Chapter 418: Dragon Teng's Own BattleNet and Steam

BattleNet, this English combination of words was written by Yang Yun, and then it was given another meaning.

The original Blizzard Battle.net is a Blizzard-specific contact community, in addition to Blizzard's Warcraft Interstellar Dark series of games, there are also forums, news releases, game downloads and other functions, you can recharge on the web page, consume in the Blizzard Mall, you only need to use a bound Battle.net Pass ID, you can go unimpeded, but it is limited to Blizzard's own games.

Steam, on the other hand, not only provides genuine game downloads, but also allows players to play online through the platform, and also has community service functions and game anti-cheat settings.

The most ruthless thing is,Once the player is verified to start a pirated game,Players will be forced to kick out within half an hour,Many times it's 5 minutes and 10 minutes to start.,The next thing is to ban the account.,Forbidden to log in.,It's likely that the player is in a pinch.,When you are about to break through the enemy headquarters,The game is interrupted and the black screen is black.ใ€‚

As for the corresponding domestic Haofang battle platform,VS battle platform,Learn 50% of Steam,Online battle and anti-cheat are also so-so,But there is no setting to prohibit pirated games,Nor can it be mandatory to require players offline,Can't ban accountsใ€‚

If anyone dares to do this, they will wait for no players to join, and the domestic game platform will become sour!

Thinking of this, Yang Yun could only say with emotion: "Fortunately, we are a game production company that made a fortune in video games, and we can still afford to provide additional services for VIP customers with a little spare money!" Plants vs. Zombies, the game disc is not too expensive. The production cost is not high, and the R&D cycle is not long. I also thought of a good way to promote it, so it should be under $6! โ€

"$6?" The crowd wondered if they had misheard! According to the habits of Longteng. $6 is definitely the price in Europe, the United States and Japan, and in China, this price is 5 times the amount of the dollar, which is 30 yuan for a box of genuine games.

After deducting the channel fee and the cost of production and publicity, can this still make money?

Zhao Yongping coughed and kindly reminded: "Mr. Yang, a copy of "Smiling Proud Jianghu" is priced at 38 yuan and only sells 50,000 boxes, and "Heroes of Might and Magic" is priced at 78 yuan and sells more than 40,000 copies, which shows that the price is not the main thing. Players are more concerned about whether the content of the game is worth paying for themselves, and we don't need to use the ultra-low price of 30 yuan, right? โ€

Yang Yun nodded: "The game "Plants vs. Zombies", I plan it this way. I'll give you half a year to get the Christmas and Japanese New Year slots available worldwide. At the same time, I want to give priority to building a set of Longteng's own player database, and all players who buy the domestic 30 yuan "Plants vs. Zombies" game must register with their real names and join the Longteng database. โ€

Customer information is the most important resource in Battle.net, and real-name registration can not only strictly distinguish minors. Moreover, it can be counted which customers have the purchasing power, which can be subdivided into each person's hobbies, and can be sent by sending small gifts and calling back. Or mail letters, update information online, etc., which greatly enhances the stickiness of players.

This sense of distress. Yang Yun wants to start cultivating from now on, that is, to take advantage of the fact that others do not understand Internet technology. I don't know what it means to maintain customer relationships, and keep players firmly by your side. As long as players think of PC games, the first thing that comes to mind is Dragon's BattleNet, and as long as the idea of buying a video game is generated, there is only one option for Sega console.

And once all the high-quality and classic games are controlled by BattleNet, so that players are accustomed to logging in to Battle.net every day to play online games or playing stand-alone games, and then launch a new version of BattleNet that integrates all the functions of Steam, and add genuine paid downloads to it, will you worry about the demise of stand-alone games? Are you worried that you won't be able to make money from single-player games?

Yang Yun explained: "Everyone comes to the store with their ID card to buy 30 yuan of "Plants vs. Zombies", and under the operation of the salesperson, they must register their real-name information and upload it to our server. This price is acceptable to gamers who can afford to use PC, and it will not leave too much space for scalpers, after all, they also need a certain cost to borrow an ID card! โ€

Except for Yang Yun, the collection of data is not important for the time being, and after they encounter the ban of the Ministry of Culture, they will know how hurtful the anti-addiction system is.

Instead of not doing supervision now, and then engaging in a one-size-fits-all approach when needed, causing players to complain, it is better to strictly control the gates at the beginning, narrow the entrance, and block the vast majority of minors from the outside.

Data collection requires a certain format, for consumers is to fill out a registration form, in fact, in the background, there are a large number of statistical formulas and analysis models to be made.

But at first, Longteng only needed to do simple statistics, and after entering the PC game, it was far better to do these things as soon as possible than to postpone them.

That's it for the game "Plants vs. Zombies", Ma Liang took over this job, in fact, even the music was taken over by Yang Yun, he remembered the main theme clearly, and there was no problem with humming.

Then, Yang Yun called Wang Zhe and talked about Sony.

The news of Sony's "Zombie Siege" PC transplant is what Wang Zhe heard, Long Teng has an internal response in Sony's R&D department, although he can't get the core code, but a few news is quite simple, the names and home addresses of these three people are clear to Wang Zhe, he has been in business for many years, and he knows that this is an opportunity.

"Mr. Yang, do you want to do something to the three of them?" Wang Zhe was eager to try: "Unfortunately, Fujiwara Tokuro is not among them, he is a staunch supporter of the PS version, the kind of person who is old-fashioned and full of command desires. โ€

Yang Yun laughed: "He wants to be on top, but unfortunately he has a good skill, why betray us?" These three, I want to hear your opinion. โ€

Wang Zhe said: "I have three ways to deal with it, first, no matter if you don't ask, just act as if this incident didn't happen and Long Teng doesn't know, so that you can also protect our internal line security, which is the next policy." โ€

"Second, dig these three people, obviously have good ideas and active thinking, but it's a pity that Sony doesn't give them the opportunity to show, I think, convince them, and give them a bigger platform, they should be willing. However, we may have to pay a large amount of liquidated damages on their behalf, which is the best way to go. โ€

"And the best strategy is my personal favorite move. We still pretended not to know, but we tried other channels to persuade the three of them to resign, and sponsored a small amount of money through an intermediary to give them the opportunity to set up their own company. This will not reveal our identity, but also make Sony suffer a big loss and lose an important arm! โ€

Yang Yun couldn't cry or laugh: "Hey, I said Mr. Wang, you are really worthy of the title of 'Black Heart King', no wonder Japanese colleagues have a headache when they hear your name, you are a good person like this, and you stabbed Sony in the back...... But what's in it for us? โ€

Wang Zhe laughed: "Isn't there still a KTT company?" Let them be the middlemen, and by the way, take these talents for their own use......"

Burst......

Is this the rhythm of being a bitch and standing an archway? Yang Yun was really impressed, judging from the ending, this plan did bring the greatest benefit to Longteng, on the surface, everything has nothing to do with Longteng, but in fact, he still joined the Longteng camp.

Yang Yun rejected the proposal to let KTT come forward, but he reserved the acquisition: "Mr. Wang, poaching from Sony, I have no objection." But digging, that also has to dig happily and openly. Let the whole world see that it is Sony itself that causes the dissatisfaction of employees, and it is their own willingness to leave and join the Longteng camp, and we welcome them to join. โ€

The ending is still the same, but in another way of saying and dealing with it, Long Teng can instead become a positive image of discerning talents, without worrying that one day someone will reveal that Long Teng and KTT are the secrets of Yang Yun's left and right hands.

Wang Zhe was clear: "I will pay attention to the process, and the resignation is also a choice made by themselves, and it has nothing to do with us." โ€

Yang Yun was relieved: "Yes, even if it is a struggle, we have to do a conspiracy." After you take them in, give them the highest treatment, and provide the best platform for them to play to their heart's content, and then promote it well and slap Sony in the face. โ€

In this game, what Sony brought to Yang Yun was definitely not a supermarket battle, or a hint of killing zombies.

"Zombie Siege" actually has a plot, in addition to fighting zombies in the supermarket, players also have to find secrets, while Sony's three people are completely out of the plot and develop it into a casual game.

Yang Yun was ready to give it a try, and he had an interesting idea!

After dealing with the arrangement of Plants vs. Zombies, Yang Yun asked people to pack up the little zombies and plants in the conference room and send them to his home.

The next day, the craftsmen from the Liuli Factory sent more than 30 cute zombies and plant dolls again, such as nest melons, puff-mushrooms, rugby zombies, etc., these little things were carefully handled by Lin Zhiling, and they were placed in Yang Yun's study one by one, looking at their cute appearance, he couldn't help but giggle.

"Huh? Didn't you say that they would be airlifted to Taipei? Yang Yun asked curiously.

Lin Zhiling rolled his eyes: "I only have one year to graduate, and if I move them here next year, isn't it asking for trouble?" โ€

Yo ho! Yang Yunle was happy, hugged her, bit her earlobe and whispered, "Have you decided to stay and help me?" โ€

"Who else will you help if you don't help you...... I'm leaving tomorrow, you ...... Come on......"

The voice is like a fine mosquito, his face is red and dripping blood, if Yang Yun doesn't understand it anymore, then he is not a man, what are you hesitating about, go up! (To be continued......)