minimalist design, smooth tailoring, neat waist, structured fabrics, and meticulously crafted details, creating a neutral classic style that will never fall behind.
Of course, as a woman's clothing, it is essential to pay attention to the color and emotion of the clothing, and to pay attention to the atmosphere and beauty when the body is moving.
On the basis of maintaining a bias towards neutrality, the use of rich decorative means, raw edges, tassels, embroidery, lace, shirred, ruffles, bows, knots and floral ornaments, etc., with gorgeous elements, light fabrics, flowing colors, to express the unique sensitivity and temperament of women.
Especially Adriana, who appeared in the finale? Lima and Charlize? When Theron walked up the runway, there was a round of applause, and regardless of the subsequent development of the CT, the catwalk was at least extremely successful.
Several department store buyers from Europe and the Far East have approached CT, and if nothing else, CT's clothing will soon spread beyond North America in the next few years, with Ryan's full support.
Of course, as an era of information and eyeball economy, the development of any brand is indispensable for publicity and hype.
To put it bluntly, creating a well-known clothing brand is essentially no different from picking up a Hollywood superstar.
On the day of the opening of CT's first store in Paris, a men's jacket with a price tag of 9,000 euros designed by Charlize himself was stripped off and taken to the checkout as soon as it was put on the shelves, which became one of the news that was hyped by the fashion media.
This is not what Ryan did, Charlize, as an Oscar-winning actress, still has a large number of supporters around the world.
Like Hollywood's awards season, the romantic city of Paris Fashion Week is filled with parties, cocktail parties, red carpets and catwalks of all kinds, and Ryan spent a few days accompanying Charlize to Dior, Chanel and Versace events, and watching her excitedly win million-euro contracts with several department stores.
Originally, Ryan planned to accompany Charlize until the end of Fashion Week, but a phone call from Nicole had to make him end his trip to France early and rush back to Los Angeles with Taylor.
"Nicole is going to be a mother?"
On the plane back, Taylor didn't seem to believe it yet. (To be continued......)