"Heidi, this company, you can do it. But there's another company, and I want you to help me get it down. ”

Li Yifan and Heidi quickly finalized the strategy to deal with this EXCELLON company, after all, this company seems to them to be like this, basically hopeless, so using this way to dig the foot of the wall is the most time-saving and labor-saving, but another company, Li Yifan doesn't want to do this.

"Oh? Another company? Looks like you've got a lot of appetite! ”

Heidi glanced at Li Yifan, and then said with a smile, for her boyfriend, she has always known that whatever he does, he must either not do it, and if he wants to do it, he must be the best and the best.

And the company he values will already be very promising in the future.

"Hehe, it's a company called 3DSYSTERMS, this time you went to the United States, I hope you can take this company down for me, no matter what means you use, whether it is penetration or acquisition, in short, you want to get absolute control of this company."

When Li Yifan talked about this company, his expression was very serious, which made Heidi stunned, it is rare to see him take a company so seriously, what is good about this company, can make him value it so much?

Why is it a company that I haven't heard much of? What exactly does 3DSYSTERMS do this company do? Heidi said she had never heard of the company.

Heidi doesn't know about this company, but it doesn't mean that Li Yifan doesn't know about this company.

TALKING ABOUT 3DSYSTERMS, MAYBE NOT MANY PEOPLE HAVE HEARD OF IT NOW, BUT TEN YEARS LATER. But if you are engaged in industrial processing. If you say you haven't heard of this company. Then you're a real fool.

This company, ten years later, is the most beautiful and the most bullish company in the 3D printing industry, occupying more than 40% of the market as an industry hegemon.

By 2013, the company was doing better on the stock market than Apple and Google. Their market value on the stock market has risen by more than 80 percent.

At that time, it was 3D printing technology, which was more and more hyped in the industry, which created the glory of this company, but the company's dominance in this industry is also well-deserved, after all, people have begun to get involved in the field of 3D printing technology more than ten years ago.

And in this field, they still have a lot of their own unique skills, which are all technologies that are difficult for his peers to match.

Even when the US military later developed a new generation fighter F22. In order to save costs, they all use the machines produced by their company. The titanium alloy metal frame used in the processing of F22 shows the technical strength of this company.

It is precisely because of so much understanding that Li Yifan believes that now is the best time to take over this business.

Speaking of 3DSYSTERMS, founded in 1986, because of the first invention of the stereoscopic flatbed rapid printing modeling system, and has been mixed in the rapid stereoscopic printing industry.

This fast stereoscopic printing technology is indeed quite good, but at that time, it was mainly used by countries around the world to produce more elaborate geographical images, and in this way, this company received many orders from all over the world.

And it is precisely by relying on this technology that they have also made a lot of money, but with the passage of time and the development of the world economy, now their development has reached a bottleneck stage.

Now the company is seeking a transformation, and it is only next year that they will turn their attention to the field of 3D printing for future development, the past few years almost relying on the original old capital, they only invest 10 million US dollars in research and development funds in this technology every year, just like a joke.

But this company also has a comparative advantage, that is, they are an American company, and their methods are also very dirty, they have been digging into the corners of the zcorop.

You must know that zcorop is the only technology company designated by MIT for the transfer of 3D patent technology, and since the nineties, people have begun to develop 3D printing technology.

But after all, this 3D printing technology is not so easy to engage in scientific research, from the outside because many companies do not understand and are not optimistic about the future of this technology, so they have not found any investment.

On the other hand, the products they developed are too expensive and impractical, so they don't make any money in the market at all.

The 3D printers they launched in the early generations are generally just toys that can be used by wealthy people to play at home, and there are not many products that are actually used in the industrial or technological fields.

It is precisely because of its poor performance in the market, and on the other hand, it is necessary to increase investment in the research and development of 3D printing technology, and the zcorop company, which is not very strong in itself, has recently fallen into difficulties in terms of operation.

And at this time, the 3DSYSTERMS began to enter the industry, if the 3DSYSTERMS compared with other manufacturing companies in the United States, he is not even a fart, although relying on unique skills, these two years are making a lot of money, but they are not even allowed to go public financing, now it is still an independent small company, the company's capital is only tens of millions, and with the increasingly fierce competition, many investors are not optimistic about the future development of this company.

NOW 3DSYSTERMS IS IN URGENT NEED OF TRANSFORMATION, AND THEY ARE VERY OPTIMISTIC ABOUT THE FUTURE OF 3D PRINTING TECHNOLOGY, BUT THEY CAN'T AFFORD TO DO SCIENTIFIC RESEARCH FROM THE BASICS, BUT THEY ARE GOOD AT DIGGING THE WALL.

I think that in the early days, when I was doing three-dimensional printing and making maps, I had cooperated with the U.S. government, and I had a good relationship with some government officials.

So when they dug into the corners of zcorop, they were hardly hindered by much, although zcorop threatened to take them to court, but in the end, it was all because of the hard background of 3DSYSTERMS, and finally they didn't do it.

And 3DSYSTERMS, it is by constantly poaching people from zcorop, stealing technology, and rapid development, and relying on more adequate investment than zcorop, they also have a faster foothold in this market.

However, they have been gritting their teeth and stiffening, and even in order to increase the research and development of this 3D printing technology, they have borrowed money from banks several times.

Finally, during the financial crisis in 2008, they almost did not escape the catastrophe and were almost directly destroyed by the financial crisis.

But fortunately, at that time, they received an olive branch from the U.S. military to undertake an order to use 3D printing technology to help develop the F22 fighter.

It was this order that brought the company back to life quickly, not only paying off the bank's debts, but also making a lot of money.

By 2011, they had accumulated enough character to be listed on the NASDAQ, but their performance was not good at the beginning of the NASDAQ listing, and it was not until they moved to the New York Stock Exchange that they improved slightly.

And in 2013, relying on the trend of 3D printing technology being more and more hyped, their performance in the market is getting better and better, and at the end of the year, it nearly doubled compared with the beginning of the year.

At that time, this company, relying on the support of the U.S. government, has completely established its hegemony in the world 3D printing market.

At that time, it was already a large enterprise with a net worth of billions, and now what Li Yifan has to do is to take him into his arms while the company has not fully grown.

If he doesn't get his hands on such a business now, unless he has a brain disease.

Now let alone people from other places, even Americans themselves have not yet realized the huge market and potential of this 3D printing technology in the future.

Even the 3DSYSTERMS company is the same, they probably would not have thought that ten years later, the 3D printing technology would develop to such an extent, and their company would rely on such a technology to develop from a small enterprise that could not be starved to death to become the overlord of the emerging industry.

Therefore, it is necessary to rely on such information asymmetry to win this company as much as possible, which is the safest way.

Finally, after the 2008 financial crisis, after receiving orders from the military, they directly acquired zcorop in one go, digested and absorbed all the technologies of zcorop, and it was by virtue of the foundation of these technologies that they also developed their own unique technologies.

In the world, almost 100% of the large-scale 3D printers bought in the world, especially the 3D printers worth more than 2 million US dollars, so that the machines that can be used for large-scale industrial production, are all from this company.

So this company, Li Yifan is now determined to win.

After talking to Heidi about the company's situation and prospects, Heidi probably understood why Li Yifan valued this company so much, and it turned out that he was more optimistic about the future 3D printing market!

Heidi is not very interested in this emerging technology and market, she is now a complete financial businessman, and she is only interested in high-return business.

If it was such a company worth tens of millions in the past, she would not have bothered to do it herself, but now that Li Yifan has spoken, of course she will take it upon herself and will definitely help him win this company.

The company is doing well and is financially healthy, but it's too small, especially for a big boss like Heidi, who has billions of dollars in his hands.

If you want to buy such a company, you just need to crush it strongly and write a check to the owner of that company, and if he is not interested, Heidi has many ways to deal with him. (To be continued......)