Dai Shihai, these two days have been very busy, and it is a busy job, not for anything else, that is, the rice ginseng oral liquid he represented originally sold very well in the market, but the life lawsuit that came out a while ago made him very anxious, but fortunately, he finally compensated the other party, this matter is over, and he finally has to take a break, but who knows, since October this year, there has been a similar ginseng oral liquid in the market, called Ginseng Wang oral liquid, and it is a series, there are four types, namely ginseng oral nutrition, Concentrated Silver Ginseng King, Super Golden Ginseng King, and Hanging Ginseng King.

Originally, there were all kinds of oral liquids in the domestic market, and there were many of them with the theme of "ginseng", but it is still the American ginseng that can survive in the market today, mainly because of the lack of publicity and investment, which leads to the follow-up and cannot keep up, so it gradually fades out of people's sight.

Kedai Shihai found that the new ginseng oral liquid on the market was different from the others, and it seemed that it had adopted an effective propaganda method.

At present, in the domestic health care products industry, there are generally several selection methods: advertising through television; through radio stations and so-called experts to give lectures, and then find some childcare; Advertising in newspapers and magazines, online advertising, etc.

Generally speaking, most companies with deep pockets use TV advertising, which is the most expensive and the fastest to gain brand awareness; Ordinary mainstream health care products mainly rely on radio stations and online advertising.

Dai Shihai found that the series of ginseng health products launched by the company called "Tianyi Health Products" were also advertised on TV at the beginning, but the advertising content was neither a product nor a brand, but a list of people's different health levels, and finally asked people to go to the flagship store on Taobao at 12 noon on October 1 to apply for a free trial, provided that there must be a convenient copy of the hospital or a prescription of medicine, or even a copy of the health examination report of white-collar workers. Scan and upload, and the other party will give you different health products according to your condition.

This novel advertisement has been broadcast in the Yanjing TV Tower for a full month, and it is the gold market, which has whetted people's appetite and curiosity, and they are all holding back their energy to see what kind of company this is, what kind of miraculous health care products they produce, and how to dare to advertise with great fanfare, and even some lawyers and some hospitals are paying attention to this matter, and many of them want to see him laugh, and secretly make up their minds: if it doesn't work. The company was taken to court.

The old generation has been dealing with TV stations for a long time, knowing that this prime time short advertising costs a lot, even if it is a day, you have to drive an Audi A4 to the TV station, not to mention a month, only the advertising cost of this TV station has cost no less than 10 million yuan, but I can't help but admire, this company's advertising has played a big role, some people. In particular, some urban white-collar workers are talking about this after tea and dinner and on the way to and from work, and they are so energetic that they want to go to Taobao that day to take a good look and apply for a free trial sample.

Even the elderly, who don't have access to the internet, are paying attention to this and asking each other about morning exercises and square dancing. I will also make an appointment to let my family apply for a trial from the Internet.

One to ten, ten to hundred,... This one ad almost set a new high for Yenching TV's ratings this year.

Soon October 1st arrived, which happened to be a Saturday. People who have seen advertisements and are curious and want to apply for a trial have sat in front of their computers to connect to the Internet and open Taobao, but the URL connection is still not found. It seems that it is still not online, and some anxious people have speculated with each other on QQ and Feixin: This company will not forget about it

Of course, this situation is almost non-existent, no matter which company spends 10 million yuan on advertising, it will not be wasted, let alone for fun.

There is one minute left in the countdown, "60, 59, 58... 50… 40… 30… 20… 10, 9, 8, 7, 6, 5, 4, 3, 2, 1", just when the clock pointed to 12 o'clock, people swiped the screen and found that there was an extremely simple online store on Taobao.

It is said to be simple because its pages are very simple, and even so simple that they are too lazy to match the colors, but they are arranged in half white, half black, and on top of the black are rows of photos of visits, all of which are photos of sub-health, diseases and even hospitalizations in the body, and even more photos of cancer

On its relatively white background, there are photos of those who are sick after they are healthy, and among them is a certain host of CCTV.

Not only do people think that the host hasn't appeared on the screen for more than a year, but for some reason, he has returned to TV in the last ten days, and then he understands that this person is sick, and he has cancer.

Now people finally understand the original meaning of this online store: to use a vivid example to make a sharp contrast, showing that its health care products are effective.

Now people believe it or not, have been scanned medical records, physical examination forms to the other party's designated mailbox, an hour later, the other party replied to the email, indicating that the symptomatic free trial has been expressed, although it is a free trial, but the courier fee is not free, 8 yuan per person, cash on delivery.

Attentive people found that there are rows of scrolling number columns at the bottom of the page in the other party's flagship store, as if they are counting, and there will be an increase if the screen is not swiped once, from zero to 10,000 at the beginning, it took less than 1 hour, and by about 6 o'clock in the afternoon, the number has exceeded 100,000.

"If this number is a number they give away, I think it's already a very good result, you know, I can't sell this number in a year."

The old generation is also looking at the computer, to see what this health care product that is also claimed to be made of ginseng looks like, what the effect is, what the price is, and who the target group is

It's a pity that he didn't see any of this, not even the customer service of the online store, only a few phones, and they were all busy.

Calming down for the time being, he was ready to wait until he received the medicine to see if it had any effect

That's right, he also applied, because he had a lot of entertainment in the past two years, and his physical examination showed moderate fatty liver, so he also sent his physical examination form scan, but he didn't expect to receive a reply.

"Lao Chen, worthy of being a senior, your plan is unique, I am convinced"

On the other end of the network. In an office building, Wang Chao smiled and gave Chen Maozhong a thumbs up

It turned out that the last time in Quancheng, his mother who let his life hang by a thread ate a piece of 10,000-year-old ginseng brought by Wang Chao, he miraculously came back to life, and all indicators recovered very well, not only him, but even the doctors and experts in the hospital were stunned, and they came over to ask what elixir the old lady took, and under Wang Chao's repeated instructions, Chen Maozhong's family endured and did not recruit him

Now that the old lady has recovered. Naturally, he went through the discharge procedures, and on the way home, Chen Maozhong said to Wang Chao, "Mr. Wang, I did it with you, just because you have such good raw materials, I dare to guarantee that I can make you the best ginseng health products in China."

Wang Chao and the second child first returned to Yanjing to prepare for the registration of the company, the acquisition of a small pharmaceutical factory, the leasing of office buildings and other affairs, Chen Maozhong accompanied the old lady in Quancheng for a few more days. It wasn't until he was sure that he had completely recovered that he rushed to Yanjing.

In this way, after a full month of planning day and night, this publicity plan was born, and then the product was given away for free to people to taste. There is no charge, but you can ask them to take a few photos for the company's advertising campaign.

This includes the famous host of CCTV, of course, this is also under the arrangement of "someone". The famous host was willing to agree to the trial, but he didn't expect that he had traveled all over the major hospitals at home and abroad to see the cancer, and he actually recovered under a few boxes of hanging ginseng. After being tested by an authoritative hospital, he has fully recovered.

This shocked the major hospitals in Yanjing, but unfortunately they couldn't get samples for testing, and at this time, the company's advertising plan was finalized and began to be arranged in an orderly manner.

This office building is located in Jianwai SOHU, just outside the third ring road in Yanjing, and the company has rented three floors, made small partitions into open rooms, and arranged as many computers as possible, and there are almost 500 computers on these three floors.

Chen Maozhong has only one requirement for newly recruited employees: they can surf the Internet, type fast, and be able to send and receive emails.

October 1 can be said to be the most celebrated day since the establishment of Tianyi Health Products Co., Ltd., the company implements a three-shift system, and the computer is turned on 24 hours a day.

According to post-event statistics, 500,000 applications for probation were received within 24 hours, and 350,000 were confirmed to meet the standards after screening, that is, these employees handled 350,000 emails and 350,000 couriers within 24 hours.

If replying to the email is just a hands-on, mouse-based work, then send these 350,000 express delivery, almost a few kinds of Yanjing all the express companies, such as Shunfeng Express, "three links" Express, every day, the same city, and even including the EMS of the postal service, each express almost today has resigned from the business of other companies, all for the 350,000 express delivery, because Tianyi Company promised them: in addition to the 8 yuan courier fee they collected at the door, they were also rewarded with 10 yuan, that is, The actual courier fee for these couriers is 18 yuan, not just 8 yuan.

On this day alone, Tianyi Company spent 2.8 million yuan in express delivery fees.

On this day, Wang Chao also ended his nearly 40-day "retreat" and appeared in Tianyi Company to congratulate Chen Maozhong.

"Mr. Wang, so far we have been burning money, these are real money, hehe, that is, Mr. Wang, you, change to another boss, you have long been distressed and scolded your mother, you are really a person who does great things, I am old and obedient"

Wang Chao smiled slightly when he heard this, and encouraged him a few words.

Chen Maozhong felt a little strange: when Mr. Wang disappeared for 40 days, he came back and felt like a different person, as if he was no longer eating fireworks in the world.

However, he doesn't have time to think about this, and he is still hurrying up to try it, ship it, and prepare for the next official sale.

No matter what kind of health care products, there is a suitable group and scope of application, and in this field, how much people are willing to spend for it, this is where the value of the brand lies.

In order to price these series of health care products, Chen Maozhong also took great pains, not only according to the production cost, but also according to the feedback from those people after trying it in the early stage, but he was also taken aback by the price he set

There are three specifications of ginseng oral liquid, the first is 10 sticks per box, 20 ml each, priced at 166 yuan; the second is 15 sticks per box, 20 ml each, priced at 210 yuan; The third type is lozenges, with ten small boxes per box and five tablets per small box, priced at 150 yuan.

Concentrated silver ginseng king is also available in three specifications, the first one is ten sticks per box, 10 ml each, priced at 2660 yuan; the second is lozenges, with ten small boxes per box, 10 tablets per small box, priced at 2,400 yuan; The third type is also lozenges, priced at 3,200 yuan.

Super Golden Ginseng King is available in two specifications, the first one is 10 sticks per box, 5 ml each, and the price is 7,500 yuan; The second is lozenges, with ten small boxes per box, 20 tablets per small box, and the price is 8,800 yuan.

There is only one specification of Hanging Ginseng, which is a tablet, one tablet per box, and the price is 29,888 yuan.

Such a high price has been out of the category of health care products, can anyone buy it?

Chen Mao Center has no bottom, just waiting for feedback after the trial.

After waiting for three days, these three days were the same as three years, and Lao Chen not only remembered what Wang Chao had said to him

"Lao Chen, let's make this health care products, it is a real health care product, but also a conscience product, I know you have made a lot of health care products before, in this industry is a real predecessor and witness, but you may not have seen our health care products, not to mention anything else, only this raw material, I think you can't find it anyway, hehe, I will give this production to others to do, you just sell, I want you to work 100% hard to operate this brand, once you run the brand, I believe you will be remembered by people." As for me, I'm only suitable for behind-the-scenes work, I'm not going to give any interviews, all of this is planned by yourself, and you're going to be responsible for the external publicity work."

In addition to admiration and respect for Wang Chao, Lao Chen also had a trace of curiosity: Where did this young boss find this kind of ginseng? You know, I've seen some so-called wild ginseng, but none of them have this effect.

He didn't ask this once, but unfortunately Wang Chao refused to answer, so he was no longer bored.

……………….

After Wang Chao registered Tianyi Health Products Co., Ltd., he spent 1 million yuan to acquire a small Chinese medicine decoction piece factory while Chen Maozhong was racking his brains to plan the plan, ready to produce.

Of course, all kinds of qualifications and certificates of the factory are ready-made, and there are also skilled workers, who only need to provide raw materials and design packaging to produce, which greatly saves time and energy.

The factory is in the suburbs of Yanjing, where the transportation is convenient, next to the highway, the transportation is smooth, from the production point of view, there is no problem, the only thing that needs to be solved is the problem of raw materials. (To be continued......)