After watching the final version of "Old Boy", Li Chencan nodded with satisfaction.

With sound, light, and shadow, "Old Boy" is already a complete micro-movie.

After adding color grading and many other effects, this "Old Boy" has made great achievements in creating the effect of nostalgia, at least from that tonal effect, you can feel the flavor there, so that some people will unconsciously feel the passage of time in that picture, so as to remember those times they once had.

After all, the flying light will always bring people eternal sighs, whether it is a great writer or an ordinary man, in the face of the passage of time, it is always difficult to ensure that he can do his heart like water.

In such a situation, it should be quite simple to attract some people who have dreams in their hearts.

The person who plays the school flower in "Old Boy" is a girl who has just come out of the Tianfu Provincial Film Academy, which is a college and is also ranked the best in the country.

The school girl in "Old Boy" doesn't require too high acting skills, because she doesn't even show her face for a few shots, in such a role that doesn't require acting skills, sometimes it's better to find a well-known actor directly than someone the audience hasn't seen.

Many times everyone will have a feeling that occasionally they will feel very beautiful and amazing when they see an actress they have not seen before, but after watching too much, that feeling will slowly subside, and they will feel that they are actually okay and cannot reach the point of captivating the country and the city.

The reason for this is mainly due to the fact that I have seen too much. After getting used to it, some people don't have the freshness they saw for the first time, so naturally they don't like it so much.

So. Since "Old Boy" wants to find a vase to play the school flower, it is better to simply find a new face to put on it, and the girls who come out of these acting academies, as long as they are properly put on makeup, they can basically be called goddesses.

Sure enough, from the point of view now, after the rendering of many things such as lighting, pictures, and tones. This girl, who has just graduated from Tianfu Film Academy, is really beautiful, which makes people feel that they can know how popular she is at a glance.

Then there are various renderings of dreams. For Xiaoshuai's wife in the barbershop, Li Chencan tried his best to restore it, and found a very fat woman to play that role, from now on. The effect is also quite good.

"That's good!"

After Li Chencan watched the finished film. said happily to Luo Lijie: "Sure enough, it is still a wise choice to hand over the post-production to you." ”

Luo Lijie smiled: "But I see that you were a little reluctant at that time." ”

"You said it was then." Li Chencan said with a smile.

…… Soon, a meet-up began, which discussed the promotion of "Oldboy" and even the final release.

The domestic micro-film industry has gradually stepped into the right track, there are websites suitable for the survival of micro-films, and there are awards for micro-films, even in some Chinese film awards. There are also more awards for micro-films.

After all, from the appearance of micro-films to the popularity. However, it is only a few years, but it has begun to profoundly affect and even change everyone's life and ideology.

Many people who had movie dreams before but couldn't realize them have realized their dreams through very simple instruments, DV, even cameras, and even mobile phones have the potential to make everyone realize their dream of making a film. In this way, micro-films and the mainstream film industry have also had more and more contact, and slowly achieved a kind of integration.

Therefore, the promotion and distribution of micro-films are not completely blind, and there are some successful experiences of others to learn from, or some examples of their failures that can be used for reflection.

The promotion of "Oldboy" is mainly placed on the website, and it will not carry out too large-scale publicity, and it will basically not involve reality.

Li Chencan does not plan to directly hang his name on the chief director of "Old Boy" for the time being, and the initial publicity of this micro-film is still intended to be placed on the two actors Lu Weidong and Li Song. Although he said in an interview after "The Legend of Wukong" that he might cross over to the movie, he doesn't want to make it public yet......

The reason is that there are too many people talking about his cross-border now, and many people are also waiting to see Li Chencan's jokes, if "Old Boy" is launched at this time and his name is added to it, if this film has no living soil in this time and space, it will be a big blow to him.

But if this film becomes popular without his name for the time being, then you can also use some time to release his identity as the chief director and screenwriter of this film, and the sensation it can cause at that time is conceivable.

Based on this idea, in the process of promoting "Old Boy", a tone has been set, that is, there is no need to promote it in the name of Li Chencan.

As for using the names of Lu Weidong and Li Song to promote, the two have no objections.

Although it is said that only when they cooperate with the promotion of big-budget films, they can get some incidental publicity effects, ordinary films, the effect of this incidental publicity itself is very small, almost negligible, and even if the film is a bad movie, then their reputation will be affected.

But "Old Boy" is different, so many days of filming made the two know that this can definitely cause some sensation, so at this time, with the publicity, and when the movie is officially released, the energy they can draw from it is also considerable.

In this way, Li Song and Lu Weidong are actively cooperating with the publicity, and they also disclosed the micro-film "Old Boy" on the scarf, saying that this is a new film they participate in.

Both of them are not low in popularity, and their publicity soon made many people know about "Old Boy".

Today, Li Chencan, Luo Lijie, and Sun Yunzhang are mainly discussing the issue of expanding the publicity of "Old Boy", and it is not realistic to do a new movie conference now, after all, Li Chencan has decided not to use his name to promote it for the time being......

"The next round. We can also use the name of Mr. Xie Hengxiong to promote it. At this time, Sun Yunzhang raised his head and said, "Such words, for Mr. Xie Hengxiong's fans." That should be enough to entice them. ”

"That's fine." Li Chencan frowned, and then said, "It's just that it will cause a backlash?" Maybe they'll think we're disrespectful to the dead? ”

Sun Yunzhang said: "There should be no such problem, because in this film, we originally talked about a lot of Mr. Xie Hengxiong's influence on people of our time, which is a kind of publicity and praise for his previous deeds, which should not be wrong...... And we're just saying that this film can resonate with Mr. Hsieh's fans. This is not disrespectful to the deceased. ”

Li Chencan glanced at Luo Lijie: "Brother Luo, what do you say?" ”

"I think so." Luo Lijie nodded and said: "Actually, I still have some opinions, that is, after the release of the movie "Oldboy". Chencan, you can post your own version of "Old Boy" on the Internet. ”

"Good ......" Li Chencan felt that this proposal was very good.

After saying a lot of suggestions, Li Chencan said: "That's almost all for the time being...... Too many ways to advertise it can be counterproductive. ”

As the so-called three stinkers beat Zhuge Liang, Li Chencan and them after careful discussion. On the contrary, some relatively complete propaganda methods have already been discussed.

"Good! I'm going to prepare. Sun Yunzhang said. These things. Now Li Chencan's team does not have a special public relations team, so many things are told to Sun Yunzhang and let him get them...... In the early stage of this kind of entrepreneurship, some things still need to be traveled slowly after all, and after the official release of "Old Boy", Li Chencan should be able to have such a small and complete organization in the future.

Although Li Chencan feels that it is not a problem to attract everyone's attention in "Old Boy", there are really some difficulties in making a profit.

Because if the cost of publicity is included in this film, the cumulative cost will exceed the 6 million mark, and "Old Boy" will not sell other copyrights. At that time, you will just choose an ordinary revenue method, and you can only sell it on online video websites. Through publicity, buying recommendations on video sites, and so on, let everyone see them.

Then you can only rely on everyone's downloads to charge.

The download cost of a micro-movie is generally between 0.4 yuan and 5 yuan, unless it is a special promotion, or it needs to be reduced for a long time, otherwise it is generally maintained in this price range.

Although Li Chencan is very confident in "Old Boy", the pricing is too high, so there are too few people who come to buy the download...... Therefore, the price of "Old Boy" is 0.8 yuan per download, and after deducting the share and tax fees for the website, what can be obtained is roughly 0.5 yuan per download.

This also means that "Old Boy" needs to have more than 10 million downloads on those video sites to be able to recoup its costs and even make a profit...... However, the highest number of downloads of micro-movies is only more than 60 million, and it is not easy to reach more than 10 million.

Now Li Chencan can be regarded as knowing the consequences of "Old Boy" demanding too much quality, that is, it is difficult to recover the cost, and other micro-movies are charged by downloads, even if the production is quite good, it is to try to compress the cost within 1 million or even 100,000...... Where would it be the same as Li Chencan, who specially found two celebrities and spent so much money......

PS: I'm really sorry, Lao Zhong is too lazy these days...... I didn't reply to the book review, and I only updated three chapters yesterday......

Alas, the book that bites the dog always makes me look at it darkly, I can't stop it, I can't stand the bird...... But I don't necessarily recommend it to everyone to read Ha Luha, because I like calm books the most, and I don't like to read Xiaobai Upgrade Essay myself.

I'm sure I'll be back in shape, I've finished reading the book.

Thanks to book friends 140526202809609 and nanerxue for their big 588 rewards.

Thanks to the four formats, the clouds are light and windy, the four formats, the bookworm 19810704, the little master, the three or four more snow, the old, the rivers and lakes - the old boy, Tu Chengwei, the lonely cloud, the sage, swsw123, etro, Yaya Dingding, and the heart of heaven are a few great rewards.

Thank you for all your subscription support, thank you! (To be continued......)