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Mo Shaokun's strong appearance in the company caused a turmoil, there were rumors in the company before, in fact, there was a real big boss who never showed up, most people thought that this real big boss should at least be a middle-aged man, but who would have thought that it was a little kid who looked young and didn't talk like a word!

For a while, the company was talking about this big boss, but not too many people paid attention to Zhang Xiaodong's resignation. This phenomenon made Mo Shaokun and Qin Qin overjoyed in their hearts.

This time, he came to the front desk from behind the scenes, on the one hand, to help Qin Qin resolve the crisis of trust in the company, and on the other hand, he wanted to distract the attention of employees with his high-profile appearance.

Zhang Xiaodong's case has made the employees below panic, and some have even begun to worry about the company's development prospects and their own jobs.

In the face of the worries and discussions of these employees, Mo Shaokun and Qin Qin had no ability to stop or explain anything, after all, the number of employees was too large. In this way, the only way can only be to divert their attention from discussing or discussing Zhang Xiaodong's affairs less, and the sudden emergence of such a young big boss is obviously a very good topic.

Since the last meeting, Mo Shaokun has been staying in the company for the past few days. Qin Qin's control over the headquarters is still a little insufficient, and at this time, he must help Qin Qin stabilize the situation. And there are some things that Qin Qin is not easy to do or can't bear to do, so he needs to act as this bad guy.

At the beginning, the company's senior management was still a little skeptical about Mo Shaokun's ability, even if Qin Qin said very clearly that all the company's development plans were from Mo Shaokun's hands, most of the senior executives still didn't believe it, in their opinion, this was just Qin Qin's strategy to stabilize the army's morale.

Therefore, in the past few days, there will be high-level executives to report to Mo Shaokun from time to time, one is to want to observe and understand his big boss at close range, and the other is to find out whether the so-called founder of the company is embroidered pillow or really capable. Of course, it is not excluded that some people with ulterior motives want to see him make a fool of himself.

However, Mo Shaokun's performance disappointed them, no matter what aspect of the company's development plan they mentioned, he could always answer them fluently, and even explained in more detail than they knew!

Gradually, most of the executives recognized Mo Shaokun, although they didn't say it explicitly, but they faintly admired it in their hearts. At his age, he can have such ability, this is a real business wizard.

Thinking of Zhang Xiaodong, who was touted by the media as the "father of the retail industry of Huaxia Department Store" and "the most outstanding young entrepreneur in China" during this time, more and more people began to scoff at it.

"Mr. Li, you're doing a good job, but I have two suggestions." Mo Shaokun put down the New Year's Day activity in his hand, Jihua looked up at Li Zhenwei and said.

Li Zhenwei's face was solemn and said, "Mr. Mo, please speak." ”

"First, it's not enough to just reduce the price of the sale, it's not the same now as it was before. Our opponents will also use this kind of markdown promotion, so we have to change. I suggest that in addition to price reduction promotions, you can also do some lucky draws, as long as you spend a certain amount of money, you can draw for free, and the winning rate must be high, at least 90% or more! ”

"Mr. Mo, this ...... It's no different from giving it away for nothing. Li Zhenwei frowned and said.

"It's for nothing! But the same is given for free, and the feeling is different depending on the way. Directly send it and get it by lottery yourself, this feeling is completely different. “

Hearing Mo Shaokun say this, Li Zhenwei's eyes lit up slightly and nodded, "Mr. Mo, I understand." And what about the second point? ”

"Second, after New Year's Day, there is less than 1 month to celebrate the Spring Festival, and it is time-consuming and laborious to do two activities separately, not to mention that this model can not make anything new, since this is the case, the price reduction promotion on New Year's Day will be directly extended to after the Spring Festival, and the name of the event is 'January Thanksgiving Season'."

Li Zhenwei looked at Mo Shaokun stupidly, a promotional event lasts for a month? It's been a little too long, right?

"Mr. Mo, this kind of promotion can attract a lot of customers on holidays, but if it lasts too long, I'm afraid those customers will be numb."

"It's not numbness, it's habit! What I want is to cultivate their spending habits. ”

Seeing Li Zhenwei looking at himself with some puzzlement, Mo Shaokun thought about it and decided to explain to him, this Li Zhenwei has the ability to do things and is not good at being ambitious, so he can cultivate it well.

"For a month of continuous promotion, except for Sunday, other supermarkets in China have this ability and courage at all. The cheaper the price, the larger the shipment, which is a severe test for the supply system, and we have no problem with this on Sunday. We have signed priority supply contracts with suppliers all over the country, and we also have professional distribution of Xingsu Logistics. But other supermarket companies don't have such a complete system now. ”

"This month is going to attract a lot of customers to us, and by the time the promotion is over, those customers have already made it a habit to buy things on Sundays, you know?"

Li Zhenwei's eyes became brighter and brighter, and after pondering for a while, he gave Mo Shaokun a thumbs up with a little excitement on his face and said, "Mr. Mo, amazing!" Once they get used to it, Sunday is the first thing they want to shop for! ”

Mo Shaokun nodded, with a slight smile on his face.

However, Li Zhenwei frowned slightly and said: "But while they are used to buying things on Sunday, they will also get used to low-price promotions on Sundays, and once the promotion ends, I'm afraid they will not be happy." ”

Mo Shaokun smiled and said: "Mr. Li, you think too much, even if the original price is restored, our selling price will not be higher than other supermarkets, under the same price, do you think they will continue to go shopping on Sundays according to their habits, or go to other stores?" ”

After a pause, Mo Shaokun continued: "Cultivating shopping habits is just the beginning, and the ultimate goal is to cultivate them into loyal customers of the supermarket. And what do customers care about most? It's affordable! ”

"Large-scale promotions can't last long, but we can continue to do small-scale promotions. From next year, we will do every day at a low price and every day promotion! We can divide the supermarket into seven categories, one category per day from Monday to Sunday. Of course, this promotion does not require the price of all goods of the same kind to be reduced, only need to choose some products with higher profits and more popular with the public to reduce the price of the promotion. ”

In fact, this kind of business model of making profits every day is used by many supermarket merchants in later generations, but it is absolutely ahead of its time at present.

"Mr. Mo, I don't quite understand. Our Sunday footfall and shipments are consistently industry-leading, and there's no need for us to do this kind of long-term promotion to attract customers. Li Zhenwei looked at Mo Shaokun with some puzzlement.

It's because everyone else is doing it, and if you don't do it, others will steal customers, but it's usually not necessary, right? With the current booming business situation of every store on Sunday, can you attract customers in this way?

Mo Shaokun chuckled and said: "At present, the Huaxia supermarket market is only in the initial stage, and there are too many vacancies in the market, so the current competitiveness is not too big. Even the new supermarket chains that have emerged can't compete with us in terms of market share, but they are still full of customers. In this case, it seems that there is no need to take the initiative to make profits, after all, no one will dislike having more money. ”

As soon as the words changed, Mo Shaokun said again: "But the development of an enterprise can't just look at the present!" A little more than a year ago, there wasn't even a supermarket in Huaxia, but now? Except for Sundays, in just one year, there are at least a dozen supermarket chain brands in the Huaxia market! If the development continues at this rate, how many supermarkets will appear in the Chinese market in the next three to five years? ”

"The cake is so big, one person can't eat it all, ten people can't eat enough, but if a hundred people are staring at this cake, then they have to break the blood first, only the strongest can eat their stomachs, and the vast majority of people can only starve to death! And if you want to win in the fight, the fight is who has a better mass base and who has more loyal customers! Rather than waiting until that time to compete with them for customer resources, it is better to start doing it before they realize it. ”

Li Zhenwei kept his head down and thought after listening to Mo Shaokun's words, and after a while, he said with a hint of admiration in his eyes: "While we are still proud of the achievements we have made in front of us, Mr. Mo has already begun to lay out the things that will be in a few years, and I Li Zhenwei am completely convinced by this vision pattern alone!" Under your leadership, Sunday has a bright future. ”