This is Ryan's second visit as chairman of the Disney board. Although this time I came to the capital, not to Shanghai in the south, the two visits to Wèn were only a year apart, which is relatively high among the major business groups in North America.

Over time, the medium. In recent years, senior executives of North American business groups such as Goldman Sachs and General Motors have also frequently appeared in this country.

Ryan and the Walt Disney Group have a heavy interest here.

Even last year, Walt Disney's Far East branch headquarters and Greater China headquarters were all moved from Hong Kong to Shanghai.

Ryan knows the potential of this market and can't be overstated.

As long as there are enough interests, let alone once a year, it is once a month, and he and Disney's executives will not mind.

This was an official business visit, and after Ryan arrived at the Capital International Airport, he was warmly received by the commercial department here, and after a series of official procedures, he met the next day with the four who could only be seen on TV in his previous life. Eighty-six.

To paraphrase the words of the official media here, the two sides held warm talks in a warm, friendly, equal and mutually beneficial atmosphere, imagined the future prospects of cooperation, and reached many consensuses, which was a successful, successful and win-win business meeting.

In other words, like political meetings, this kind of business meeting for the media is mostly clichés and nonsense.

With so many experiences over the years, Ryan is no longer a simple-minded and hot-blooded young man in his previous life. He knows very well that if there is no interest as a link, the so-called friendly cooperation between the two sides is just a flower in the mirror and a moon in the water.

As the de facto controller of Disney. Ryan is more like a mascot, and he has a good grasp of the situation, and he shows off the Walt Disney Group on the premise of the right. The friendship and enthusiasm of the country, even if these certainly cannot confuse those vested interests who have become sophisticated, as long as ordinary consumers are willing to buy it.

But in private, the business team he brought with him was in private business negotiations with this side. But it's not very polite, and several times pointed out that the other party's copyright protection is unfavorable and even connived at piracy, which makes the Disney Group and China. Numerous cooperation programs between state-owned companies. irreparable damage was incurred.

There is even a list of misappropriations of Disney copyrights. List of state-owned enterprises.

Although Ryan understands that this may not necessarily bring about fundamental change, there are some things that are better than doing nothing, and the cooperation between the two sides is based on a win-win situation, and Disney is indeed here to seek money. But I don't mind being behind the warmth and friendliness. It shows the tough side of a number of media groups in the world.

Besides, in the past few years, no one has done less than anyone on both sides of the ocean to pour dirty water on each other, but after Ryan became the owner of Disney, he severely restrained its media, including ABC TV, and basically did not make any remarks against this side.

Actually, to put it bluntly. The cooperation between the two sides is mutually beneficial, which is the basis of Yiqiē.

There are no eternal enemies in this world. There are no eternal friends, only eternal and unchanging interests.

Perhaps this phrase is inappropriate to describe the relationship between people, but it is the norm for cooperation between interest groups.

So, aside from the formal meeting, Ryan doesn't mind facing the middle. The Chinese media showed off Chinese, and the Disney Group also made full preparations for his trip, such as specially produced a film "Disney and China. Country", and it was broadcast on national television here.

Along with this limited length documentary, Ryan also accepted an exclusive interview with this TV station, combined with the footage of the documentary, he personally gave a commentary on Disney's relationship with China. China is definitely Disney's most relied on and trusted partner except for North America, and the relationship between the two sides can be traced back to the thirties of the last century.

"Since 1930, Disney has been associated with China. countries have developed close ties. ”

Surrounded by a host of cameras, Ryan spoke in near-standard Mandarin about Disney and China. "On February 8, 1938, Disney's first animated feature film, and the first color animated feature film in the history of American cinema, Snow White and the Seven Dwarfs, premiered in Shanghai, which was also the first place in Asia to show Disney cartoons. ”

"Is this true?" The hostess sitting opposite asked cooperatively.

"These are all recorded in the history of the company by Disney." Ryan is telling the truth, and you can find out later by looking it up, "The premiere in Shanghai was only a few months later than in North America, and even in the forties, now under Disney's Captain America, his first film was in the middle of. Guogong has been screened. ”

"It shouldn't have been called 'Captain America' at the time, right?" The hostess had a curious expression.

"I can't remember how it was translated." Ryan said with a smile, "Anyway, it's probably something like "Invincible Detective" or something. ”

The two sides talked a few words, and the topic got back on track.

"When it comes to Disney, the first thing that comes to mind for Chinese audiences is Mickey Mouse and Donald Duck." Ryan pointed to the two classic animated characters on the big screen behind him, "In 1986, Disney and China. CCTV officially signed the agreement, Mickey Mouse and Donald Duck entered Chinese TV screens, and subsequently, Disney's animated products also entered Chinese stores. ”

On this occasion, Ryan naturally didn't mention piracy, "I don't know if you remember, in the mid-nineties, there was a show called "Little Dragon Club". It has been broadcast on many TV stations in the country, and it is a program produced by Disney's ABC TV station. ”

"It turned out unconsciously." The hostess quipped, "I've also watched a lot of Disney shows. ”

"But ......," she added, "I have to say 'The Lion King', and if I remember correctly, the script and main character styling of this animated feature film were all made by you?" You also dubbed Simba as a child and sang the theme song? ”

"Yes." Ryan nodded, "The Lion King was in the middle back in 1995. In the theaters of China, two years ago, the ice world tour of "The Lion King" was also performed in Beijing, Shanghai and Guangzhou. ”

"I remember this, I even went to see it live." The hostess is a smart person.

"Disney has been in the game since 1996. The country has set up a formal branch. Ryan continued to draw Disney closer to China. relations between countries, "and later we established the Sino-Chinese relations in Hong Kong. In addition to the first Disney park in China, we signed an agreement with Shanghai last year to officially start construction of the second Disney park, and we have hired Mr. Zhang Zhizhong as Disney's first managing director in Greater China. ”

The Disney that people used to know here, which may have only appeared on shelves, movie screens, and TV shows at different times, may not be exactly the big company with a market capitalization of nearly $80 billion now, but in fact this company is much bigger than most Chinese viewers think today.

In addition to Ryan's personal commentary on the documentary of "Disney and China", after the program, he also signed a cooperation agreement on behalf of Disney and China's national television, and several channels led by the movie channel have obtained the broadcast authorization of many Disney films or cartoons.

There is no market without publicity, and Ryan is well aware of that.

In addition, Disney's Disney Nature Channel, a subsidiary of Disney, will cooperate with their documentary department to co-produce two documentaries, namely "Born in China". country", as well as in the introduction. The national cuisine of "The Tip of the Tongue. Country.

The latter was of course Ryan's idea, and these were just the ones that came this time. Part of a series of cooperation programs on the trip to the country.

In the next ten years, medium. China will inevitably become the world's largest economy, and this huge market is equally important to Disney's industrial layout.

In fact, in the past few years, Disney, in addition to the film and television industry, has been in the . China has carried out a multifaceted industrial infiltration, and many of the agreements signed by Ryan on this trip are the result of long-term public relations negotiations.

Much of this is focused on the booming consumer goods business, which Disney has spread all over in the form of brand licensing. All the categories of life that a consumer might need.

Stationery and clothing with motifs such as Mickey Mouse and Buzz Lightyear appear. There are many stores in the country, from licensing Lianzhong Stationery to develop Mickey Mouse and Princess series of school supplies, to Disney establishing Disney Pictures Far East Development Co., Ltd. in Shanghai, from Disney and 'CT' Nature's Treasure. The launch of children's candy to Shanghai's theme park is about to start, and this time the cooperation with national television......

Disney is improving its industrial layout in China in a fast and steady way.

Among them, the Shanghai Disneyland project is crucial, and the theme park means hotels, shopping areas, DVDs, games, derivatives and more, which opens a bigger window for Disney to go deeper into China, and even a "shortcut".

In addition, Disney will try the model of directly operated stores in several first-tier cities in Beijing, Shanghai and Guangzhou, and cooperate with KFC, McDonald's and China. The country's large department stores cooperate to sell their own goods, and Disney also provides Winnie the Pooh and many other toys under its umbrella. State-owned companies work together to develop new product lines and put these relatively low-cost products into these channels. (To be continued......)