Make PC software,At this stage, there are almost no anti-piracy measures for the best of the best,From the technical point of view,You can only use the game packaging box to print warning words,Plus the only genuine software registration code to record the player's hard disk machine code,And then after the networking technology matures,When running the game,The networking response module in the game will send the registration code plus the machine code to the server for verification。

But now the network has not been built, and the network does not know what year and month it is, this kind of network anti-theft does not need to be thought about, Yang Yun is very hesitant when dealing with this problem, because he is very aware of several anti-piracy measures for PC games, and everyone happens to be there today, so he simply threw it out, wanting to listen to other people's opinions and see if it can inspire him.

"Unlimited copies of PC games may be a little less common in Europe, the United States and developed countries, and everyone is used to buying game discs in supermarkets and specialty stores, and occasionally lending them to friends for installation, but the situation is not too much. The vast majority of what we need to guard against are countries and regions with weak legal awareness, such as China, India, South America, Africa and other poor regions. ”

This is very different from the previous crackdown on piracy MD and game cards, because at the PC level, the cost of the disc is absolutely low and unbelievable, the cost of the disc is 5 yuan, loaded with the price of 120 yuan "Need for Speed", the pirated disc sells for 20, 30, or even 50 yuan, some people are willing to buy pirated copies, and use the difference to consume other goods.

As can be seen from the sales of Need for Speed, 2.35 million copies have been sold in the global market in the past few months, 95% of which are contributed by North America and Japan. Needless to say, in the Chinese market, there are absolutely very few players like Ye Rong who buy a 16,800 yuan computer to play games. Zhongguancun was carrying a small satchel and asked the vendor if he wanted a saucer, and he couldn't clean it up no matter how hard he cracked down.

"SS anti-theft is relatively simple. But now PC anti-theft, you all talk about it, what is the way? Yang Yun asked.

Zhang Guoqiang suggested from the perspective of technique: "Mr. Yang, I think, is it to add an anti-piracy activation mechanism in the game?" Aren't we going to build a battle network, so that consumers who can connect to the Internet can activate the genuine code in the form of network registration, and once activated, it cannot be reactivated. ”

Online activation code, Yang Yun has seen a lot of this means. He smiled and asked: "If a rich man is very idle, a computer in the company can play "Plants vs. Zombies" when he is at work, and he also has a computer at home after work, so once he activates it in the company, won't he be able to play it at home?" ”

Zhang Guoqiang had an idea: "Then let's increase it to 3 machine codes, and one game can be used on 3 different PC machines." ”

Yang Yun asked: "If five years later, ten years later, the price of PC will drop to a staggering point. What if an individual owns more than 3 terminals? Do you continue to add? And what if the PC in the garage doesn't connect to the internet? Can't you just play games in the garage? ”

"This ......" Zhang Guoqiang didn't know how to answer, because this possibility exists, and it is unrealistic to limit the number of copies of the game through online registration.

Yang Yun has seen the lessons of the past. This is the case with EA, the game "Spore" can be said to be a masterpiece, and the player starts with a spore single cell. Decide how you want to evolve your life and nurture your tribe. Build civilization and shape the world. This high-freedom game was well received, but unfortunately it uses Sony's SecuROM anti-piracy software, which limits a maximum of 3 copies.

Under the protest of the players, EA finally changed it from 3 times to 5 times, but it was still criticized by players, because when the "Spore" game was installed, it would forcibly install SecuROM anti-piracy software, which could not be deleted once installed, and it would automatically monitor the system to prevent illegal copying, which was no different from malware spyware in nature, and EA was sued in court for this.

Therefore, if you play a single-player game, don't expect to find a good way to eliminate piracy, and limit the number of copies is asking for trouble, because no matter what you do, in the case of a conflict of interest, there will always be people who are dissatisfied and will produce all kinds of negative news.

Ma Liang thought of another way and suggested: "If we don't use the network activation registration code, then don't activate it for the time being." We have created a program for an anti-piracy system that reads the hard drive code during installation and generates a password with a special algorithm with the genuine serial number.

If the computer is connected to the Internet, and when the game is running, the game will automatically connect to our central server, query the authenticity of the password, once the number of hard disk codes corresponding to the same genuine serial number is abnormal, then feedback back, let the game pop up a prompt box, tell the user to be a pirated user, and call on them to buy the genuine version. ”

Yang Yun smiled, he remembered the perverted anti-theft system of "Fairy Sword 4", before installation, first of all, all the security software must be uninstalled, Rising, Kaspersky, Kingsoft Poison and the like can not be left, and the firewall must also be closed, so that it can only be installed in the state of naked running, and it is necessary to ensure that the system is patched with the latest patch, and there is no guarantee that the optical drive will be able to read it, isn't this perverted to the extreme?

Where is the player's gaming experience? Are there fewer examples of tossing and not installing it all night? In a fit of rage, there are more than 10 million players who don't play "Sword and Fairy 4"?

"No, any anti-piracy system, keygen, will affect the experience of players, willing to buy the genuine version without prompting will buy, unwilling to prompt 10,000 times they are not willing to buy." Yang Yun shook his head: "Let's think differently!" ”

Zhao Yongping thinks more about business management: "Jin Yong's martial arts RPG game "Smiling Proud Jianghu" is a lesson from the past, and now the cumulative sales have reached 350,000 copies, of which 300,000 are in Hong Kong, Macao and Taiwan, and only 50,000 in the mainland. The game "Plants vs. Zombies" is obviously a universal type for men, women and children, so it is better to suspend its entry into the Chinese market and sell it to Europe and the United States first. ”

"Absolutely not!" For this, Yang Yun did not hesitate to veto: "For what kind of game we Chinese make, do we have to get overseas sales first, and then return to China after half a year?" If it is because there are many pirated users and we can't make money in China, we can make European and American customers who can make a lot of money as our ancestors? That will definitely chill the hearts of those Chinese genuine users who have been silently supporting our company! ”

Zhao Yongping was a little helpless: "But in China, many people's thoughts are that there are free CDs, or there are a large number of low-cost pirated CDs. Reading novels is the same, listening to music is too, since there are free novels and music, why do you have to pay for it? This is the general environment, and the law cannot affect everyone's mind. ”

Yang Yun shook his head: "Although the cost of experience in our game production companies will become particularly huge, and novelists and composers will also fall into difficult situations, this is not a reason. We want to change our thinking, to make users feel that they support the genuine version, to buy the genuine version, that is something to be proud of and proud of, they can openly ridicule pirated users, can feel that buying the genuine version is a supreme honor! ”

Everyone was thoughtful, in fact, Yang Yun was talking about an ideology, LV's bags, tens of thousands of genuine bags, hundreds of Taobao, two women walked out of the car with almost the same appearance on their backs, and the feeling was completely different.

The mentality of buying the genuine version is particularly good, confident, proud, and a symbol of economic strength.

And the person who carries the Taobao version will always be worried about being exposed, and he doesn't dare to take it out generously for others to appreciate, and he doesn't have the capital to brag, even if he is not recognized, he is always full of anxiety in his heart, afraid that if he is exposed one day, he will lose face.

After citing examples of Tissot watches, Montblanc pens, and LV bags, Yang Yun asked others: "How can we make the experience different for genuine users and pirated users?" How can we make users feel that 'I am proud, I am proud'? ”

Everyone has nothing to say, all the technical means restrictions are meaningless, a large number of cracked patches, machine code automatic registration machines, hackers are countless, the simple anti-piracy system is useless, and the complex system adds trouble to genuine users and reduces the sense of experience.

The best anti-piracy version is actually Battle.net, but it's a pity that it can't be reached now......

Zhao Yongping sighed and said helplessly: "Anti-piracy, what is prevented is not technology, but people's hearts!" Let's go and popularize intellectual property laws for consumers? ”

Ma Liang suddenly said in surprise: "Mr. Yang, do you think this will work!" Genuine users and pirated users have a different experience, and I came up with other ideas! Since players can't access all of them, all of our Dragon Specialty Stores do. All gamers who purchase the original Plants vs. Zombies will be able to activate it online with the serial number on the original game box and get a complete set of Plants vs. Zombies dolls, or other unique gifts that pirated users can't get! ”

Zhang Guoqiang said angrily: "Let's not talk about the cost of a complete set of dolls, let's talk about the dolls themselves, can't pirated toy factories imitate us to make exactly the same pirated dolls?" You're moving anti-theft from the game to the peripherals! ”

Ma Liang hurriedly explained: "No, I'm just proposing an idea!" Genuine LV users dare to say loudly that I bought it in an LV store. Fake LV users don't dare to say this, their names are not in LV's VIP list! We can also do the same, all the gifts are obtained in the Dragon game store, each genuine user we will register with their real name, and provide follow-up VIP services! ”

Yes, that's dry stuff!

Yang Yunha smiled: "Ma Liang said well! That's the reason, we want to provide follow-up VIP services to genuine users, those are exclusive rewards that all pirated users can't get, only in this way, will players feel that it is worth supporting genuine! (To be continued......)